{"id":10254,"date":"2022-07-14T21:19:05","date_gmt":"2022-07-14T21:19:05","guid":{"rendered":"https:\/\/tridenstechnology.com\/?p=10254"},"modified":"2023-04-25T14:21:04","modified_gmt":"2023-04-25T12:21:04","slug":"%e4%bb%80%e4%b9%88%e6%98%af%e5%ae%a2%e6%88%b7%e7%bb%b4%e7%b3%bb","status":"publish","type":"post","link":"https:\/\/tridenstechnology.com\/zh\/what-is-customer-retention\/","title":{"rendered":"\u4ec0\u4e48\u662f\u5ba2\u6237\u4fdd\u7559\uff1f"},"content":{"rendered":"<p><strong><em>\u6839\u636e\u5b9a\u4e49\uff0c\u5ba2\u6237\u4fdd\u7559\u662f\u4f01\u4e1a\u901a\u8fc7\u5229\u7528\u5404\u79cd\u7b56\u7565\u5e76\u4e3a\u5ba2\u6237\u63d0\u4f9b\u826f\u597d\u7684\u7528\u6237\u4f53\u9a8c\u6765\u4fdd\u7559\u5ba2\u6237\u7684\u80fd\u529b\u3002<\/em><\/strong><\/p>\n\n\n\n<p>\u6211\u4eec\u7528\u5ba2\u6237\u4fdd\u7559\u7387\u6765\u8868\u793a\uff0c\u8fd9\u662f\u4e00\u4e2a\u5728\u7279\u5b9a\u65f6\u671f\u5185\u575a\u6301\u4e0e\u516c\u53f8\u5408\u4f5c\u7684\u5ba2\u6237\u7684\u767e\u5206\u6bd4\u3002<\/p>\n\n\n\n<p>\u4e0d\u51fa\u6240\u6599\uff0c\u5ba2\u6237\u4fdd\u7559\u7387\u76f4\u63a5\u5173\u7cfb\u5230 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id=\"h-incentivize-loyalty\">\u6fc0\u52b1\u5fe0\u8bda\u5ea6<\/h3>\n\n\n\n<p>\u6ee1\u610f\u7684\u73b0\u6709\u5ba2\u6237\u63d0\u9ad8\u4e86\u5ba2\u6237\u4fdd\u7559\u7387\uff0c\u5728\u4f01\u4e1a\u5185\u8fdb\u884c\u66f4\u591a\u7684\u8d2d\u4e70\u548c\u6d88\u8d39\u3002<\/p>\n\n\n\n<p>\u4ed6\u4eec\u5728\u610f\u8bc6\u5230\u5546\u54c1\u6216\u670d\u52a1\u7684\u4ef7\u503c\u540e\uff0c\u4f1a\u53ca\u65f6\u8fd4\u56de\u3002<\/p>\n\n\n\n<p>\u4e00\u4e2a\u516c\u53f8\u5e94\u8be5\u521b\u5efa\u4e00\u4e2a\u4e2a\u6027\u5316\u7684\u5ba2\u6237\u5fe0\u8bda\u5ea6\u8ba1\u5212\uff0c\u4ee5\u5438\u5f15\u548c\u4fdd\u6301\u5ba2\u6237\u3002<\/p>\n\n\n\n<p>\u8fd9\u4e2a\u8ba1\u5212\u53ef\u4ee5\u5305\u62ec\u6298\u6263\u3001\u9644\u52a0\u529f\u80fd\u3001\u5fe0\u8bda\u5ea6\u4ff1\u4e50\u90e8\u7b49\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-upsell-to-existing-customers\">\u5411\u73b0\u6709\u5ba2\u6237\u8ffd\u52a0\u9500\u552e<\/h3>\n\n\n\n<p>\u5411\u73b0\u6709\u5ba2\u6237\u8ffd\u52a0\u9500\u552e\u5bf9\u589e\u52a0\u6536\u5165\u81f3\u5173\u91cd\u8981\uff0c\u4f46\u6709\u65f6\u4e5f\u5f88\u5371\u9669\u3002<\/p>\n\n\n\n<p>\u4f01\u4e1a\u5fc5\u987b\u6ce8\u610f\u4e0d\u8981\u60f9\u607c\u5ba2\u6237\uff0c\u7834\u574f\u6574\u4f53\u5ba2\u6237\u7684\u5fe0\u8bda\u5ea6\u3002<\/p>\n\n\n\n<p>\u5347\u7ea7\u662f\u4e00\u4e2a\u5f88\u597d\u7684\u9009\u62e9--\u5b83\u662f\u4e00\u79cd\u4e0d\u5f20\u626c\u7684\u9500\u552e\u65b9\u5f0f\uff0c\u4e0d\u4f1a\u663e\u5f97\u8d2a\u5a6a\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-deliver-fast-support\">\u63d0\u4f9b\u5feb\u901f\u652f\u6301<\/h3>\n\n\n\n<p>\u6bcf\u4e2a\u4f01\u4e1a\u90fd\u5e94\u8be5\u63d0\u4f9b24\/7\u7684\u5ba2\u6237\u652f\u6301\u3002<\/p>\n\n\n\n<p>\u5728\u4efb\u4f55\u65f6\u5019\u63d0\u4f9b\u5e2e\u52a9\u662f\u5ba2\u6237\u611f\u5230\u53d7\u5230\u4fdd\u62a4\u548c\u88ab\u516c\u53f8\u91cd\u89c6\u7684\u65b9\u5f0f\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-invest-in-employees\">\u6295\u8d44\u4e8e\u5458\u5de5<\/h3>\n\n\n\n<p>\u6bcf\u4e2a\u4f01\u4e1a\u90fd\u5e94\u8be5\u6295\u8d44\u4e8e\u5458\u5de5\u57f9\u8bad\u3002<\/p>\n\n\n\n<p>\u56e0\u6b64\uff0c\u516c\u53f8\u5e94\u9f13\u52b1\u5458\u5de5\u53c2\u52a0\u8bfe\u7a0b\uff0c\u4ee5\u63d0\u5347\u4ed6\u4eec\u7684\u77e5\u8bc6\u3002<\/p>\n\n\n\n<p>\u4ece\u957f\u8fdc\u6765\u770b\uff0c\u8fd9\u53ef\u4ee5\u4fc3\u8fdb\u5ba2\u6237\u4fdd\u7559\u548c\u5ba2\u6237\u83b7\u53d6\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-identify-customers-that-are-likely-to-churn\">\u8bc6\u522b\u6709\u53ef\u80fd\u6d41\u5931\u7684\u5ba2\u6237<\/h3>\n\n\n\n<p>\u6700\u540e\uff0c\u4e8b\u5148\u8bc6\u522b\u53ef\u80fd\u53d6\u6d88\u8ba2\u9605\u7684\u5ba2\u6237\u5e76\u5c1d\u8bd5\u6539\u53d8\u4ed6\u4eec\u7684\u60f3\u6cd5\u662f\u81f3\u5173\u91cd\u8981\u7684\u3002<\/p>\n\n\n\n<p>\u5982\u679c\u5ba2\u6237\u4e0d\u79ef\u6781\u4e0e\u516c\u53f8\u63a5\u89e6\uff0c\u8fd9\u4e9b\u4eba\u5c31\u66f4\u6709\u53ef\u80fd\u6d41\u5931\u3002<\/p>\n\n\n\n<p><a href=\"https:\/\/tridenstechnology.com\/what-is-dunning\/\">\u9093\u5b81\u7ba1\u7406\u8f6f\u4ef6<\/a> \u5fc5\u987b\u6267\u884c\uff0c\u4ee5\u9632\u6b62\u975e\u81ea\u613f\u6d41\u5931\u5e76\u63d0\u9ad8\u5ba2\u6237\u4fdd\u7559\u7387\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-calculate-the-customer-retention-rate\">\u5982\u4f55\u8ba1\u7b97\u5ba2\u6237\u4fdd\u7559\u7387\uff1f<\/h2>\n\n\n\n<p>\u6709\u4e00\u4e2a\u7b80\u5355\u7684\u516c\u5f0f\u6765\u8ba1\u7b97\u5ba2\u6237\u4fdd\u7559\u7387\uff08CRR\uff09\u3002<\/p>\n\n\n\n<p>\u4e3a\u4e86\u8ba1\u7b97CRR\uff0c\u6709\u4e09\u4e2a\u6570\u5b57\u662f\u91cd\u8981\u7684\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u4e00\u4e2a\u65f6\u671f\u5f00\u59cb\u65f6\u7684\u5ba2\u6237\u6570\u91cf<\/li>\n\n\n\n<li>\u671f\u672b\u7684\u5ba2\u6237\u6570\u91cf<\/li>\n\n\n\n<li>\u671f\u5185\u83b7\u5f97\u7684\u5ba2\u6237\u6570\u91cf<\/li>\n<\/ul>\n\n\n\n<p>\u5047\u8bbe\u53bb\u5e74\u5e74\u521d\u7684\u5ba2\u6237\u6570\u91cf\u662f200\u4eba\u3002<\/p>\n\n\n\n<p>\u5728\u8fd9\u4e00\u5e74\u91cc\uff0c\u8be5\u4f01\u4e1a\u5931\u53bb\u4e8620\u4e2a\u5ba2\u6237\uff0c\u4f46\u83b7\u5f97\u4e8630\u4e2a\u65b0\u5ba2\u6237\u3002<\/p>\n\n\n\n<p>\u5ba2\u6237\u4fdd\u7559\u7387\u7684\u8ba1\u7b97\u65b9\u6cd5\u5982\u4e0b\uff1a<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>\u4e00\u4e2a\u65f6\u671f\u7ed3\u675f\u65f6\u7684\u5ba2\u6237\u6570\u91cf\u51cf\u53bb\u65b0\u83b7\u5f97\u7684\u5ba2\u6237\u6570\u91cf<\/li>\n\n\n\n<li>\u5c06\u7ed3\u679c\u9664\u4ee5\u4e00\u4e2a\u65f6\u671f\u5f00\u59cb\u65f6\u7684\u5ba2\u6237\u6570\u91cf<\/li>\n\n\n\n<li>\u4e58\u4ee5100<\/li>\n<\/ol>\n\n\n\n<p><em>\u5ba2\u6237\u4fdd\u7559\u7387\uff08CRR\uff09=\uff08\uff08210-30\uff09\/200\uff09x 100 = 90%<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-a-good-customer-retention-rate\">\u4ec0\u4e48\u662f\u597d\u7684\u5ba2\u6237\u4fdd\u7559\u7387\uff1f<\/h2>\n\n\n\n<p>\u826f\u597d\u7684\u5ba2\u6237\u4fdd\u7559\u7387\u662f\u4e00\u4e2a\u516c\u53f8\u6267\u884c\u5176\u4e1a\u52a1\u7684\u6807\u5fd7\u3002 <a href=\"https:\/\/tridenstechnology.com\/what-is-monetization-ultimate-guide\/\">\u8d27\u5e01\u5316<\/a> \u6218\u7565\u5f88\u597d\u3002<\/p>\n\n\n\n<p>\u7136\u800c\uff0c\u4f4e\u7684\u5ba2\u6237\u4fdd\u7559\u7387\u5bf9\u4efb\u4f55\u4f01\u4e1a\u6765\u8bf4\u90fd\u662f\u4e00\u4e2a\u8b66\u544a\u4fe1\u53f7\uff0c\u56e0\u4e3a\u5b83\u8868\u660e\u5ba2\u6237\u6ee1\u610f\u5ea6\u4f4e\u3002<\/p>\n\n\n\n<p>\u6839\u636e\u5b9a\u4e49\uff0c\u5ba2\u6237\u4fdd\u7559\u7387\u7684\u76ee\u6807\u662f\u5c3d\u53ef\u80fd\u5730\u63a5\u8fd1100%\u3002<\/p>\n\n\n\n<p><em>\u5ba2\u6237\u4fdd\u7559\u7387\u662f\u5ba2\u6237\u6d41\u5931\u7387\u7684\u5012\u6570\uff0c\u5982\u679c\u4e00\u4e2a\u516c\u53f8\u7684\u4fdd\u7559\u7387\u662f80%\uff0c\u90a3\u4e48\u5ba2\u6237\u6d41\u5931\u7387\u5c31\u662f20%\uff0c\u53cd\u4e4b\u4ea6\u7136\u3002<\/em><\/p>\n\n\n\n<p>15%\u7684\u5ba2\u6237\u4fdd\u7559\u7387\u901a\u5e38\u88ab\u8ba4\u4e3a\u662f\u4e00\u4e2a\u4ee4\u4eba\u9707\u60ca\u7684\u4f4e\u4fdd\u7559\u7387\u3002<\/p>\n\n\n\n<p>\u5373\u4f7f\u4f01\u4e1a\u5e94\u8be5\u4ee5\u5c3d\u53ef\u80fd\u9ad8\u7684\u7559\u5b58\u7387\u4e3a\u76ee\u6807\uff0c\u4ed6\u4eec\u901a\u5e38\u4f1a\u5c1d\u8bd5\u81f3\u5c11\u8fbe\u523085%\u3002<\/p>\n\n\n\n<p>\u5728\u67d0\u4e9b\u60c5\u51b5\u4e0b\uff0c\u5373\u4f7f\u4fdd\u7559\u7387\u589e\u52a05%\uff0c\u4e5f\u80fd\u5c06\u6536\u5165\u63d0\u9ad8\u523095%\u3002<\/p>\n\n\n\n<p>\u5c3d\u7ba1\u5982\u6b64\uff0c\u8fd9\u4e00\u5207\u90fd\u53d6\u51b3\u4e8e\u4f01\u4e1a\u4e0e\u4f01\u4e1a\u4e4b\u95f4\u3002<\/p>\n\n\n\n<p>\u4e00\u4e2a\u516c\u53f8\u4e0d\u5e94\u8be5\u4ee5\u4e00\u4e2a\u5177\u4f53\u7684\u6570\u5b57\u4e3a\u76ee\u6807\uff0c\u800c\u53ea\u5e94\u8be5\u5c06\u5176\u4fdd\u7559\u7387\u4e0e\u7c7b\u4f3c\u4f01\u4e1a\u548c\u884c\u4e1a\u7684\u4fdd\u7559\u7387\u8fdb\u884c\u6bd4\u8f83\u3002<\/p>\n\n\n\n<p>\u4e0d\u540c\u884c\u4e1a\u7684\u5ba2\u6237\u4fdd\u7559\u7387\uff08\u6765\u6e90---\uff09\u3002 <a href=\"https:\/\/blog.hubspot.com\/service\/customer-retention\" target=\"_blank\" rel=\"noreferrer noopener\">Hubspot<\/a>):<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u96f6\u552e\uff1a63%<\/li>\n\n\n\n<li>\u94f6\u884c\u4e1a\u52a1: 75%<\/li>\n\n\n\n<li>\u7535\u4fe1\uff1a78%<\/li>\n\n\n\n<li>IT: 81%<\/li>\n\n\n\n<li>\u4fdd\u9669: 83%<\/li>\n\n\n\n<li>\u4e13\u4e1a\u670d\u52a1\uff1a84%<\/li>\n\n\n\n<li>\u5a92\u4f53\uff1a84%<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-customer-retention-management\">\u5ba2\u6237\u7ef4\u7cfb\u7ba1\u7406<\/h2>\n\n\n\n<p>\u5728\u5ba2\u6237\u83b7\u5f97\u4ea7\u54c1\u6216\u670d\u52a1\u540e\u7684\u5f88\u957f\u4e00\u6bb5\u65f6\u95f4\u5185\uff0c\u4fdd\u6301\u4e0e\u73b0\u6709\u5ba2\u6237\u7684\u8054\u7cfb\u4ee5\u6ee1\u8db3\u4ed6\u4eec\uff0c\u8fd9\u88ab\u79f0\u4e3a\u5ba2\u6237\u4fdd\u7559\u7ba1\u7406\u3002<\/p>\n\n\n\n<p>\u901a\u8fc7\u8fd9\u6837\u505a\uff0c\u4f01\u4e1a\u4fc3\u4f7f\u8fd9\u4e9b\u5ba2\u6237\u575a\u6301\u4e0e\u4ed6\u4eec\u5408\u4f5c\u3002<\/p>\n\n\n\n<p>\u5ba2\u6237\u4fdd\u7559\u7ba1\u7406\u8fd8\u5305\u62ec\u4f01\u4e1a\u4e3a\u4fdd\u7559\u73b0\u6709\u5ba2\u6237\u800c\u5728\u8f83\u957f\u65f6\u671f\u5185\u91c7\u53d6\u7684\u6240\u6709\u6b65\u9aa4\u3002<\/p>\n\n\n\n<p>\u8fd9\u4e9b\u6b65\u9aa4\u901a\u5e38\u5305\u62ec\u7ba1\u7406\u6570\u636e\u8bb0\u5f55\u3001\u53cd\u9988\u3001\u5ba2\u6237\u53c2\u4e0e\uff0c\u4ee5\u53ca\u66f4\u591a\u3002<\/p>\n\n\n\n<p>\u6210\u529f\u7ba1\u7406\u7684\u5173\u952e\u662f\u4e13\u7528\u7684\u5ba2\u6237\u4fdd\u7559\u8f6f\u4ef6\uff0c\u56e0\u4e3a\u6240\u6709\u8fd9\u4e9b\u6570\u636e\u90fd\u4e0d\u80fd\u624b\u5de5\u5904\u7406\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-using-a-subscription-management-software\">\u4f7f\u7528\u8ba2\u9605\u7ba1\u7406\u8f6f\u4ef6<\/h2>\n\n\n\n<p>\u8d62\u5f97\u6d88\u8d39\u8005\u7684\u4fe1\u4efb\u53ef\u80fd\u9700\u8981\u4f60\u82b1\u8d39\u5927\u91cf\u7684\u65f6\u95f4\u3001\u7cbe\u529b\u548c\u53ef\u80fd\u7684\u8d22\u653f\u8d44\u6e90\u3002<\/p>\n\n\n\n<p>\u4fdd\u6301\u6216\u63d0\u9ad8\u4f60\u7684\u5ba2\u6237\u4fdd\u7559\u7387\u7684\u4e00\u4e2a\u56e0\u7d20\u662f\u4e3a\u7528\u6237\u63d0\u4f9b\u5b89\u5168\u7684\u652f\u4ed8\u548c\u7528\u6237\u53cb\u597d\u7684\u4ea7\u54c1\u8bbf\u95ee\u3002<\/p>\n\n\n\n<p>\u516c\u53f8\u4e0d\u5e94\u6d6a\u8d39\u65f6\u95f4\u624b\u52a8\u521b\u5efa <a href=\"https:\/\/tridenstechnology.com\/what-is-consolidated-billing-and-invoicing\/\">\u7efc\u5408\u53d1\u7968<\/a> \u5e76\u8ddf\u8e2a\u4ed8\u8d39\u548c\u672a\u4ed8\u8d39\u7684\u8ba2\u9605\u3002<\/p>\n\n\n\n<p>\u4e0e <a href=\"https:\/\/tridenstechnology.com\/best-subscription-management-software\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u8ba2\u9605\u7ba1\u7406\u8f6f\u4ef6<\/a>\uff0c\u6240\u6709\u8fd9\u4e9b\u8fc7\u7a0b\u90fd\u662f\u81ea\u52a8\u5316\u7684\u3002<\/p>\n\n\n\n<p>\u8fd9\u5bf9\u4f01\u4e1a\u548c\u5ba2\u6237\u90fd\u6709\u597d\u5904\uff0c\u56e0\u4e3a\u5b83\u8282\u7701\u4e86\u65f6\u95f4\u5e76\u63d0\u4f9b\u4e86\u989d\u5916\u7684\u5b89\u5168\u4fdd\u969c\u3002<\/p>","protected":false},"excerpt":{"rendered":"<p>\u5ba2\u6237\u4fdd\u7559\u662f\u6307\u4f01\u4e1a\u4fdd\u7559\u5176\u5ba2\u6237\u7684\u80fd\u529b<\/p>","protected":false},"author":10,"featured_media":13378,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3135,3137],"tags":[],"class_list":["post-10254","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-glossary","category-monetization-glossary","category-3135","category-3137","description-off"],"yoast_head":"<!-- This site is optimized with the Yoast SEO 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