Ready to dive into the world of X (formerly known as Twitter)? We’ve got some fresh stats for you that’ll blow your mind! Let’s explore X / Twitter users, usage, and revenue in 2024.X is just a new name for Twitter. But in reality, it’s the same platform, where you share short thoughts, called tweets.
Table of contents
- Twitter to X
- What Is X Corp
- A Closer Look Into X Corp’s Vision
- Embracing Change: Twitter’s Evolution into X
- What Does This Mean For Current Twitter Users
- The Impact Of X Corp On Twitter’s User Statistics
- User Demographics
- The Most-followed Accounts
- Most Popular Emojis
- Twitter Value
- Twitter Annual Revenue
- What’s Next For X Corp
Twitter to X
Before we jump into the statistics, let’s see how Twitter transformed to X.
Twitter started in 2006 and quickly became a popular place for people to share short messages called ‘tweets’.
Fast forward to July 2023, Twitter got a makeover, emerging as X under Elon Musk’s leadership.
So, what do you think – can we still tweet like before, even though it’s called X now?
Let’s dig in.
What Is X Corp
X-Corporation (X-Corp) is a brand-new tech company set up by Elon Musk in July 2023.
It’s part of X Holdings Corp., also owned by Musk.
X Corp Company Overview
Year founded: 9 March 2023
Headquarters: San Francisco, California, United States
Owner: Elon Musk
Industry: Social media
Musk sees X-Corp as more than just social media – he wants it to be an “everything app”.
Twitter was acquired by X Corp both to ensure freedom of speech and as an accelerant for X, the everything app. This is not simply a company renaming itself, but doing the same thing.
— Elon Musk (@elonmusk) July 25, 2023
The Twitter name made sense when it was just 140 character messages going back and forth – like…
So, besides tweeting and socializing, you’ll have loads of different services all in one place.
Now, let us ask you:
Loading ...A Closer Look Into X Corp’s Vision
As we said before, X Corp is taking things to another level.
(It will be much more than just tweeting).
You will be able to talk to friends, live stream, pay for stuff, get a ride or even order food.
Kinda feels like China’s WeChat, doesn’t it?
From dating and shopping to streaming shows, food delivery, or banking, X Corp aims to be your go-to for everything.
Embracing Change: Twitter’s Evolution into X
Indeed, the winds of change are already blowing!
The iconic Twitter bird is gone, replaced by a stylish ‘X’ logo.
Monetizing 5G: Unlocking Its Full Potential
The classic http://twitter.com domain?
It now redirects you directly to http://x.com.
Now, you can write much longer posts – up to 4,000 characters, instead of the old 280.
more words more words more words more words more words more words more words more words more words more words more words more words more words more words more words more words more words more words more words more words more words more words more words more words more words more…
— X (@X) February 8, 2023
Will Twitter users who are now X users embrace this change?
Let’s explore.
What Does This Mean For Current Twitter Users
For sure, the shift from Twitter to X raises some applicable questions for ‘old’ Twitter users.
About 48% of Twitter users indicated that they use the platform to read news.
A similar number relied on Twitter for fun, relaxation, and entertainment.
Now, here’s a question…
Will people start using X for more than just news and entertainment?
Could X’s additional solutions outshine its original, news-centric appeal?
Source: Twitter
The Impact Of X Corp On Twitter’s User Statistics
Before X Corp came along, Twitter had around 200 million users every month all over the world.
Most Twitter users were from the United States, Japan, Brazil, and the United Kingdom, and more and more people were starting to use it in India.
But when X Corp showed up, things really took off.
In just the first 12 hours, the number of users shot up to 400 million.
That’s double the number of users in half a day!
Clearly, X Corp is onto something big. 😉
Source: Statista
User Demographics
As X Corp rolls out more features and services, the types of people using the platform are likely to change and diversify.
Twitter Users By Gender
These were Twitter users sorted by gender:
| Gender | Percentage (%) |
|---|---|
| Male | 63% |
| Female | 27% |
Twitter had a diverse user base with a gender distribution of 63% male and 27% female, and its highest user activity time was between 12 pm and 3 pm.
By comparison, Instagram has 51.68 % male users and 48.2 % female users.
Meanwhile, Snapchat is used by 51% of females and 48.2% of males.
Source: Statista
Twitter Users By Age
Twitter has maintained a unique platform that attracts certain age groups.
| Age | Percentage (%) |
|---|---|
| 13 to 17 | 6.6% |
| 18 to 24 | 17.1% |
| 25 to 34 | 38.5% |
| 35 to 49 | 20.7% |
| 50+ | 17.1% |
59.2% of Twitter users are between the ages of 25 and 49, called Adult Twitter Users.
Number Of Twitter Users by Country
Which countries have the most Twitter users in 2023?
| Country | Number of Users |
|---|---|
| United States | 64.9 million |
| Japan | 51.8 million |
| Brazil | 16.6 million |
| United Kingdom | 15.5 million |
| India | 15.0 million |
| Indonesia | 14.8 million |
| Turkey | 13.8 million |
| Mexico | 11.8 million |
| Saudi Arabia | 11.4 million |
| France | 9.5 million |
The United States leads the world in number of Twitter users, boasting a user base of 64.9 million.
North America is the region with the highest number of Twitter users among all regions.
Source: Statista
The Most-followed Accounts
What were the most popular Twitter accounts?
Elon Musk’s profile currently ranks #1 with 146.6 million followers.
Not sure what subtle clues gave it way, but I like the letter X pic.twitter.com/nwB2tEfLr8
— Elon Musk (@elonmusk) July 23, 2023
Below are the top 10 most-followed Twitter accounts in 2023:
| Rank | Username | Owner | Followers (in millions) |
|---|---|---|---|
| 1 | @ElonMusk | Elon Musk | 147.7 |
| 2 | @BarackObama | Barack Obama | 132.1 |
| 3 | @justinbieber | Justin Bieber | 112 |
| 4 | @Cristiano | Cristiano Ronaldo | 108.9 |
| 5 | @rihanna | Rihanna | 108.2 |
| 6 | @katyperry | Katy Perry | 107.3 |
| 7 | @taylorswift13 | Taylor Swift | 93.5 |
| 8 | @narendramodi | Narendra Modi | 90.1 |
| 9 | @realDonaldTrump | Donald Trump | 86.6 |
| 10 | @ladygaga | Lady Gaga | 84 |
These are the top gainers in the number of followers in the last 30 days on X:
| Rank | Owner | X Gainers |
|---|---|---|
| 1 | Elon Musk | +4,494,109 |
| 2 | MrBeast | +1,217,364 |
| 3 | Fabrizio Romano | +1,122,673 |
| 4 | rivers | +839,579 |
| 5 | Narendra Modi | +783,128 |
| 6 | NASA | +768,955 |
| 7 | Spotify | +709,773 |
| 12 | SpaceX | +540,823 |
| 14 | Taylor Swift | +527,253 |
| 18 | PlayStation | +489,733 |
Source: Twitter
Most Popular Emojis
Users on social media often express themselves using emojis.
“Face with Tears of Joy” emoji has taken the top spot as the favored emoji among Twitter users in 2023.
Here are the other most popular emojis that people frequently use on Twitter.
😂 – Face with Tears of Joy
😭 – Loudly Crying Face
✨ – Sparkles
🤣 – Rolling on the Floor Laughing
🥺 – Pleading Face
❤️ – Red Heart
🙏 – Folded Hands
🥰 – Smiling Face with Hearts
😊 – Smiling Face with Smiling Eyes
It will be truly interesting to see if and how emoji usage evolves on X Corp.
Source: Emojipedia
Twitter Value
How much is Twitter worth?
When Twitter started in 2006, it was worth “only” 220,000 USD.
However, in just a few years, its value grew a lot, reaching 9.25 billion USD by 2011.
Twitter’s market cap was 41.09 billion USD in July 2023.
Source: Twitter
Twitter Annual Revenue
Is Twitter making money?
Well, not anymore.
However, most of Twitter’s revenue came from advertising and data licensing.
Twitter made revenue of over 4.4 billion USD by the end of 2022.
We show Twitter annual revenue from 2012 to 2022.
| Year | Revenue (in billions) |
|---|---|
| 2012 | 0.3 |
| 2013 | 0.6 |
| 2014 | 1.4 |
| 2015 | 2.2 |
| 2016 | 2.5 |
| 2017 | 2.4 |
| 2018 | 3 |
| 2019 | 3.4 |
| 2020 | 3.7 |
| 2021 | 5 |
| 2022 | 4.4 |
The future earnings of X Corp could see significant changes.
Source: Twitter
What’s Next For X Corp
The transformation of Twitter Inc into X Corp company marks a significant shift in the social media landscape.
Musk’s vision for X Corp as a “super app” could potentially change the way users interact with social media platforms.
As X Corp continues to develop, it will be interesting to monitor its growth and the impact of its expanded functionalities on user demographics and user engagement.
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