TikTok maintained its standing among the most popular social media platforms in 2023, used and loved by many users of all ages. Here\u2019s everything you need to know about this social platform and why regular folks and businesses like it. Table of contentsQuick TikTok Statistics (Editor's Picks)When Was TikTok MadeMonthly Number Of Active TikTok UsersTikTok DemographicsNumber Of TikTok DownloadsKey TikTok Usage StatisticsTikTok Revenue StatisticsMost Used Social Media SiteTop TikTok Users What is TikTok? TikTok is a social media platform full of short and entertaining videos. @tiktok Welcome to TikTok! \ud83d\ude4c\u23f1 #MakeEverySecondCount#MakeEverySecondCount#MakeEverySecondCount \u266c original sound - TikTok Youngsters love it. Adults don\u2019t understand it. However, its popularity cannot be denied. For perspective, Facebook and Instagram took nearly a decade to gather hundreds of millions of users. TikTok did that in just 4 years. How? TikTok is smart and knows how to show videos. The platform is huge right now, and it\u2019s only getting bigger and bigger. Let\u2019s dive into these fantastic stats. Quick TikTok Statistics (Editor's Picks) TikTok Active Users: TikTok has a massive 1.677 billion global users in 2023, with 1.1 billion monthly active users. US Users: There are over 150 million in the US. Number of Downloads: TikTok has been downloaded 3.5 billion times in 2023, marking a 79.1% growth since 2020, with a notable peak in 2022 (as the most downloaded app). Overtaking Competition: TikTok is currently the leading social media app, edging out competitors like Twitter and Snapchat but still chasing Facebook and YouTube. TikTok Revenue: TikTok generated 2.475 billion USD in Q1 2023, reaching 9.401 billion USD by the end of 2022. Popular Categories: The top content categories on TikTok are entertainment, dance, pranks, fitness\/sports, and DIY, with entertainment being the most viewed. User Demographics: Most of TikTok\u2019s users are Gen Z (between 9 and 24 years old), with a slight female dominance at 51%.\u00a0 Average Time on the App: Users of TikTok spend an average of 95 minutes daily on the app, equating to over 6 hours weekly and about 26 hours monthly, viewing over 1 billion videos daily. TikTok & Marketing: Advertisers on TikTok can engage with over 1.081 billion adult users monthly, including approximately 885 million users aged 18 and above. When Was TikTok Made Started in China as Douyin by Bytedance in September 2016. TikTok is the international version and was made in September 2017. Now, TikTok is available in 155 countries, working in 39 languages via Google Pay and App Store. Monthly Number Of Active TikTok Users How many users are there in TikTok? Who uses TikTok? The better question is, who doesn\u2019t? TikTok currently has 1.1 billion monthly active users. Since its launch in 2017, TikTok has been one of the fastest-growing apps worldwide, and its user count is massively increasing year by year. Here\u2019s the number of monthly active users from 2017: YearMonthly Active Users (in Millions)2017 100 2018 133 2019 381 2020 700 2021 901 2022 1,466 2023*1,677 TikTok Demographics What are the demographics of TikTok users? In March 2023, TikTok reported that the US leads in TikTok usage with about 150 million users. This represents a 50% growth compared to the reported figure of 100 million MAU in August 2020. Indonesia is the second country, with nearly 100 million users, and Brazil rounds out the top three with about 83.33 million users (about twice the population of California). These are the countries with the largest TikTok audience as of July 2023: Country Number of Users (in millions)United States 122,05 Indonesia 99,79 Brazil 83,33 Mexico 62,77 Russia 55,12 Vietnam 44,85 Pakistan 38,40 Philippines 36,46 Thailand 32,15 Turkey 29,98 Stats also show that women make up 51% of the users, while men make up 49%. TikTok users by age: 63% of TikTok users are aged 10-29. Only 19% of the app\u2019s user base is over 40. Although more and more adults are using it. Most TikTok users are young, mostly between 19 and 29 years old. It is reported that 35% of TikTok\u2019s user base in the United States belongs to Gen Z. Below, we\u2019ve put together a table that shows TikTok users broken down by age: Years%Under 18 28% 19 - 29 35% 30 - 39 18% 39+ 19% Number Of TikTok Downloads How many downloads does TikTok have (App Store & Google Play)? TikTok has become the first non-Facebook aka Meta app to hit 3 billion downloads.\u00a0 In 2022, TikTok was the leading mobile app globally, recording around 670 million downloads throughout App Store and Google Play. By 2027, it is expected that approximately 2.25 billion users will be using it. Top TikTok Downloads Global Latest industry analytics from June 2023 showcase: TikTok is now in 155 countries and comes in 39 languages. A surge over 5.6 million downloads was witnessed in Brazil. A close follow-up with almost 5 million downloads recorded in Indonesia The US surpassed a remarkable milestone with over 220 million TikTok downloads in total. TikTok maintains an amazing daily user base in China too, with over 780 million users. Key TikTok Usage Statistics How much time do people spend on TikTok? People spend a lot of time on TikTok. Globally, the average time spent on TikTok per day is 95 minutes (+1.5 hours) per day. 90% of TikTok users open the app every single day. The average person in the US will open the TikTok app +10 times a day. The average time spent on TikTok is 23.3 hours per month. Users in the US spent 26 hours on this social media app. Users in the United Kingdom spent more than 27 hours on average using TikTok. Meanwhile, users in Argentina spent almost 120 hours monthly on the app. It\u2019s unbelievable how popular the app has become. Every minute, users view 167 million TikTok videos. TikTok Revenue Statistics TikTok revenue growth & how much it\u2019s worth? In the Q1 of 2023, TikTok made $2.475 billion. This revenue comes from more people using the app, in-app ads, and reaching new places globally. Advertisers like TikTok because it has different ad types and helps them connect with younger folks who use the app. Below is a table displaying TikTok\u2019s quarterly revenue from users worldwide from Q1 2018 to Q1 2023: Year by QuartersRevenue (in millions)2018 Q1 4.57 2018 Q2 3.79 2018 Q3 7 2018 Q4 10.50 2019 Q1 14.18 2019 Q2 22.67 2019 Q3 34.97 2019 Q4 73.39 2020 Q1 143.38 2020 Q2 230.34 2020 Q3 274.36 2020 Q4 286.16 2021 Q1 185.02 2021 Q2 248.78 2021 Q3 293.53 2021 Q4 517.72 2022 Q1 503.79 2022 Q2 499.81 2022 Q3 526.66 2022 Q4 527.99 2023 Q1 497.69 Most Used Social Media Site What is the most popular social media platform worldwide? Facebook is still the most popular social media. However, TikTok has a massive user base of 1.1 billion active users, ranking it 6th among social networks. Here are the actual numbers for better comparison: Social Media Number of Users (in millions)Facebook 2,958 YouTube 2,514 WhatsApp2,000 Instagram 2,000 WeChat 1,309 TikTok 1,051 Facebook Messenger 931 Douyin715 Telegram 700 Snapchat 635 Kuaishou 626 Sina Weibo 584 QQ 574 Twitter 556 Pinterest 445 Top TikTok Users The most-followed TikTok user is Khaby Lame, known for his humorous and silent video reactions. He gained around 1.62 million followers. @khaby.lame Cm on bro \ud83e\udd32\ud83c\udffe\ud83e\udd32\ud83c\udffe\ud83e\udd32\ud83c\udffe\ud83e\udd32\ud83c\udffe\ud83e\udd32\ud83c\udffe!! #learnfromkhaby #learnwithtiktok #imparacontiktok #khabylame \u266c suono originale - Khabane lame TOP 10: Popular TikTokers \/ Creators Here are the follower numbers of TikTok influencers: TikTokerNumber of Followers (in millions)Khaby Lame 161.9 Charli D\u2019Amelio 151.2 Bella Poarch 92.6 Addison Rae 88.4 MrBeast 85.9 Zach King 78.1 Kimberly Loaiza 76.4 TikTok 74.1 Will Smith 73.4 Burak Ozdemir 73.3 Now, tell us what you think! Well, TikTok's growth is seriously impressive! We bet it's only going to get bigger and better from here. Btw, if you enjoyed this post, we've got more for you. \ud83d\udca1See also: Tesla Sales, Revenue & Production for 2023: The Complete Statistics Netflix Subscribers Growth: Numbers, Revenue, Statistics (2023) Apple Sales Statistics in 2023: Revenue Growth Outlook Twitter User Statistics \u2013 How Many People Are Using Twitter in 2023? Got something more to say? Drop a comment below!