{"id":22614,"date":"2023-09-13T14:11:40","date_gmt":"2023-09-13T12:11:40","guid":{"rendered":"https:\/\/tridenstechnology.com\/?p=22614"},"modified":"2024-01-12T13:11:59","modified_gmt":"2024-01-12T11:11:59","slug":"%e7%bb%8f%e5%b8%b8%e6%80%a7%e6%94%b6%e5%85%a5","status":"publish","type":"post","link":"https:\/\/tridenstechnology.com\/zh\/recurring-revenue\/","title":{"rendered":"\u4ec0\u4e48\u662f\u7ecf\u5e38\u6027\u6536\u5165--\u5982\u4f55\u8ba1\u7b97\u53ca\u4e3a\u4f55\u91cd\u8981\uff1f\u00a0"},"content":{"rendered":"<p><em><strong>\u7ecf\u5e38\u6027\u6536\u5165\u4e3a\u8ba2\u9605\u578b\u4e1a\u52a1\u63d0\u4f9b\u4e86\u8d22\u52a1\u53ef\u6301\u7eed\u6027\u548c\u589e\u957f\u3002&nbsp;<\/strong><\/em><\/p>\n\n\n\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h2>\u76ee\u5f55<\/h2><ul><li><a href=\"#h-what-is-a-recurring-revenue\" data-level=\"2\">\u4ec0\u4e48\u662f\u7ecf\u5e38\u6027\u6536\u5165<\/a><\/li><li><a href=\"#h-why-is-recurring-revenue-important\" data-level=\"2\">\u7ecf\u5e38\u6027\u6536\u5165\u4e3a\u4f55\u91cd\u8981<\/a><\/li><li><a href=\"#h-calculating-recurring-revenue\" data-level=\"2\">\u8ba1\u7b97\u7ecf\u5e38\u6027\u6536\u5165<\/a><\/li><li><a href=\"#h-recurring-revenue-key-metrics\" data-level=\"2\">\u7ecf\u5e38\u6027\u6536\u5165\u5173\u952e\u6307\u6807<\/a><\/li><li><a href=\"#h-faqs\" data-level=\"2\">\u5e38\u89c1\u95ee\u9898<\/a><\/li><\/ul><\/div>\n\n\n\n<p>\u8ba2\u9605\u7ecf\u6d4e\u7684\u53d1\u5c55\u5bfc\u81f4\u8d8a\u6765\u8d8a\u591a\u7684\u4eba\u91c7\u7528 <a href=\"https:\/\/tridenstechnology.com\/recurring-revenue-model\/\">\u7ecf\u5e38\u6027\u6536\u5165\u6a21\u5f0f<\/a> \u4f01\u4e1a\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"172\" src=\"https:\/\/tridenstechnology.com\/wp-content\/uploads\/subscription-market-reach-904-billion-by-2026.webp\" alt=\"\" class=\"wp-image-22638\" srcset=\"https:\/\/d2xqcz296oofyv.cloudfront.net\/wp-content\/uploads\/subscription-market-reach-904-billion-by-2026.webp 1024w, https:\/\/d2xqcz296oofyv.cloudfront.net\/wp-content\/uploads\/subscription-market-reach-904-billion-by-2026-300x50.webp 300w, https:\/\/d2xqcz296oofyv.cloudfront.net\/wp-content\/uploads\/subscription-market-reach-904-billion-by-2026-768x129.webp 768w, https:\/\/d2xqcz296oofyv.cloudfront.net\/wp-content\/uploads\/subscription-market-reach-904-billion-by-2026-18x3.webp 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>\u5168\u7403\u7535\u5b50\u5546\u52a1\u8ba2\u9605\u5e02\u573a\u9884\u8ba1\u5c06\u8fbe\u5230 <a href=\"https:\/\/www.prnewswire.com\/news-releases\/subscription-ecommerce-market-growth-rate-reaches-a-whopping-65-301534371.html\" target=\"_blank\" rel=\"noreferrer noopener\">\u5230 2026 \u5e74\u8fbe\u5230 $9042.8 \u4ebf\u7f8e\u5143<\/a>\u7ecf\u5e38\u6027\u6536\u5165\u7684\u5de8\u5927\u4ef7\u503c\u600e\u4e48\u5f3a\u8c03\u90fd\u4e0d\u4e3a\u8fc7\u3002&nbsp;<\/p>\n\n\n\n<p>\u7ecf\u5e38\u6027\u6536\u5165\u4e3a\u5ba2\u6237\u5e26\u6765\u66f4\u597d\u7684\u4f53\u9a8c\uff0c\u5e76\u786e\u4fdd\u516c\u53f8\u6709\u7a33\u5b9a\u7684\u6536\u5165\u6765\u6e90\uff0c\u4ece\u800c\u91cd\u5851\u4e86\u516c\u53f8\u7684\u8fd0\u8425\u65b9\u5f0f\u3002&nbsp;<\/p>\n\n\n\n<p>\u5728\u8fd9\u7bc7\u535a\u6587\u4e2d\uff0c\u6211\u4eec\u5c06\u4e3a\u60a8\u4ecb\u7ecd\u6709\u5173\u7ecf\u5e38\u6027\u6536\u5165\u7684\u6240\u6709\u77e5\u8bc6\u3001\u8ba1\u7b97\u65b9\u6cd5\u3001\u597d\u5904\u4ee5\u53ca\u9700\u8981\u8ddf\u8e2a\u7684\u5173\u952e\u6307\u6807\u3002&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group key-notes\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group notes has-background\" style=\"background-color:#e9f8ff\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"has-text-color\" style=\"color:#171c46;font-size:30px\"><strong>\u4e3b\u8981\u8bf4\u660e<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u7ecf\u5e38\u6027\u6536\u5165\u662f\u6307\u4f01\u4e1a\u6301\u7eed\u3001\u5b9a\u671f\u4ea7\u751f\u7684\u6536\u5165\u3002&nbsp;<\/li>\n\n\n\n<li>\u7ecf\u5e38\u6027\u6536\u5165\u901a\u5e38\u6765\u81ea\u8ba2\u9605\u578b\u4e1a\u52a1\u3002&nbsp;<\/li>\n\n\n\n<li>\u7ecf\u5e38\u6027\u6536\u5165\u548c\u975e\u7ecf\u5e38\u6027\u6536\u5165\u7684\u6839\u672c\u533a\u522b\u5728\u4e8e\u5b83\u4eec\u7684\u53ef\u9884\u6d4b\u6027\u548c\u8fde\u7eed\u6027\u3002&nbsp;<\/li>\n\n\n\n<li>\u7ecf\u5e38\u6027\u6536\u5165\u53ef\u4fc3\u8fdb\u66f4\u597d\u7684\u5ba2\u6237\u5173\u7cfb\uff0c\u63d0\u4f9b\u7a33\u5b9a\u548c\u53ef\u9884\u6d4b\u7684\u6536\u5165\uff0c\u5e76\u4fc3\u8fdb\u4e1a\u52a1\u589e\u957f\u548c\u53ef\u6269\u5c55\u6027\u3002&nbsp;<\/li>\n\n\n\n<li>\u8ba1\u7b97\u7ecf\u5e38\u6027\u6536\u5165\u6d89\u53ca\u5c06\u7279\u5b9a\u65f6\u671f\u5185\u6240\u6709\u6709\u6548\u8ba2\u9605\u4ea7\u751f\u7684\u6536\u5165\u76f8\u52a0\u3002&nbsp;<\/li>\n\n\n\n<li>\u6708\u7ecf\u5e38\u6027\u6536\u5165 (MRR)\u3001\u5e74\u7ecf\u5e38\u6027\u6536\u5165 (ARR)\u3001\u6d41\u5931\u7387\u3001\u5ba2\u6237\u83b7\u53d6\u6210\u672c (CAC) \u7b49\u7ecf\u5e38\u6027\u6536\u5165\u6a21\u5f0f\u6307\u6807\u4e3a\u4e86\u89e3\u8ba2\u9605\u578b\u4e1a\u52a1\u7684\u8d22\u52a1\u7a33\u5b9a\u6027\u3001\u589e\u957f\u6f5c\u529b\u548c\u5ba2\u6237\u5173\u7cfb\u63d0\u4f9b\u4e86\u5b9d\u8d35\u7684\u4fe1\u606f\u3002&nbsp;<\/li>\n<\/ul>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-a-recurring-revenue\">\u4ec0\u4e48\u662f\u7ecf\u5e38\u6027\u6536\u5165<\/h2>\n\n\n\n<p>\u7ecf\u5e38\u6027\u6536\u5165\uff08\u6216\u8ba2\u9605\u6536\u5165\uff09\u662f\u4f01\u4e1a\u5b9a\u671f\u4ece\u5ba2\u6237\u90a3\u91cc\u83b7\u5f97\u7684\u6536\u5165\u3002&nbsp;<\/p>\n\n\n\n<a data-flickr-embed=\"true\" href=\"https:\/\/www.flickr.com\/photos\/47380325@N02\/53215095075\/in\/dateposted-public\/\" title=\"\u7ecf\u5e38\u6027\u6536\u5165\"><img decoding=\"async\" src=\"https:\/\/live.staticflickr.com\/65535\/53215095075_80890c7e63_b.jpg\" style=\"border: 1px solid #f2f2f2; border-radius: 10px\" width=\"1024\" height=\"400\" alt=\"\u7ecf\u5e38\u6027\u6536\u5165\"\/><\/a><script async src=\"\/\/embedr.flickr.com\/assets\/client-code.js\" charset=\"utf-8\"><\/script>\n\n\n\n<p>\u5b83\u5b58\u5728\u4e8e\u8ba2\u8d2d\u578b\u4e1a\u52a1\u4e2d\uff0c\u5ba2\u6237\u5728\u8ba2\u8d2d\u65f6\u4f1a <a href=\"https:\/\/tridenstechnology.com\/recurring-payments\/\">\u7ecf\u5e38\u6027\u652f\u4ed8<\/a> \u5728\u56fa\u5b9a\u7684\u3001\u6709\u89c4\u5f8b\u7684\u65f6\u95f4\u95f4\u9694\u5185\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-recurring-vs-non-recurring-revenue\">\u7ecf\u5e38\u6027\u6536\u5165\u4e0e\u975e\u7ecf\u5e38\u6027\u6536\u5165<\/h3>\n\n\n\n<p>\u7ecf\u5e38\u6027\u6536\u5165\u548c\u975e\u7ecf\u5e38\u6027\u6536\u5165\u7684\u4e3b\u8981\u533a\u522b\u5728\u4e8e\u5b83\u4eec\u7684\u53ef\u9884\u6d4b\u6027\u548c\u8fde\u7eed\u6027\u3002&nbsp;&nbsp;<\/p>\n\n\n\n<p>\u7ecf\u5e38\u6027\u6536\u5165\u662f\u6307\u6765\u81ea\u4ee5\u4e0b\u65b9\u9762\u7684\u6301\u7eed\u6536\u5165 <a href=\"https:\/\/tridenstechnology.com\/recurring-subscription\/\">\u5faa\u73af\u8ba2\u9605<\/a>.&nbsp;&nbsp;<\/p>\n\n\n\n<p>\u76f8\u6bd4\u4e4b\u4e0b\uff0c\u975e\u7ecf\u5e38\u6027\u6536\u5165\u662f\u6307\u4e0d\u5b9a\u671f\u3001\u4e00\u6b21\u6027\u4ea4\u6613\u4ea7\u751f\u7684\u6536\u5165\uff0c\u5982\u4e2a\u522b\u4ea7\u54c1\u9500\u552e\u6216\u57fa\u4e8e\u9879\u76ee\u7684\u670d\u52a1\u3002&nbsp;&nbsp;<\/p>\n\n\n\n<p>\u4ee5\u4e0b\u662f\u7ecf\u5e38\u6027\u6536\u5165\u548c\u975e\u7ecf\u5e38\u6027\u6536\u5165\u7684\u4e00\u4e9b\u533a\u522b\uff1a&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>\u65b9\u9762<\/th><th>\u7ecf\u5e38\u6027\u6536\u5165<\/th><th>\u975e\u7ecf\u5e38\u6027\u6536\u5165<\/th><\/tr><\/thead><tbody><tr><td><strong>\u6536\u5165\u6027\u8d28<\/strong><\/td><td>\u7a33\u5b9a\u548c\u53ef\u9884\u6d4b\u7684\u6536\u5165<\/td><td>\u6536\u5165\u4e0d\u56fa\u5b9a\u548c\u4e0d\u53ef\u9884\u6d4b<\/td><\/tr><tr><td><strong>\u6765\u6e90<\/strong><\/td><td>\u8ba2\u9605\u8d39\u3001\u4f1a\u5458\u8d39\u3001\u5408\u540c<\/td><td>\u4e00\u6b21\u6027\u4ea7\u54c1\u9500\u552e\u3001\u57fa\u4e8e\u9879\u76ee\u7684\u5de5\u4f5c<\/td><\/tr><tr><td><strong>\u7a33\u5b9a\u6027<\/strong><\/td><td>\u63d0\u4f9b\u7a33\u5b9a\u6027\u548c\u53ef\u9884\u6d4b\u6027<\/td><td>\u53d7\u5e02\u573a\u6ce2\u52a8\u5f71\u54cd<\/td><\/tr><tr><td><strong>\u98ce\u9669<\/strong><\/td><td>\u7531\u4e8e\u7ecf\u5e38\u6027\uff0c\u98ce\u9669\u8f83\u4f4e<\/td><td>\u53d8\u5f02\u6027\u5bfc\u81f4\u7684\u9ad8\u98ce\u9669<\/td><\/tr><tr><td><strong>\u589e\u957f\u6f5c\u529b<\/strong><\/td><td>\u7a33\u5b9a\u3001\u53ef\u6269\u5c55\u7684\u589e\u957f\u6f5c\u529b<\/td><td>\u9700\u8981\u591a\u6837\u5316\u53d1\u5c55<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-is-recurring-revenue-important\">\u7ecf\u5e38\u6027\u6536\u5165\u4e3a\u4f55\u91cd\u8981<\/h2>\n\n\n\n<p>\u521b\u6536\u662f\u6bcf\u5bb6\u516c\u53f8\u7684\u76ee\u6807\u3002\u5982\u679c\u662f\u7ecf\u5e38\u6027\u7684\uff0c\u90a3\u5c31\u66f4\u597d\u4e86\u3002&nbsp;<\/p>\n\n\n\n<p><em>\u4e3a\u4ec0\u4e48\uff1f<\/em> \u5b83\u63d0\u4f9b\u4e86\u4e00\u6b21\u6027\u4ea4\u6613\u65e0\u6cd5\u63d0\u4f9b\u7684\u8d22\u52a1\u5b89\u5168\u548c\u957f\u671f\u53ef\u6301\u7eed\u6027\u3002&nbsp;<\/p>\n\n\n\n<p>\u4ee5\u4e0b\u662f\u5176\u4e2d\u7684\u4e00\u4e9b\u597d\u5904\uff1a<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-customer-relationships\">1.\u5ba2\u6237\u5173\u7cfb<\/h3>\n\n\n\n<p>\u7ecf\u5e38\u6027\u6536\u5165\u6a21\u5f0f\u4fc3\u8fdb\u4e86\u4f01\u4e1a\u4e0e\u5ba2\u6237\u4e4b\u95f4\u7684\u5173\u7cfb\uff0c\u56e0\u4e3a\u5ba2\u6237\u59cb\u7ec8\u4e0e\u54c1\u724c\u4fdd\u6301\u8054\u7cfb\u3002\u8fd9\u79cd\u5173\u7cfb\u4f1a\u9020\u5c31\u5fe0\u8bda\u7684\u5ba2\u6237\u7fa4\uff0c\u4ed6\u4eec\u4f1a\u63d0\u4f9b\u6709\u4ef7\u503c\u7684\u53cd\u9988\uff0c\u5e76\u5411\u516c\u53f8\u63a8\u8350\u5176\u4ed6\u4eba\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-revenue-stability-amp-predictability\">2.\u6536\u5165\u7684\u7a33\u5b9a\u6027\u548c\u53ef\u9884\u6d4b\u6027<\/h3>\n\n\n\n<p>\u7ecf\u5e38\u6027\u6536\u5165\u662f\u7a33\u5b9a\u73b0\u91d1\u6d41\u548c\u53ef\u9884\u6d4b\u6536\u5165\u7684\u6765\u6e90\u3002\u8fd9\u79cd\u53ef\u9884\u6d4b\u6027\u4f7f\u4f01\u4e1a\u66f4\u5bb9\u6613\u8ba1\u5212\u652f\u51fa\u3001\u6295\u8d44\u548c\u589e\u957f\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-business-growth-amp-scalability\">3.\u4e1a\u52a1\u589e\u957f\u548c\u53ef\u6269\u5c55\u6027<\/h3>\n\n\n\n<p>\u8ba2\u9605\u578b\u4f01\u4e1a\u4eab\u6709\u7a33\u5b9a\u7684\u6536\u5165\u57fa\u7840\uff0c\u8fd9\u4f7f\u5176\u6709\u53ef\u80fd\u6269\u5927\u5f71\u54cd\u529b\u548c\u5e02\u573a\u5360\u6709\u7387\u3002\u5b83\u4eec\u53ef\u4ee5\u653e\u5fc3\u5730\u6295\u8d44\u4e8e\u4ea7\u54c1\u5f00\u53d1\u548c\u5ba2\u6237\u83b7\u53d6\u6218\u7565\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-calculating-recurring-revenue\">\u8ba1\u7b97\u7ecf\u5e38\u6027\u6536\u5165<\/h2>\n\n\n\n<p><a href=\"https:\/\/tridenstechnology.com\/what-is-revenue-accounting\/\">\u6536\u5165\u6838\u7b97<\/a> \u5305\u62ec\u8ddf\u8e2a\u516c\u53f8\u901a\u8fc7\u9500\u552e\u6838\u5fc3\u4ea7\u54c1\u548c\u670d\u52a1\u6240\u8d5a\u53d6\u7684\u603b\u6536\u5165\u3002<\/p>\n\n\n\n<p>\u4f46\u5982\u4f55\u8ba1\u7b97\u7ecf\u5e38\u6027\u6536\u5165\u5462\uff1f <\/p>\n\n\n\n<p>\u8ba1\u7b97\u516c\u5f0f\u5305\u62ec\u5c06\u7279\u5b9a\u65f6\u671f\u5185\u6240\u6709\u6709\u6548\u8ba2\u9605\u4ea7\u751f\u7684\u6536\u5165\u76f8\u52a0\u3002&nbsp;&nbsp;<\/p>\n\n\n\n<p>\u7ecf\u5e38\u6027\u6536\u5165\u7684\u57fa\u672c\u8ba1\u7b97\u516c\u5f0f\u5982\u4e0b\uff1a&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1024\" height=\"300\" src=\"https:\/\/tridenstechnology.com\/wp-content\/uploads\/recurring-revenue-formula.webp\" alt=\"\" class=\"wp-image-22640\" srcset=\"https:\/\/d2xqcz296oofyv.cloudfront.net\/wp-content\/uploads\/recurring-revenue-formula.webp 1024w, https:\/\/d2xqcz296oofyv.cloudfront.net\/wp-content\/uploads\/recurring-revenue-formula-300x88.webp 300w, https:\/\/d2xqcz296oofyv.cloudfront.net\/wp-content\/uploads\/recurring-revenue-formula-768x225.webp 768w, https:\/\/d2xqcz296oofyv.cloudfront.net\/wp-content\/uploads\/recurring-revenue-formula-18x5.webp 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<center><p class=\"has-text-align-center\" style=\"border: 1px solid #f2f2f2; border-radius: 10px; padding: 20px; background-color: #9fe8ff\"><strong><em>\u7ecf\u5e38\u6027\u6536\u5165 = \uff08\u8ba2\u9605\u6570\u91cf\uff09x \uff08\u5e73\u5747\u8ba2\u9605\u8d39\u7528\uff09<\/em><\/strong><\/p><\/center>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em><strong>\u8ba2\u9605\u6570<\/strong> =<\/em> \u5728\u6b64\u671f\u95f4\u7684\u6709\u6548\u8ba2\u9605\u603b\u6570\u3002&nbsp;&nbsp;<\/li>\n\n\n\n<li><em><strong>\u5e73\u5747\u8ba2\u9605\u8d39<\/strong> = <\/em>\u5728\u6b64\u671f\u95f4\u5411\u6bcf\u4e2a\u7528\u6237\u6536\u53d6\u7684\u5e73\u5747\u8d39\u7528\u3002&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>\u6839\u636e\u65f6\u95f4\u6bb5\uff0c\u60a8\u8fd8\u53ef\u4ee5\u8ba1\u7b97\u6708\u7ecf\u5e38\u6027\u6536\u5165 (MRR) \u548c\u5e74\u7ecf\u5e38\u6027\u6536\u5165 (ARR)\uff0c\u5982\u4e0b\u6240\u793a\uff1a&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-monthly-recurring-revenue-mrr-nbsp\">\u6bcf\u6708\u7ecf\u5e38\u6027\u6536\u5165(MRR)&nbsp;<\/h3>\n\n\n\n<p><a href=\"https:\/\/tridenstechnology.com\/what-is-monthly-recurring-revenue-mrr\/\">\u6bcf\u6708\u7ecf\u5e38\u6027\u6536\u5165<\/a> (MRR\uff09\u8861\u91cf\u7684\u662f\u6bcf\u6708\u4ece\u8ba2\u9605\u5ba2\u6237\u90a3\u91cc\u83b7\u5f97\u7684\u53ef\u9884\u6d4b\u6536\u5165\u3002<\/p>\n\n\n\n<center><p class=\"has-text-align-center\" style=\"border: 1px solid #f2f2f2; border-radius: 10px; padding: 20px\"><em><strong>MRR = (\u6708\u8ba2\u9605\u6570) x (\u6708\u5e73\u5747\u8ba2\u9605\u8d39)<\/strong><\/em><\/p><\/center>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-annual-recurring-revenue-arr\">\u5e74\u5ea6\u7ecf\u5e38\u6027\u6536\u5165 (ARR)<\/h3>\n\n\n\n<p><a href=\"https:\/\/tridenstechnology.com\/what-is-arr-annual-recurring-revenue\/\">\u5e74\u5ea6\u7ecf\u5e38\u6027\u6536\u5165<\/a> (ARR\uff09\u662f\u6307\u4e00\u5e74\u5185\u4ece\u8ba2\u9605\u5ba2\u6237\u5904\u83b7\u5f97\u7684\u53ef\u9884\u6d4b\u6536\u5165\u3002<\/p>\n\n\n\n<center><p class=\"has-text-align-center\" style=\"border: 1px solid #f2f2f2; border-radius: 10px; padding: 20px\"><strong><em>ARR =\uff08\u5e74\u5ea6\u8ba2\u9605\u6570\u91cf\uff09x\uff08\u5e73\u5747\u5e74\u5ea6\u8ba2\u9605\u8d39\u7528\uff09<\/em><\/strong><\/p><\/center>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-recurring-revenue-key-metrics\">\u7ecf\u5e38\u6027\u6536\u5165\u5173\u952e\u6307\u6807<\/h2>\n\n\n\n<p>\u7ecf\u5e38\u6027\u6536\u5165\u6a21\u5f0f\u6307\u6807\u4e3a\u4e86\u89e3\u8ba2\u9605\u578b\u4e1a\u52a1\u7684\u8d22\u52a1\u7a33\u5b9a\u6027\u3001\u589e\u957f\u6f5c\u529b\u548c\u5ba2\u6237\u5173\u7cfb\u63d0\u4f9b\u4e86\u5b9d\u8d35\u7684\u4fe1\u606f\u3002&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-customer-acquisition-cost-cac\">\u5ba2\u6237\u83b7\u53d6\u6210\u672c(CAC)<\/h3>\n\n\n\n<p>\u5ba2\u6237\u83b7\u53d6\u6210\u672c\u662f\u4f01\u4e1a\u83b7\u53d6\u65b0\u5ba2\u6237\u7684\u6210\u672c\u3002\u5b83\u5305\u62ec\u6240\u6709\u9500\u552e\u548c\u8425\u9500\u8d39\u7528\u4ee5\u53ca\u5728\u83b7\u53d6\u5ba2\u6237\u8fc7\u7a0b\u4e2d\u4ea7\u751f\u7684\u5176\u4ed6\u8d39\u7528\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-churn-rate\">\u8f8d\u5b66\u7387<\/h3>\n\n\n\n<p><a href=\"https:\/\/tridenstechnology.com\/what-is-customer-churn-rate\/\">\u6d41\u5931\u7387<\/a> (\u53c8\u79f0\u635f\u8017\u7387\uff09\u8861\u91cf\u5ba2\u6237\u5728\u7279\u5b9a\u65f6\u671f\u5185\u505c\u6b62\u4e0e\u516c\u53f8\u4e1a\u52a1\u5f80\u6765\u7684\u6bd4\u7387\u3002\u5b83\u662f\u6307\u5728\u7279\u5b9a\u65f6\u671f\u5185\u53d6\u6d88\u6216\u505c\u6b62\u8ba2\u8d2d\u67d0\u9879\u670d\u52a1\u7684\u5ba2\u6237\u6240\u5360\u7684\u767e\u5206\u6bd4\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-customer-lifetime-values-clv\">\u5ba2\u6237\u7ec8\u8eab\u4ef7\u503c (CLV)<\/h3>\n\n\n\n<p><a href=\"https:\/\/tridenstechnology.com\/what-is-customer-lifetime-value-clv\/\">\u5ba2\u6237\u7ec8\u8eab\u4ef7\u503c<\/a> \u8861\u91cf\u4f01\u4e1a\u5728\u4e0e\u5355\u4e00\u5ba2\u6237\u7684\u6574\u4e2a\u5408\u4f5c\u5173\u7cfb\u4e2d\u53ef\u671b\u4ece\u8be5\u5ba2\u6237\u5904\u83b7\u5f97\u7684\u603b\u6536\u5165\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-average-revenue-per-user-arpu\">\u6bcf\u7528\u6237\u5e73\u5747\u6536\u5165 (ARPU)<\/h3>\n\n\n\n<p>\u6bcf\u7528\u6237\u5e73\u5747\u6536\u5165\u662f\u6307\u516c\u53f8\u9884\u8ba1\u5728\u4e00\u5b9a\u65f6\u671f\u5185\u4ece\u5355\u4e2a\u5ba2\u6237\u6216\u7528\u6237\u90a3\u91cc\u83b7\u5f97\u7684\u5e73\u5747\u6536\u5165\u3002<\/p>\n\n\n\n<p class=\"has-text-color\" style=\"color:#171c46;font-size:30px\"><strong>\u603b\u7ed3<\/strong><\/p>\n\n\n<div id=\"polls-10\" class=\"wp-polls\">\n\t<form id=\"polls_form_10\" class=\"wp-polls-form\" action=\"\/index.php\" method=\"post\" data-trp-original-action=\"\/index.php\">\n\t\t<p style=\"display: none;\"><input type=\"hidden\" id=\"poll_10_nonce\" name=\"wp-polls-nonce\" value=\"1941ece91f\" \/><\/p>\n\t\t<p style=\"display: none;\"><input type=\"hidden\" name=\"poll_id\" value=\"10\" \/><\/p>\n\t\t<p style=\"text-align: center;\"><strong>\u60a8\u8ba4\u4e3a\u7ecf\u5e38\u6027\u6536\u5165\u6a21\u5f0f\u5bf9\u4f01\u4e1a\u548c\u5ba2\u6237\u90fd\u540c\u6837\u6709\u76ca\u5417\uff1f<\/strong><\/p><div id=\"polls-10-ans\" class=\"wp-polls-ans\"><ul class=\"wp-polls-ul\">\n\t\t<li><input type=\"radio\" id=\"poll-answer-34\" name=\"poll_10\" value=\"34\" \/> <label for=\"poll-answer-34\">\u662f\u7684\uff0c\u8fd9\u662f\u53cc\u8d62<\/label><\/li>\n\t\t<li><input type=\"radio\" id=\"poll-answer-35\" name=\"poll_10\" value=\"35\" \/> <label for=\"poll-answer-35\">\u4e0d\uff0c\u4f01\u4e1a\u53d7\u76ca\u66f4\u591a<\/label><\/li>\n\t\t<li><input type=\"radio\" id=\"poll-answer-36\" name=\"poll_10\" value=\"36\" \/> <label for=\"poll-answer-36\">\u4e0d\uff0c\u5ba2\u6237\u53d7\u76ca\u66f4\u591a<\/label><\/li>\n\t\t<li><input type=\"radio\" id=\"poll-answer-37\" name=\"poll_10\" value=\"37\" \/> <label for=\"poll-answer-37\">\u4e0d\u786e\u5b9a\/\u672a\u51b3\u5b9a<\/label><\/li>\n\t\t<\/ul><p style=\"text-align: center;\"><input type=\"button\" name=\"vote\" value=\"   \u6295\u7968   \" class=\"Buttons\" onclick=\"poll_vote(10);\" \/><\/p><p style=\"text-align: center;\"><a href=\"#ViewPollResults\" onclick=\"poll_result(10); return false;\" title=\"\u67e5\u770b\u6295\u7968\u7ed3\u679c\">\u67e5\u770b\u7ed3\u679c<\/a><\/p><\/div>\n\t<input type=\"hidden\" name=\"trp-form-language\" value=\"zh\"\/><\/form>\n<\/div>\n<div id=\"polls-10-loading\" class=\"wp-polls-loading\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/tridenstechnology.com\/wp-content\/plugins\/wp-polls\/images\/loading.gif\" width=\"16\" height=\"16\" alt=\"\u52a0\u8f7d\u4e2d ...\" title=\"\u52a0\u8f7d\u4e2d ...\" class=\"wp-polls-image\" \/>&nbsp;\u52a0\u8f7d\u4e2d ...<\/div>\n\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\u5982\u679c\u64cd\u4f5c\u5f97\u5f53\uff0c\u7ecf\u5e38\u6027\u6536\u5165\u6a21\u5f0f\u53ef\u4ee5\u5e2e\u52a9\u4f01\u4e1a\u5e94\u5bf9\u672a\u6765\u7684\u4e1a\u52a1\u6536\u5165\uff0c\u5e76\u4e3a\u4f01\u4e1a\u63d0\u4f9b\u521b\u65b0\u548c\u63d0\u4f9b\u5353\u8d8a\u5ba2\u6237\u670d\u52a1\u7684\u81ea\u7531\u3002&nbsp;&nbsp;<\/p>\n\n\n\n<p>\u6b64\u5916\uff0c\u4f7f\u7528 <a href=\"https:\/\/tridenstechnology.com\/monetization\/\">Tridens' \u7ecf\u5e38\u6027\u8f6f\u4ef6<\/a> \u53ef\u4f7f\u4f01\u4e1a\u7b80\u5316\u8ba1\u8d39\u548c\u6536\u6b3e\u6d41\u7a0b\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-faqs\">\u5e38\u89c1\u95ee\u9898<\/h2>\n\n\n\n<div class=\"wp-block-group questions\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1693312350036\"><strong class=\"schema-faq-question\">\u4ec0\u4e48\u662f\u826f\u597d\u7684\u7ecf\u5e38\u6027\u6536\u5165\u7387\uff1f<\/strong> <p class=\"schema-faq-answer\">\u7ecf\u5e38\u6027\u6536\u5165\u7387\u8868\u793a\u7279\u5b9a\u65f6\u671f\u672b\u7ecf\u5e38\u6027\u6536\u5165\u4e0e\u671f\u521d\u7ecf\u5e38\u6027\u6536\u5165\u76f8\u6bd4\u7684\u53d8\u5316\u767e\u5206\u6bd4\u3002\u00a0<br\/>\u5c3d\u7ba1\u6ca1\u6709 \"\u653e\u4e4b\u56db\u6d77\u800c\u7686\u51c6 \"\u7684\u7ecf\u5e38\u6027\u6536\u5165\u589e\u957f\u7387\u9002\u7528\u4e8e\u6240\u6709\u4f01\u4e1a\uff0c\u4f46\u4e1a\u5185\u4e13\u5bb6\u8ba4\u4e3a 10% - 20% \u7684\u6708\u7ecf\u5e38\u6027\u6536\u5165\u589e\u957f\u7387\u603b\u4f53\u4e0a\u662f\u4e0d\u9519\u7684\u3002<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1693312489523\"><strong class=\"schema-faq-question\">\u4e3a\u4ec0\u4e48\u6295\u8d44\u8005\u559c\u6b22\u7ecf\u5e38\u6027\u6536\u5165\uff1f<\/strong> <p class=\"schema-faq-answer\">\u7ecf\u5e38\u6027\u6536\u5165\u5438\u5f15\u6295\u8d44\u8005\u7684\u539f\u56e0\u662f\uff0c\u7531\u4e8e\u7a33\u5b9a\u7684\u73b0\u91d1\u6d41\uff0c\u5b83\u6bd4\u4e00\u6b21\u6027\u9500\u552e\u66f4\u5177\u53ef\u6301\u7eed\u6027\u548c\u53ef\u9884\u6d4b\u6027\u3002\u5b83\u4e5f\u66f4\u5bb9\u6613\u9884\u6d4b\u516c\u53f8\u672a\u6765\u7684\u8d22\u52a1\u72b6\u51b5\u548c\u6295\u8d44\u4e1a\u7ee9\u3002<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1693312704681\"><strong class=\"schema-faq-question\">\u7ecf\u5e38\u6027\u6536\u5165\u7684\u98ce\u9669\u662f\u4ec0\u4e48\uff1f<\/strong> <p class=\"schema-faq-answer\">\u7ecf\u5e38\u6027\u6536\u5165\u4f34\u968f\u7740\u5ba2\u6237\u6d41\u5931\u7684\u98ce\u9669\u3002\u9ad8\u6d41\u5931\u7387\u4f1a\u51cf\u5c11\u7ecf\u5e38\u6027\u6536\u5165\u3002\u4f46\u60a8\u53ef\u4ee5\u901a\u8fc7\u4f18\u5148\u8003\u8651\u5ba2\u6237\u4fdd\u7559\u6218\u7565\u548c\u63d0\u4f9b\u6301\u7eed\u7684\u4ef7\u503c\u6765\u89e3\u51b3\u8fd9\u4e00\u95ee\u9898\u3002<\/p> <\/div> <\/div>\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>\u4ee5\u4e0b\u662f\u5173\u4e8e\u7ecf\u5e38\u6027\u6536\u5165\u7684\u7b80\u6613\u89e3\u8bfb\u3002\u8fdb\u4e00\u6b65\u4e86\u89e3\u5982\u4f55\u8ba1\u7b97\u7ecf\u5e38\u6027\u6536\u5165\u4ee5\u53ca\u7ecf\u5e38\u6027\u6536\u5165\u5982\u4f55\u4fc3\u8fdb\u4e1a\u52a1\u589e\u957f\u3002<\/p>","protected":false},"author":20,"featured_media":22641,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3446],"tags":[],"class_list":["post-22614","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-software-saas","category-3446","description-off"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Recurring Revenue | How To Calculate It &amp; Why It Is Important<\/title>\n<meta name=\"description\" content=\"Here is an easy read on recurring revenue. Learn more about how it is calculated and how it improves business growth.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tridenstechnology.com\/zh\/\u7ecf\u5e38\u6027\u6536\u5165\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Is Recurring Revenue - How To Calculate It &amp; Why It Is Important?\u00a0\" \/>\n<meta property=\"og:description\" content=\"Here is an easy read on recurring revenue. 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It is also easier to predict the future finances of a company and its investment performance.","inLanguage":"zh-Hans"},"inLanguage":"zh-Hans"},{"@type":"Question","@id":"https:\/\/tridenstechnology.com\/recurring-revenue\/#faq-question-1693312704681","position":3,"url":"https:\/\/tridenstechnology.com\/recurring-revenue\/#faq-question-1693312704681","name":"\u7ecf\u5e38\u6027\u6536\u5165\u7684\u98ce\u9669\u662f\u4ec0\u4e48\uff1f","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Recurring revenue comes with the risk of customer churn. High churn rates can reduce recurring revenue. But you can address this by prioritizing customer retention strategies and delivering consistent value.","inLanguage":"zh-Hans"},"inLanguage":"zh-Hans"}]}},"_links":{"self":[{"href":"https:\/\/tridenstechnology.com\/zh\/wp-json\/wp\/v2\/posts\/22614","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tridenstechnology.com\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tridenstechnology.com\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tridenstechnology.com\/zh\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/tridenstechnology.com\/zh\/wp-json\/wp\/v2\/comments?post=22614"}],"version-history":[{"count":0,"href":"https:\/\/tridenstechnology.com\/zh\/wp-json\/wp\/v2\/posts\/22614\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tridenstechnology.com\/zh\/wp-json\/wp\/v2\/media\/22641"}],"wp:attachment":[{"href":"https:\/\/tridenstechnology.com\/zh\/wp-json\/wp\/v2\/media?parent=22614"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tridenstechnology.com\/zh\/wp-json\/wp\/v2\/categories?post=22614"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tridenstechnology.com\/zh\/wp-json\/wp\/v2\/tags?post=22614"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}