{"id":22614,"date":"2023-09-13T14:11:40","date_gmt":"2023-09-13T12:11:40","guid":{"rendered":"https:\/\/tridenstechnology.com\/?p=22614"},"modified":"2024-01-12T13:11:59","modified_gmt":"2024-01-12T11:11:59","slug":"%d0%bf%d0%be%d0%b2%d1%82%d0%be%d1%80%d1%8f%d1%8e%d1%89%d0%b8%d0%b9%d1%81%d1%8f-%d0%b4%d0%be%d1%85%d0%be%d0%b4","status":"publish","type":"post","link":"https:\/\/tridenstechnology.com\/ru\/recurring-revenue\/","title":{"rendered":"\u0427\u0442\u043e \u0442\u0430\u043a\u043e\u0435 \u043f\u043e\u0432\u0442\u043e\u0440\u044f\u044e\u0449\u0438\u0439\u0441\u044f \u0434\u043e\u0445\u043e\u0434 - \u043a\u0430\u043a \u0435\u0433\u043e \u0440\u0430\u0441\u0441\u0447\u0438\u0442\u0430\u0442\u044c \u0438 \u043f\u043e\u0447\u0435\u043c\u0443 \u043e\u043d \u0432\u0430\u0436\u0435\u043d?\u00a0"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><em><strong>\u041f\u043e\u0432\u0442\u043e\u0440\u044f\u044e\u0449\u0438\u0439\u0441\u044f \u0434\u043e\u0445\u043e\u0434 \u043e\u0431\u0435\u0441\u043f\u0435\u0447\u0438\u0432\u0430\u0435\u0442 \u0444\u0438\u043d\u0430\u043d\u0441\u043e\u0432\u0443\u044e \u0443\u0441\u0442\u043e\u0439\u0447\u0438\u0432\u043e\u0441\u0442\u044c \u0438 \u0440\u043e\u0441\u0442 \u0431\u0438\u0437\u043d\u0435\u0441\u0430, \u043e\u0441\u043d\u043e\u0432\u0430\u043d\u043d\u043e\u0433\u043e \u043d\u0430 \u043f\u043e\u0434\u043f\u0438\u0441\u043a\u0435.&nbsp;<\/strong><\/em><\/p>\n\n\n\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h2>\u041e\u0433\u043b\u0430\u0432\u043b\u0435\u043d\u0438\u0435<\/h2><ul><li><a href=\"#h-what-is-a-recurring-revenue\" data-level=\"2\">\u0427\u0442\u043e \u0442\u0430\u043a\u043e\u0435 \u043f\u043e\u0432\u0442\u043e\u0440\u044f\u044e\u0449\u0438\u0439\u0441\u044f \u0434\u043e\u0445\u043e\u0434<\/a><\/li><li><a href=\"#h-why-is-recurring-revenue-important\" data-level=\"2\">\u041f\u043e\u0447\u0435\u043c\u0443 \u0432\u0430\u0436\u0435\u043d \u043f\u043e\u0432\u0442\u043e\u0440\u044f\u044e\u0449\u0438\u0439\u0441\u044f \u0434\u043e\u0445\u043e\u0434<\/a><\/li><li><a href=\"#h-calculating-recurring-revenue\" data-level=\"2\">\u0420\u0430\u0441\u0447\u0435\u0442 \u043f\u043e\u0432\u0442\u043e\u0440\u044f\u044e\u0449\u0435\u0433\u043e\u0441\u044f \u0434\u043e\u0445\u043e\u0434\u0430<\/a><\/li><li><a href=\"#h-recurring-revenue-key-metrics\" data-level=\"2\">\u041e\u0441\u043d\u043e\u0432\u043d\u044b\u0435 \u043c\u0435\u0442\u0440\u0438\u043a\u0438 \u043f\u043e\u0432\u0442\u043e\u0440\u044f\u044e\u0449\u0435\u0433\u043e\u0441\u044f \u0434\u043e\u0445\u043e\u0434\u0430<\/a><\/li><li><a href=\"#h-faqs\" data-level=\"2\">\u0427\u0430\u0441\u0442\u043e \u0437\u0430\u0434\u0430\u0432\u0430\u0435\u043c\u044b\u0435 \u0432\u043e\u043f\u0440\u043e\u0441\u044b<\/a><\/li><\/ul><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\u0420\u043e\u0441\u0442 \u044d\u043a\u043e\u043d\u043e\u043c\u0438\u043a\u0438 \u043f\u043e\u0434\u043f\u0438\u0441\u043a\u0438 \u043f\u0440\u0438\u0432\u0435\u043b \u043a \u0432\u0441\u0435 \u0431\u043e\u043b\u044c\u0448\u0435\u043c\u0443 \u0432\u043d\u0435\u0434\u0440\u0435\u043d\u0438\u044e <a href=\"https:\/\/tridenstechnology.com\/recurring-revenue-model\/\">\u041c\u043e\u0434\u0435\u043b\u0438 \u043f\u043e\u0432\u0442\u043e\u0440\u044f\u044e\u0449\u0435\u0433\u043e\u0441\u044f \u0434\u043e\u0445\u043e\u0434\u0430<\/a> \u043f\u0440\u0435\u0434\u043f\u0440\u0438\u044f\u0442\u0438\u044f\u043c\u0438.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"172\" src=\"https:\/\/tridenstechnology.com\/wp-content\/uploads\/subscription-market-reach-904-billion-by-2026.webp\" alt=\"\" class=\"wp-image-22638\" srcset=\"https:\/\/d2xqcz296oofyv.cloudfront.net\/wp-content\/uploads\/subscription-market-reach-904-billion-by-2026.webp 1024w, https:\/\/d2xqcz296oofyv.cloudfront.net\/wp-content\/uploads\/subscription-market-reach-904-billion-by-2026-300x50.webp 300w, https:\/\/d2xqcz296oofyv.cloudfront.net\/wp-content\/uploads\/subscription-market-reach-904-billion-by-2026-768x129.webp 768w, https:\/\/d2xqcz296oofyv.cloudfront.net\/wp-content\/uploads\/subscription-market-reach-904-billion-by-2026-18x3.webp 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u041f\u0440\u043e\u0433\u043d\u043e\u0437\u0438\u0440\u0443\u0435\u0442\u0441\u044f, \u0447\u0442\u043e \u043c\u0438\u0440\u043e\u0432\u043e\u0439 \u0440\u044b\u043d\u043e\u043a \u043f\u043e\u0434\u043f\u0438\u0441\u043a\u0438 \u043d\u0430 \u0443\u0441\u043b\u0443\u0433\u0438 \u044d\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u043e\u0439 \u043a\u043e\u043c\u043c\u0435\u0440\u0446\u0438\u0438 \u0434\u043e\u0441\u0442\u0438\u0433\u043d\u0435\u0442 <a href=\"https:\/\/www.prnewswire.com\/news-releases\/subscription-ecommerce-market-growth-rate-reaches-a-whopping-65-301534371.html\" target=\"_blank\" rel=\"noreferrer noopener\">$904.28 \u043c\u043b\u0440\u0434. \u043a 2026 \u0433\u043e\u0434\u0443<\/a>\u041d\u043e \u043e\u0433\u0440\u043e\u043c\u043d\u0443\u044e \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u044c \u043f\u043e\u0432\u0442\u043e\u0440\u044f\u044e\u0449\u0435\u0433\u043e\u0441\u044f \u0434\u043e\u0445\u043e\u0434\u0430 \u043d\u0435\u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e \u043f\u0435\u0440\u0435\u043e\u0446\u0435\u043d\u0438\u0442\u044c.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u041f\u043e\u0432\u0442\u043e\u0440\u044f\u044e\u0449\u0438\u0439\u0441\u044f \u0434\u043e\u0445\u043e\u0434 \u043c\u0435\u043d\u044f\u0435\u0442 \u043c\u0435\u0442\u043e\u0434\u044b \u0440\u0430\u0431\u043e\u0442\u044b \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0439, \u0441\u043e\u0437\u0434\u0430\u0432\u0430\u044f \u043b\u0443\u0447\u0448\u0438\u0439 \u043e\u043f\u044b\u0442 \u0434\u043b\u044f \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432 \u0438 \u043e\u0431\u0435\u0441\u043f\u0435\u0447\u0438\u0432\u0430\u044f \u043f\u043e\u0441\u0442\u043e\u044f\u043d\u043d\u044b\u0439 \u043f\u043e\u0442\u043e\u043a \u0434\u043e\u0445\u043e\u0434\u043e\u0432 \u0434\u043b\u044f \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0439.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0412 \u044d\u0442\u043e\u0439 \u0441\u0442\u0430\u0442\u044c\u0435 \u0431\u043b\u043e\u0433\u0430 \u043c\u044b \u0440\u0430\u0441\u0441\u043a\u0430\u0436\u0435\u043c \u0432\u0441\u0435, \u0447\u0442\u043e \u0412\u0430\u043c \u043d\u0443\u0436\u043d\u043e \u0437\u043d\u0430\u0442\u044c \u043e \u043f\u043e\u0432\u0442\u043e\u0440\u044f\u044e\u0449\u0435\u043c\u0441\u044f \u0434\u043e\u0445\u043e\u0434\u0435, \u043e \u0442\u043e\u043c, \u043a\u0430\u043a \u0435\u0433\u043e \u0440\u0430\u0441\u0441\u0447\u0438\u0442\u0430\u0442\u044c, \u043e \u0435\u0433\u043e \u043f\u0440\u0435\u0438\u043c\u0443\u0449\u0435\u0441\u0442\u0432\u0430\u0445 \u0438 \u043e \u0432\u0430\u0436\u043d\u0435\u0439\u0448\u0438\u0445 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u044f\u0445, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0412\u0430\u043c \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u043e \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u0442\u044c.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group key-notes\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group notes has-background\" style=\"background-color:#e9f8ff\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"has-text-color wp-block-paragraph\" style=\"color:#171c46;font-size:30px\"><strong>\u041e\u0441\u043d\u043e\u0432\u043d\u044b\u0435 \u0437\u0430\u043c\u0435\u0447\u0430\u043d\u0438\u044f<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u041f\u043e\u0432\u0442\u043e\u0440\u044f\u044e\u0449\u0438\u0439\u0441\u044f \u0434\u043e\u0445\u043e\u0434 - \u044d\u0442\u043e \u0434\u043e\u0445\u043e\u0434, \u043f\u043e\u043b\u0443\u0447\u0430\u0435\u043c\u044b\u0439 \u043e\u0442 \u0431\u0438\u0437\u043d\u0435\u0441\u0430 \u043f\u043e\u0441\u0442\u043e\u044f\u043d\u043d\u043e \u0438 \u043f\u0435\u0440\u0438\u043e\u0434\u0438\u0447\u0435\u0441\u043a\u0438.&nbsp;<\/li>\n\n\n\n<li>\u041f\u043e\u0432\u0442\u043e\u0440\u044f\u044e\u0449\u0438\u0439\u0441\u044f \u0434\u043e\u0445\u043e\u0434 \u043e\u0431\u044b\u0447\u043d\u043e \u0438\u0437\u0432\u043b\u0435\u043a\u0430\u0435\u0442\u0441\u044f \u0438\u0437 \u0431\u0438\u0437\u043d\u0435\u0441\u0430, \u043e\u0441\u043d\u043e\u0432\u0430\u043d\u043d\u043e\u0433\u043e \u043d\u0430 \u043f\u043e\u0434\u043f\u0438\u0441\u043a\u0435.&nbsp;<\/li>\n\n\n\n<li>\u0424\u0443\u043d\u0434\u0430\u043c\u0435\u043d\u0442\u0430\u043b\u044c\u043d\u043e\u0435 \u0440\u0430\u0437\u043b\u0438\u0447\u0438\u0435 \u043c\u0435\u0436\u0434\u0443 \u043f\u043e\u0432\u0442\u043e\u0440\u044f\u044e\u0449\u0438\u043c\u0438\u0441\u044f \u0438 \u043d\u0435\u043f\u043e\u0432\u0442\u043e\u0440\u044f\u044e\u0449\u0438\u043c\u0438\u0441\u044f \u0434\u043e\u0445\u043e\u0434\u0430\u043c\u0438 \u0437\u0430\u043a\u043b\u044e\u0447\u0430\u0435\u0442\u0441\u044f \u0432 \u0438\u0445 \u043f\u0440\u0435\u0434\u0441\u043a\u0430\u0437\u0443\u0435\u043c\u043e\u0441\u0442\u0438 \u0438 \u043f\u043e\u0441\u0442\u043e\u044f\u043d\u0441\u0442\u0432\u0435.&nbsp;<\/li>\n\n\n\n<li>\u041f\u043e\u0432\u0442\u043e\u0440\u044f\u044e\u0449\u0438\u0439\u0441\u044f \u0434\u043e\u0445\u043e\u0434 \u0441\u043f\u043e\u0441\u043e\u0431\u0441\u0442\u0432\u0443\u0435\u0442 \u0443\u043b\u0443\u0447\u0448\u0435\u043d\u0438\u044e \u043e\u0442\u043d\u043e\u0448\u0435\u043d\u0438\u0439 \u0441 \u043a\u043b\u0438\u0435\u043d\u0442\u0430\u043c\u0438, \u043e\u0431\u0435\u0441\u043f\u0435\u0447\u0438\u0432\u0430\u0435\u0442 \u0441\u0442\u0430\u0431\u0438\u043b\u044c\u043d\u044b\u0439 \u0438 \u043f\u0440\u0435\u0434\u0441\u043a\u0430\u0437\u0443\u0435\u043c\u044b\u0439 \u0434\u043e\u0445\u043e\u0434, \u0430 \u0442\u0430\u043a\u0436\u0435 \u0441\u0442\u0438\u043c\u0443\u043b\u0438\u0440\u0443\u0435\u0442 \u0440\u043e\u0441\u0442 \u0438 \u043c\u0430\u0441\u0448\u0442\u0430\u0431\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435 \u0431\u0438\u0437\u043d\u0435\u0441\u0430.&nbsp;<\/li>\n\n\n\n<li>\u0420\u0430\u0441\u0447\u0435\u0442 \u043f\u043e\u0432\u0442\u043e\u0440\u044f\u044e\u0449\u0435\u0433\u043e\u0441\u044f \u0434\u043e\u0445\u043e\u0434\u0430 \u043f\u0440\u0435\u0434\u043f\u043e\u043b\u0430\u0433\u0430\u0435\u0442 \u0441\u0443\u043c\u043c\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435 \u0434\u043e\u0445\u043e\u0434\u0430, \u043f\u043e\u043b\u0443\u0447\u0435\u043d\u043d\u043e\u0433\u043e \u043e\u0442 \u0432\u0441\u0435\u0445 \u0430\u043a\u0442\u0438\u0432\u043d\u044b\u0445 \u043f\u043e\u0434\u043f\u0438\u0441\u043e\u043a \u0432 \u0442\u0435\u0447\u0435\u043d\u0438\u0435 \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u043d\u043e\u0433\u043e \u043f\u0435\u0440\u0438\u043e\u0434\u0430.&nbsp;<\/li>\n\n\n\n<li>\u041f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0438 \u043c\u043e\u0434\u0435\u043b\u0438 \u043f\u043e\u0432\u0442\u043e\u0440\u044f\u044e\u0449\u0435\u0433\u043e\u0441\u044f \u0434\u043e\u0445\u043e\u0434\u0430, \u0442\u0430\u043a\u0438\u0435 \u043a\u0430\u043a \u0435\u0436\u0435\u043c\u0435\u0441\u044f\u0447\u043d\u044b\u0439 \u043f\u043e\u0432\u0442\u043e\u0440\u044f\u044e\u0449\u0438\u0439\u0441\u044f \u0434\u043e\u0445\u043e\u0434 (MRR), \u0435\u0436\u0435\u0433\u043e\u0434\u043d\u044b\u0439 \u043f\u043e\u0432\u0442\u043e\u0440\u044f\u044e\u0449\u0438\u0439\u0441\u044f \u0434\u043e\u0445\u043e\u0434 (ARR), \u043a\u043e\u044d\u0444\u0444\u0438\u0446\u0438\u0435\u043d\u0442 \u043e\u0442\u0442\u043e\u043a\u0430, \u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u044c \u043f\u0440\u0438\u043e\u0431\u0440\u0435\u0442\u0435\u043d\u0438\u044f \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432 (CAC) \u0438 \u0442.\u0434., \u0434\u0430\u044e\u0442 \u0446\u0435\u043d\u043d\u0443\u044e \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u044e \u043e \u0444\u0438\u043d\u0430\u043d\u0441\u043e\u0432\u043e\u0439 \u0441\u0442\u0430\u0431\u0438\u043b\u044c\u043d\u043e\u0441\u0442\u0438, \u043f\u043e\u0442\u0435\u043d\u0446\u0438\u0430\u043b\u0435 \u0440\u043e\u0441\u0442\u0430 \u0438 \u043e\u0442\u043d\u043e\u0448\u0435\u043d\u0438\u044f\u0445 \u0441 \u043a\u043b\u0438\u0435\u043d\u0442\u0430\u043c\u0438 \u0431\u0438\u0437\u043d\u0435\u0441\u0430, \u043e\u0441\u043d\u043e\u0432\u0430\u043d\u043d\u043e\u0433\u043e \u043d\u0430 \u043f\u043e\u0434\u043f\u0438\u0441\u043a\u0435.&nbsp;<\/li>\n<\/ul>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-a-recurring-revenue\">\u0427\u0442\u043e \u0442\u0430\u043a\u043e\u0435 \u043f\u043e\u0432\u0442\u043e\u0440\u044f\u044e\u0449\u0438\u0439\u0441\u044f \u0434\u043e\u0445\u043e\u0434<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u041f\u043e\u0432\u0442\u043e\u0440\u044f\u044e\u0449\u0438\u0439\u0441\u044f \u0434\u043e\u0445\u043e\u0434 (\u0438\u043b\u0438 \u0434\u043e\u0445\u043e\u0434 \u043e\u0442 \u043f\u043e\u0434\u043f\u0438\u0441\u043a\u0438) - \u044d\u0442\u043e \u0434\u043e\u0445\u043e\u0434, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u0431\u0438\u0437\u043d\u0435\u0441 \u043f\u043e\u043b\u0443\u0447\u0430\u0435\u0442 \u043e\u0442 \u0441\u0432\u043e\u0438\u0445 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432 \u043d\u0430 \u0440\u0435\u0433\u0443\u043b\u044f\u0440\u043d\u043e\u0439 \u043e\u0441\u043d\u043e\u0432\u0435.&nbsp;<\/p>\n\n\n\n<a data-flickr-embed=\"true\" href=\"https:\/\/www.flickr.com\/photos\/47380325@N02\/53215095075\/in\/dateposted-public\/\" title=\"\u041f\u043e\u0432\u0442\u043e\u0440\u044f\u044e\u0449\u0438\u0439\u0441\u044f \u0434\u043e\u0445\u043e\u0434\"><img decoding=\"async\" src=\"https:\/\/live.staticflickr.com\/65535\/53215095075_80890c7e63_b.jpg\" style=\"border: 1px solid #f2f2f2; border-radius: 10px\" width=\"1024\" height=\"400\" alt=\"\u041f\u043e\u0432\u0442\u043e\u0440\u044f\u044e\u0449\u0438\u0439\u0441\u044f \u0434\u043e\u0445\u043e\u0434\"\/><\/a><script async src=\"\/\/embedr.flickr.com\/assets\/client-code.js\" charset=\"utf-8\"><\/script>\n\n\n\n<p class=\"wp-block-paragraph\">\u041e\u043d\u0430 \u0432\u0441\u0442\u0440\u0435\u0447\u0430\u0435\u0442\u0441\u044f \u0432 \u0431\u0438\u0437\u043d\u0435\u0441\u0435, \u043e\u0441\u043d\u043e\u0432\u0430\u043d\u043d\u043e\u043c \u043d\u0430 \u043f\u043e\u0434\u043f\u0438\u0441\u043a\u0435, \u0433\u0434\u0435 \u043a\u043b\u0438\u0435\u043d\u0442\u044b \u0434\u0435\u043b\u0430\u044e\u0442 <a href=\"https:\/\/tridenstechnology.com\/recurring-payments\/\">\u043f\u043e\u0432\u0442\u043e\u0440\u044f\u044e\u0449\u0438\u0435\u0441\u044f \u043f\u043b\u0430\u0442\u0435\u0436\u0438<\/a> \u0447\u0435\u0440\u0435\u0437 \u0444\u0438\u043a\u0441\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u044b\u0435, \u0440\u0435\u0433\u0443\u043b\u044f\u0440\u043d\u044b\u0435 \u0438\u043d\u0442\u0435\u0440\u0432\u0430\u043b\u044b \u0432\u0440\u0435\u043c\u0435\u043d\u0438.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-recurring-vs-non-recurring-revenue\">\u041f\u043e\u0432\u0442\u043e\u0440\u044f\u044e\u0449\u0438\u0439\u0441\u044f \u0438 \u043d\u0435 \u043f\u043e\u0432\u0442\u043e\u0440\u044f\u044e\u0449\u0438\u0439\u0441\u044f \u0434\u043e\u0445\u043e\u0434<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u041e\u0441\u043d\u043e\u0432\u043d\u043e\u0435 \u0440\u0430\u0437\u043b\u0438\u0447\u0438\u0435 \u043c\u0435\u0436\u0434\u0443 \u043f\u043e\u0432\u0442\u043e\u0440\u044f\u044e\u0449\u0438\u043c\u0438\u0441\u044f \u0438 \u043d\u0435\u043f\u043e\u0432\u0442\u043e\u0440\u044f\u044e\u0449\u0438\u043c\u0438\u0441\u044f \u0434\u043e\u0445\u043e\u0434\u0430\u043c\u0438 \u0437\u0430\u043a\u043b\u044e\u0447\u0430\u0435\u0442\u0441\u044f \u0432 \u0438\u0445 \u043f\u0440\u0435\u0434\u0441\u043a\u0430\u0437\u0443\u0435\u043c\u043e\u0441\u0442\u0438 \u0438 \u043f\u043e\u0441\u0442\u043e\u044f\u043d\u0441\u0442\u0432\u0435.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u041f\u043e\u0432\u0442\u043e\u0440\u044f\u044e\u0449\u0438\u0439\u0441\u044f \u0434\u043e\u0445\u043e\u0434 \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043b\u044f\u0435\u0442 \u0441\u043e\u0431\u043e\u0439 \u043f\u043e\u0441\u0442\u043e\u044f\u043d\u043d\u044b\u0439 \u0434\u043e\u0445\u043e\u0434, \u043f\u043e\u043b\u0443\u0447\u0430\u0435\u043c\u044b\u0439 \u043e\u0442 <a href=\"https:\/\/tridenstechnology.com\/recurring-subscription\/\">\u043f\u043e\u0432\u0442\u043e\u0440\u044f\u044e\u0449\u0438\u0435\u0441\u044f \u043f\u043e\u0434\u043f\u0438\u0441\u043a\u0438<\/a>.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0412 \u043e\u0442\u043b\u0438\u0447\u0438\u0435 \u043e\u0442 \u044d\u0442\u043e\u0433\u043e, \u0435\u0434\u0438\u043d\u043e\u0432\u0440\u0435\u043c\u0435\u043d\u043d\u044b\u0439 \u0434\u043e\u0445\u043e\u0434 - \u044d\u0442\u043e \u0434\u043e\u0445\u043e\u0434, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u0432\u043e\u0437\u043d\u0438\u043a\u0430\u0435\u0442 \u0432 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u0435 \u043d\u0435\u0440\u0435\u0433\u0443\u043b\u044f\u0440\u043d\u044b\u0445, \u043e\u0434\u043d\u043e\u0440\u0430\u0437\u043e\u0432\u044b\u0445 \u043e\u043f\u0435\u0440\u0430\u0446\u0438\u0439, \u0442\u0430\u043a\u0438\u0445 \u043a\u0430\u043a \u043f\u0440\u043e\u0434\u0430\u0436\u0430 \u043e\u0442\u0434\u0435\u043b\u044c\u043d\u044b\u0445 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u0432 \u0438\u043b\u0438 \u043e\u043a\u0430\u0437\u0430\u043d\u0438\u0435 \u0443\u0441\u043b\u0443\u0433 \u0432 \u0440\u0430\u043c\u043a\u0430\u0445 \u043f\u0440\u043e\u0435\u043a\u0442\u0430.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u041d\u0438\u0436\u0435 \u043f\u0440\u0438\u0432\u0435\u0434\u0435\u043d\u044b \u043d\u0435\u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0440\u0430\u0437\u043b\u0438\u0447\u0438\u044f \u043c\u0435\u0436\u0434\u0443 \u043f\u043e\u0432\u0442\u043e\u0440\u044f\u044e\u0449\u0438\u043c\u0441\u044f \u0438 \u043d\u0435\u043f\u043e\u0432\u0442\u043e\u0440\u044f\u044e\u0449\u0438\u043c\u0441\u044f \u0434\u043e\u0445\u043e\u0434\u043e\u043c:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>\u0410\u0441\u043f\u0435\u043a\u0442<\/th><th>\u041f\u043e\u0432\u0442\u043e\u0440\u044f\u044e\u0449\u0438\u0439\u0441\u044f \u0434\u043e\u0445\u043e\u0434<\/th><th>\u041d\u0435\u043f\u043e\u0432\u0442\u043e\u0440\u044f\u044e\u0449\u0438\u0439\u0441\u044f \u0434\u043e\u0445\u043e\u0434<\/th><\/tr><\/thead><tbody><tr><td><strong>\u0425\u0430\u0440\u0430\u043a\u0442\u0435\u0440 \u0434\u043e\u0445\u043e\u0434\u0430<\/strong><\/td><td>\u041f\u043e\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u0442\u0435\u043b\u044c\u043d\u044b\u0439 \u0438 \u043f\u0440\u0435\u0434\u0441\u043a\u0430\u0437\u0443\u0435\u043c\u044b\u0439 \u0434\u043e\u0445\u043e\u0434<\/td><td>\u041d\u0435\u0440\u0435\u0433\u0443\u043b\u044f\u0440\u043d\u044b\u0439 \u0438 \u043d\u0435\u043f\u0440\u0435\u0434\u0441\u043a\u0430\u0437\u0443\u0435\u043c\u044b\u0439 \u0434\u043e\u0445\u043e\u0434<\/td><\/tr><tr><td><strong>\u0418\u0441\u0442\u043e\u0447\u043d\u0438\u043a<\/strong><\/td><td>\u041f\u043b\u0430\u0442\u0430 \u0437\u0430 \u043f\u043e\u0434\u043f\u0438\u0441\u043a\u0443, \u0447\u043b\u0435\u043d\u0441\u0442\u0432\u043e, \u043a\u043e\u043d\u0442\u0440\u0430\u043a\u0442\u044b<\/td><td>\u0420\u0430\u0437\u043e\u0432\u044b\u0435 \u043f\u0440\u043e\u0434\u0430\u0436\u0438 \u043f\u0440\u043e\u0434\u0443\u043a\u0446\u0438\u0438, \u0440\u0430\u0431\u043e\u0442\u0430 \u043f\u043e \u043f\u0440\u043e\u0435\u043a\u0442\u0443<\/td><\/tr><tr><td><strong>\u0421\u0442\u0430\u0431\u0438\u043b\u044c\u043d\u043e\u0441\u0442\u044c<\/strong><\/td><td>\u041e\u0431\u0435\u0441\u043f\u0435\u0447\u0438\u0432\u0430\u0435\u0442 \u0441\u0442\u0430\u0431\u0438\u043b\u044c\u043d\u043e\u0441\u0442\u044c \u0438 \u043f\u0440\u0435\u0434\u0441\u043a\u0430\u0437\u0443\u0435\u043c\u043e\u0441\u0442\u044c<\/td><td>\u041f\u043e\u0434\u0432\u0435\u0440\u0436\u0435\u043d \u043a\u043e\u043b\u0435\u0431\u0430\u043d\u0438\u044f\u043c \u0440\u044b\u043d\u043a\u0430<\/td><\/tr><tr><td><strong>\u0420\u0438\u0441\u043a<\/strong><\/td><td>\u041d\u0438\u0437\u043a\u0438\u0439 \u0440\u0438\u0441\u043a \u0431\u043b\u0430\u0433\u043e\u0434\u0430\u0440\u044f \u043f\u043e\u0432\u0442\u043e\u0440\u044f\u044e\u0449\u0435\u043c\u0443\u0441\u044f \u0445\u0430\u0440\u0430\u043a\u0442\u0435\u0440\u0443<\/td><td>\u0412\u044b\u0441\u043e\u043a\u0438\u0439 \u0440\u0438\u0441\u043a \u0438\u0437-\u0437\u0430 \u0438\u0437\u043c\u0435\u043d\u0447\u0438\u0432\u043e\u0441\u0442\u0438<\/td><\/tr><tr><td><strong>\u041f\u043e\u0442\u0435\u043d\u0446\u0438\u0430\u043b \u0440\u043e\u0441\u0442\u0430<\/strong><\/td><td>\u041f\u043e\u0442\u0435\u043d\u0446\u0438\u0430\u043b \u0434\u043b\u044f \u0443\u0441\u0442\u043e\u0439\u0447\u0438\u0432\u043e\u0433\u043e, \u043c\u0430\u0441\u0448\u0442\u0430\u0431\u0438\u0440\u0443\u0435\u043c\u043e\u0433\u043e \u0440\u043e\u0441\u0442\u0430<\/td><td>\u0422\u0440\u0435\u0431\u0443\u0435\u0442\u0441\u044f \u0434\u0438\u0432\u0435\u0440\u0441\u0438\u0444\u0438\u043a\u0430\u0446\u0438\u044f \u0434\u043b\u044f \u0440\u043e\u0441\u0442\u0430<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-is-recurring-revenue-important\">\u041f\u043e\u0447\u0435\u043c\u0443 \u0432\u0430\u0436\u0435\u043d \u043f\u043e\u0432\u0442\u043e\u0440\u044f\u044e\u0449\u0438\u0439\u0441\u044f \u0434\u043e\u0445\u043e\u0434<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0414\u043e\u0445\u043e\u0434 - \u0446\u0435\u043b\u044c \u043a\u0430\u0436\u0434\u043e\u0439 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438. \u0415\u0449\u0435 \u043b\u0443\u0447\u0448\u0435, \u0435\u0441\u043b\u0438 \u043e\u043d \u0431\u0443\u0434\u0435\u0442 \u043f\u043e\u0432\u0442\u043e\u0440\u044f\u044e\u0449\u0438\u043c\u0441\u044f.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u041f\u043e\u0447\u0435\u043c\u0443?<\/em> \u041e\u043d\u0430 \u043e\u0431\u0435\u0441\u043f\u0435\u0447\u0438\u0432\u0430\u0435\u0442 \u0444\u0438\u043d\u0430\u043d\u0441\u043e\u0432\u0443\u044e \u0431\u0435\u0437\u043e\u043f\u0430\u0441\u043d\u043e\u0441\u0442\u044c \u0438 \u0434\u043e\u043b\u0433\u043e\u0441\u0440\u043e\u0447\u043d\u0443\u044e \u0443\u0441\u0442\u043e\u0439\u0447\u0438\u0432\u043e\u0441\u0442\u044c, \u0447\u0435\u0433\u043e \u043d\u0435 \u043c\u043e\u0433\u0443\u0442 \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0438\u0442\u044c \u0440\u0430\u0437\u043e\u0432\u044b\u0435 \u0441\u0434\u0435\u043b\u043a\u0438.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u041d\u0438\u0436\u0435 \u043f\u0435\u0440\u0435\u0447\u0438\u0441\u043b\u0435\u043d\u044b \u043d\u0435\u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0438\u0437 \u043f\u0440\u0435\u0438\u043c\u0443\u0449\u0435\u0441\u0442\u0432:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-customer-relationships\">1. \u0412\u0437\u0430\u0438\u043c\u043e\u043e\u0442\u043d\u043e\u0448\u0435\u043d\u0438\u044f \u0441 \u043a\u043b\u0438\u0435\u043d\u0442\u0430\u043c\u0438<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u041c\u043e\u0434\u0435\u043b\u0438 \u043f\u043e\u0432\u0442\u043e\u0440\u044f\u044e\u0449\u0438\u0445\u0441\u044f \u0434\u043e\u0445\u043e\u0434\u043e\u0432 \u0441\u043f\u043e\u0441\u043e\u0431\u0441\u0442\u0432\u0443\u044e\u0442 \u0440\u0430\u0437\u0432\u0438\u0442\u0438\u044e \u043e\u0442\u043d\u043e\u0448\u0435\u043d\u0438\u0439 \u043c\u0435\u0436\u0434\u0443 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0435\u0439 \u0438 \u0435\u0435 \u043a\u043b\u0438\u0435\u043d\u0442\u0430\u043c\u0438, \u043f\u043e\u0441\u043a\u043e\u043b\u044c\u043a\u0443 \u043a\u043b\u0438\u0435\u043d\u0442\u044b \u043f\u043e\u0441\u0442\u043e\u044f\u043d\u043d\u043e \u0432\u0437\u0430\u0438\u043c\u043e\u0434\u0435\u0439\u0441\u0442\u0432\u0443\u044e\u0442 \u0441 \u0431\u0440\u0435\u043d\u0434\u043e\u043c. \u042d\u0442\u0438 \u043e\u0442\u043d\u043e\u0448\u0435\u043d\u0438\u044f \u0441\u043e\u0437\u0434\u0430\u044e\u0442 \u0431\u0430\u0437\u0443 \u043b\u043e\u044f\u043b\u044c\u043d\u044b\u0445 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043e\u0441\u0442\u0430\u0432\u043b\u044f\u044e\u0442 \u0446\u0435\u043d\u043d\u044b\u0435 \u043e\u0442\u0437\u044b\u0432\u044b \u0438 \u043c\u043e\u0433\u0443\u0442 \u0440\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u043e\u0432\u0430\u0442\u044c \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044e \u0434\u0440\u0443\u0433\u0438\u043c.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-revenue-stability-amp-predictability\">2. \u0421\u0442\u0430\u0431\u0438\u043b\u044c\u043d\u043e\u0441\u0442\u044c \u0438 \u043f\u0440\u0435\u0434\u0441\u043a\u0430\u0437\u0443\u0435\u043c\u043e\u0441\u0442\u044c \u0434\u043e\u0445\u043e\u0434\u043e\u0432<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u041f\u043e\u0432\u0442\u043e\u0440\u044f\u044e\u0449\u0438\u0439\u0441\u044f \u0434\u043e\u0445\u043e\u0434 - \u044d\u0442\u043e \u0438\u0441\u0442\u043e\u0447\u043d\u0438\u043a \u0441\u0442\u0430\u0431\u0438\u043b\u044c\u043d\u043e\u0433\u043e \u0434\u0435\u043d\u0435\u0436\u043d\u043e\u0433\u043e \u043f\u043e\u0442\u043e\u043a\u0430 \u0438 \u043f\u0440\u0435\u0434\u0441\u043a\u0430\u0437\u0443\u0435\u043c\u043e\u0433\u043e \u0434\u043e\u0445\u043e\u0434\u0430. \u0422\u0430\u043a\u0430\u044f \u043f\u0440\u0435\u0434\u0441\u043a\u0430\u0437\u0443\u0435\u043c\u043e\u0441\u0442\u044c \u043e\u0431\u043b\u0435\u0433\u0447\u0430\u0435\u0442 \u0431\u0438\u0437\u043d\u0435\u0441\u0443 \u043f\u043b\u0430\u043d\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435 \u0440\u0430\u0441\u0445\u043e\u0434\u043e\u0432, \u0438\u043d\u0432\u0435\u0441\u0442\u0438\u0446\u0438\u0439 \u0438 \u0440\u043e\u0441\u0442\u0430.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-business-growth-amp-scalability\">3. \u0420\u043e\u0441\u0442 \u0438 \u043c\u0430\u0441\u0448\u0442\u0430\u0431\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435 \u0431\u0438\u0437\u043d\u0435\u0441\u0430<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u041f\u0440\u0435\u0434\u043f\u0440\u0438\u044f\u0442\u0438\u044f, \u0440\u0430\u0431\u043e\u0442\u0430\u044e\u0449\u0438\u0435 \u043f\u043e \u043f\u043e\u0434\u043f\u0438\u0441\u043a\u0435, \u043f\u043e\u043b\u0443\u0447\u0430\u044e\u0442 \u0441\u0442\u0430\u0431\u0438\u043b\u044c\u043d\u044b\u0439 \u0434\u043e\u0445\u043e\u0434, \u0447\u0442\u043e \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u0435\u0442 \u0438\u043c \u0440\u0430\u0441\u0448\u0438\u0440\u044f\u0442\u044c \u0441\u0444\u0435\u0440\u0443 \u0441\u0432\u043e\u0435\u0433\u043e \u0432\u043b\u0438\u044f\u043d\u0438\u044f \u0438 \u043f\u0440\u0438\u0441\u0443\u0442\u0441\u0442\u0432\u0438\u044f \u043d\u0430 \u0440\u044b\u043d\u043a\u0435. \u041e\u043d\u0438 \u043c\u043e\u0433\u0443\u0442 \u0443\u0432\u0435\u0440\u0435\u043d\u043d\u043e \u0438\u043d\u0432\u0435\u0441\u0442\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0432 \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u043a\u0443 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u0432 \u0438 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438 \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u044f \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-calculating-recurring-revenue\">\u0420\u0430\u0441\u0447\u0435\u0442 \u043f\u043e\u0432\u0442\u043e\u0440\u044f\u044e\u0449\u0435\u0433\u043e\u0441\u044f \u0434\u043e\u0445\u043e\u0434\u0430<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/tridenstechnology.com\/what-is-revenue-accounting\/\">\u0423\u0447\u0435\u0442 \u0434\u043e\u0445\u043e\u0434\u043e\u0432<\/a> \u043f\u0440\u0435\u0434\u043f\u043e\u043b\u0430\u0433\u0430\u0435\u0442 \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u043d\u0438\u0435 \u043e\u0431\u0449\u0435\u0433\u043e \u0434\u043e\u0445\u043e\u0434\u0430, \u043f\u043e\u043b\u0443\u0447\u0435\u043d\u043d\u043e\u0433\u043e \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0435\u0439 \u0432 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u0435 \u043f\u0440\u043e\u0434\u0430\u0436\u0438 \u0435\u0435 \u043e\u0441\u043d\u043e\u0432\u043d\u044b\u0445 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u0432 \u0438 \u0443\u0441\u043b\u0443\u0433.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u041d\u043e \u043a\u0430\u043a \u0440\u0430\u0441\u0441\u0447\u0438\u0442\u0430\u0442\u044c \u043f\u043e\u0432\u0442\u043e\u0440\u044f\u044e\u0449\u0438\u0439\u0441\u044f \u0434\u043e\u0445\u043e\u0434? <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0424\u043e\u0440\u043c\u0443\u043b\u0430 \u0440\u0430\u0441\u0447\u0435\u0442\u0430 \u043f\u0440\u0435\u0434\u043f\u043e\u043b\u0430\u0433\u0430\u0435\u0442 \u0441\u043b\u043e\u0436\u0435\u043d\u0438\u0435 \u0434\u043e\u0445\u043e\u0434\u043e\u0432, \u043f\u043e\u043b\u0443\u0447\u0435\u043d\u043d\u044b\u0445 \u043e\u0442 \u0432\u0441\u0435\u0445 \u0430\u043a\u0442\u0438\u0432\u043d\u044b\u0445 \u043f\u043e\u0434\u043f\u0438\u0441\u043e\u043a \u0432 \u0442\u0435\u0447\u0435\u043d\u0438\u0435 \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u043d\u043e\u0433\u043e \u043f\u0435\u0440\u0438\u043e\u0434\u0430.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0411\u0430\u0437\u043e\u0432\u0430\u044f \u0444\u043e\u0440\u043c\u0443\u043b\u0430 \u043f\u043e\u0432\u0442\u043e\u0440\u044f\u044e\u0449\u0435\u0433\u043e\u0441\u044f \u0434\u043e\u0445\u043e\u0434\u0430 \u0432\u044b\u0433\u043b\u044f\u0434\u0438\u0442 \u0441\u043b\u0435\u0434\u0443\u044e\u0449\u0438\u043c \u043e\u0431\u0440\u0430\u0437\u043e\u043c:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1024\" height=\"300\" src=\"https:\/\/tridenstechnology.com\/wp-content\/uploads\/recurring-revenue-formula.webp\" alt=\"\" class=\"wp-image-22640\" srcset=\"https:\/\/d2xqcz296oofyv.cloudfront.net\/wp-content\/uploads\/recurring-revenue-formula.webp 1024w, https:\/\/d2xqcz296oofyv.cloudfront.net\/wp-content\/uploads\/recurring-revenue-formula-300x88.webp 300w, https:\/\/d2xqcz296oofyv.cloudfront.net\/wp-content\/uploads\/recurring-revenue-formula-768x225.webp 768w, https:\/\/d2xqcz296oofyv.cloudfront.net\/wp-content\/uploads\/recurring-revenue-formula-18x5.webp 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<center><p class=\"has-text-align-center\" style=\"border: 1px solid #f2f2f2; border-radius: 10px; padding: 20px; background-color: #9fe8ff\"><strong><em>\u041f\u043e\u0432\u0442\u043e\u0440\u044f\u044e\u0449\u0438\u0439\u0441\u044f \u0434\u043e\u0445\u043e\u0434 = (\u041a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u043e \u043f\u043e\u0434\u043f\u0438\u0441\u043e\u043a) \u0445 (\u0421\u0440\u0435\u0434\u043d\u044f\u044f \u0430\u0431\u043e\u043d\u0435\u043d\u0442\u0441\u043a\u0430\u044f \u043f\u043b\u0430\u0442\u0430)<\/em><\/strong><\/p><\/center>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em><strong>\u041a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u043e \u043f\u043e\u0434\u043f\u0438\u0441\u043e\u043a<\/strong> =<\/em> \u041e\u0431\u0449\u0435\u0435 \u043a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u043e \u0430\u043a\u0442\u0438\u0432\u043d\u044b\u0445 \u043f\u043e\u0434\u043f\u0438\u0441\u043e\u043a \u0432 \u0442\u0435\u0447\u0435\u043d\u0438\u0435 \u043f\u0435\u0440\u0438\u043e\u0434\u0430.&nbsp;&nbsp;<\/li>\n\n\n\n<li><em><strong>\u0421\u0440\u0435\u0434\u043d\u044f\u044f \u0430\u0431\u043e\u043d\u0435\u043d\u0442\u0441\u043a\u0430\u044f \u043f\u043b\u0430\u0442\u0430<\/strong> = <\/em>\u0421\u0440\u0435\u0434\u043d\u044f\u044f \u043f\u043b\u0430\u0442\u0430, \u043d\u0430\u0447\u0438\u0441\u043b\u0435\u043d\u043d\u0430\u044f \u043a\u0430\u0436\u0434\u043e\u043c\u0443 \u0430\u0431\u043e\u043d\u0435\u043d\u0442\u0443 \u0432 \u0442\u0435\u0447\u0435\u043d\u0438\u0435 \u043f\u0435\u0440\u0438\u043e\u0434\u0430.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u0412 \u0437\u0430\u0432\u0438\u0441\u0438\u043c\u043e\u0441\u0442\u0438 \u043e\u0442 \u043f\u0435\u0440\u0438\u043e\u0434\u0430, \u0412\u044b \u0442\u0430\u043a\u0436\u0435 \u043c\u043e\u0436\u0435\u0442\u0435 \u0440\u0430\u0441\u0441\u0447\u0438\u0442\u0430\u0442\u044c \u0435\u0436\u0435\u043c\u0435\u0441\u044f\u0447\u043d\u044b\u0439 \u0434\u043e\u0445\u043e\u0434 (Monthly Recurring Revenue, MRR) \u0438 \u0435\u0436\u0435\u0433\u043e\u0434\u043d\u044b\u0439 \u0434\u043e\u0445\u043e\u0434 (Annual Recurring Revenue, ARR), \u043a\u0430\u043a \u043f\u043e\u043a\u0430\u0437\u0430\u043d\u043e \u043d\u0438\u0436\u0435:&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-monthly-recurring-revenue-mrr-nbsp\">\u0415\u0436\u0435\u043c\u0435\u0441\u044f\u0447\u043d\u044b\u0439 \u0440\u0435\u043a\u0443\u0440\u0440\u0435\u043d\u0442\u043d\u044b\u0439 \u0434\u043e\u0445\u043e\u0434 (MRR)&nbsp;<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/tridenstechnology.com\/what-is-monthly-recurring-revenue-mrr\/\">\u0415\u0436\u0435\u043c\u0435\u0441\u044f\u0447\u043d\u044b\u0439 \u043f\u043e\u0432\u0442\u043e\u0440\u044f\u044e\u0449\u0438\u0439\u0441\u044f \u0434\u043e\u0445\u043e\u0434<\/a> (MRR) \u0438\u0437\u043c\u0435\u0440\u044f\u0435\u0442 \u043f\u0440\u0435\u0434\u0441\u043a\u0430\u0437\u0443\u0435\u043c\u044b\u0439 \u0434\u043e\u0445\u043e\u0434, \u043f\u043e\u043b\u0443\u0447\u0430\u0435\u043c\u044b\u0439 \u043e\u0442 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432, \u0440\u0430\u0431\u043e\u0442\u0430\u044e\u0449\u0438\u0445 \u043f\u043e \u043f\u043e\u0434\u043f\u0438\u0441\u043a\u0435, \u043a\u0430\u0436\u0434\u044b\u0439 \u043c\u0435\u0441\u044f\u0446.<\/p>\n\n\n\n<center><p class=\"has-text-align-center\" style=\"border: 1px solid #f2f2f2; border-radius: 10px; padding: 20px\"><em><strong>MRR = (\u041a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u043e \u0435\u0436\u0435\u043c\u0435\u0441\u044f\u0447\u043d\u044b\u0445 \u043f\u043e\u0434\u043f\u0438\u0441\u043e\u043a) x (\u0421\u0440\u0435\u0434\u043d\u0435\u043c\u0435\u0441\u044f\u0447\u043d\u0430\u044f \u043f\u043e\u0434\u043f\u0438\u0441\u043a\u0430)<\/strong><\/em><\/p><\/center>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-annual-recurring-revenue-arr\">\u0413\u043e\u0434\u043e\u0432\u043e\u0439 \u043f\u043e\u0432\u0442\u043e\u0440\u044f\u044e\u0449\u0438\u0439\u0441\u044f \u0434\u043e\u0445\u043e\u0434 (ARR)<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/tridenstechnology.com\/what-is-arr-annual-recurring-revenue\/\">\u0413\u043e\u0434\u043e\u0432\u043e\u0439 \u043f\u043e\u0432\u0442\u043e\u0440\u044f\u044e\u0449\u0438\u0439\u0441\u044f \u0434\u043e\u0445\u043e\u0434<\/a> (ARR) - \u044d\u0442\u043e \u043f\u0440\u0435\u0434\u0441\u043a\u0430\u0437\u0443\u0435\u043c\u044b\u0439 \u0434\u043e\u0445\u043e\u0434, \u043f\u043e\u043b\u0443\u0447\u0430\u0435\u043c\u044b\u0439 \u043e\u0442 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432 \u043f\u043e \u043f\u043e\u0434\u043f\u0438\u0441\u043a\u0435 \u0432 \u0442\u0435\u0447\u0435\u043d\u0438\u0435 \u0433\u043e\u0434\u0430.<\/p>\n\n\n\n<center><p class=\"has-text-align-center\" style=\"border: 1px solid #f2f2f2; border-radius: 10px; padding: 20px\"><strong><em>ARR = (\u041a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u043e \u0433\u043e\u0434\u043e\u0432\u044b\u0445 \u043f\u043e\u0434\u043f\u0438\u0441\u043e\u043a) x (\u0421\u0440\u0435\u0434\u043d\u044f\u044f \u0433\u043e\u0434\u043e\u0432\u0430\u044f \u0430\u0431\u043e\u043d\u0435\u043d\u0442\u0441\u043a\u0430\u044f \u043f\u043b\u0430\u0442\u0430)<\/em><\/strong><\/p><\/center>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-recurring-revenue-key-metrics\">\u041e\u0441\u043d\u043e\u0432\u043d\u044b\u0435 \u043c\u0435\u0442\u0440\u0438\u043a\u0438 \u043f\u043e\u0432\u0442\u043e\u0440\u044f\u044e\u0449\u0435\u0433\u043e\u0441\u044f \u0434\u043e\u0445\u043e\u0434\u0430<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u041f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0438 \u043c\u043e\u0434\u0435\u043b\u0438 \u043f\u043e\u0432\u0442\u043e\u0440\u044f\u044e\u0449\u0438\u0445\u0441\u044f \u0434\u043e\u0445\u043e\u0434\u043e\u0432 \u0434\u0430\u044e\u0442 \u0446\u0435\u043d\u043d\u0443\u044e \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u044e \u043e \u0444\u0438\u043d\u0430\u043d\u0441\u043e\u0432\u043e\u0439 \u0441\u0442\u0430\u0431\u0438\u043b\u044c\u043d\u043e\u0441\u0442\u0438, \u043f\u043e\u0442\u0435\u043d\u0446\u0438\u0430\u043b\u0435 \u0440\u043e\u0441\u0442\u0430 \u0438 \u0432\u0437\u0430\u0438\u043c\u043e\u043e\u0442\u043d\u043e\u0448\u0435\u043d\u0438\u044f\u0445 \u0441 \u043a\u043b\u0438\u0435\u043d\u0442\u0430\u043c\u0438 \u0431\u0438\u0437\u043d\u0435\u0441\u0430, \u043e\u0441\u043d\u043e\u0432\u0430\u043d\u043d\u043e\u0433\u043e \u043d\u0430 \u043f\u043e\u0434\u043f\u0438\u0441\u043a\u0435.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-customer-acquisition-cost-cac\">\u0421\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u044c \u043f\u0440\u0438\u043e\u0431\u0440\u0435\u0442\u0435\u043d\u0438\u044f \u043a\u043b\u0438\u0435\u043d\u0442\u0430 (CAC)<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0421\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u044c \u043f\u0440\u0438\u043e\u0431\u0440\u0435\u0442\u0435\u043d\u0438\u044f \u043a\u043b\u0438\u0435\u043d\u0442\u0430 - \u044d\u0442\u043e \u0437\u0430\u0442\u0440\u0430\u0442\u044b, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043d\u0435\u0441\u0435\u0442 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f \u043d\u0430 \u043f\u0440\u0438\u043e\u0431\u0440\u0435\u0442\u0435\u043d\u0438\u0435 \u043d\u043e\u0432\u043e\u0433\u043e \u043a\u043b\u0438\u0435\u043d\u0442\u0430. \u041e\u043d\u0430 \u0432\u043a\u043b\u044e\u0447\u0430\u0435\u0442 \u0432\u0441\u0435 \u0440\u0430\u0441\u0445\u043e\u0434\u044b \u043d\u0430 \u043f\u0440\u043e\u0434\u0430\u0436\u0438 \u0438 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433, \u0430 \u0442\u0430\u043a\u0436\u0435 \u0434\u0440\u0443\u0433\u0438\u0435 \u0437\u0430\u0442\u0440\u0430\u0442\u044b, \u043f\u043e\u043d\u0435\u0441\u0435\u043d\u043d\u044b\u0435 \u0432 \u043f\u0440\u043e\u0446\u0435\u0441\u0441\u0435 \u043f\u0440\u0438\u043e\u0431\u0440\u0435\u0442\u0435\u043d\u0438\u044f \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-churn-rate\">\u041a\u043e\u044d\u0444\u0444\u0438\u0446\u0438\u0435\u043d\u0442 \u043e\u0442\u0442\u043e\u043a\u0430<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/tridenstechnology.com\/what-is-customer-churn-rate\/\">\u041a\u043e\u044d\u0444\u0444\u0438\u0446\u0438\u0435\u043d\u0442 \u043e\u0442\u0442\u043e\u043a\u0430<\/a> (\u0442\u0430\u043a\u0436\u0435 \u0438\u0437\u0432\u0435\u0441\u0442\u043d\u044b\u0439 \u043a\u0430\u043a \u043a\u043e\u044d\u0444\u0444\u0438\u0446\u0438\u0435\u043d\u0442 \u043e\u0442\u0441\u0435\u0432\u0430) \u0438\u0437\u043c\u0435\u0440\u044f\u0435\u0442 \u0441\u043a\u043e\u0440\u043e\u0441\u0442\u044c, \u0441 \u043a\u043e\u0442\u043e\u0440\u043e\u0439 \u043a\u043b\u0438\u0435\u043d\u0442\u044b \u043f\u0440\u0435\u043a\u0440\u0430\u0449\u0430\u044e\u0442 \u0432\u0435\u0441\u0442\u0438 \u0434\u0435\u043b\u0430 \u0441 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0435\u0439 \u0432 \u0442\u0435\u0447\u0435\u043d\u0438\u0435 \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u043d\u043e\u0433\u043e \u043f\u0435\u0440\u0438\u043e\u0434\u0430. \u042d\u0442\u043e \u043f\u0440\u043e\u0446\u0435\u043d\u0442 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043e\u0442\u043c\u0435\u043d\u044f\u044e\u0442 \u0438\u043b\u0438 \u043f\u0440\u0435\u043a\u0440\u0430\u0449\u0430\u044e\u0442 \u043f\u043e\u0434\u043f\u0438\u0441\u043a\u0443 \u043d\u0430 \u0443\u0441\u043b\u0443\u0433\u0443 \u0432 \u0442\u0435\u0447\u0435\u043d\u0438\u0435 \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u043d\u043e\u0433\u043e \u043f\u0435\u0440\u0438\u043e\u0434\u0430.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-customer-lifetime-values-clv\">\u041f\u043e\u0436\u0438\u0437\u043d\u0435\u043d\u043d\u044b\u0435 \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u0438 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432 (CLV)<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/tridenstechnology.com\/what-is-customer-lifetime-value-clv\/\">\u041f\u043e\u0436\u0438\u0437\u043d\u0435\u043d\u043d\u0430\u044f \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u044c \u043a\u043b\u0438\u0435\u043d\u0442\u0430<\/a> \u0438\u0437\u043c\u0435\u0440\u044f\u0435\u0442 \u043e\u0431\u0449\u0438\u0439 \u0434\u043e\u0445\u043e\u0434, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f \u043c\u043e\u0436\u0435\u0442 \u043e\u0436\u0438\u0434\u0430\u0442\u044c \u043e\u0442 \u043e\u0434\u043d\u043e\u0433\u043e \u043a\u043b\u0438\u0435\u043d\u0442\u0430 \u043d\u0430 \u043f\u0440\u043e\u0442\u044f\u0436\u0435\u043d\u0438\u0438 \u0432\u0441\u0435\u0445 \u0435\u0433\u043e \u043e\u0442\u043d\u043e\u0448\u0435\u043d\u0438\u0439 \u0441 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0435\u0439.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-average-revenue-per-user-arpu\">\u0421\u0440\u0435\u0434\u043d\u0438\u0439 \u0434\u043e\u0445\u043e\u0434 \u043d\u0430 \u043e\u0434\u043d\u043e\u0433\u043e \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f (ARPU)<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0421\u0440\u0435\u0434\u043d\u0438\u0439 \u0434\u043e\u0445\u043e\u0434 \u043d\u0430 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f \u0438\u0437\u043c\u0435\u0440\u044f\u0435\u0442 \u0441\u0440\u0435\u0434\u043d\u0438\u0439 \u0434\u043e\u0445\u043e\u0434, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f \u043e\u0436\u0438\u0434\u0430\u0435\u0442 \u043f\u043e\u043b\u0443\u0447\u0438\u0442\u044c \u043e\u0442 \u043e\u0442\u0434\u0435\u043b\u044c\u043d\u043e\u0433\u043e \u043a\u043b\u0438\u0435\u043d\u0442\u0430 \u0438\u043b\u0438 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f \u0432 \u0442\u0435\u0447\u0435\u043d\u0438\u0435 \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u043d\u043e\u0433\u043e \u043f\u0435\u0440\u0438\u043e\u0434\u0430.<\/p>\n\n\n\n<p class=\"has-text-color wp-block-paragraph\" style=\"color:#171c46;font-size:30px\"><strong>\u0417\u0430\u043a\u043b\u044e\u0447\u0435\u043d\u0438\u0435<\/strong><\/p>\n\n\n<div id=\"polls-10\" class=\"wp-polls\">\n\t<form id=\"polls_form_10\" class=\"wp-polls-form\" action=\"\/index.php\" method=\"post\" data-trp-original-action=\"\/index.php\">\n\t\t<p style=\"display: none;\"><input type=\"hidden\" id=\"poll_10_nonce\" name=\"wp-polls-nonce\" value=\"ad60a71345\" \/><\/p>\n\t\t<p style=\"display: none;\"><input type=\"hidden\" name=\"poll_id\" value=\"10\" \/><\/p>\n\t\t<p style=\"text-align: center;\"><strong>\u0421\u0447\u0438\u0442\u0430\u0435\u0442\u0435 \u043b\u0438 \u0412\u044b, \u0447\u0442\u043e \u043c\u043e\u0434\u0435\u043b\u0438 \u043f\u043e\u0432\u0442\u043e\u0440\u044f\u044e\u0449\u0435\u0433\u043e\u0441\u044f \u0434\u043e\u0445\u043e\u0434\u0430 \u043e\u0434\u0438\u043d\u0430\u043a\u043e\u0432\u043e \u0432\u044b\u0433\u043e\u0434\u043d\u044b \u043a\u0430\u043a \u0431\u0438\u0437\u043d\u0435\u0441\u0443, \u0442\u0430\u043a \u0438 \u043a\u043b\u0438\u0435\u043d\u0442\u0430\u043c?<\/strong><\/p><div id=\"polls-10-ans\" class=\"wp-polls-ans\"><ul class=\"wp-polls-ul\">\n\t\t<li><input type=\"radio\" id=\"poll-answer-34\" name=\"poll_10\" value=\"34\" \/> <label for=\"poll-answer-34\">\u0414\u0430, \u044d\u0442\u043e \u0432\u044b\u0433\u043e\u0434\u043d\u043e<\/label><\/li>\n\t\t<li><input type=\"radio\" id=\"poll-answer-35\" name=\"poll_10\" value=\"35\" \/> <label for=\"poll-answer-35\">\u041d\u0435\u0442, \u0431\u0438\u0437\u043d\u0435\u0441 \u043f\u043e\u043b\u0443\u0447\u0430\u0435\u0442 \u0431\u043e\u043b\u044c\u0448\u0435 \u0432\u044b\u0433\u043e\u0434\u044b<\/label><\/li>\n\t\t<li><input type=\"radio\" id=\"poll-answer-36\" name=\"poll_10\" value=\"36\" \/> <label for=\"poll-answer-36\">\u041d\u0435\u0442, \u043a\u043b\u0438\u0435\u043d\u0442\u044b \u043f\u043e\u043b\u0443\u0447\u0430\u044e\u0442 \u0431\u043e\u043b\u044c\u0448\u0435 \u0432\u044b\u0433\u043e\u0434\u044b<\/label><\/li>\n\t\t<li><input type=\"radio\" id=\"poll-answer-37\" name=\"poll_10\" value=\"37\" \/> <label for=\"poll-answer-37\">\u041d\u0435 \u0443\u0432\u0435\u0440\u0435\u043d\/\u043d\u0435 \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0438\u043b\u0441\u044f<\/label><\/li>\n\t\t<\/ul><p style=\"text-align: center;\"><input type=\"button\" name=\"vote\" value=\"   \u041f\u0440\u043e\u0433\u043e\u043b\u043e\u0441\u043e\u0432\u0430\u0442\u044c   \" class=\"Buttons\" onclick=\"poll_vote(10);\" \/><\/p><p style=\"text-align: center;\"><a href=\"#ViewPollResults\" onclick=\"poll_result(10); return false;\" title=\"\u041f\u0440\u043e\u0441\u043c\u043e\u0442\u0440 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u043e\u0432 \u044d\u0442\u043e\u0433\u043e \u043e\u043f\u0440\u043e\u0441\u0430\">\u041f\u0440\u043e\u0441\u043c\u043e\u0442\u0440 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u043e\u0432<\/a><\/p><\/div>\n\t<input type=\"hidden\" name=\"trp-form-language\" value=\"ru\"\/><\/form>\n<\/div>\n<div id=\"polls-10-loading\" class=\"wp-polls-loading\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/tridenstechnology.com\/wp-content\/plugins\/wp-polls\/images\/loading.gif\" width=\"16\" height=\"16\" alt=\"\u0417\u0430\u0433\u0440\u0443\u0437\u043a\u0430 ...\" title=\"\u0417\u0430\u0433\u0440\u0443\u0437\u043a\u0430 ...\" class=\"wp-polls-image\" \/>&nbsp;\u0417\u0430\u0433\u0440\u0443\u0437\u043a\u0430 ...<\/div>\n\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\u041f\u0440\u0438 \u043f\u0440\u0430\u0432\u0438\u043b\u044c\u043d\u043e\u043c \u043f\u043e\u0434\u0445\u043e\u0434\u0435 \u043c\u043e\u0434\u0435\u043b\u044c \u043f\u043e\u0432\u0442\u043e\u0440\u044f\u044e\u0449\u0435\u0433\u043e\u0441\u044f \u0434\u043e\u0445\u043e\u0434\u0430 \u043c\u043e\u0436\u0435\u0442 \u043f\u043e\u043c\u043e\u0447\u044c \u043e\u0431\u0435\u0441\u043f\u0435\u0447\u0438\u0442\u044c \u0431\u0443\u0434\u0443\u0449\u0438\u0435 \u0434\u043e\u0445\u043e\u0434\u044b \u0431\u0438\u0437\u043d\u0435\u0441\u0430 \u0438 \u043f\u0440\u0435\u0434\u043e\u0441\u0442\u0430\u0432\u0438\u0442\u044c \u0441\u0432\u043e\u0431\u043e\u0434\u0443 \u0434\u043b\u044f \u0432\u043d\u0435\u0434\u0440\u0435\u043d\u0438\u044f \u0438\u043d\u043d\u043e\u0432\u0430\u0446\u0438\u0439 \u0438 \u043f\u0440\u0435\u0434\u043e\u0441\u0442\u0430\u0432\u043b\u0435\u043d\u0438\u044f \u043f\u0440\u0435\u0432\u043e\u0441\u0445\u043e\u0434\u043d\u043e\u0433\u043e \u043e\u0431\u0441\u043b\u0443\u0436\u0438\u0432\u0430\u043d\u0438\u044f \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u041a\u0440\u043e\u043c\u0435 \u0442\u043e\u0433\u043e, \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u0435 <a href=\"https:\/\/tridenstechnology.com\/monetization\/\">Tridens' \u043f\u043e\u0432\u0442\u043e\u0440\u044f\u044e\u0449\u0435\u0435\u0441\u044f \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u043c\u043d\u043e\u0435 \u043e\u0431\u0435\u0441\u043f\u0435\u0447\u0435\u043d\u0438\u0435<\/a> \u043c\u043e\u0436\u0435\u0442 \u043f\u043e\u0437\u0432\u043e\u043b\u0438\u0442\u044c \u0431\u0438\u0437\u043d\u0435\u0441\u0443 \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0432\u044b\u0441\u0442\u0430\u0432\u043b\u0435\u043d\u0438\u0435 \u0441\u0447\u0435\u0442\u043e\u0432 \u0438 \u0441\u0431\u043e\u0440 \u043f\u043b\u0430\u0442\u0435\u0436\u0435\u0439.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-faqs\">\u0427\u0430\u0441\u0442\u043e \u0437\u0430\u0434\u0430\u0432\u0430\u0435\u043c\u044b\u0435 \u0432\u043e\u043f\u0440\u043e\u0441\u044b<\/h2>\n\n\n\n<div class=\"wp-block-group questions\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1693312350036\"><strong class=\"schema-faq-question\">\u0427\u0442\u043e \u0442\u0430\u043a\u043e\u0435 \u0445\u043e\u0440\u043e\u0448\u0430\u044f \u043d\u043e\u0440\u043c\u0430 \u043f\u043e\u0432\u0442\u043e\u0440\u044f\u044e\u0449\u0435\u0433\u043e\u0441\u044f \u0434\u043e\u0445\u043e\u0434\u0430?<\/strong> <p class=\"schema-faq-answer\">\u041a\u043e\u044d\u0444\u0444\u0438\u0446\u0438\u0435\u043d\u0442 \u043f\u043e\u0432\u0442\u043e\u0440\u044f\u044e\u0449\u0435\u0433\u043e\u0441\u044f \u0434\u043e\u0445\u043e\u0434\u0430 \u043f\u043e\u043a\u0430\u0437\u044b\u0432\u0430\u0435\u0442 \u043f\u0440\u043e\u0446\u0435\u043d\u0442\u043d\u043e\u0435 \u0438\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u0435 \u043f\u043e\u0432\u0442\u043e\u0440\u044f\u044e\u0449\u0435\u0433\u043e\u0441\u044f \u0434\u043e\u0445\u043e\u0434\u0430 \u043d\u0430 \u043a\u043e\u043d\u0435\u0446 \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u043d\u043e\u0433\u043e \u043f\u0435\u0440\u0438\u043e\u0434\u0430 \u043f\u043e \u0441\u0440\u0430\u0432\u043d\u0435\u043d\u0438\u044e \u0441 \u043f\u043e\u0432\u0442\u043e\u0440\u044f\u044e\u0449\u0438\u043c\u0441\u044f \u0434\u043e\u0445\u043e\u0434\u043e\u043c \u043d\u0430 \u043d\u0430\u0447\u0430\u043b\u043e.\u00a0<br\/>\u041d\u0435\u0441\u043c\u043e\u0442\u0440\u044f \u043d\u0430 \u0442\u043e, \u0447\u0442\u043e \u043d\u0438 \u043e\u0434\u0438\u043d \"\u0443\u043d\u0438\u0432\u0435\u0440\u0441\u0430\u043b\u044c\u043d\u044b\u0439\" \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u044c \u043f\u043e\u0432\u0442\u043e\u0440\u044f\u044e\u0449\u0435\u0433\u043e\u0441\u044f \u0434\u043e\u0445\u043e\u0434\u0430 \u043d\u0435 \u043f\u043e\u0434\u0445\u043e\u0434\u0438\u0442 \u0434\u043b\u044f \u0432\u0441\u0435\u0445 \u043f\u0440\u0435\u0434\u043f\u0440\u0438\u044f\u0442\u0438\u0439, \u043e\u0442\u0440\u0430\u0441\u043b\u0435\u0432\u044b\u0435 \u044d\u043a\u0441\u043f\u0435\u0440\u0442\u044b \u0441\u0447\u0438\u0442\u0430\u044e\u0442 \u0442\u0435\u043c\u043f\u044b \u0440\u043e\u0441\u0442\u0430 \u0435\u0436\u0435\u043c\u0435\u0441\u044f\u0447\u043d\u043e\u0433\u043e \u043f\u043e\u0432\u0442\u043e\u0440\u044f\u044e\u0449\u0435\u0433\u043e\u0441\u044f \u0434\u043e\u0445\u043e\u0434\u0430 10% - 20% \u0432 \u0446\u0435\u043b\u043e\u043c \u0445\u043e\u0440\u043e\u0448\u0438\u043c\u0438.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1693312489523\"><strong class=\"schema-faq-question\">\u041f\u043e\u0447\u0435\u043c\u0443 \u0438\u043d\u0432\u0435\u0441\u0442\u043e\u0440\u0430\u043c \u043d\u0440\u0430\u0432\u0438\u0442\u0441\u044f \u043f\u043e\u0432\u0442\u043e\u0440\u044f\u044e\u0449\u0438\u0439\u0441\u044f \u0434\u043e\u0445\u043e\u0434?<\/strong> <p class=\"schema-faq-answer\">\u041f\u043e\u0432\u0442\u043e\u0440\u044f\u044e\u0449\u0438\u0435\u0441\u044f \u0434\u043e\u0445\u043e\u0434\u044b \u043f\u0440\u0438\u0432\u043b\u0435\u043a\u0430\u044e\u0442 \u0438\u043d\u0432\u0435\u0441\u0442\u043e\u0440\u043e\u0432, \u043f\u043e\u0441\u043a\u043e\u043b\u044c\u043a\u0443 \u043e\u043d\u0438 \u0441\u0447\u0438\u0442\u0430\u044e\u0442\u0441\u044f \u0431\u043e\u043b\u0435\u0435 \u0443\u0441\u0442\u043e\u0439\u0447\u0438\u0432\u044b\u043c\u0438 \u0438 \u043f\u0440\u0435\u0434\u0441\u043a\u0430\u0437\u0443\u0435\u043c\u044b\u043c\u0438, \u0447\u0435\u043c \u0440\u0430\u0437\u043e\u0432\u044b\u0435 \u043f\u0440\u043e\u0434\u0430\u0436\u0438, \u0431\u043b\u0430\u0433\u043e\u0434\u0430\u0440\u044f \u0441\u0442\u0430\u0431\u0438\u043b\u044c\u043d\u043e\u043c\u0443 \u0434\u0435\u043d\u0435\u0436\u043d\u043e\u043c\u0443 \u043f\u043e\u0442\u043e\u043a\u0443. \u041a\u0440\u043e\u043c\u0435 \u0442\u043e\u0433\u043e, \u043b\u0435\u0433\u0447\u0435 \u043f\u0440\u0435\u0434\u0441\u043a\u0430\u0437\u0430\u0442\u044c \u0431\u0443\u0434\u0443\u0449\u0438\u0435 \u0444\u0438\u043d\u0430\u043d\u0441\u043e\u0432\u044b\u0435 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0438 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 \u0438 \u0435\u0435 \u0438\u043d\u0432\u0435\u0441\u0442\u0438\u0446\u0438\u043e\u043d\u043d\u044b\u0435 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u044b.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1693312704681\"><strong class=\"schema-faq-question\">\u041a\u0430\u043a\u043e\u0432 \u0440\u0438\u0441\u043a \u043f\u043e\u0432\u0442\u043e\u0440\u044f\u044e\u0449\u0435\u0433\u043e\u0441\u044f \u0434\u043e\u0445\u043e\u0434\u0430?<\/strong> <p class=\"schema-faq-answer\">\u041f\u043e\u0432\u0442\u043e\u0440\u044f\u044e\u0449\u0438\u0439\u0441\u044f \u0434\u043e\u0445\u043e\u0434 \u0441\u0432\u044f\u0437\u0430\u043d \u0441 \u0440\u0438\u0441\u043a\u043e\u043c \u043e\u0442\u0442\u043e\u043a\u0430 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432. \u0412\u044b\u0441\u043e\u043a\u0438\u0439 \u0443\u0440\u043e\u0432\u0435\u043d\u044c \u043e\u0442\u0442\u043e\u043a\u0430 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432 \u043c\u043e\u0436\u0435\u0442 \u043f\u0440\u0438\u0432\u0435\u0441\u0442\u0438 \u043a \u0441\u043d\u0438\u0436\u0435\u043d\u0438\u044e \u043f\u0435\u0440\u0438\u043e\u0434\u0438\u0447\u0435\u0441\u043a\u043e\u0433\u043e \u0434\u043e\u0445\u043e\u0434\u0430. \u041d\u043e \u0412\u044b \u043c\u043e\u0436\u0435\u0442\u0435 \u0440\u0435\u0448\u0438\u0442\u044c \u044d\u0442\u0443 \u043f\u0440\u043e\u0431\u043b\u0435\u043c\u0443, \u0443\u0434\u0435\u043b\u044f\u044f \u043f\u0440\u0438\u043e\u0440\u0438\u0442\u0435\u0442\u043d\u043e\u0435 \u0432\u043d\u0438\u043c\u0430\u043d\u0438\u0435 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u044f\u043c \u0443\u0434\u0435\u0440\u0436\u0430\u043d\u0438\u044f \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432 \u0438 \u043f\u0440\u0435\u0434\u043e\u0441\u0442\u0430\u0432\u043b\u044f\u044f \u043f\u043e\u0441\u0442\u043e\u044f\u043d\u043d\u0443\u044e \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u044c.<\/p> <\/div> <\/div>\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>\u0417\u0434\u0435\u0441\u044c \u0412\u044b \u043d\u0430\u0439\u0434\u0435\u0442\u0435 \u043b\u0435\u0433\u043a\u0443\u044e \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u044e \u043e \u043f\u043e\u0432\u0442\u043e\u0440\u044f\u044e\u0449\u0435\u043c\u0441\u044f \u0434\u043e\u0445\u043e\u0434\u0435. \u0423\u0437\u043d\u0430\u0439\u0442\u0435 \u0431\u043e\u043b\u044c\u0448\u0435 \u043e \u0442\u043e\u043c, \u043a\u0430\u043a \u043e\u043d \u0440\u0430\u0441\u0441\u0447\u0438\u0442\u044b\u0432\u0430\u0435\u0442\u0441\u044f \u0438 \u043a\u0430\u043a \u043e\u043d \u0441\u043f\u043e\u0441\u043e\u0431\u0441\u0442\u0432\u0443\u0435\u0442 \u0440\u043e\u0441\u0442\u0443 \u0431\u0438\u0437\u043d\u0435\u0441\u0430.<\/p>","protected":false},"author":20,"featured_media":22641,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3446],"tags":[],"class_list":["post-22614","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-software-saas","category-3446","description-off"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Recurring Revenue | How To Calculate It &amp; Why It Is Important<\/title>\n<meta name=\"description\" content=\"Here is an easy read on recurring revenue. Learn more about how it is calculated and how it improves business growth.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tridenstechnology.com\/ru\/\u043f\u043e\u0432\u0442\u043e\u0440\u044f\u044e\u0449\u0438\u0439\u0441\u044f-\u0434\u043e\u0445\u043e\u0434\/\" \/>\n<meta property=\"og:locale\" content=\"ru_RU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Is Recurring Revenue - How To Calculate It &amp; Why It Is Important?\u00a0\" \/>\n<meta property=\"og:description\" content=\"Here is an easy read on recurring revenue. 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revenue growth rate as generally good.","inLanguage":"ru-RU"},"inLanguage":"ru-RU"},{"@type":"Question","@id":"https:\/\/tridenstechnology.com\/recurring-revenue\/#faq-question-1693312489523","position":2,"url":"https:\/\/tridenstechnology.com\/recurring-revenue\/#faq-question-1693312489523","name":"\u041f\u043e\u0447\u0435\u043c\u0443 \u0438\u043d\u0432\u0435\u0441\u0442\u043e\u0440\u0430\u043c \u043d\u0440\u0430\u0432\u0438\u0442\u0441\u044f \u043f\u043e\u0432\u0442\u043e\u0440\u044f\u044e\u0449\u0438\u0439\u0441\u044f \u0434\u043e\u0445\u043e\u0434?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Recurring revenue appeals to investors because it is considered more sustainable and predictable than one-time sales due to the steady cash flow. It is also easier to predict the future finances of a company and its investment performance.","inLanguage":"ru-RU"},"inLanguage":"ru-RU"},{"@type":"Question","@id":"https:\/\/tridenstechnology.com\/recurring-revenue\/#faq-question-1693312704681","position":3,"url":"https:\/\/tridenstechnology.com\/recurring-revenue\/#faq-question-1693312704681","name":"\u041a\u0430\u043a\u043e\u0432 \u0440\u0438\u0441\u043a \u043f\u043e\u0432\u0442\u043e\u0440\u044f\u044e\u0449\u0435\u0433\u043e\u0441\u044f \u0434\u043e\u0445\u043e\u0434\u0430?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Recurring revenue comes with the risk of customer churn. High churn rates can reduce recurring revenue. But you can address this by prioritizing customer retention strategies and delivering consistent value.","inLanguage":"ru-RU"},"inLanguage":"ru-RU"}]}},"_links":{"self":[{"href":"https:\/\/tridenstechnology.com\/ru\/wp-json\/wp\/v2\/posts\/22614","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tridenstechnology.com\/ru\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tridenstechnology.com\/ru\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tridenstechnology.com\/ru\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/tridenstechnology.com\/ru\/wp-json\/wp\/v2\/comments?post=22614"}],"version-history":[{"count":0,"href":"https:\/\/tridenstechnology.com\/ru\/wp-json\/wp\/v2\/posts\/22614\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tridenstechnology.com\/ru\/wp-json\/wp\/v2\/media\/22641"}],"wp:attachment":[{"href":"https:\/\/tridenstechnology.com\/ru\/wp-json\/wp\/v2\/media?parent=22614"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tridenstechnology.com\/ru\/wp-json\/wp\/v2\/categories?post=22614"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tridenstechnology.com\/ru\/wp-json\/wp\/v2\/tags?post=22614"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}