A complete overview of Samsung sales statistics, market share, revenue by segments, and much more – visualized with amazing graphs & charts. Last updated in November 2024. Read on!
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Samsung, a household name in technology, continues to make waves in 2024.
Samsung sales statistics paint a vivid picture of its stint in the market.
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In this blog, we take a deep dive into the numbers that define Samsung’s success in recent years, specifically focusing on Samsung sales, to help you unravel the story behind the brand’s dominance in the market.
Let’s get started!
15 Facts About Samsung
- Samsung’s headquarters is in Suwon, South Korea.
- Samsung is the leading smartphone vendor worldwide.
- It initially started as a grocery trading store and later diversified into retail, textile, and insurance.
- Samsung has over 270,000 employees in 74 countries.
- Samsung was the first company to introduce a smartphone with a curved edge-to-edge display, the Samsung Galaxy Note Edge, in 2014.
- In 2022 alone, Samsung sold over 200 million smartphones worldwide.
- Samsung debuted the first foldable smartphone, the Samsung Galaxy Fold, in 2019.
- Samsung developed its virtual assistant called Bixby, available across its smartphones, smartwatches, and home appliances. In January 2024, Samsung released Galaxy AI, that will power their newest smartphones and devices.
- Samsung has more employees than Apple.
- In 2009, Samsung introduced the world’s first Edge-Lit LED TV, which was the slimmest – 1/3 thinner than most TVs at the time.
- As of the first quarter of 2023, Samsung secured the top position among Android tablet manufacturers, boasting approximately 23% of the market share.
- Samsung Group’s resources make up about 20% of Korea’s GDP.
- At the end of 2022, Samsung had 213 stores open globally.
- The Samsung Group runs South Korea’s largest life insurance firm, Samsung Life Insurance.
- Samsung is a family-owned company led by Lee Jae-yong, a direct descendant of the company’s founder.
Samsung Company History
Let’s get to some little history here.
Samsung was founded in 1938 in Korea by Lee Byung-Chull as a grocery trading store before it diversified into retail, textile, and insurance.
The company name, Samsung, originates from two Korean words, “sam” and “sung,” which together mean “three stars” or “tristar.”
In the late 1960s, Samsung shifted its focus to the electronics market with products like televisions and became a significant player in the global market by the late 1970s, marking the early stages of Samsung sales internationally.
Throughout the following decades, Samsung continued to expand its technological offerings, delving into semiconductors, home appliances, and mobile phones.
In the 2000s, Samsung introduced the Galaxy series. This product boosted Samsung sales and propelled the company to the forefront of the smartphone industry.
When Did Samsung Enter The US Market
Samsung entered the United States market in the late 1970s by establishing Samsung Electronics America.
It started exporting black-and-white televisions to the U.S. market. Since then, it has introduced a wide range of consumer electronics and appliances, steadily building its reputation and influencing Samsung sales within the American market.
Net Worth of Samsung Company
Net worth of Samsung was valued at $276.45 Billion at the end of the first quarter of 2024, showcasing a -1.67% change from the end of 2023.
| Date | Net Worth (in Billion USD) | Change |
|---|---|---|
| 2005 | 41.54 | / |
| 2006 | 52.26 | 25.81% |
| 2007 | 60.42 | 15.61% |
| 2008 | 50.65 | -16.17% |
| 2009 | 63.45 | 25.27% |
| 2010 | 79.27 | 24.93% |
| 2011 | 87.84 | 10.81% |
| 2012 | 117.02 | 33.22% |
| 2013 | 142.28 | 21.59% |
| 2014 | 153.46 | 7.86% |
| 2015 | 152.33 | -0.74% |
| 2016 | 160.07 | 5.08% |
| 2017 | 201.19 | 25.69% |
| 2018 | 221.94 | 10.31% |
| 2019 | 227.33 | 2.43% |
| 2020 | 253.99 | 11.73% |
| 2021 | 256.24 | 0.89% |
| 2022 | 281.35 | 9.8% |
| 2023 | 281.15 | -0.07% |
| Q1 2024 | 276.45 | -1.67% |
| Q2 2024 | 277.85 | 0.51% |
Source: CompaniesMarketCap
Samsung Revenue by Segment
Samsung is known for a wide range of products spanning different segments. These segments have established an impressive presence in multiple industries, significantly impacting Samsung sales worldwide.
The main segments are:
- Samsung communication
- Samsung consumer electronics
- Samsung semiconductors
- Samsung display panels
| Year | Communication | Consumer el. | Semiconductors | Display Panels |
|---|---|---|---|---|
| 2011 | $46.95 B | $52.29 B | $32.51 B | $25.69 B |
| 2012 | $81.65 B | $42.51 B | $30.66 B | $29.01 B |
| 2013 | $117.53 B | $44.24 B | $32.91 B | $26.23 B |
| 2014 | $94.4 B | $44.11 B | $34.91 B | $22.61 B |
| 2015 | $88.39 B | $41.23 B | $41.83 B | $24.16 B |
| 2016 | $85.92 B | $41.35 B | $44.97 B | $23.68 B |
| 2017 | $91.08 B | $39.52 B | $65.26 B | $30.30 B |
| 2018 | $84.83 B | $36.97 B | $75.84 B | $28.54 B |
| 2019 | $87.32 B | $38.35 B | $55.36 B | $26.43 B |
| 2020 | $82.95 B | $41.83 B | $64.02B | $26.63 B |
| 2021 | $88.24 B | $47.06 B | $79.36B | $26.75 B |
Source: Statista
Monetizing 5G: Unlocking Its Full Potential
Samsung Communication
Samsung’s communication division encompasses a range of innovative devices that redefine connectivity and user interaction. The division includes globally acclaimed smartphones under the Galaxy series, tablets, and smartwatches, among other Samsung devices.
Smartphones are Samsung’s major products. With the anticipated rise in mobile subscribers, Samsung is set to capitalize on its stronghold in the smartphone market.
These smartphones dominate the market, contributing significantly to Samsung sales and global recognition in the mobile industry.
Here are Samsung products under communication:
- Samsung Smartphones:
- Galaxy S Series: High-end smartphones with flagship features.
- Galaxy Note Series: Known for larger displays and S Pen functionality.
- Galaxy Z Series (Fold & Flip): Innovative foldable smartphones.
- Samsung Tablets:
- Galaxy Tab Series: Diverse range of tablets catering to various user needs.
- Samsung Wearables:
- Galaxy Watch Series: Samsung Smartwatches with fitness tracking and various features.
- Galaxy Buds: Wireless earbuds offering high-quality audio.
- Computing:
- Samsung Galaxy Book: Laptops offering different configurations for productivity.
- Chromebooks: Lightweight laptops running on Chrome OS.
Samsung Consumer Electronics
Samsung’s portfolio spans an extensive range of consumer electronics.
These consumer electronics have diversified Samsung sales and influence across various industries.
Samsung electronics include high-definition televisions and home appliances, such as refrigerators, washing machines, vacuum cleaners, and innovative kitchen appliances.
- TVs:
- QLED TVs: Utilizing Quantum Dot technology for enhanced picture quality.
- The Frame: TV designed to double as an art piece when not used.
- Home Appliances:
- Refrigerators: Innovative models of Samsung refrigerators with intelligent connectivity and energy efficiency.
- Washing Machines: Varied range, including innovative features for better user experience.
- Vacuum Cleaners: Diverse vacuum cleaner models for different needs.
Samsung Semiconductors
Samsung Semiconductors has several manufacturing plants in the US and South Korea.
Main manufacturing lines are located in Austin (Texas, USA) and Giheung (South Korea).
Samsung’s sales in the semiconductor industry peaked in 2018, but decreased since then because of lower demand for chips.
| Year | Market Share |
|---|---|
| 2008 | 6.8% |
| 2009 | 7.7% |
| 2010 | 9.4% |
| 2011 | 8.9% |
| 2012 | 9.5% |
| 2013 | 9.7% |
| 2014 | 10.2% |
| 2015 | 11.3% |
| 2016 | 11.8% |
| 2017 | 14.6% |
| 2018 | 15.5% |
| 2019 | 12.5% |
| 2020 | 12.4% |
| 2021 | 12.3% |
| 2022 | 10.9% |
| 2023 | 7.5% |
Source: Statista
Since 2018, the global market share of Samsung Semiconductors has dropped significantly.
We could expect a resurgence in market share with recent changes in leadership and the growing focus on manufacturing AI-powered chips.
Samsung semiconductors is still a significant player in the semiconductor industry, manufacturing a wide range of components, including:
- Memory Chips: NAND flash memory and DRAM are used in various electronic devices.
- System LSI: Producing application processors, image sensors, and more.
- Foundry: Offering foundry services for various semiconductor companies.
Samsung Display Panels
Samsung’s displays are renowned for vibrant colors, high resolutions, and immersive experiences featured in televisions, monitors, and mobile screens.
They include:
- QLED Display Panels: Used in Samsung’s QLED TVs, providing enhanced picture quality.
- OLED Display Panels: Samsung produces OLED panels used in smartphones, offering vibrant colors and deep blacks.
- LCD Display Panels: While not as prevalent in newer Samsung devices, LCD panels were used in older TVs and monitors.
Where Are Samsung Products Made?
Samsung operates manufacturing facilities across the globe.
Some of the countries where Samsung has manufacturing plants include:
- South Korea: Samsung’s home country hosts several manufacturing plants producing various products, including semiconductors, smartphones, Samsung TVs, and home appliances.
- USA: Samsung Semiconductors in Austin, Texas is one of the main manufacturing lines in the semiconductor segment.
- Vietnam: Samsung has made significant investments in Vietnam, establishing numerous factories for smartphone production, including assembling and manufacturing components.
- China: Samsung has manufacturing facilities in China for various products, although the company has been diversifying its manufacturing locations for various reasons, including cost considerations and market dynamics.
- India: In recent years, Samsung has increased its manufacturing presence in India, particularly for smartphones and other consumer electronics.
- Brazil: Samsung has production facilities in Brazil, primarily focused on manufacturing smartphones for the local market and other Latin American countries.
- Europe: Samsung TVs are manufactured in Hungary, Slovakia and Poland.
What Is Samsung’s Most Popular Products?
Samsung’s most popular products are smartphones, typically the Galaxy S series, which have consistently contributed to impressive Samsung sales statistics. These smartphones boast cutting-edge features, a sleek design, and enhanced performance that resonate with users seeking top-tier smartphones.
Alongside this, Samsung’s QLED 8K TVs continued to dominate the market, offering unparalleled picture quality and viewing experiences.
The Galaxy Tab series, especially the Galaxy Tab S10 – the newest top-selling Samsung tablet, powered by Galaxy AI, blends power, versatility, and stunning display technology.
Samsung Phone Sales
In 2023, around 1.033 billion individuals worldwide use Samsung smartphones, constituting a notable portion of the roughly 7.33 billion global smartphone users. This shows Samsung’s smartphone penetration as one of the best Android producers globally. Moreover, approximately 259 million Samsung units were shipped worldwide in 2022.
The bestselling Samsung smartphone in the first half of 2024 is Galaxy S24.
Samsung Galaxy S24 Ultra is considered the best Samsung phone in 2024, followed by the brand new Galaxy Z Fold 6.
Galaxy S24 Series Comparison
Here’s a quick rundown of the Galaxy S24 models.
| Model | Display Size | Battery | Starting Price |
|---|---|---|---|
| Galaxy S24 FE | 6.7 in | 4,700 mAh | $649.99 |
| Galaxy S24 | 6.2 in | 4,000 mAh | $799.99 |
| Galaxy S24+ | 6.7 in | 4,900 mAh | $999.99 |
| Galaxy S24 Ultra | 6.8 in | 5,000 mAh | $1,299.99 |
The S24 FE is the newest addition to the Galaxy S24 family.
It’s a budget-friendly option supporting the full suite of Galaxy AI tools.
#GalaxyS24 Series expands with S24 FE: A premium experience that makes full #GalaxyAI capabilities attainable for more users.https://t.co/4vr9bR4QVM
— Samsung Mobile (@SamsungMobile) September 26, 2024
How Did Samsung Bring Back the Flip Phone?
There has been an evolution in flip phones recently.
Let’s look at a simple comparison between old Samsung flip phones vs. the new Galaxy Z Flip 6.
Samsung Galaxy Z Flip and Galaxy Z Fold series have officially brought back the flip phone with added Galaxy AI functionality.
Samsung’s Marketing Strategy for Flip Phones
Samsung’s marketing strategy for the new flip phones includes stylish X (Twitter) and TikTok campaigns that attract younger consumers.
With consistent global partnerships and occasional sponsorships of celebrities in South Korea, their marketing campaigns are very successful.
Samsung was also an official partner of the 2024 Summer Olympics and Paralympics in Paris.
Victory Selfies shot on the #GalaxyZFlip6 Olympic Edition? 🤳 That’s a win! 😉 #Paris2024 #Samsung #OfficialPartner pic.twitter.com/oegf7dk9e4
— Samsung Mobile (@SamsungMobile) August 9, 2024
Samsung Product Sales
Samsung sells lots of its products annually. For instance, in terms of smartphones alone, Samsung typically sells hundreds of millions of units annually worldwide.
In recent years, the company has sold over 200 million smartphones annually, solidifying its position as one of the largest smartphone manufacturers globally.
Samsung Finance
Samsung Finance+ is Samsung’s own financing solution that allows customers to purchase their products through installment plans.
The onboarding process is simple and straightforward – you can apply through their website and receive approval in minutes!
The goal of Samsung Finance+ is to make premium devices more affordable.
They are achieving this by offering low or zero-interest options, making their top products accessible to anyone.
Samsung Smartphone Sales Statistics
Below is a summary of Samsung smartphone sales statistics in units:
| Year | Annual Sales (in millions) |
|---|---|
| 2010 | 22.9 |
| 2011 | 94 |
| 2012 | 214.3 |
| 2013 | 316.4 |
| 2014 | 318.1 |
| 2015 | 321 |
| 2016 | 309.6 |
| 2017 | 317.7 |
| 2018 | 292.2 |
| 2019 | 295 |
| 2020 | 266.8 |
| 2021 | 272.3 |
| 2022 | 200 |
| 2023 | 226.5 |
Source: Investing
How Many People Use Samsung Products?
Samsung Sales by Country
During the first quarter of 2023, Samsung was the second-largest company, with a smartphone market share of 28% percent in the North American smartphone market. The leading company is Apple, with 52%.
During the first quarter of 2023, Samsung and Apple emerged as the frontrunners in the European smartphone market based on smartphone shipments in Europe by vendors.
| Year | Americas | Europe | China | Korea | Other |
|---|---|---|---|---|---|
| 2011 | 29% | 24% | 14% | 16% | 17% |
| 2012 | 29% | 25% | 14% | 14% | 18% |
| 2013 | 30% | 23% | 18% | 10% | 19% |
| 2014 | 33% | 21% | 16% | 10% | 20% |
| 2015 | 34% | 19% | 15% | 10% | 22% |
| 2016 | 34% | 19% | 18% | 10% | 19% |
| 2017 | 34% | 19% | 16% | 13% | 18% |
| 2018 | 34% | 18% | 18% | 14% | 16% |
| 2019 | 32% | 19% | 17% | 15% | 17% |
| 2020 | 33% | 19% | 16% | 16% | 16% |
| 2021 | 35% | 18% | 16% | 16% | 15% |
| 2022 | 39% | 17% | 12% | 16% | 16% |
| 2023 | 35% | 18% | 11% | 17% | 19% |
Source: Statista
Samsung Smartphone Market Share 2024
Samsung holds a significant share of the global smartphone market. In recent years, Samsung has consistently been among the top 2 smartphone manufacturers, competing closely with major players like Apple, Xiaomi, Oppo, Vivo, and others.
For instance, in 2022, Samsung held 20% of the smartphone market share, below Apple that had the largest share of 39%.
According recent data, Samsung took the lead in 2024, with 20.8% of the smartphone market share, while Apple’s share declined to around 17.3%.
There is also a new strong competitor on the market – Transsion. Since 2023, Transsion has placed itself in the top 5 smartphone vendors worldwide.
This new Chinese vendor offers a variety of smartphones, including foldable and flip phones – just like Samsung.
| Brand | Market Share – July 2024 |
|---|---|
| Samsung | 20.8% |
| Apple | 17.3% |
| Transsion | 9.9% |
| OPPO | 8.7% |
| Others | 29.2% |
Source: Statista
Samsung Phone Users?
Samsung phone users represent a diverse demographic spectrum, ranging from tech enthusiasts and professionals to everyday consumers, the young and the old.
As of June 2023, approximately 30% of individuals between the ages of 30 and 49 in the United States use a Samsung smartphone. Among adults under 30, this figure stands at 14%, while for those aged 50 years or older, it reaches 36%.
How Does Samsung Make Money?
Samsung generates revenue through its diverse portfolio of products and services. Here are Samsung’s primary revenue sources by segments:
- IT & Mobile Communications: Engages selling information and communication devices, including smartphones and telecommunications equipment for 4G and 5G networks.
- Semiconductors: Specializes in the manufacturing and distributing of DRAM and NAND flash memory chips, along with large-scale system integrated circuit products, application processors, and image sensors.
- Consumer Electronics: Produces and markets various household appliances such as televisions (TVs), air conditioners, refrigerators, and other domestic devices.
- Display Panels: Offers a range of LCDs and OLED displays in products like televisions, notebooks, smartphones, and other electronic devices.
Samsung’s most significant source of revenue comes from its Mobile Communications. However, in Q3 2023, mobile experience (MX) was its biggest revenue generator, bringing in approximately 22.5 billion U.S. dollars. This segment encompasses various products, including smartphones, tablets, wearables like Samsung watches, fitness trackers, and related accessories.
Samsung Annual Revenue 2012 – 2023
In the last ten years, Samsung has witnessed growth in its revenue. In 2023, its annual revenue was a bit lower – 194.23 billion USD.
We can expect the annual revenue to increase at the end of 2024 due to the high demand of Galaxy AI supported devices.
| Year | Revenue (Billion USD) |
|---|---|
| 2012 | 187.02 |
| 2013 | 212.68 |
| 2014 | 191.78 |
| 2015 | 186.6 |
| 2016 | 187.74 |
| 2017 | 222.81 |
| 2018 | 218.17 |
| 2019 | 206.61 |
| 2020 | 200.61 |
| 2021 | 216.56 |
| 2022 | 234.08 |
| 2023 | 194.23 |
Source: Statista
Samsung Consumer Electronics Sales Statistics
| Year | Revenue (Trillion Korean Won) |
|---|---|
| 2015 | 44.8 |
| 2016 | 44.68 |
| 2017 | 44.6 |
| 2018 | 42.65 |
| 2019 | 45.32 |
| 2020 | 48.17 |
| 2021 | 55.83 |
Source: Statista
Samsung Revenue 2023
In 2023, Samsung had ups and downs in its earnings. In the second quarter, profits fell by 95%, that is, 60.01 trillion Korean won (about $47.21 billion) due to less demand for memory chips.
Yet, in the third quarter, although yearly profits dropped by 77.6%, they jumped by a massive 262.6% compared to the previous quarter, showing a strong comeback.
Samsung Earnings Per Share
Earnings Per Share (EPS) is the profit per share of a company’s common stock, calculated by dividing net income (after taxes and preferred dividends) by the average outstanding shares.
It serves as a critical indicator for investors to gauge per-share profitability.
The table below shows how Samsung’s EPS changed over the years:
| Year | Earnings Per Share ($) | Change |
|---|---|---|
| 2005 | 1.00 | / |
| 2006 | 1.15 | 15.55% |
| 2007 | 1.07 | -7.30% |
| 2008 | 0.61 | -43.23% |
| 2009 | 1.13 | 85.82% |
| 2010 | 1.88 | 66.82% |
| 2011 | 1.54 | -18.30% |
| 2012 | 2.97 | 93.12% |
| 2013 | 3.75 | 26.48% |
| 2014 | 2.80 | -25.51% |
| 2015 | 2.15 | -23.13% |
| 2016 | 2.62 | 21.95% |
| 2017 | 5.63 | 114.65% |
| 2018 | 5.79 | 2.88% |
| 2019 | 2.74 | -52.70% |
| 2020 | 3.54 | 29.13% |
| 2021 | 4.86 | 37.30% |
| 2022 | 5.88 | 3.59% |
| 2023 | 3.82 | -35.03% |
Source: Investing
Samsung Employees
According to data from Statista, Samsung boasts a global workforce of over 270,000 employees across 74 countries, constituting diverse talents and expertise. These employees are at the heart of Samsung’s success.
As of December 2022, Samsung Electronics employed 89,102 male and 31,725 female staff members under permanent contracts at its Suwon headquarters in South Korea.
Further, the company’s annual report indicated the presence of 577 temporary workers during that year.
Samsung Employee Salary
A report by Comparably shows that the average annual salary at Samsung, including base and bonus, is 141,353 USD, or 67 USD per hour, while the estimated median salary is 137,781 USD, or 66 USD per hour, marking a substantial compensation in the tech industry.
The company attracts many graduates desiring to work in the technology giant.
Who Are Samsung’s Competitors?
Samsung contends with significant competitors in various sectors. The competition is mainly based on price, performance, user interface, design, and aesthetics.
Below are some of the competitors:
- Smartphones and Consumer Electronics: In this space, Samsung faces competition from industry giants like Apple, LG, Huawei, and Xiaomi. Each of these companies offers its range of smartphones and consumer electronics, contributing to a highly competitive market.
- Components Memory: Samsung’s component business competes fiercely with companies like SK Hynix and Micron, particularly in memory. These competitors also specialize in manufacturing memory chips, intensifying the competition within this sector.
- Imaging and Sensors: Samsung encounters competition primarily from Sony within imaging and sensor components. Companies like Sony offer similar products, prompting Samsung to innovate and maintain its competitive edge in this segment.
Samsung’s Future
Samsung sales statistics show a forward trajectory for the company. It is marked by innovation, versatility, and a commitment to pushing technological boundaries.
Samsung is indeed the leader in Android phones.
Their focus on cutting-edge research and development underscores their commitment to shaping the future with advancements in AI, 5G technology, and the Internet of Things (IoT).
Samsung’s vision is not just about creating products but crafting experiences and driving progress in a rapidly evolving world.
FAQs
The success of Samsung sales comes from its diverse lineup of popular products like smartphones, TVs, and home appliances. These products are known for their quality, innovation, and the way they fit into people’s lives.
Samsung’s diversified portfolio plays a significant role in its sales figures. While smartphones, especially the Galaxy series, have historically been significant contributors, the company’s presence in other sectors like consumer electronics (TVs, home appliances), semiconductor manufacturing, and display panels also greatly influences its overall sales. The balance across these sectors helps Samsung maintain a robust revenue stream.
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