{"id":22614,"date":"2023-09-13T14:11:40","date_gmt":"2023-09-13T12:11:40","guid":{"rendered":"https:\/\/tridenstechnology.com\/?p=22614"},"modified":"2024-01-12T13:11:59","modified_gmt":"2024-01-12T11:11:59","slug":"%d0%bf%d0%be%d0%b2%d1%82%d0%be%d1%80%d1%8f%d1%8e%d1%89%d0%b8%d0%b9%d1%81%d1%8f-%d0%b4%d0%be%d1%85%d0%be%d0%b4","status":"publish","type":"post","link":"https:\/\/tridenstechnology.com\/ru\/recurring-revenue\/","title":{"rendered":"\u0427\u0442\u043e \u0442\u0430\u043a\u043e\u0435 \u043f\u043e\u0432\u0442\u043e\u0440\u044f\u044e\u0449\u0438\u0439\u0441\u044f \u0434\u043e\u0445\u043e\u0434 - \u043a\u0430\u043a \u0435\u0433\u043e \u0440\u0430\u0441\u0441\u0447\u0438\u0442\u0430\u0442\u044c \u0438 \u043f\u043e\u0447\u0435\u043c\u0443 \u043e\u043d \u0432\u0430\u0436\u0435\u043d?\u00a0"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><em><strong>\u041f\u043e\u0432\u0442\u043e\u0440\u044f\u044e\u0449\u0438\u0439\u0441\u044f \u0434\u043e\u0445\u043e\u0434 \u043e\u0431\u0435\u0441\u043f\u0435\u0447\u0438\u0432\u0430\u0435\u0442 \u0444\u0438\u043d\u0430\u043d\u0441\u043e\u0432\u0443\u044e \u0443\u0441\u0442\u043e\u0439\u0447\u0438\u0432\u043e\u0441\u0442\u044c \u0438 \u0440\u043e\u0441\u0442 \u0431\u0438\u0437\u043d\u0435\u0441\u0430, \u043e\u0441\u043d\u043e\u0432\u0430\u043d\u043d\u043e\u0433\u043e \u043d\u0430 \u043f\u043e\u0434\u043f\u0438\u0441\u043a\u0435.&nbsp;<\/strong><\/em><\/p>\n\n\n\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h2>\u041e\u0433\u043b\u0430\u0432\u043b\u0435\u043d\u0438\u0435<\/h2><ul><li><a href=\"#h-what-is-a-recurring-revenue\" data-level=\"2\">\u0427\u0442\u043e \u0442\u0430\u043a\u043e\u0435 \u043f\u043e\u0432\u0442\u043e\u0440\u044f\u044e\u0449\u0438\u0439\u0441\u044f \u0434\u043e\u0445\u043e\u0434<\/a><\/li><li><a href=\"#h-why-is-recurring-revenue-important\" data-level=\"2\">\u041f\u043e\u0447\u0435\u043c\u0443 \u0432\u0430\u0436\u0435\u043d \u043f\u043e\u0432\u0442\u043e\u0440\u044f\u044e\u0449\u0438\u0439\u0441\u044f \u0434\u043e\u0445\u043e\u0434<\/a><\/li><li><a href=\"#h-calculating-recurring-revenue\" data-level=\"2\">\u0420\u0430\u0441\u0447\u0435\u0442 \u043f\u043e\u0432\u0442\u043e\u0440\u044f\u044e\u0449\u0435\u0433\u043e\u0441\u044f \u0434\u043e\u0445\u043e\u0434\u0430<\/a><\/li><li><a href=\"#h-recurring-revenue-key-metrics\" data-level=\"2\">\u041e\u0441\u043d\u043e\u0432\u043d\u044b\u0435 \u043c\u0435\u0442\u0440\u0438\u043a\u0438 \u043f\u043e\u0432\u0442\u043e\u0440\u044f\u044e\u0449\u0435\u0433\u043e\u0441\u044f \u0434\u043e\u0445\u043e\u0434\u0430<\/a><\/li><li><a href=\"#h-faqs\" data-level=\"2\">\u0427\u0430\u0441\u0442\u043e \u0437\u0430\u0434\u0430\u0432\u0430\u0435\u043c\u044b\u0435 \u0432\u043e\u043f\u0440\u043e\u0441\u044b<\/a><\/li><\/ul><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\u0420\u043e\u0441\u0442 \u044d\u043a\u043e\u043d\u043e\u043c\u0438\u043a\u0438 \u043f\u043e\u0434\u043f\u0438\u0441\u043a\u0438 \u043f\u0440\u0438\u0432\u0435\u043b \u043a \u0432\u0441\u0435 \u0431\u043e\u043b\u044c\u0448\u0435\u043c\u0443 \u0432\u043d\u0435\u0434\u0440\u0435\u043d\u0438\u044e <a href=\"https:\/\/tridenstechnology.com\/ru\/recurring-revenue-model\/\">\u041c\u043e\u0434\u0435\u043b\u0438 \u043f\u043e\u0432\u0442\u043e\u0440\u044f\u044e\u0449\u0435\u0433\u043e\u0441\u044f \u0434\u043e\u0445\u043e\u0434\u0430<\/a> \u043f\u0440\u0435\u0434\u043f\u0440\u0438\u044f\u0442\u0438\u044f\u043c\u0438.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"172\" src=\"https:\/\/tridenstechnology.com\/wp-content\/uploads\/subscription-market-reach-904-billion-by-2026.webp\" alt=\"\" class=\"wp-image-22638\" srcset=\"https:\/\/d2xqcz296oofyv.cloudfront.net\/wp-content\/uploads\/subscription-market-reach-904-billion-by-2026.webp 1024w, https:\/\/d2xqcz296oofyv.cloudfront.net\/wp-content\/uploads\/subscription-market-reach-904-billion-by-2026-300x50.webp 300w, https:\/\/d2xqcz296oofyv.cloudfront.net\/wp-content\/uploads\/subscription-market-reach-904-billion-by-2026-768x129.webp 768w, https:\/\/d2xqcz296oofyv.cloudfront.net\/wp-content\/uploads\/subscription-market-reach-904-billion-by-2026-18x3.webp 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u041f\u0440\u043e\u0433\u043d\u043e\u0437\u0438\u0440\u0443\u0435\u0442\u0441\u044f, \u0447\u0442\u043e \u043c\u0438\u0440\u043e\u0432\u043e\u0439 \u0440\u044b\u043d\u043e\u043a \u043f\u043e\u0434\u043f\u0438\u0441\u043a\u0438 \u043d\u0430 \u0443\u0441\u043b\u0443\u0433\u0438 \u044d\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u043e\u0439 \u043a\u043e\u043c\u043c\u0435\u0440\u0446\u0438\u0438 \u0434\u043e\u0441\u0442\u0438\u0433\u043d\u0435\u0442 <a href=\"https:\/\/www.prnewswire.com\/news-releases\/subscription-ecommerce-market-growth-rate-reaches-a-whopping-65-301534371.html\" target=\"_blank\" rel=\"noreferrer noopener\">$904.28 \u043c\u043b\u0440\u0434. \u043a 2026 \u0433\u043e\u0434\u0443<\/a>\u041d\u043e \u043e\u0433\u0440\u043e\u043c\u043d\u0443\u044e \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u044c \u043f\u043e\u0432\u0442\u043e\u0440\u044f\u044e\u0449\u0435\u0433\u043e\u0441\u044f \u0434\u043e\u0445\u043e\u0434\u0430 \u043d\u0435\u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e \u043f\u0435\u0440\u0435\u043e\u0446\u0435\u043d\u0438\u0442\u044c.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u041f\u043e\u0432\u0442\u043e\u0440\u044f\u044e\u0449\u0438\u0439\u0441\u044f \u0434\u043e\u0445\u043e\u0434 \u043c\u0435\u043d\u044f\u0435\u0442 \u043c\u0435\u0442\u043e\u0434\u044b \u0440\u0430\u0431\u043e\u0442\u044b \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0439, \u0441\u043e\u0437\u0434\u0430\u0432\u0430\u044f \u043b\u0443\u0447\u0448\u0438\u0439 \u043e\u043f\u044b\u0442 \u0434\u043b\u044f \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432 \u0438 \u043e\u0431\u0435\u0441\u043f\u0435\u0447\u0438\u0432\u0430\u044f \u043f\u043e\u0441\u0442\u043e\u044f\u043d\u043d\u044b\u0439 \u043f\u043e\u0442\u043e\u043a \u0434\u043e\u0445\u043e\u0434\u043e\u0432 \u0434\u043b\u044f \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0439.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0412 \u044d\u0442\u043e\u0439 \u0441\u0442\u0430\u0442\u044c\u0435 \u0431\u043b\u043e\u0433\u0430 \u043c\u044b \u0440\u0430\u0441\u0441\u043a\u0430\u0436\u0435\u043c \u0432\u0441\u0435, \u0447\u0442\u043e \u0412\u0430\u043c \u043d\u0443\u0436\u043d\u043e \u0437\u043d\u0430\u0442\u044c \u043e \u043f\u043e\u0432\u0442\u043e\u0440\u044f\u044e\u0449\u0435\u043c\u0441\u044f \u0434\u043e\u0445\u043e\u0434\u0435, \u043e \u0442\u043e\u043c, \u043a\u0430\u043a \u0435\u0433\u043e \u0440\u0430\u0441\u0441\u0447\u0438\u0442\u0430\u0442\u044c, \u043e \u0435\u0433\u043e \u043f\u0440\u0435\u0438\u043c\u0443\u0449\u0435\u0441\u0442\u0432\u0430\u0445 \u0438 \u043e \u0432\u0430\u0436\u043d\u0435\u0439\u0448\u0438\u0445 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u044f\u0445, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0412\u0430\u043c \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u043e \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u0442\u044c.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group key-notes\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group notes has-background\" style=\"background-color:#e9f8ff\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"has-text-color wp-block-paragraph\" style=\"color:#171c46;font-size:30px\"><strong>\u041e\u0441\u043d\u043e\u0432\u043d\u044b\u0435 \u0437\u0430\u043c\u0435\u0447\u0430\u043d\u0438\u044f<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u041f\u043e\u0432\u0442\u043e\u0440\u044f\u044e\u0449\u0438\u0439\u0441\u044f \u0434\u043e\u0445\u043e\u0434 - \u044d\u0442\u043e \u0434\u043e\u0445\u043e\u0434, \u043f\u043e\u043b\u0443\u0447\u0430\u0435\u043c\u044b\u0439 \u043e\u0442 \u0431\u0438\u0437\u043d\u0435\u0441\u0430 \u043f\u043e\u0441\u0442\u043e\u044f\u043d\u043d\u043e \u0438 \u043f\u0435\u0440\u0438\u043e\u0434\u0438\u0447\u0435\u0441\u043a\u0438.&nbsp;<\/li>\n\n\n\n<li>\u041f\u043e\u0432\u0442\u043e\u0440\u044f\u044e\u0449\u0438\u0439\u0441\u044f \u0434\u043e\u0445\u043e\u0434 \u043e\u0431\u044b\u0447\u043d\u043e \u0438\u0437\u0432\u043b\u0435\u043a\u0430\u0435\u0442\u0441\u044f \u0438\u0437 \u0431\u0438\u0437\u043d\u0435\u0441\u0430, \u043e\u0441\u043d\u043e\u0432\u0430\u043d\u043d\u043e\u0433\u043e \u043d\u0430 \u043f\u043e\u0434\u043f\u0438\u0441\u043a\u0435.&nbsp;<\/li>\n\n\n\n<li>\u0424\u0443\u043d\u0434\u0430\u043c\u0435\u043d\u0442\u0430\u043b\u044c\u043d\u043e\u0435 \u0440\u0430\u0437\u043b\u0438\u0447\u0438\u0435 \u043c\u0435\u0436\u0434\u0443 \u043f\u043e\u0432\u0442\u043e\u0440\u044f\u044e\u0449\u0438\u043c\u0438\u0441\u044f \u0438 \u043d\u0435\u043f\u043e\u0432\u0442\u043e\u0440\u044f\u044e\u0449\u0438\u043c\u0438\u0441\u044f \u0434\u043e\u0445\u043e\u0434\u0430\u043c\u0438 \u0437\u0430\u043a\u043b\u044e\u0447\u0430\u0435\u0442\u0441\u044f \u0432 \u0438\u0445 \u043f\u0440\u0435\u0434\u0441\u043a\u0430\u0437\u0443\u0435\u043c\u043e\u0441\u0442\u0438 \u0438 \u043f\u043e\u0441\u0442\u043e\u044f\u043d\u0441\u0442\u0432\u0435.&nbsp;<\/li>\n\n\n\n<li>\u041f\u043e\u0432\u0442\u043e\u0440\u044f\u044e\u0449\u0438\u0439\u0441\u044f \u0434\u043e\u0445\u043e\u0434 \u0441\u043f\u043e\u0441\u043e\u0431\u0441\u0442\u0432\u0443\u0435\u0442 \u0443\u043b\u0443\u0447\u0448\u0435\u043d\u0438\u044e \u043e\u0442\u043d\u043e\u0448\u0435\u043d\u0438\u0439 \u0441 \u043a\u043b\u0438\u0435\u043d\u0442\u0430\u043c\u0438, \u043e\u0431\u0435\u0441\u043f\u0435\u0447\u0438\u0432\u0430\u0435\u0442 \u0441\u0442\u0430\u0431\u0438\u043b\u044c\u043d\u044b\u0439 \u0438 \u043f\u0440\u0435\u0434\u0441\u043a\u0430\u0437\u0443\u0435\u043c\u044b\u0439 \u0434\u043e\u0445\u043e\u0434, \u0430 \u0442\u0430\u043a\u0436\u0435 \u0441\u0442\u0438\u043c\u0443\u043b\u0438\u0440\u0443\u0435\u0442 \u0440\u043e\u0441\u0442 \u0438 \u043c\u0430\u0441\u0448\u0442\u0430\u0431\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435 \u0431\u0438\u0437\u043d\u0435\u0441\u0430.&nbsp;<\/li>\n\n\n\n<li>\u0420\u0430\u0441\u0447\u0435\u0442 \u043f\u043e\u0432\u0442\u043e\u0440\u044f\u044e\u0449\u0435\u0433\u043e\u0441\u044f \u0434\u043e\u0445\u043e\u0434\u0430 \u043f\u0440\u0435\u0434\u043f\u043e\u043b\u0430\u0433\u0430\u0435\u0442 \u0441\u0443\u043c\u043c\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435 \u0434\u043e\u0445\u043e\u0434\u0430, \u043f\u043e\u043b\u0443\u0447\u0435\u043d\u043d\u043e\u0433\u043e \u043e\u0442 \u0432\u0441\u0435\u0445 \u0430\u043a\u0442\u0438\u0432\u043d\u044b\u0445 \u043f\u043e\u0434\u043f\u0438\u0441\u043e\u043a \u0432 \u0442\u0435\u0447\u0435\u043d\u0438\u0435 \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u043d\u043e\u0433\u043e \u043f\u0435\u0440\u0438\u043e\u0434\u0430.&nbsp;<\/li>\n\n\n\n<li>\u041f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0438 \u043c\u043e\u0434\u0435\u043b\u0438 \u043f\u043e\u0432\u0442\u043e\u0440\u044f\u044e\u0449\u0435\u0433\u043e\u0441\u044f \u0434\u043e\u0445\u043e\u0434\u0430, \u0442\u0430\u043a\u0438\u0435 \u043a\u0430\u043a \u0435\u0436\u0435\u043c\u0435\u0441\u044f\u0447\u043d\u044b\u0439 \u043f\u043e\u0432\u0442\u043e\u0440\u044f\u044e\u0449\u0438\u0439\u0441\u044f \u0434\u043e\u0445\u043e\u0434 (MRR), \u0435\u0436\u0435\u0433\u043e\u0434\u043d\u044b\u0439 \u043f\u043e\u0432\u0442\u043e\u0440\u044f\u044e\u0449\u0438\u0439\u0441\u044f \u0434\u043e\u0445\u043e\u0434 (ARR), \u043a\u043e\u044d\u0444\u0444\u0438\u0446\u0438\u0435\u043d\u0442 \u043e\u0442\u0442\u043e\u043a\u0430, \u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u044c \u043f\u0440\u0438\u043e\u0431\u0440\u0435\u0442\u0435\u043d\u0438\u044f \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432 (CAC) \u0438 \u0442.\u0434., \u0434\u0430\u044e\u0442 \u0446\u0435\u043d\u043d\u0443\u044e \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u044e \u043e \u0444\u0438\u043d\u0430\u043d\u0441\u043e\u0432\u043e\u0439 \u0441\u0442\u0430\u0431\u0438\u043b\u044c\u043d\u043e\u0441\u0442\u0438, \u043f\u043e\u0442\u0435\u043d\u0446\u0438\u0430\u043b\u0435 \u0440\u043e\u0441\u0442\u0430 \u0438 \u043e\u0442\u043d\u043e\u0448\u0435\u043d\u0438\u044f\u0445 \u0441 \u043a\u043b\u0438\u0435\u043d\u0442\u0430\u043c\u0438 \u0431\u0438\u0437\u043d\u0435\u0441\u0430, \u043e\u0441\u043d\u043e\u0432\u0430\u043d\u043d\u043e\u0433\u043e \u043d\u0430 \u043f\u043e\u0434\u043f\u0438\u0441\u043a\u0435.&nbsp;<\/li>\n<\/ul>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-a-recurring-revenue\">\u0427\u0442\u043e \u0442\u0430\u043a\u043e\u0435 \u043f\u043e\u0432\u0442\u043e\u0440\u044f\u044e\u0449\u0438\u0439\u0441\u044f \u0434\u043e\u0445\u043e\u0434<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u041f\u043e\u0432\u0442\u043e\u0440\u044f\u044e\u0449\u0438\u0439\u0441\u044f \u0434\u043e\u0445\u043e\u0434 (\u0438\u043b\u0438 \u0434\u043e\u0445\u043e\u0434 \u043e\u0442 \u043f\u043e\u0434\u043f\u0438\u0441\u043a\u0438) - \u044d\u0442\u043e \u0434\u043e\u0445\u043e\u0434, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u0431\u0438\u0437\u043d\u0435\u0441 \u043f\u043e\u043b\u0443\u0447\u0430\u0435\u0442 \u043e\u0442 \u0441\u0432\u043e\u0438\u0445 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432 \u043d\u0430 \u0440\u0435\u0433\u0443\u043b\u044f\u0440\u043d\u043e\u0439 \u043e\u0441\u043d\u043e\u0432\u0435.&nbsp;<\/p>\n\n\n\n<a data-flickr-embed=\"true\" href=\"https:\/\/www.flickr.com\/photos\/47380325@N02\/53215095075\/in\/dateposted-public\/\" title=\"\u041f\u043e\u0432\u0442\u043e\u0440\u044f\u044e\u0449\u0438\u0439\u0441\u044f \u0434\u043e\u0445\u043e\u0434\"><img decoding=\"async\" src=\"https:\/\/live.staticflickr.com\/65535\/53215095075_80890c7e63_b.jpg\" style=\"border: 1px solid #f2f2f2; border-radius: 10px\" width=\"1024\" height=\"400\" alt=\"\u041f\u043e\u0432\u0442\u043e\u0440\u044f\u044e\u0449\u0438\u0439\u0441\u044f \u0434\u043e\u0445\u043e\u0434\"\/><\/a><script async src=\"\/\/embedr.flickr.com\/assets\/client-code.js\" charset=\"utf-8\"><\/script>\n\n\n\n<p class=\"wp-block-paragraph\">\u041e\u043d\u0430 \u0432\u0441\u0442\u0440\u0435\u0447\u0430\u0435\u0442\u0441\u044f \u0432 \u0431\u0438\u0437\u043d\u0435\u0441\u0435, \u043e\u0441\u043d\u043e\u0432\u0430\u043d\u043d\u043e\u043c \u043d\u0430 \u043f\u043e\u0434\u043f\u0438\u0441\u043a\u0435, \u0433\u0434\u0435 \u043a\u043b\u0438\u0435\u043d\u0442\u044b \u0434\u0435\u043b\u0430\u044e\u0442 <a href=\"https:\/\/tridenstechnology.com\/ru\/%d0%bf%d0%be%d0%b2%d1%82%d0%be%d1%80%d1%8f%d1%8e%d1%89%d0%b8%d0%b5%d1%81%d1%8f-%d0%bf%d0%bb%d0%b0%d1%82%d0%b5%d0%b6%d0%b8\/\">\u043f\u043e\u0432\u0442\u043e\u0440\u044f\u044e\u0449\u0438\u0435\u0441\u044f \u043f\u043b\u0430\u0442\u0435\u0436\u0438<\/a> \u0447\u0435\u0440\u0435\u0437 \u0444\u0438\u043a\u0441\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u044b\u0435, \u0440\u0435\u0433\u0443\u043b\u044f\u0440\u043d\u044b\u0435 \u0438\u043d\u0442\u0435\u0440\u0432\u0430\u043b\u044b \u0432\u0440\u0435\u043c\u0435\u043d\u0438.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-recurring-vs-non-recurring-revenue\">\u041f\u043e\u0432\u0442\u043e\u0440\u044f\u044e\u0449\u0438\u0439\u0441\u044f \u0438 \u043d\u0435 \u043f\u043e\u0432\u0442\u043e\u0440\u044f\u044e\u0449\u0438\u0439\u0441\u044f \u0434\u043e\u0445\u043e\u0434<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u041e\u0441\u043d\u043e\u0432\u043d\u043e\u0435 \u0440\u0430\u0437\u043b\u0438\u0447\u0438\u0435 \u043c\u0435\u0436\u0434\u0443 \u043f\u043e\u0432\u0442\u043e\u0440\u044f\u044e\u0449\u0438\u043c\u0438\u0441\u044f \u0438 \u043d\u0435\u043f\u043e\u0432\u0442\u043e\u0440\u044f\u044e\u0449\u0438\u043c\u0438\u0441\u044f \u0434\u043e\u0445\u043e\u0434\u0430\u043c\u0438 \u0437\u0430\u043a\u043b\u044e\u0447\u0430\u0435\u0442\u0441\u044f \u0432 \u0438\u0445 \u043f\u0440\u0435\u0434\u0441\u043a\u0430\u0437\u0443\u0435\u043c\u043e\u0441\u0442\u0438 \u0438 \u043f\u043e\u0441\u0442\u043e\u044f\u043d\u0441\u0442\u0432\u0435.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u041f\u043e\u0432\u0442\u043e\u0440\u044f\u044e\u0449\u0438\u0439\u0441\u044f \u0434\u043e\u0445\u043e\u0434 \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043b\u044f\u0435\u0442 \u0441\u043e\u0431\u043e\u0439 \u043f\u043e\u0441\u0442\u043e\u044f\u043d\u043d\u044b\u0439 \u0434\u043e\u0445\u043e\u0434, \u043f\u043e\u043b\u0443\u0447\u0430\u0435\u043c\u044b\u0439 \u043e\u0442 <a href=\"https:\/\/tridenstechnology.com\/ru\/%d1%80%d0%b5%d0%ba%d1%83%d1%80%d1%80%d0%b5%d0%bd%d1%82%d0%bd%d0%b0%d1%8f-%d0%bf%d0%be%d0%b4%d0%bf%d0%b8%d1%81%d0%ba%d0%b0\/\">\u043f\u043e\u0432\u0442\u043e\u0440\u044f\u044e\u0449\u0438\u0435\u0441\u044f \u043f\u043e\u0434\u043f\u0438\u0441\u043a\u0438<\/a>.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0412 \u043e\u0442\u043b\u0438\u0447\u0438\u0435 \u043e\u0442 \u044d\u0442\u043e\u0433\u043e, \u0435\u0434\u0438\u043d\u043e\u0432\u0440\u0435\u043c\u0435\u043d\u043d\u044b\u0439 \u0434\u043e\u0445\u043e\u0434 - \u044d\u0442\u043e \u0434\u043e\u0445\u043e\u0434, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u0432\u043e\u0437\u043d\u0438\u043a\u0430\u0435\u0442 \u0432 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u0435 \u043d\u0435\u0440\u0435\u0433\u0443\u043b\u044f\u0440\u043d\u044b\u0445, \u043e\u0434\u043d\u043e\u0440\u0430\u0437\u043e\u0432\u044b\u0445 \u043e\u043f\u0435\u0440\u0430\u0446\u0438\u0439, \u0442\u0430\u043a\u0438\u0445 \u043a\u0430\u043a \u043f\u0440\u043e\u0434\u0430\u0436\u0430 \u043e\u0442\u0434\u0435\u043b\u044c\u043d\u044b\u0445 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u0432 \u0438\u043b\u0438 \u043e\u043a\u0430\u0437\u0430\u043d\u0438\u0435 \u0443\u0441\u043b\u0443\u0433 \u0432 \u0440\u0430\u043c\u043a\u0430\u0445 \u043f\u0440\u043e\u0435\u043a\u0442\u0430.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u041d\u0438\u0436\u0435 \u043f\u0440\u0438\u0432\u0435\u0434\u0435\u043d\u044b \u043d\u0435\u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0440\u0430\u0437\u043b\u0438\u0447\u0438\u044f \u043c\u0435\u0436\u0434\u0443 \u043f\u043e\u0432\u0442\u043e\u0440\u044f\u044e\u0449\u0438\u043c\u0441\u044f \u0438 \u043d\u0435\u043f\u043e\u0432\u0442\u043e\u0440\u044f\u044e\u0449\u0438\u043c\u0441\u044f \u0434\u043e\u0445\u043e\u0434\u043e\u043c:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>\u0410\u0441\u043f\u0435\u043a\u0442<\/th><th>\u041f\u043e\u0432\u0442\u043e\u0440\u044f\u044e\u0449\u0438\u0439\u0441\u044f \u0434\u043e\u0445\u043e\u0434<\/th><th>\u041d\u0435\u043f\u043e\u0432\u0442\u043e\u0440\u044f\u044e\u0449\u0438\u0439\u0441\u044f \u0434\u043e\u0445\u043e\u0434<\/th><\/tr><\/thead><tbody><tr><td><strong>\u0425\u0430\u0440\u0430\u043a\u0442\u0435\u0440 \u0434\u043e\u0445\u043e\u0434\u0430<\/strong><\/td><td>\u041f\u043e\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u0442\u0435\u043b\u044c\u043d\u044b\u0439 \u0438 \u043f\u0440\u0435\u0434\u0441\u043a\u0430\u0437\u0443\u0435\u043c\u044b\u0439 \u0434\u043e\u0445\u043e\u0434<\/td><td>\u041d\u0435\u0440\u0435\u0433\u0443\u043b\u044f\u0440\u043d\u044b\u0439 \u0438 \u043d\u0435\u043f\u0440\u0435\u0434\u0441\u043a\u0430\u0437\u0443\u0435\u043c\u044b\u0439 \u0434\u043e\u0445\u043e\u0434<\/td><\/tr><tr><td><strong>\u0418\u0441\u0442\u043e\u0447\u043d\u0438\u043a<\/strong><\/td><td>\u041f\u043b\u0430\u0442\u0430 \u0437\u0430 \u043f\u043e\u0434\u043f\u0438\u0441\u043a\u0443, \u0447\u043b\u0435\u043d\u0441\u0442\u0432\u043e, \u043a\u043e\u043d\u0442\u0440\u0430\u043a\u0442\u044b<\/td><td>\u0420\u0430\u0437\u043e\u0432\u044b\u0435 \u043f\u0440\u043e\u0434\u0430\u0436\u0438 \u043f\u0440\u043e\u0434\u0443\u043a\u0446\u0438\u0438, \u0440\u0430\u0431\u043e\u0442\u0430 \u043f\u043e \u043f\u0440\u043e\u0435\u043a\u0442\u0443<\/td><\/tr><tr><td><strong>\u0421\u0442\u0430\u0431\u0438\u043b\u044c\u043d\u043e\u0441\u0442\u044c<\/strong><\/td><td>\u041e\u0431\u0435\u0441\u043f\u0435\u0447\u0438\u0432\u0430\u0435\u0442 \u0441\u0442\u0430\u0431\u0438\u043b\u044c\u043d\u043e\u0441\u0442\u044c \u0438 \u043f\u0440\u0435\u0434\u0441\u043a\u0430\u0437\u0443\u0435\u043c\u043e\u0441\u0442\u044c<\/td><td>\u041f\u043e\u0434\u0432\u0435\u0440\u0436\u0435\u043d \u043a\u043e\u043b\u0435\u0431\u0430\u043d\u0438\u044f\u043c \u0440\u044b\u043d\u043a\u0430<\/td><\/tr><tr><td><strong>\u0420\u0438\u0441\u043a<\/strong><\/td><td>\u041d\u0438\u0437\u043a\u0438\u0439 \u0440\u0438\u0441\u043a \u0431\u043b\u0430\u0433\u043e\u0434\u0430\u0440\u044f \u043f\u043e\u0432\u0442\u043e\u0440\u044f\u044e\u0449\u0435\u043c\u0443\u0441\u044f \u0445\u0430\u0440\u0430\u043a\u0442\u0435\u0440\u0443<\/td><td>\u0412\u044b\u0441\u043e\u043a\u0438\u0439 \u0440\u0438\u0441\u043a \u0438\u0437-\u0437\u0430 \u0438\u0437\u043c\u0435\u043d\u0447\u0438\u0432\u043e\u0441\u0442\u0438<\/td><\/tr><tr><td><strong>\u041f\u043e\u0442\u0435\u043d\u0446\u0438\u0430\u043b \u0440\u043e\u0441\u0442\u0430<\/strong><\/td><td>\u041f\u043e\u0442\u0435\u043d\u0446\u0438\u0430\u043b \u0434\u043b\u044f \u0443\u0441\u0442\u043e\u0439\u0447\u0438\u0432\u043e\u0433\u043e, \u043c\u0430\u0441\u0448\u0442\u0430\u0431\u0438\u0440\u0443\u0435\u043c\u043e\u0433\u043e \u0440\u043e\u0441\u0442\u0430<\/td><td>\u0422\u0440\u0435\u0431\u0443\u0435\u0442\u0441\u044f \u0434\u0438\u0432\u0435\u0440\u0441\u0438\u0444\u0438\u043a\u0430\u0446\u0438\u044f \u0434\u043b\u044f \u0440\u043e\u0441\u0442\u0430<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-is-recurring-revenue-important\">\u041f\u043e\u0447\u0435\u043c\u0443 \u0432\u0430\u0436\u0435\u043d \u043f\u043e\u0432\u0442\u043e\u0440\u044f\u044e\u0449\u0438\u0439\u0441\u044f \u0434\u043e\u0445\u043e\u0434<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0414\u043e\u0445\u043e\u0434 - \u0446\u0435\u043b\u044c \u043a\u0430\u0436\u0434\u043e\u0439 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438. \u0415\u0449\u0435 \u043b\u0443\u0447\u0448\u0435, \u0435\u0441\u043b\u0438 \u043e\u043d \u0431\u0443\u0434\u0435\u0442 \u043f\u043e\u0432\u0442\u043e\u0440\u044f\u044e\u0449\u0438\u043c\u0441\u044f.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u041f\u043e\u0447\u0435\u043c\u0443?<\/em> \u041e\u043d\u0430 \u043e\u0431\u0435\u0441\u043f\u0435\u0447\u0438\u0432\u0430\u0435\u0442 \u0444\u0438\u043d\u0430\u043d\u0441\u043e\u0432\u0443\u044e \u0431\u0435\u0437\u043e\u043f\u0430\u0441\u043d\u043e\u0441\u0442\u044c \u0438 \u0434\u043e\u043b\u0433\u043e\u0441\u0440\u043e\u0447\u043d\u0443\u044e \u0443\u0441\u0442\u043e\u0439\u0447\u0438\u0432\u043e\u0441\u0442\u044c, \u0447\u0435\u0433\u043e \u043d\u0435 \u043c\u043e\u0433\u0443\u0442 \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0438\u0442\u044c \u0440\u0430\u0437\u043e\u0432\u044b\u0435 \u0441\u0434\u0435\u043b\u043a\u0438.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u041d\u0438\u0436\u0435 \u043f\u0435\u0440\u0435\u0447\u0438\u0441\u043b\u0435\u043d\u044b \u043d\u0435\u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0438\u0437 \u043f\u0440\u0435\u0438\u043c\u0443\u0449\u0435\u0441\u0442\u0432:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-customer-relationships\">1. \u0412\u0437\u0430\u0438\u043c\u043e\u043e\u0442\u043d\u043e\u0448\u0435\u043d\u0438\u044f \u0441 \u043a\u043b\u0438\u0435\u043d\u0442\u0430\u043c\u0438<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u041c\u043e\u0434\u0435\u043b\u0438 \u043f\u043e\u0432\u0442\u043e\u0440\u044f\u044e\u0449\u0438\u0445\u0441\u044f \u0434\u043e\u0445\u043e\u0434\u043e\u0432 \u0441\u043f\u043e\u0441\u043e\u0431\u0441\u0442\u0432\u0443\u044e\u0442 \u0440\u0430\u0437\u0432\u0438\u0442\u0438\u044e \u043e\u0442\u043d\u043e\u0448\u0435\u043d\u0438\u0439 \u043c\u0435\u0436\u0434\u0443 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0435\u0439 \u0438 \u0435\u0435 \u043a\u043b\u0438\u0435\u043d\u0442\u0430\u043c\u0438, \u043f\u043e\u0441\u043a\u043e\u043b\u044c\u043a\u0443 \u043a\u043b\u0438\u0435\u043d\u0442\u044b \u043f\u043e\u0441\u0442\u043e\u044f\u043d\u043d\u043e \u0432\u0437\u0430\u0438\u043c\u043e\u0434\u0435\u0439\u0441\u0442\u0432\u0443\u044e\u0442 \u0441 \u0431\u0440\u0435\u043d\u0434\u043e\u043c. \u042d\u0442\u0438 \u043e\u0442\u043d\u043e\u0448\u0435\u043d\u0438\u044f \u0441\u043e\u0437\u0434\u0430\u044e\u0442 \u0431\u0430\u0437\u0443 \u043b\u043e\u044f\u043b\u044c\u043d\u044b\u0445 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043e\u0441\u0442\u0430\u0432\u043b\u044f\u044e\u0442 \u0446\u0435\u043d\u043d\u044b\u0435 \u043e\u0442\u0437\u044b\u0432\u044b \u0438 \u043c\u043e\u0433\u0443\u0442 \u0440\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u043e\u0432\u0430\u0442\u044c \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044e \u0434\u0440\u0443\u0433\u0438\u043c.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-revenue-stability-amp-predictability\">2. \u0421\u0442\u0430\u0431\u0438\u043b\u044c\u043d\u043e\u0441\u0442\u044c \u0438 \u043f\u0440\u0435\u0434\u0441\u043a\u0430\u0437\u0443\u0435\u043c\u043e\u0441\u0442\u044c \u0434\u043e\u0445\u043e\u0434\u043e\u0432<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u041f\u043e\u0432\u0442\u043e\u0440\u044f\u044e\u0449\u0438\u0439\u0441\u044f \u0434\u043e\u0445\u043e\u0434 - \u044d\u0442\u043e \u0438\u0441\u0442\u043e\u0447\u043d\u0438\u043a \u0441\u0442\u0430\u0431\u0438\u043b\u044c\u043d\u043e\u0433\u043e \u0434\u0435\u043d\u0435\u0436\u043d\u043e\u0433\u043e \u043f\u043e\u0442\u043e\u043a\u0430 \u0438 \u043f\u0440\u0435\u0434\u0441\u043a\u0430\u0437\u0443\u0435\u043c\u043e\u0433\u043e \u0434\u043e\u0445\u043e\u0434\u0430. \u0422\u0430\u043a\u0430\u044f \u043f\u0440\u0435\u0434\u0441\u043a\u0430\u0437\u0443\u0435\u043c\u043e\u0441\u0442\u044c \u043e\u0431\u043b\u0435\u0433\u0447\u0430\u0435\u0442 \u0431\u0438\u0437\u043d\u0435\u0441\u0443 \u043f\u043b\u0430\u043d\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435 \u0440\u0430\u0441\u0445\u043e\u0434\u043e\u0432, \u0438\u043d\u0432\u0435\u0441\u0442\u0438\u0446\u0438\u0439 \u0438 \u0440\u043e\u0441\u0442\u0430.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-business-growth-amp-scalability\">3. \u0420\u043e\u0441\u0442 \u0438 \u043c\u0430\u0441\u0448\u0442\u0430\u0431\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435 \u0431\u0438\u0437\u043d\u0435\u0441\u0430<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u041f\u0440\u0435\u0434\u043f\u0440\u0438\u044f\u0442\u0438\u044f, \u0440\u0430\u0431\u043e\u0442\u0430\u044e\u0449\u0438\u0435 \u043f\u043e \u043f\u043e\u0434\u043f\u0438\u0441\u043a\u0435, \u043f\u043e\u043b\u0443\u0447\u0430\u044e\u0442 \u0441\u0442\u0430\u0431\u0438\u043b\u044c\u043d\u044b\u0439 \u0434\u043e\u0445\u043e\u0434, \u0447\u0442\u043e \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u0435\u0442 \u0438\u043c \u0440\u0430\u0441\u0448\u0438\u0440\u044f\u0442\u044c \u0441\u0444\u0435\u0440\u0443 \u0441\u0432\u043e\u0435\u0433\u043e \u0432\u043b\u0438\u044f\u043d\u0438\u044f \u0438 \u043f\u0440\u0438\u0441\u0443\u0442\u0441\u0442\u0432\u0438\u044f \u043d\u0430 \u0440\u044b\u043d\u043a\u0435. \u041e\u043d\u0438 \u043c\u043e\u0433\u0443\u0442 \u0443\u0432\u0435\u0440\u0435\u043d\u043d\u043e \u0438\u043d\u0432\u0435\u0441\u0442\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0432 \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u043a\u0443 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u0432 \u0438 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438 \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u044f \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-calculating-recurring-revenue\">\u0420\u0430\u0441\u0447\u0435\u0442 \u043f\u043e\u0432\u0442\u043e\u0440\u044f\u044e\u0449\u0435\u0433\u043e\u0441\u044f \u0434\u043e\u0445\u043e\u0434\u0430<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/tridenstechnology.com\/ru\/%d1%87%d1%82%d0%be-%d1%82%d0%b0%d0%ba%d0%be%d0%b5-%d1%83%d1%87%d0%b5%d1%82-%d0%b4%d0%be%d1%85%d0%be%d0%b4%d0%be%d0%b2\/\">\u0423\u0447\u0435\u0442 \u0434\u043e\u0445\u043e\u0434\u043e\u0432<\/a> \u043f\u0440\u0435\u0434\u043f\u043e\u043b\u0430\u0433\u0430\u0435\u0442 \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u043d\u0438\u0435 \u043e\u0431\u0449\u0435\u0433\u043e \u0434\u043e\u0445\u043e\u0434\u0430, \u043f\u043e\u043b\u0443\u0447\u0435\u043d\u043d\u043e\u0433\u043e \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0435\u0439 \u0432 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u0435 \u043f\u0440\u043e\u0434\u0430\u0436\u0438 \u0435\u0435 \u043e\u0441\u043d\u043e\u0432\u043d\u044b\u0445 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u0432 \u0438 \u0443\u0441\u043b\u0443\u0433.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u041d\u043e \u043a\u0430\u043a \u0440\u0430\u0441\u0441\u0447\u0438\u0442\u0430\u0442\u044c \u043f\u043e\u0432\u0442\u043e\u0440\u044f\u044e\u0449\u0438\u0439\u0441\u044f \u0434\u043e\u0445\u043e\u0434? <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0424\u043e\u0440\u043c\u0443\u043b\u0430 \u0440\u0430\u0441\u0447\u0435\u0442\u0430 \u043f\u0440\u0435\u0434\u043f\u043e\u043b\u0430\u0433\u0430\u0435\u0442 \u0441\u043b\u043e\u0436\u0435\u043d\u0438\u0435 \u0434\u043e\u0445\u043e\u0434\u043e\u0432, \u043f\u043e\u043b\u0443\u0447\u0435\u043d\u043d\u044b\u0445 \u043e\u0442 \u0432\u0441\u0435\u0445 \u0430\u043a\u0442\u0438\u0432\u043d\u044b\u0445 \u043f\u043e\u0434\u043f\u0438\u0441\u043e\u043a \u0432 \u0442\u0435\u0447\u0435\u043d\u0438\u0435 \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u043d\u043e\u0433\u043e \u043f\u0435\u0440\u0438\u043e\u0434\u0430.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0411\u0430\u0437\u043e\u0432\u0430\u044f \u0444\u043e\u0440\u043c\u0443\u043b\u0430 \u043f\u043e\u0432\u0442\u043e\u0440\u044f\u044e\u0449\u0435\u0433\u043e\u0441\u044f \u0434\u043e\u0445\u043e\u0434\u0430 \u0432\u044b\u0433\u043b\u044f\u0434\u0438\u0442 \u0441\u043b\u0435\u0434\u0443\u044e\u0449\u0438\u043c \u043e\u0431\u0440\u0430\u0437\u043e\u043c:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1024\" height=\"300\" src=\"https:\/\/tridenstechnology.com\/wp-content\/uploads\/recurring-revenue-formula.webp\" alt=\"\" class=\"wp-image-22640\" srcset=\"https:\/\/d2xqcz296oofyv.cloudfront.net\/wp-content\/uploads\/recurring-revenue-formula.webp 1024w, https:\/\/d2xqcz296oofyv.cloudfront.net\/wp-content\/uploads\/recurring-revenue-formula-300x88.webp 300w, https:\/\/d2xqcz296oofyv.cloudfront.net\/wp-content\/uploads\/recurring-revenue-formula-768x225.webp 768w, https:\/\/d2xqcz296oofyv.cloudfront.net\/wp-content\/uploads\/recurring-revenue-formula-18x5.webp 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<center><p class=\"has-text-align-center\" style=\"border: 1px solid #f2f2f2; border-radius: 10px; padding: 20px; background-color: #9fe8ff\"><strong><em>\u041f\u043e\u0432\u0442\u043e\u0440\u044f\u044e\u0449\u0438\u0439\u0441\u044f \u0434\u043e\u0445\u043e\u0434 = (\u041a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u043e \u043f\u043e\u0434\u043f\u0438\u0441\u043e\u043a) \u0445 (\u0421\u0440\u0435\u0434\u043d\u044f\u044f \u0430\u0431\u043e\u043d\u0435\u043d\u0442\u0441\u043a\u0430\u044f \u043f\u043b\u0430\u0442\u0430)<\/em><\/strong><\/p><\/center>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em><strong>\u041a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u043e \u043f\u043e\u0434\u043f\u0438\u0441\u043e\u043a<\/strong> =<\/em> \u041e\u0431\u0449\u0435\u0435 \u043a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u043e \u0430\u043a\u0442\u0438\u0432\u043d\u044b\u0445 \u043f\u043e\u0434\u043f\u0438\u0441\u043e\u043a \u0432 \u0442\u0435\u0447\u0435\u043d\u0438\u0435 \u043f\u0435\u0440\u0438\u043e\u0434\u0430.&nbsp;&nbsp;<\/li>\n\n\n\n<li><em><strong>\u0421\u0440\u0435\u0434\u043d\u044f\u044f \u0430\u0431\u043e\u043d\u0435\u043d\u0442\u0441\u043a\u0430\u044f \u043f\u043b\u0430\u0442\u0430<\/strong> = <\/em>\u0421\u0440\u0435\u0434\u043d\u044f\u044f \u043f\u043b\u0430\u0442\u0430, \u043d\u0430\u0447\u0438\u0441\u043b\u0435\u043d\u043d\u0430\u044f \u043a\u0430\u0436\u0434\u043e\u043c\u0443 \u0430\u0431\u043e\u043d\u0435\u043d\u0442\u0443 \u0432 \u0442\u0435\u0447\u0435\u043d\u0438\u0435 \u043f\u0435\u0440\u0438\u043e\u0434\u0430.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u0412 \u0437\u0430\u0432\u0438\u0441\u0438\u043c\u043e\u0441\u0442\u0438 \u043e\u0442 \u043f\u0435\u0440\u0438\u043e\u0434\u0430, \u0412\u044b \u0442\u0430\u043a\u0436\u0435 \u043c\u043e\u0436\u0435\u0442\u0435 \u0440\u0430\u0441\u0441\u0447\u0438\u0442\u0430\u0442\u044c \u0435\u0436\u0435\u043c\u0435\u0441\u044f\u0447\u043d\u044b\u0439 \u0434\u043e\u0445\u043e\u0434 (Monthly Recurring Revenue, MRR) \u0438 \u0435\u0436\u0435\u0433\u043e\u0434\u043d\u044b\u0439 \u0434\u043e\u0445\u043e\u0434 (Annual Recurring Revenue, ARR), \u043a\u0430\u043a \u043f\u043e\u043a\u0430\u0437\u0430\u043d\u043e \u043d\u0438\u0436\u0435:&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-monthly-recurring-revenue-mrr-nbsp\">\u0415\u0436\u0435\u043c\u0435\u0441\u044f\u0447\u043d\u044b\u0439 \u0440\u0435\u043a\u0443\u0440\u0440\u0435\u043d\u0442\u043d\u044b\u0439 \u0434\u043e\u0445\u043e\u0434 (MRR)&nbsp;<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/tridenstechnology.com\/ru\/%d1%87%d1%82%d0%be-%d1%82%d0%b0%d0%ba%d0%be%d0%b5-%d0%b5%d0%b6%d0%b5%d0%bc%d0%b5%d1%81%d1%8f%d1%87%d0%bd%d1%8b%d0%b9-%d0%bf%d0%be%d0%b2%d1%82%d0%be%d1%80%d1%8f%d1%8e%d1%89%d0%b8%d0%b9%d1%81%d1%8f\/\">\u0415\u0436\u0435\u043c\u0435\u0441\u044f\u0447\u043d\u044b\u0439 \u043f\u043e\u0432\u0442\u043e\u0440\u044f\u044e\u0449\u0438\u0439\u0441\u044f \u0434\u043e\u0445\u043e\u0434<\/a> (MRR) \u0438\u0437\u043c\u0435\u0440\u044f\u0435\u0442 \u043f\u0440\u0435\u0434\u0441\u043a\u0430\u0437\u0443\u0435\u043c\u044b\u0439 \u0434\u043e\u0445\u043e\u0434, \u043f\u043e\u043b\u0443\u0447\u0430\u0435\u043c\u044b\u0439 \u043e\u0442 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432, \u0440\u0430\u0431\u043e\u0442\u0430\u044e\u0449\u0438\u0445 \u043f\u043e \u043f\u043e\u0434\u043f\u0438\u0441\u043a\u0435, \u043a\u0430\u0436\u0434\u044b\u0439 \u043c\u0435\u0441\u044f\u0446.<\/p>\n\n\n\n<center><p class=\"has-text-align-center\" style=\"border: 1px solid #f2f2f2; border-radius: 10px; padding: 20px\"><em><strong>MRR = (\u041a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u043e \u0435\u0436\u0435\u043c\u0435\u0441\u044f\u0447\u043d\u044b\u0445 \u043f\u043e\u0434\u043f\u0438\u0441\u043e\u043a) x (\u0421\u0440\u0435\u0434\u043d\u0435\u043c\u0435\u0441\u044f\u0447\u043d\u0430\u044f \u043f\u043e\u0434\u043f\u0438\u0441\u043a\u0430)<\/strong><\/em><\/p><\/center>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-annual-recurring-revenue-arr\">\u0413\u043e\u0434\u043e\u0432\u043e\u0439 \u043f\u043e\u0432\u0442\u043e\u0440\u044f\u044e\u0449\u0438\u0439\u0441\u044f \u0434\u043e\u0445\u043e\u0434 (ARR)<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/tridenstechnology.com\/ru\/%d1%87%d1%82%d0%be-%d1%82%d0%b0%d0%ba%d0%be%d0%b5-%d0%b5%d0%b6%d0%b5%d0%b3%d0%be%d0%b4%d0%bd%d1%8b%d0%b9-%d0%bf%d0%be%d0%b2%d1%82%d0%be%d1%80%d1%8f%d1%8e%d1%89%d0%b8%d0%b9%d1%81%d1%8f-%d0%b4%d0%be\/\">\u0413\u043e\u0434\u043e\u0432\u043e\u0439 \u043f\u043e\u0432\u0442\u043e\u0440\u044f\u044e\u0449\u0438\u0439\u0441\u044f \u0434\u043e\u0445\u043e\u0434<\/a> (ARR) - \u044d\u0442\u043e \u043f\u0440\u0435\u0434\u0441\u043a\u0430\u0437\u0443\u0435\u043c\u044b\u0439 \u0434\u043e\u0445\u043e\u0434, \u043f\u043e\u043b\u0443\u0447\u0430\u0435\u043c\u044b\u0439 \u043e\u0442 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432 \u043f\u043e \u043f\u043e\u0434\u043f\u0438\u0441\u043a\u0435 \u0432 \u0442\u0435\u0447\u0435\u043d\u0438\u0435 \u0433\u043e\u0434\u0430.<\/p>\n\n\n\n<center><p class=\"has-text-align-center\" style=\"border: 1px solid #f2f2f2; border-radius: 10px; padding: 20px\"><strong><em>ARR = (\u041a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u043e \u0433\u043e\u0434\u043e\u0432\u044b\u0445 \u043f\u043e\u0434\u043f\u0438\u0441\u043e\u043a) x (\u0421\u0440\u0435\u0434\u043d\u044f\u044f \u0433\u043e\u0434\u043e\u0432\u0430\u044f \u0430\u0431\u043e\u043d\u0435\u043d\u0442\u0441\u043a\u0430\u044f \u043f\u043b\u0430\u0442\u0430)<\/em><\/strong><\/p><\/center>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-recurring-revenue-key-metrics\">\u041e\u0441\u043d\u043e\u0432\u043d\u044b\u0435 \u043c\u0435\u0442\u0440\u0438\u043a\u0438 \u043f\u043e\u0432\u0442\u043e\u0440\u044f\u044e\u0449\u0435\u0433\u043e\u0441\u044f \u0434\u043e\u0445\u043e\u0434\u0430<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u041f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0438 \u043c\u043e\u0434\u0435\u043b\u0438 \u043f\u043e\u0432\u0442\u043e\u0440\u044f\u044e\u0449\u0438\u0445\u0441\u044f \u0434\u043e\u0445\u043e\u0434\u043e\u0432 \u0434\u0430\u044e\u0442 \u0446\u0435\u043d\u043d\u0443\u044e \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u044e \u043e \u0444\u0438\u043d\u0430\u043d\u0441\u043e\u0432\u043e\u0439 \u0441\u0442\u0430\u0431\u0438\u043b\u044c\u043d\u043e\u0441\u0442\u0438, \u043f\u043e\u0442\u0435\u043d\u0446\u0438\u0430\u043b\u0435 \u0440\u043e\u0441\u0442\u0430 \u0438 \u0432\u0437\u0430\u0438\u043c\u043e\u043e\u0442\u043d\u043e\u0448\u0435\u043d\u0438\u044f\u0445 \u0441 \u043a\u043b\u0438\u0435\u043d\u0442\u0430\u043c\u0438 \u0431\u0438\u0437\u043d\u0435\u0441\u0430, \u043e\u0441\u043d\u043e\u0432\u0430\u043d\u043d\u043e\u0433\u043e \u043d\u0430 \u043f\u043e\u0434\u043f\u0438\u0441\u043a\u0435.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-customer-acquisition-cost-cac\">\u0421\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u044c \u043f\u0440\u0438\u043e\u0431\u0440\u0435\u0442\u0435\u043d\u0438\u044f \u043a\u043b\u0438\u0435\u043d\u0442\u0430 (CAC)<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0421\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u044c \u043f\u0440\u0438\u043e\u0431\u0440\u0435\u0442\u0435\u043d\u0438\u044f \u043a\u043b\u0438\u0435\u043d\u0442\u0430 - \u044d\u0442\u043e \u0437\u0430\u0442\u0440\u0430\u0442\u044b, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043d\u0435\u0441\u0435\u0442 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f \u043d\u0430 \u043f\u0440\u0438\u043e\u0431\u0440\u0435\u0442\u0435\u043d\u0438\u0435 \u043d\u043e\u0432\u043e\u0433\u043e \u043a\u043b\u0438\u0435\u043d\u0442\u0430. \u041e\u043d\u0430 \u0432\u043a\u043b\u044e\u0447\u0430\u0435\u0442 \u0432\u0441\u0435 \u0440\u0430\u0441\u0445\u043e\u0434\u044b \u043d\u0430 \u043f\u0440\u043e\u0434\u0430\u0436\u0438 \u0438 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433, \u0430 \u0442\u0430\u043a\u0436\u0435 \u0434\u0440\u0443\u0433\u0438\u0435 \u0437\u0430\u0442\u0440\u0430\u0442\u044b, \u043f\u043e\u043d\u0435\u0441\u0435\u043d\u043d\u044b\u0435 \u0432 \u043f\u0440\u043e\u0446\u0435\u0441\u0441\u0435 \u043f\u0440\u0438\u043e\u0431\u0440\u0435\u0442\u0435\u043d\u0438\u044f \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-churn-rate\">\u041a\u043e\u044d\u0444\u0444\u0438\u0446\u0438\u0435\u043d\u0442 \u043e\u0442\u0442\u043e\u043a\u0430<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/tridenstechnology.com\/ru\/what-is-customer-churn-rate\/\">\u041a\u043e\u044d\u0444\u0444\u0438\u0446\u0438\u0435\u043d\u0442 \u043e\u0442\u0442\u043e\u043a\u0430<\/a> (\u0442\u0430\u043a\u0436\u0435 \u0438\u0437\u0432\u0435\u0441\u0442\u043d\u044b\u0439 \u043a\u0430\u043a \u043a\u043e\u044d\u0444\u0444\u0438\u0446\u0438\u0435\u043d\u0442 \u043e\u0442\u0441\u0435\u0432\u0430) \u0438\u0437\u043c\u0435\u0440\u044f\u0435\u0442 \u0441\u043a\u043e\u0440\u043e\u0441\u0442\u044c, \u0441 \u043a\u043e\u0442\u043e\u0440\u043e\u0439 \u043a\u043b\u0438\u0435\u043d\u0442\u044b \u043f\u0440\u0435\u043a\u0440\u0430\u0449\u0430\u044e\u0442 \u0432\u0435\u0441\u0442\u0438 \u0434\u0435\u043b\u0430 \u0441 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0435\u0439 \u0432 \u0442\u0435\u0447\u0435\u043d\u0438\u0435 \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u043d\u043e\u0433\u043e \u043f\u0435\u0440\u0438\u043e\u0434\u0430. \u042d\u0442\u043e \u043f\u0440\u043e\u0446\u0435\u043d\u0442 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043e\u0442\u043c\u0435\u043d\u044f\u044e\u0442 \u0438\u043b\u0438 \u043f\u0440\u0435\u043a\u0440\u0430\u0449\u0430\u044e\u0442 \u043f\u043e\u0434\u043f\u0438\u0441\u043a\u0443 \u043d\u0430 \u0443\u0441\u043b\u0443\u0433\u0443 \u0432 \u0442\u0435\u0447\u0435\u043d\u0438\u0435 \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u043d\u043e\u0433\u043e \u043f\u0435\u0440\u0438\u043e\u0434\u0430.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-customer-lifetime-values-clv\">\u041f\u043e\u0436\u0438\u0437\u043d\u0435\u043d\u043d\u044b\u0435 \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u0438 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432 (CLV)<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/tridenstechnology.com\/ru\/what-is-customer-lifetime-value-clv\/\">\u041f\u043e\u0436\u0438\u0437\u043d\u0435\u043d\u043d\u0430\u044f \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u044c \u043a\u043b\u0438\u0435\u043d\u0442\u0430<\/a> \u0438\u0437\u043c\u0435\u0440\u044f\u0435\u0442 \u043e\u0431\u0449\u0438\u0439 \u0434\u043e\u0445\u043e\u0434, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f \u043c\u043e\u0436\u0435\u0442 \u043e\u0436\u0438\u0434\u0430\u0442\u044c \u043e\u0442 \u043e\u0434\u043d\u043e\u0433\u043e \u043a\u043b\u0438\u0435\u043d\u0442\u0430 \u043d\u0430 \u043f\u0440\u043e\u0442\u044f\u0436\u0435\u043d\u0438\u0438 \u0432\u0441\u0435\u0445 \u0435\u0433\u043e \u043e\u0442\u043d\u043e\u0448\u0435\u043d\u0438\u0439 \u0441 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0435\u0439.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-average-revenue-per-user-arpu\">\u0421\u0440\u0435\u0434\u043d\u0438\u0439 \u0434\u043e\u0445\u043e\u0434 \u043d\u0430 \u043e\u0434\u043d\u043e\u0433\u043e \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f (ARPU)<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0421\u0440\u0435\u0434\u043d\u0438\u0439 \u0434\u043e\u0445\u043e\u0434 \u043d\u0430 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f \u0438\u0437\u043c\u0435\u0440\u044f\u0435\u0442 \u0441\u0440\u0435\u0434\u043d\u0438\u0439 \u0434\u043e\u0445\u043e\u0434, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f \u043e\u0436\u0438\u0434\u0430\u0435\u0442 \u043f\u043e\u043b\u0443\u0447\u0438\u0442\u044c \u043e\u0442 \u043e\u0442\u0434\u0435\u043b\u044c\u043d\u043e\u0433\u043e \u043a\u043b\u0438\u0435\u043d\u0442\u0430 \u0438\u043b\u0438 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f \u0432 \u0442\u0435\u0447\u0435\u043d\u0438\u0435 \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u043d\u043e\u0433\u043e \u043f\u0435\u0440\u0438\u043e\u0434\u0430.<\/p>\n\n\n\n<p class=\"has-text-color wp-block-paragraph\" style=\"color:#171c46;font-size:30px\"><strong>\u0417\u0430\u043a\u043b\u044e\u0447\u0435\u043d\u0438\u0435<\/strong><\/p>\n\n\n<div id=\"polls-10\" class=\"wp-polls\">\n\t<form id=\"polls_form_10\" class=\"wp-polls-form\" action=\"\/index.php\" method=\"post\" data-trp-original-action=\"\/index.php\">\n\t\t<p style=\"display: none;\"><input type=\"hidden\" id=\"poll_10_nonce\" name=\"wp-polls-nonce\" value=\"c46cb345f3{\"id\":22614,\"date\":\"2023-09-13T14:11:40\",\"date_gmt\":\"2023-09-13T12:11:40\",\"guid\":{\"rendered\":\"https:\\\/\\\/tridenstechnology.com\\\/?p=22614\"},\"modified\":\"2024-01-12T13:11:59\",\"modified_gmt\":\"2024-01-12T11:11:59\",\"slug\":\"%d0%bf%d0%be%d0%b2%d1%82%d0%be%d1%80%d1%8f%d1%8e%d1%89%d0%b8%d0%b9%d1%81%d1%8f-%d0%b4%d0%be%d1%85%d0%be%d0%b4\",\"status\":\"publish\",\"type\":\"post\",\"link\":\"https:\\\/\\\/tridenstechnology.com\\\/ru\\\/recurring-revenue\\\/\",\"title\":{\"rendered\":\"\\u0427\\u0442\\u043e \\u0442\\u0430\\u043a\\u043e\\u0435 \\u043f\\u043e\\u0432\\u0442\\u043e\\u0440\\u044f\\u044e\\u0449\\u0438\\u0439\\u0441\\u044f \\u0434\\u043e\\u0445\\u043e\\u0434 - \\u043a\\u0430\\u043a \\u0435\\u0433\\u043e \\u0440\\u0430\\u0441\\u0441\\u0447\\u0438\\u0442\\u0430\\u0442\\u044c \\u0438 \\u043f\\u043e\\u0447\\u0435\\u043c\\u0443 \\u043e\\u043d \\u0432\\u0430\\u0436\\u0435\\u043d?\\u00a0\"},\"content\":{\"rendered\":\"<p class=\\\"wp-block-paragraph\\\"><em><strong>\\u041f\\u043e\\u0432\\u0442\\u043e\\u0440\\u044f\\u044e\\u0449\\u0438\\u0439\\u0441\\u044f \\u0434\\u043e\\u0445\\u043e\\u0434 \\u043e\\u0431\\u0435\\u0441\\u043f\\u0435\\u0447\\u0438\\u0432\\u0430\\u0435\\u0442 \\u0444\\u0438\\u043d\\u0430\\u043d\\u0441\\u043e\\u0432\\u0443\\u044e \\u0443\\u0441\\u0442\\u043e\\u0439\\u0447\\u0438\\u0432\\u043e\\u0441\\u0442\\u044c \\u0438 \\u0440\\u043e\\u0441\\u0442 \\u0431\\u0438\\u0437\\u043d\\u0435\\u0441\\u0430, \\u043e\\u0441\\u043d\\u043e\\u0432\\u0430\\u043d\\u043d\\u043e\\u0433\\u043e \\u043d\\u0430 \\u043f\\u043e\\u0434\\u043f\\u0438\\u0441\\u043a\\u0435.&nbsp;<\\\/strong><\\\/em><\\\/p>\\n\\n\\n\\n<div class=\\\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\\\"><h2>\\u041e\\u0433\\u043b\\u0430\\u0432\\u043b\\u0435\\u043d\\u0438\\u0435<\\\/h2><ul><li><a href=\\\"#h-what-is-a-recurring-revenue\\\" data-level=\\\"2\\\">\\u0427\\u0442\\u043e \\u0442\\u0430\\u043a\\u043e\\u0435 \\u043f\\u043e\\u0432\\u0442\\u043e\\u0440\\u044f\\u044e\\u0449\\u0438\\u0439\\u0441\\u044f \\u0434\\u043e\\u0445\\u043e\\u0434<\\\/a><\\\/li><li><a href=\\\"#h-why-is-recurring-revenue-important\\\" data-level=\\\"2\\\">\\u041f\\u043e\\u0447\\u0435\\u043c\\u0443 \\u0432\\u0430\\u0436\\u0435\\u043d \\u043f\\u043e\\u0432\\u0442\\u043e\\u0440\\u044f\\u044e\\u0449\\u0438\\u0439\\u0441\\u044f \\u0434\\u043e\\u0445\\u043e\\u0434<\\\/a><\\\/li><li><a href=\\\"#h-calculating-recurring-revenue\\\" data-level=\\\"2\\\">\\u0420\\u0430\\u0441\\u0447\\u0435\\u0442 \\u043f\\u043e\\u0432\\u0442\\u043e\\u0440\\u044f\\u044e\\u0449\\u0435\\u0433\\u043e\\u0441\\u044f \\u0434\\u043e\\u0445\\u043e\\u0434\\u0430<\\\/a><\\\/li><li><a href=\\\"#h-recurring-revenue-key-metrics\\\" data-level=\\\"2\\\">\\u041e\\u0441\\u043d\\u043e\\u0432\\u043d\\u044b\\u0435 \\u043c\\u0435\\u0442\\u0440\\u0438\\u043a\\u0438 \\u043f\\u043e\\u0432\\u0442\\u043e\\u0440\\u044f\\u044e\\u0449\\u0435\\u0433\\u043e\\u0441\\u044f \\u0434\\u043e\\u0445\\u043e\\u0434\\u0430<\\\/a><\\\/li><li><a href=\\\"#h-faqs\\\" data-level=\\\"2\\\">\\u0427\\u0430\\u0441\\u0442\\u043e \\u0437\\u0430\\u0434\\u0430\\u0432\\u0430\\u0435\\u043c\\u044b\\u0435 \\u0432\\u043e\\u043f\\u0440\\u043e\\u0441\\u044b<\\\/a><\\\/li><\\\/ul><\\\/div>\\n\\n\\n\\n<p class=\\\"wp-block-paragraph\\\">\\u0420\\u043e\\u0441\\u0442 \\u044d\\u043a\\u043e\\u043d\\u043e\\u043c\\u0438\\u043a\\u0438 \\u043f\\u043e\\u0434\\u043f\\u0438\\u0441\\u043a\\u0438 \\u043f\\u0440\\u0438\\u0432\\u0435\\u043b \\u043a \\u0432\\u0441\\u0435 \\u0431\\u043e\\u043b\\u044c\\u0448\\u0435\\u043c\\u0443 \\u0432\\u043d\\u0435\\u0434\\u0440\\u0435\\u043d\\u0438\\u044e <a href=\\\"https:\\\/\\\/tridenstechnology.com\\\/ru\\\/recurring-revenue-model\\\/\\\">\\u041c\\u043e\\u0434\\u0435\\u043b\\u0438 \\u043f\\u043e\\u0432\\u0442\\u043e\\u0440\\u044f\\u044e\\u0449\\u0435\\u0433\\u043e\\u0441\\u044f \\u0434\\u043e\\u0445\\u043e\\u0434\\u0430<\\\/a> \\u043f\\u0440\\u0435\\u0434\\u043f\\u0440\\u0438\\u044f\\u0442\\u0438\\u044f\\u043c\\u0438.<\\\/p>\\n\\n\\n\\n<figure class=\\\"wp-block-image size-full\\\"><img fetchpriority=\\\"high\\\" decoding=\\\"async\\\" width=\\\"1024\\\" height=\\\"172\\\" src=\\\"https:\\\/\\\/tridenstechnology.com\\\/wp-content\\\/uploads\\\/subscription-market-reach-904-billion-by-2026.webp\\\" alt=\\\"\\\" class=\\\"wp-image-22638\\\" srcset=\\\"https:\\\/\\\/d2xqcz296oofyv.cloudfront.net\\\/wp-content\\\/uploads\\\/subscription-market-reach-904-billion-by-2026.webp 1024w, https:\\\/\\\/d2xqcz296oofyv.cloudfront.net\\\/wp-content\\\/uploads\\\/subscription-market-reach-904-billion-by-2026-300x50.webp 300w, https:\\\/\\\/d2xqcz296oofyv.cloudfront.net\\\/wp-content\\\/uploads\\\/subscription-market-reach-904-billion-by-2026-768x129.webp 768w, https:\\\/\\\/d2xqcz296oofyv.cloudfront.net\\\/wp-content\\\/uploads\\\/subscription-market-reach-904-billion-by-2026-18x3.webp 18w\\\" sizes=\\\"(max-width: 1024px) 100vw, 1024px\\\" \\\/><\\\/figure>\\n\\n\\n\\n<p class=\\\"wp-block-paragraph\\\">\\u041f\\u0440\\u043e\\u0433\\u043d\\u043e\\u0437\\u0438\\u0440\\u0443\\u0435\\u0442\\u0441\\u044f, \\u0447\\u0442\\u043e \\u043c\\u0438\\u0440\\u043e\\u0432\\u043e\\u0439 \\u0440\\u044b\\u043d\\u043e\\u043a \\u043f\\u043e\\u0434\\u043f\\u0438\\u0441\\u043a\\u0438 \\u043d\\u0430 \\u0443\\u0441\\u043b\\u0443\\u0433\\u0438 \\u044d\\u043b\\u0435\\u043a\\u0442\\u0440\\u043e\\u043d\\u043d\\u043e\\u0439 \\u043a\\u043e\\u043c\\u043c\\u0435\\u0440\\u0446\\u0438\\u0438 \\u0434\\u043e\\u0441\\u0442\\u0438\\u0433\\u043d\\u0435\\u0442 <a href=\\\"https:\\\/\\\/www.prnewswire.com\\\/news-releases\\\/subscription-ecommerce-market-growth-rate-reaches-a-whopping-65-301534371.html\\\" target=\\\"_blank\\\" rel=\\\"noreferrer noopener\\\">$904.28 \\u043c\\u043b\\u0440\\u0434. \\u043a 2026 \\u0433\\u043e\\u0434\\u0443<\\\/a>\\u041d\\u043e \\u043e\\u0433\\u0440\\u043e\\u043c\\u043d\\u0443\\u044e \\u0446\\u0435\\u043d\\u043d\\u043e\\u0441\\u0442\\u044c \\u043f\\u043e\\u0432\\u0442\\u043e\\u0440\\u044f\\u044e\\u0449\\u0435\\u0433\\u043e\\u0441\\u044f \\u0434\\u043e\\u0445\\u043e\\u0434\\u0430 \\u043d\\u0435\\u0432\\u043e\\u0437\\u043c\\u043e\\u0436\\u043d\\u043e \\u043f\\u0435\\u0440\\u0435\\u043e\\u0446\\u0435\\u043d\\u0438\\u0442\\u044c.&nbsp;<\\\/p>\\n\\n\\n\\n<p class=\\\"wp-block-paragraph\\\">\\u041f\\u043e\\u0432\\u0442\\u043e\\u0440\\u044f\\u044e\\u0449\\u0438\\u0439\\u0441\\u044f \\u0434\\u043e\\u0445\\u043e\\u0434 \\u043c\\u0435\\u043d\\u044f\\u0435\\u0442 \\u043c\\u0435\\u0442\\u043e\\u0434\\u044b \\u0440\\u0430\\u0431\\u043e\\u0442\\u044b \\u043a\\u043e\\u043c\\u043f\\u0430\\u043d\\u0438\\u0439, \\u0441\\u043e\\u0437\\u0434\\u0430\\u0432\\u0430\\u044f \\u043b\\u0443\\u0447\\u0448\\u0438\\u0439 \\u043e\\u043f\\u044b\\u0442 \\u0434\\u043b\\u044f \\u043a\\u043b\\u0438\\u0435\\u043d\\u0442\\u043e\\u0432 \\u0438 \\u043e\\u0431\\u0435\\u0441\\u043f\\u0435\\u0447\\u0438\\u0432\\u0430\\u044f \\u043f\\u043e\\u0441\\u0442\\u043e\\u044f\\u043d\\u043d\\u044b\\u0439 \\u043f\\u043e\\u0442\\u043e\\u043a \\u0434\\u043e\\u0445\\u043e\\u0434\\u043e\\u0432 \\u0434\\u043b\\u044f \\u043a\\u043e\\u043c\\u043f\\u0430\\u043d\\u0438\\u0439.&nbsp;<\\\/p>\\n\\n\\n\\n<p class=\\\"wp-block-paragraph\\\">\\u0412 \\u044d\\u0442\\u043e\\u0439 \\u0441\\u0442\\u0430\\u0442\\u044c\\u0435 \\u0431\\u043b\\u043e\\u0433\\u0430 \\u043c\\u044b \\u0440\\u0430\\u0441\\u0441\\u043a\\u0430\\u0436\\u0435\\u043c \\u0432\\u0441\\u0435, \\u0447\\u0442\\u043e \\u0412\\u0430\\u043c \\u043d\\u0443\\u0436\\u043d\\u043e \\u0437\\u043d\\u0430\\u0442\\u044c \\u043e \\u043f\\u043e\\u0432\\u0442\\u043e\\u0440\\u044f\\u044e\\u0449\\u0435\\u043c\\u0441\\u044f \\u0434\\u043e\\u0445\\u043e\\u0434\\u0435, \\u043e \\u0442\\u043e\\u043c, \\u043a\\u0430\\u043a \\u0435\\u0433\\u043e \\u0440\\u0430\\u0441\\u0441\\u0447\\u0438\\u0442\\u0430\\u0442\\u044c, \\u043e \\u0435\\u0433\\u043e \\u043f\\u0440\\u0435\\u0438\\u043c\\u0443\\u0449\\u0435\\u0441\\u0442\\u0432\\u0430\\u0445 \\u0438 \\u043e \\u0432\\u0430\\u0436\\u043d\\u0435\\u0439\\u0448\\u0438\\u0445 \\u043f\\u043e\\u043a\\u0430\\u0437\\u0430\\u0442\\u0435\\u043b\\u044f\\u0445, \\u043a\\u043e\\u0442\\u043e\\u0440\\u044b\\u0435 \\u0412\\u0430\\u043c \\u043d\\u0435\\u043e\\u0431\\u0445\\u043e\\u0434\\u0438\\u043c\\u043e \\u043e\\u0442\\u0441\\u043b\\u0435\\u0436\\u0438\\u0432\\u0430\\u0442\\u044c.&nbsp;<\\\/p>\\n\\n\\n\\n<div class=\\\"wp-block-group\\\"><div class=\\\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\\\">\\n<div class=\\\"wp-block-group key-notes\\\"><div class=\\\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\\\">\\n<div class=\\\"wp-block-group notes has-background\\\" style=\\\"background-color:#e9f8ff\\\"><div class=\\\"wp-block-group__inner-container is-layout-constrained 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\\u043e\\u0431\\u044b\\u0447\\u043d\\u043e \\u0438\\u0437\\u0432\\u043b\\u0435\\u043a\\u0430\\u0435\\u0442\\u0441\\u044f \\u0438\\u0437 \\u0431\\u0438\\u0437\\u043d\\u0435\\u0441\\u0430, \\u043e\\u0441\\u043d\\u043e\\u0432\\u0430\\u043d\\u043d\\u043e\\u0433\\u043e \\u043d\\u0430 \\u043f\\u043e\\u0434\\u043f\\u0438\\u0441\\u043a\\u0435.&nbsp;<\\\/li>\\n\\n\\n\\n<li>\\u0424\\u0443\\u043d\\u0434\\u0430\\u043c\\u0435\\u043d\\u0442\\u0430\\u043b\\u044c\\u043d\\u043e\\u0435 \\u0440\\u0430\\u0437\\u043b\\u0438\\u0447\\u0438\\u0435 \\u043c\\u0435\\u0436\\u0434\\u0443 \\u043f\\u043e\\u0432\\u0442\\u043e\\u0440\\u044f\\u044e\\u0449\\u0438\\u043c\\u0438\\u0441\\u044f \\u0438 \\u043d\\u0435\\u043f\\u043e\\u0432\\u0442\\u043e\\u0440\\u044f\\u044e\\u0449\\u0438\\u043c\\u0438\\u0441\\u044f \\u0434\\u043e\\u0445\\u043e\\u0434\\u0430\\u043c\\u0438 \\u0437\\u0430\\u043a\\u043b\\u044e\\u0447\\u0430\\u0435\\u0442\\u0441\\u044f \\u0432 \\u0438\\u0445 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\\u0441\\u0442\\u0438\\u043c\\u0443\\u043b\\u0438\\u0440\\u0443\\u0435\\u0442 \\u0440\\u043e\\u0441\\u0442 \\u0438 \\u043c\\u0430\\u0441\\u0448\\u0442\\u0430\\u0431\\u0438\\u0440\\u043e\\u0432\\u0430\\u043d\\u0438\\u0435 \\u0431\\u0438\\u0437\\u043d\\u0435\\u0441\\u0430.&nbsp;<\\\/li>\\n\\n\\n\\n<li>\\u0420\\u0430\\u0441\\u0447\\u0435\\u0442 \\u043f\\u043e\\u0432\\u0442\\u043e\\u0440\\u044f\\u044e\\u0449\\u0435\\u0433\\u043e\\u0441\\u044f \\u0434\\u043e\\u0445\\u043e\\u0434\\u0430 \\u043f\\u0440\\u0435\\u0434\\u043f\\u043e\\u043b\\u0430\\u0433\\u0430\\u0435\\u0442 \\u0441\\u0443\\u043c\\u043c\\u0438\\u0440\\u043e\\u0432\\u0430\\u043d\\u0438\\u0435 \\u0434\\u043e\\u0445\\u043e\\u0434\\u0430, \\u043f\\u043e\\u043b\\u0443\\u0447\\u0435\\u043d\\u043d\\u043e\\u0433\\u043e \\u043e\\u0442 \\u0432\\u0441\\u0435\\u0445 \\u0430\\u043a\\u0442\\u0438\\u0432\\u043d\\u044b\\u0445 \\u043f\\u043e\\u0434\\u043f\\u0438\\u0441\\u043e\\u043a \\u0432 \\u0442\\u0435\\u0447\\u0435\\u043d\\u0438\\u0435 \\u043e\\u043f\\u0440\\u0435\\u0434\\u0435\\u043b\\u0435\\u043d\\u043d\\u043e\\u0433\\u043e \\u043f\\u0435\\u0440\\u0438\\u043e\\u0434\\u0430.&nbsp;<\\\/li>\\n\\n\\n\\n<li>\\u041f\\u043e\\u043a\\u0430\\u0437\\u0430\\u0442\\u0435\\u043b\\u0438 \\u043c\\u043e\\u0434\\u0435\\u043b\\u0438 \\u043f\\u043e\\u0432\\u0442\\u043e\\u0440\\u044f\\u044e\\u0449\\u0435\\u0433\\u043e\\u0441\\u044f \\u0434\\u043e\\u0445\\u043e\\u0434\\u0430, \\u0442\\u0430\\u043a\\u0438\\u0435 \\u043a\\u0430\\u043a \\u0435\\u0436\\u0435\\u043c\\u0435\\u0441\\u044f\\u0447\\u043d\\u044b\\u0439 \\u043f\\u043e\\u0432\\u0442\\u043e\\u0440\\u044f\\u044e\\u0449\\u0438\\u0439\\u0441\\u044f \\u0434\\u043e\\u0445\\u043e\\u0434 (MRR), \\u0435\\u0436\\u0435\\u0433\\u043e\\u0434\\u043d\\u044b\\u0439 \\u043f\\u043e\\u0432\\u0442\\u043e\\u0440\\u044f\\u044e\\u0449\\u0438\\u0439\\u0441\\u044f \\u0434\\u043e\\u0445\\u043e\\u0434 (ARR), \\u043a\\u043e\\u044d\\u0444\\u0444\\u0438\\u0446\\u0438\\u0435\\u043d\\u0442 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\\u043f\\u043e\\u0434\\u043f\\u0438\\u0441\\u043a\\u0435.&nbsp;<\\\/li>\\n<\\\/ul>\\n<\\\/div><\\\/div>\\n<\\\/div><\\\/div>\\n\\n\\n\\n<div style=\\\"height:40px\\\" aria-hidden=\\\"true\\\" class=\\\"wp-block-spacer\\\"><\\\/div>\\n<\\\/div><\\\/div>\\n\\n\\n\\n<h2 class=\\\"wp-block-heading\\\" id=\\\"h-what-is-a-recurring-revenue\\\">\\u0427\\u0442\\u043e \\u0442\\u0430\\u043a\\u043e\\u0435 \\u043f\\u043e\\u0432\\u0442\\u043e\\u0440\\u044f\\u044e\\u0449\\u0438\\u0439\\u0441\\u044f \\u0434\\u043e\\u0445\\u043e\\u0434<\\\/h2>\\n\\n\\n\\n<p class=\\\"wp-block-paragraph\\\">\\u041f\\u043e\\u0432\\u0442\\u043e\\u0440\\u044f\\u044e\\u0449\\u0438\\u0439\\u0441\\u044f \\u0434\\u043e\\u0445\\u043e\\u0434 (\\u0438\\u043b\\u0438 \\u0434\\u043e\\u0445\\u043e\\u0434 \\u043e\\u0442 \\u043f\\u043e\\u0434\\u043f\\u0438\\u0441\\u043a\\u0438) - \\u044d\\u0442\\u043e \\u0434\\u043e\\u0445\\u043e\\u0434, \\u043a\\u043e\\u0442\\u043e\\u0440\\u044b\\u0439 \\u0431\\u0438\\u0437\\u043d\\u0435\\u0441 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src=\\\"\\\/\\\/embedr.flickr.com\\\/assets\\\/client-code.js\\\" charset=\\\"utf-8\\\"><\\\/script>\\n\\n\\n\\n<p class=\\\"wp-block-paragraph\\\">\\u041e\\u043d\\u0430 \\u0432\\u0441\\u0442\\u0440\\u0435\\u0447\\u0430\\u0435\\u0442\\u0441\\u044f \\u0432 \\u0431\\u0438\\u0437\\u043d\\u0435\\u0441\\u0435, \\u043e\\u0441\\u043d\\u043e\\u0432\\u0430\\u043d\\u043d\\u043e\\u043c \\u043d\\u0430 \\u043f\\u043e\\u0434\\u043f\\u0438\\u0441\\u043a\\u0435, \\u0433\\u0434\\u0435 \\u043a\\u043b\\u0438\\u0435\\u043d\\u0442\\u044b \\u0434\\u0435\\u043b\\u0430\\u044e\\u0442 <a href=\\\"https:\\\/\\\/tridenstechnology.com\\\/ru\\\/%d0%bf%d0%be%d0%b2%d1%82%d0%be%d1%80%d1%8f%d1%8e%d1%89%d0%b8%d0%b5%d1%81%d1%8f-%d0%bf%d0%bb%d0%b0%d1%82%d0%b5%d0%b6%d0%b8\\\/\\\">\\u043f\\u043e\\u0432\\u0442\\u043e\\u0440\\u044f\\u044e\\u0449\\u0438\\u0435\\u0441\\u044f \\u043f\\u043b\\u0430\\u0442\\u0435\\u0436\\u0438<\\\/a> \\u0447\\u0435\\u0440\\u0435\\u0437 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href=\\\"https:\\\/\\\/tridenstechnology.com\\\/ru\\\/%d1%80%d0%b5%d0%ba%d1%83%d1%80%d1%80%d0%b5%d0%bd%d1%82%d0%bd%d0%b0%d1%8f-%d0%bf%d0%be%d0%b4%d0%bf%d0%b8%d1%81%d0%ba%d0%b0\\\/\\\">\\u043f\\u043e\\u0432\\u0442\\u043e\\u0440\\u044f\\u044e\\u0449\\u0438\\u0435\\u0441\\u044f \\u043f\\u043e\\u0434\\u043f\\u0438\\u0441\\u043a\\u0438<\\\/a>.&nbsp;&nbsp;<\\\/p>\\n\\n\\n\\n<p class=\\\"wp-block-paragraph\\\">\\u0412 \\u043e\\u0442\\u043b\\u0438\\u0447\\u0438\\u0435 \\u043e\\u0442 \\u044d\\u0442\\u043e\\u0433\\u043e, \\u0435\\u0434\\u0438\\u043d\\u043e\\u0432\\u0440\\u0435\\u043c\\u0435\\u043d\\u043d\\u044b\\u0439 \\u0434\\u043e\\u0445\\u043e\\u0434 - \\u044d\\u0442\\u043e \\u0434\\u043e\\u0445\\u043e\\u0434, \\u043a\\u043e\\u0442\\u043e\\u0440\\u044b\\u0439 \\u0432\\u043e\\u0437\\u043d\\u0438\\u043a\\u0430\\u0435\\u0442 \\u0432 \\u0440\\u0435\\u0437\\u0443\\u043b\\u044c\\u0442\\u0430\\u0442\\u0435 \\u043d\\u0435\\u0440\\u0435\\u0433\\u0443\\u043b\\u044f\\u0440\\u043d\\u044b\\u0445, \\u043e\\u0434\\u043d\\u043e\\u0440\\u0430\\u0437\\u043e\\u0432\\u044b\\u0445 \\u043e\\u043f\\u0435\\u0440\\u0430\\u0446\\u0438\\u0439, \\u0442\\u0430\\u043a\\u0438\\u0445 \\u043a\\u0430\\u043a \\u043f\\u0440\\u043e\\u0434\\u0430\\u0436\\u0430 \\u043e\\u0442\\u0434\\u0435\\u043b\\u044c\\u043d\\u044b\\u0445 \\u043f\\u0440\\u043e\\u0434\\u0443\\u043a\\u0442\\u043e\\u0432 \\u0438\\u043b\\u0438 \\u043e\\u043a\\u0430\\u0437\\u0430\\u043d\\u0438\\u0435 \\u0443\\u0441\\u043b\\u0443\\u0433 \\u0432 \\u0440\\u0430\\u043c\\u043a\\u0430\\u0445 \\u043f\\u0440\\u043e\\u0435\\u043a\\u0442\\u0430.&nbsp;&nbsp;<\\\/p>\\n\\n\\n\\n<p class=\\\"wp-block-paragraph\\\">\\u041d\\u0438\\u0436\\u0435 \\u043f\\u0440\\u0438\\u0432\\u0435\\u0434\\u0435\\u043d\\u044b \\u043d\\u0435\\u043a\\u043e\\u0442\\u043e\\u0440\\u044b\\u0435 \\u0440\\u0430\\u0437\\u043b\\u0438\\u0447\\u0438\\u044f \\u043c\\u0435\\u0436\\u0434\\u0443 \\u043f\\u043e\\u0432\\u0442\\u043e\\u0440\\u044f\\u044e\\u0449\\u0438\\u043c\\u0441\\u044f 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\\u0434\\u043e\\u0445\\u043e\\u0434<\\\/td><td>\\u041d\\u0435\\u0440\\u0435\\u0433\\u0443\\u043b\\u044f\\u0440\\u043d\\u044b\\u0439 \\u0438 \\u043d\\u0435\\u043f\\u0440\\u0435\\u0434\\u0441\\u043a\\u0430\\u0437\\u0443\\u0435\\u043c\\u044b\\u0439 \\u0434\\u043e\\u0445\\u043e\\u0434<\\\/td><\\\/tr><tr><td><strong>\\u0418\\u0441\\u0442\\u043e\\u0447\\u043d\\u0438\\u043a<\\\/strong><\\\/td><td>\\u041f\\u043b\\u0430\\u0442\\u0430 \\u0437\\u0430 \\u043f\\u043e\\u0434\\u043f\\u0438\\u0441\\u043a\\u0443, \\u0447\\u043b\\u0435\\u043d\\u0441\\u0442\\u0432\\u043e, \\u043a\\u043e\\u043d\\u0442\\u0440\\u0430\\u043a\\u0442\\u044b<\\\/td><td>\\u0420\\u0430\\u0437\\u043e\\u0432\\u044b\\u0435 \\u043f\\u0440\\u043e\\u0434\\u0430\\u0436\\u0438 \\u043f\\u0440\\u043e\\u0434\\u0443\\u043a\\u0446\\u0438\\u0438, \\u0440\\u0430\\u0431\\u043e\\u0442\\u0430 \\u043f\\u043e \\u043f\\u0440\\u043e\\u0435\\u043a\\u0442\\u0443<\\\/td><\\\/tr><tr><td><strong>\\u0421\\u0442\\u0430\\u0431\\u0438\\u043b\\u044c\\u043d\\u043e\\u0441\\u0442\\u044c<\\\/strong><\\\/td><td>\\u041e\\u0431\\u0435\\u0441\\u043f\\u0435\\u0447\\u0438\\u0432\\u0430\\u0435\\u0442 \\u0441\\u0442\\u0430\\u0431\\u0438\\u043b\\u044c\\u043d\\u043e\\u0441\\u0442\\u044c \\u0438 \\u043f\\u0440\\u0435\\u0434\\u0441\\u043a\\u0430\\u0437\\u0443\\u0435\\u043c\\u043e\\u0441\\u0442\\u044c<\\\/td><td>\\u041f\\u043e\\u0434\\u0432\\u0435\\u0440\\u0436\\u0435\\u043d \\u043a\\u043e\\u043b\\u0435\\u0431\\u0430\\u043d\\u0438\\u044f\\u043c \\u0440\\u044b\\u043d\\u043a\\u0430<\\\/td><\\\/tr><tr><td><strong>\\u0420\\u0438\\u0441\\u043a<\\\/strong><\\\/td><td>\\u041d\\u0438\\u0437\\u043a\\u0438\\u0439 \\u0440\\u0438\\u0441\\u043a \\u0431\\u043b\\u0430\\u0433\\u043e\\u0434\\u0430\\u0440\\u044f \\u043f\\u043e\\u0432\\u0442\\u043e\\u0440\\u044f\\u044e\\u0449\\u0435\\u043c\\u0443\\u0441\\u044f 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\\u0440\\u043e\\u0441\\u0442\\u0430<\\\/td><\\\/tr><\\\/tbody><\\\/table><\\\/figure>\\n\\n\\n\\n<div style=\\\"height:40px\\\" aria-hidden=\\\"true\\\" class=\\\"wp-block-spacer\\\"><\\\/div>\\n\\n\\n\\n<h2 class=\\\"wp-block-heading\\\" id=\\\"h-why-is-recurring-revenue-important\\\">\\u041f\\u043e\\u0447\\u0435\\u043c\\u0443 \\u0432\\u0430\\u0436\\u0435\\u043d \\u043f\\u043e\\u0432\\u0442\\u043e\\u0440\\u044f\\u044e\\u0449\\u0438\\u0439\\u0441\\u044f \\u0434\\u043e\\u0445\\u043e\\u0434<\\\/h2>\\n\\n\\n\\n<p class=\\\"wp-block-paragraph\\\">\\u0414\\u043e\\u0445\\u043e\\u0434 - \\u0446\\u0435\\u043b\\u044c \\u043a\\u0430\\u0436\\u0434\\u043e\\u0439 \\u043a\\u043e\\u043c\\u043f\\u0430\\u043d\\u0438\\u0438. \\u0415\\u0449\\u0435 \\u043b\\u0443\\u0447\\u0448\\u0435, \\u0435\\u0441\\u043b\\u0438 \\u043e\\u043d \\u0431\\u0443\\u0434\\u0435\\u0442 \\u043f\\u043e\\u0432\\u0442\\u043e\\u0440\\u044f\\u044e\\u0449\\u0438\\u043c\\u0441\\u044f.&nbsp;<\\\/p>\\n\\n\\n\\n<p class=\\\"wp-block-paragraph\\\"><em>\\u041f\\u043e\\u0447\\u0435\\u043c\\u0443?<\\\/em> \\u041e\\u043d\\u0430 \\u043e\\u0431\\u0435\\u0441\\u043f\\u0435\\u0447\\u0438\\u0432\\u0430\\u0435\\u0442 \\u0444\\u0438\\u043d\\u0430\\u043d\\u0441\\u043e\\u0432\\u0443\\u044e \\u0431\\u0435\\u0437\\u043e\\u043f\\u0430\\u0441\\u043d\\u043e\\u0441\\u0442\\u044c \\u0438 \\u0434\\u043e\\u043b\\u0433\\u043e\\u0441\\u0440\\u043e\\u0447\\u043d\\u0443\\u044e \\u0443\\u0441\\u0442\\u043e\\u0439\\u0447\\u0438\\u0432\\u043e\\u0441\\u0442\\u044c, \\u0447\\u0435\\u0433\\u043e \\u043d\\u0435 \\u043c\\u043e\\u0433\\u0443\\u0442 \\u043f\\u0440\\u0435\\u0434\\u043b\\u043e\\u0436\\u0438\\u0442\\u044c \\u0440\\u0430\\u0437\\u043e\\u0432\\u044b\\u0435 \\u0441\\u0434\\u0435\\u043b\\u043a\\u0438.&nbsp;<\\\/p>\\n\\n\\n\\n<p class=\\\"wp-block-paragraph\\\">\\u041d\\u0438\\u0436\\u0435 \\u043f\\u0435\\u0440\\u0435\\u0447\\u0438\\u0441\\u043b\\u0435\\u043d\\u044b \\u043d\\u0435\\u043a\\u043e\\u0442\\u043e\\u0440\\u044b\\u0435 \\u0438\\u0437 \\u043f\\u0440\\u0435\\u0438\\u043c\\u0443\\u0449\\u0435\\u0441\\u0442\\u0432:<\\\/p>\\n\\n\\n\\n<h3 class=\\\"wp-block-heading\\\" id=\\\"h-1-customer-relationships\\\">1. \\u0412\\u0437\\u0430\\u0438\\u043c\\u043e\\u043e\\u0442\\u043d\\u043e\\u0448\\u0435\\u043d\\u0438\\u044f \\u0441 \\u043a\\u043b\\u0438\\u0435\\u043d\\u0442\\u0430\\u043c\\u0438<\\\/h3>\\n\\n\\n\\n<p class=\\\"wp-block-paragraph\\\">\\u041c\\u043e\\u0434\\u0435\\u043b\\u0438 \\u043f\\u043e\\u0432\\u0442\\u043e\\u0440\\u044f\\u044e\\u0449\\u0438\\u0445\\u0441\\u044f \\u0434\\u043e\\u0445\\u043e\\u0434\\u043e\\u0432 \\u0441\\u043f\\u043e\\u0441\\u043e\\u0431\\u0441\\u0442\\u0432\\u0443\\u044e\\u0442 \\u0440\\u0430\\u0437\\u0432\\u0438\\u0442\\u0438\\u044e \\u043e\\u0442\\u043d\\u043e\\u0448\\u0435\\u043d\\u0438\\u0439 \\u043c\\u0435\\u0436\\u0434\\u0443 \\u043a\\u043e\\u043c\\u043f\\u0430\\u043d\\u0438\\u0435\\u0439 \\u0438 \\u0435\\u0435 \\u043a\\u043b\\u0438\\u0435\\u043d\\u0442\\u0430\\u043c\\u0438, \\u043f\\u043e\\u0441\\u043a\\u043e\\u043b\\u044c\\u043a\\u0443 \\u043a\\u043b\\u0438\\u0435\\u043d\\u0442\\u044b \\u043f\\u043e\\u0441\\u0442\\u043e\\u044f\\u043d\\u043d\\u043e \\u0432\\u0437\\u0430\\u0438\\u043c\\u043e\\u0434\\u0435\\u0439\\u0441\\u0442\\u0432\\u0443\\u044e\\u0442 \\u0441 \\u0431\\u0440\\u0435\\u043d\\u0434\\u043e\\u043c. \\u042d\\u0442\\u0438 \\u043e\\u0442\\u043d\\u043e\\u0448\\u0435\\u043d\\u0438\\u044f \\u0441\\u043e\\u0437\\u0434\\u0430\\u044e\\u0442 \\u0431\\u0430\\u0437\\u0443 \\u043b\\u043e\\u044f\\u043b\\u044c\\u043d\\u044b\\u0445 \\u043a\\u043b\\u0438\\u0435\\u043d\\u0442\\u043e\\u0432, \\u043a\\u043e\\u0442\\u043e\\u0440\\u044b\\u0435 \\u043e\\u0441\\u0442\\u0430\\u0432\\u043b\\u044f\\u044e\\u0442 \\u0446\\u0435\\u043d\\u043d\\u044b\\u0435 \\u043e\\u0442\\u0437\\u044b\\u0432\\u044b \\u0438 \\u043c\\u043e\\u0433\\u0443\\u0442 \\u0440\\u0435\\u043a\\u043e\\u043c\\u0435\\u043d\\u0434\\u043e\\u0432\\u0430\\u0442\\u044c \\u043a\\u043e\\u043c\\u043f\\u0430\\u043d\\u0438\\u044e \\u0434\\u0440\\u0443\\u0433\\u0438\\u043c.<\\\/p>\\n\\n\\n\\n<h3 class=\\\"wp-block-heading\\\" id=\\\"h-2-revenue-stability-amp-predictability\\\">2. \\u0421\\u0442\\u0430\\u0431\\u0438\\u043b\\u044c\\u043d\\u043e\\u0441\\u0442\\u044c \\u0438 \\u043f\\u0440\\u0435\\u0434\\u0441\\u043a\\u0430\\u0437\\u0443\\u0435\\u043c\\u043e\\u0441\\u0442\\u044c \\u0434\\u043e\\u0445\\u043e\\u0434\\u043e\\u0432<\\\/h3>\\n\\n\\n\\n<p class=\\\"wp-block-paragraph\\\">\\u041f\\u043e\\u0432\\u0442\\u043e\\u0440\\u044f\\u044e\\u0449\\u0438\\u0439\\u0441\\u044f \\u0434\\u043e\\u0445\\u043e\\u0434 - \\u044d\\u0442\\u043e \\u0438\\u0441\\u0442\\u043e\\u0447\\u043d\\u0438\\u043a \\u0441\\u0442\\u0430\\u0431\\u0438\\u043b\\u044c\\u043d\\u043e\\u0433\\u043e \\u0434\\u0435\\u043d\\u0435\\u0436\\u043d\\u043e\\u0433\\u043e \\u043f\\u043e\\u0442\\u043e\\u043a\\u0430 \\u0438 \\u043f\\u0440\\u0435\\u0434\\u0441\\u043a\\u0430\\u0437\\u0443\\u0435\\u043c\\u043e\\u0433\\u043e \\u0434\\u043e\\u0445\\u043e\\u0434\\u0430. \\u0422\\u0430\\u043a\\u0430\\u044f \\u043f\\u0440\\u0435\\u0434\\u0441\\u043a\\u0430\\u0437\\u0443\\u0435\\u043c\\u043e\\u0441\\u0442\\u044c \\u043e\\u0431\\u043b\\u0435\\u0433\\u0447\\u0430\\u0435\\u0442 \\u0431\\u0438\\u0437\\u043d\\u0435\\u0441\\u0443 \\u043f\\u043b\\u0430\\u043d\\u0438\\u0440\\u043e\\u0432\\u0430\\u043d\\u0438\\u0435 \\u0440\\u0430\\u0441\\u0445\\u043e\\u0434\\u043e\\u0432, \\u0438\\u043d\\u0432\\u0435\\u0441\\u0442\\u0438\\u0446\\u0438\\u0439 \\u0438 \\u0440\\u043e\\u0441\\u0442\\u0430.<\\\/p>\\n\\n\\n\\n<h3 class=\\\"wp-block-heading\\\" id=\\\"h-3-business-growth-amp-scalability\\\">3. \\u0420\\u043e\\u0441\\u0442 \\u0438 \\u043c\\u0430\\u0441\\u0448\\u0442\\u0430\\u0431\\u0438\\u0440\\u043e\\u0432\\u0430\\u043d\\u0438\\u0435 \\u0431\\u0438\\u0437\\u043d\\u0435\\u0441\\u0430<\\\/h3>\\n\\n\\n\\n<p class=\\\"wp-block-paragraph\\\">\\u041f\\u0440\\u0435\\u0434\\u043f\\u0440\\u0438\\u044f\\u0442\\u0438\\u044f, \\u0440\\u0430\\u0431\\u043e\\u0442\\u0430\\u044e\\u0449\\u0438\\u0435 \\u043f\\u043e \\u043f\\u043e\\u0434\\u043f\\u0438\\u0441\\u043a\\u0435, \\u043f\\u043e\\u043b\\u0443\\u0447\\u0430\\u044e\\u0442 \\u0441\\u0442\\u0430\\u0431\\u0438\\u043b\\u044c\\u043d\\u044b\\u0439 \\u0434\\u043e\\u0445\\u043e\\u0434, \\u0447\\u0442\\u043e \\u043f\\u043e\\u0437\\u0432\\u043e\\u043b\\u044f\\u0435\\u0442 \\u0438\\u043c \\u0440\\u0430\\u0441\\u0448\\u0438\\u0440\\u044f\\u0442\\u044c \\u0441\\u0444\\u0435\\u0440\\u0443 \\u0441\\u0432\\u043e\\u0435\\u0433\\u043e \\u0432\\u043b\\u0438\\u044f\\u043d\\u0438\\u044f \\u0438 \\u043f\\u0440\\u0438\\u0441\\u0443\\u0442\\u0441\\u0442\\u0432\\u0438\\u044f \\u043d\\u0430 \\u0440\\u044b\\u043d\\u043a\\u0435. \\u041e\\u043d\\u0438 \\u043c\\u043e\\u0433\\u0443\\u0442 \\u0443\\u0432\\u0435\\u0440\\u0435\\u043d\\u043d\\u043e \\u0438\\u043d\\u0432\\u0435\\u0441\\u0442\\u0438\\u0440\\u043e\\u0432\\u0430\\u0442\\u044c \\u0432 \\u0440\\u0430\\u0437\\u0440\\u0430\\u0431\\u043e\\u0442\\u043a\\u0443 \\u043f\\u0440\\u043e\\u0434\\u0443\\u043a\\u0442\\u043e\\u0432 \\u0438 \\u0441\\u0442\\u0440\\u0430\\u0442\\u0435\\u0433\\u0438\\u0438 \\u043f\\u0440\\u0438\\u0432\\u043b\\u0435\\u0447\\u0435\\u043d\\u0438\\u044f \\u043a\\u043b\\u0438\\u0435\\u043d\\u0442\\u043e\\u0432.<\\\/p>\\n\\n\\n\\n<h2 class=\\\"wp-block-heading\\\" id=\\\"h-calculating-recurring-revenue\\\">\\u0420\\u0430\\u0441\\u0447\\u0435\\u0442 \\u043f\\u043e\\u0432\\u0442\\u043e\\u0440\\u044f\\u044e\\u0449\\u0435\\u0433\\u043e\\u0441\\u044f \\u0434\\u043e\\u0445\\u043e\\u0434\\u0430<\\\/h2>\\n\\n\\n\\n<p class=\\\"wp-block-paragraph\\\"><a href=\\\"https:\\\/\\\/tridenstechnology.com\\\/ru\\\/%d1%87%d1%82%d0%be-%d1%82%d0%b0%d0%ba%d0%be%d0%b5-%d1%83%d1%87%d0%b5%d1%82-%d0%b4%d0%be%d1%85%d0%be%d0%b4%d0%be%d0%b2\\\/\\\">\\u0423\\u0447\\u0435\\u0442 \\u0434\\u043e\\u0445\\u043e\\u0434\\u043e\\u0432<\\\/a> \\u043f\\u0440\\u0435\\u0434\\u043f\\u043e\\u043b\\u0430\\u0433\\u0430\\u0435\\u0442 \\u043e\\u0442\\u0441\\u043b\\u0435\\u0436\\u0438\\u0432\\u0430\\u043d\\u0438\\u0435 \\u043e\\u0431\\u0449\\u0435\\u0433\\u043e \\u0434\\u043e\\u0445\\u043e\\u0434\\u0430, \\u043f\\u043e\\u043b\\u0443\\u0447\\u0435\\u043d\\u043d\\u043e\\u0433\\u043e \\u043a\\u043e\\u043c\\u043f\\u0430\\u043d\\u0438\\u0435\\u0439 \\u0432 \\u0440\\u0435\\u0437\\u0443\\u043b\\u044c\\u0442\\u0430\\u0442\\u0435 \\u043f\\u0440\\u043e\\u0434\\u0430\\u0436\\u0438 \\u0435\\u0435 \\u043e\\u0441\\u043d\\u043e\\u0432\\u043d\\u044b\\u0445 \\u043f\\u0440\\u043e\\u0434\\u0443\\u043a\\u0442\\u043e\\u0432 \\u0438 \\u0443\\u0441\\u043b\\u0443\\u0433.<\\\/p>\\n\\n\\n\\n<p class=\\\"wp-block-paragraph\\\">\\u041d\\u043e \\u043a\\u0430\\u043a \\u0440\\u0430\\u0441\\u0441\\u0447\\u0438\\u0442\\u0430\\u0442\\u044c \\u043f\\u043e\\u0432\\u0442\\u043e\\u0440\\u044f\\u044e\\u0449\\u0438\\u0439\\u0441\\u044f \\u0434\\u043e\\u0445\\u043e\\u0434? <\\\/p>\\n\\n\\n\\n<p class=\\\"wp-block-paragraph\\\">\\u0424\\u043e\\u0440\\u043c\\u0443\\u043b\\u0430 \\u0440\\u0430\\u0441\\u0447\\u0435\\u0442\\u0430 \\u043f\\u0440\\u0435\\u0434\\u043f\\u043e\\u043b\\u0430\\u0433\\u0430\\u0435\\u0442 \\u0441\\u043b\\u043e\\u0436\\u0435\\u043d\\u0438\\u0435 \\u0434\\u043e\\u0445\\u043e\\u0434\\u043e\\u0432, \\u043f\\u043e\\u043b\\u0443\\u0447\\u0435\\u043d\\u043d\\u044b\\u0445 \\u043e\\u0442 \\u0432\\u0441\\u0435\\u0445 \\u0430\\u043a\\u0442\\u0438\\u0432\\u043d\\u044b\\u0445 \\u043f\\u043e\\u0434\\u043f\\u0438\\u0441\\u043e\\u043a \\u0432 \\u0442\\u0435\\u0447\\u0435\\u043d\\u0438\\u0435 \\u043e\\u043f\\u0440\\u0435\\u0434\\u0435\\u043b\\u0435\\u043d\\u043d\\u043e\\u0433\\u043e \\u043f\\u0435\\u0440\\u0438\\u043e\\u0434\\u0430.&nbsp;&nbsp;<\\\/p>\\n\\n\\n\\n<p class=\\\"wp-block-paragraph\\\">\\u0411\\u0430\\u0437\\u043e\\u0432\\u0430\\u044f \\u0444\\u043e\\u0440\\u043c\\u0443\\u043b\\u0430 \\u043f\\u043e\\u0432\\u0442\\u043e\\u0440\\u044f\\u044e\\u0449\\u0435\\u0433\\u043e\\u0441\\u044f \\u0434\\u043e\\u0445\\u043e\\u0434\\u0430 \\u0432\\u044b\\u0433\\u043b\\u044f\\u0434\\u0438\\u0442 \\u0441\\u043b\\u0435\\u0434\\u0443\\u044e\\u0449\\u0438\\u043c \\u043e\\u0431\\u0440\\u0430\\u0437\\u043e\\u043c:&nbsp;<\\\/p>\\n\\n\\n\\n<figure class=\\\"wp-block-image size-full\\\"><img decoding=\\\"async\\\" width=\\\"1024\\\" height=\\\"300\\\" src=\\\"https:\\\/\\\/tridenstechnology.com\\\/wp-content\\\/uploads\\\/recurring-revenue-formula.webp\\\" alt=\\\"\\\" class=\\\"wp-image-22640\\\" srcset=\\\"https:\\\/\\\/d2xqcz296oofyv.cloudfront.net\\\/wp-content\\\/uploads\\\/recurring-revenue-formula.webp 1024w, https:\\\/\\\/d2xqcz296oofyv.cloudfront.net\\\/wp-content\\\/uploads\\\/recurring-revenue-formula-300x88.webp 300w, https:\\\/\\\/d2xqcz296oofyv.cloudfront.net\\\/wp-content\\\/uploads\\\/recurring-revenue-formula-768x225.webp 768w, https:\\\/\\\/d2xqcz296oofyv.cloudfront.net\\\/wp-content\\\/uploads\\\/recurring-revenue-formula-18x5.webp 18w\\\" sizes=\\\"(max-width: 1024px) 100vw, 1024px\\\" \\\/><\\\/figure>\\n\\n\\n\\n<center><p class=\\\"has-text-align-center\\\" style=\\\"border: 1px solid #f2f2f2; border-radius: 10px; padding: 20px; background-color: #9fe8ff\\\"><strong><em>\\u041f\\u043e\\u0432\\u0442\\u043e\\u0440\\u044f\\u044e\\u0449\\u0438\\u0439\\u0441\\u044f \\u0434\\u043e\\u0445\\u043e\\u0434 = (\\u041a\\u043e\\u043b\\u0438\\u0447\\u0435\\u0441\\u0442\\u0432\\u043e \\u043f\\u043e\\u0434\\u043f\\u0438\\u0441\\u043e\\u043a) \\u0445 (\\u0421\\u0440\\u0435\\u0434\\u043d\\u044f\\u044f \\u0430\\u0431\\u043e\\u043d\\u0435\\u043d\\u0442\\u0441\\u043a\\u0430\\u044f \\u043f\\u043b\\u0430\\u0442\\u0430)<\\\/em><\\\/strong><\\\/p><\\\/center>\\n\\n\\n\\n<ul class=\\\"wp-block-list\\\">\\n<li><em><strong>\\u041a\\u043e\\u043b\\u0438\\u0447\\u0435\\u0441\\u0442\\u0432\\u043e \\u043f\\u043e\\u0434\\u043f\\u0438\\u0441\\u043e\\u043a<\\\/strong> =<\\\/em> \\u041e\\u0431\\u0449\\u0435\\u0435 \\u043a\\u043e\\u043b\\u0438\\u0447\\u0435\\u0441\\u0442\\u0432\\u043e \\u0430\\u043a\\u0442\\u0438\\u0432\\u043d\\u044b\\u0445 \\u043f\\u043e\\u0434\\u043f\\u0438\\u0441\\u043e\\u043a \\u0432 \\u0442\\u0435\\u0447\\u0435\\u043d\\u0438\\u0435 \\u043f\\u0435\\u0440\\u0438\\u043e\\u0434\\u0430.&nbsp;&nbsp;<\\\/li>\\n\\n\\n\\n<li><em><strong>\\u0421\\u0440\\u0435\\u0434\\u043d\\u044f\\u044f \\u0430\\u0431\\u043e\\u043d\\u0435\\u043d\\u0442\\u0441\\u043a\\u0430\\u044f \\u043f\\u043b\\u0430\\u0442\\u0430<\\\/strong> = <\\\/em>\\u0421\\u0440\\u0435\\u0434\\u043d\\u044f\\u044f \\u043f\\u043b\\u0430\\u0442\\u0430, \\u043d\\u0430\\u0447\\u0438\\u0441\\u043b\\u0435\\u043d\\u043d\\u0430\\u044f \\u043a\\u0430\\u0436\\u0434\\u043e\\u043c\\u0443 \\u0430\\u0431\\u043e\\u043d\\u0435\\u043d\\u0442\\u0443 \\u0432 \\u0442\\u0435\\u0447\\u0435\\u043d\\u0438\\u0435 \\u043f\\u0435\\u0440\\u0438\\u043e\\u0434\\u0430.&nbsp;<\\\/li>\\n<\\\/ul>\\n\\n\\n\\n<p class=\\\"wp-block-paragraph\\\">\\u0412 \\u0437\\u0430\\u0432\\u0438\\u0441\\u0438\\u043c\\u043e\\u0441\\u0442\\u0438 \\u043e\\u0442 \\u043f\\u0435\\u0440\\u0438\\u043e\\u0434\\u0430, \\u0412\\u044b \\u0442\\u0430\\u043a\\u0436\\u0435 \\u043c\\u043e\\u0436\\u0435\\u0442\\u0435 \\u0440\\u0430\\u0441\\u0441\\u0447\\u0438\\u0442\\u0430\\u0442\\u044c \\u0435\\u0436\\u0435\\u043c\\u0435\\u0441\\u044f\\u0447\\u043d\\u044b\\u0439 \\u0434\\u043e\\u0445\\u043e\\u0434 (Monthly Recurring Revenue, MRR) \\u0438 \\u0435\\u0436\\u0435\\u0433\\u043e\\u0434\\u043d\\u044b\\u0439 \\u0434\\u043e\\u0445\\u043e\\u0434 (Annual Recurring Revenue, ARR), \\u043a\\u0430\\u043a \\u043f\\u043e\\u043a\\u0430\\u0437\\u0430\\u043d\\u043e \\u043d\\u0438\\u0436\\u0435:&nbsp;<\\\/p>\\n\\n\\n\\n<h3 class=\\\"wp-block-heading\\\" id=\\\"h-monthly-recurring-revenue-mrr-nbsp\\\">\\u0415\\u0436\\u0435\\u043c\\u0435\\u0441\\u044f\\u0447\\u043d\\u044b\\u0439 \\u0440\\u0435\\u043a\\u0443\\u0440\\u0440\\u0435\\u043d\\u0442\\u043d\\u044b\\u0439 \\u0434\\u043e\\u0445\\u043e\\u0434 (MRR)&nbsp;<\\\/h3>\\n\\n\\n\\n<p class=\\\"wp-block-paragraph\\\"><a href=\\\"https:\\\/\\\/tridenstechnology.com\\\/ru\\\/%d1%87%d1%82%d0%be-%d1%82%d0%b0%d0%ba%d0%be%d0%b5-%d0%b5%d0%b6%d0%b5%d0%bc%d0%b5%d1%81%d1%8f%d1%87%d0%bd%d1%8b%d0%b9-%d0%bf%d0%be%d0%b2%d1%82%d0%be%d1%80%d1%8f%d1%8e%d1%89%d0%b8%d0%b9%d1%81%d1%8f\\\/\\\">\\u0415\\u0436\\u0435\\u043c\\u0435\\u0441\\u044f\\u0447\\u043d\\u044b\\u0439 \\u043f\\u043e\\u0432\\u0442\\u043e\\u0440\\u044f\\u044e\\u0449\\u0438\\u0439\\u0441\\u044f \\u0434\\u043e\\u0445\\u043e\\u0434<\\\/a> (MRR) \\u0438\\u0437\\u043c\\u0435\\u0440\\u044f\\u0435\\u0442 \\u043f\\u0440\\u0435\\u0434\\u0441\\u043a\\u0430\\u0437\\u0443\\u0435\\u043c\\u044b\\u0439 \\u0434\\u043e\\u0445\\u043e\\u0434, \\u043f\\u043e\\u043b\\u0443\\u0447\\u0430\\u0435\\u043c\\u044b\\u0439 \\u043e\\u0442 \\u043a\\u043b\\u0438\\u0435\\u043d\\u0442\\u043e\\u0432, \\u0440\\u0430\\u0431\\u043e\\u0442\\u0430\\u044e\\u0449\\u0438\\u0445 \\u043f\\u043e \\u043f\\u043e\\u0434\\u043f\\u0438\\u0441\\u043a\\u0435, \\u043a\\u0430\\u0436\\u0434\\u044b\\u0439 \\u043c\\u0435\\u0441\\u044f\\u0446.<\\\/p>\\n\\n\\n\\n<center><p class=\\\"has-text-align-center\\\" style=\\\"border: 1px solid #f2f2f2; border-radius: 10px; padding: 20px\\\"><em><strong>MRR = (\\u041a\\u043e\\u043b\\u0438\\u0447\\u0435\\u0441\\u0442\\u0432\\u043e \\u0435\\u0436\\u0435\\u043c\\u0435\\u0441\\u044f\\u0447\\u043d\\u044b\\u0445 \\u043f\\u043e\\u0434\\u043f\\u0438\\u0441\\u043e\\u043a) x (\\u0421\\u0440\\u0435\\u0434\\u043d\\u0435\\u043c\\u0435\\u0441\\u044f\\u0447\\u043d\\u0430\\u044f \\u043f\\u043e\\u0434\\u043f\\u0438\\u0441\\u043a\\u0430)<\\\/strong><\\\/em><\\\/p><\\\/center>\\n\\n\\n\\n<h3 class=\\\"wp-block-heading\\\" id=\\\"h-annual-recurring-revenue-arr\\\">\\u0413\\u043e\\u0434\\u043e\\u0432\\u043e\\u0439 \\u043f\\u043e\\u0432\\u0442\\u043e\\u0440\\u044f\\u044e\\u0449\\u0438\\u0439\\u0441\\u044f \\u0434\\u043e\\u0445\\u043e\\u0434 (ARR)<\\\/h3>\\n\\n\\n\\n<p class=\\\"wp-block-paragraph\\\"><a href=\\\"https:\\\/\\\/tridenstechnology.com\\\/ru\\\/%d1%87%d1%82%d0%be-%d1%82%d0%b0%d0%ba%d0%be%d0%b5-%d0%b5%d0%b6%d0%b5%d0%b3%d0%be%d0%b4%d0%bd%d1%8b%d0%b9-%d0%bf%d0%be%d0%b2%d1%82%d0%be%d1%80%d1%8f%d1%8e%d1%89%d0%b8%d0%b9%d1%81%d1%8f-%d0%b4%d0%be\\\/\\\">\\u0413\\u043e\\u0434\\u043e\\u0432\\u043e\\u0439 \\u043f\\u043e\\u0432\\u0442\\u043e\\u0440\\u044f\\u044e\\u0449\\u0438\\u0439\\u0441\\u044f \\u0434\\u043e\\u0445\\u043e\\u0434<\\\/a> (ARR) - \\u044d\\u0442\\u043e \\u043f\\u0440\\u0435\\u0434\\u0441\\u043a\\u0430\\u0437\\u0443\\u0435\\u043c\\u044b\\u0439 \\u0434\\u043e\\u0445\\u043e\\u0434, \\u043f\\u043e\\u043b\\u0443\\u0447\\u0430\\u0435\\u043c\\u044b\\u0439 \\u043e\\u0442 \\u043a\\u043b\\u0438\\u0435\\u043d\\u0442\\u043e\\u0432 \\u043f\\u043e \\u043f\\u043e\\u0434\\u043f\\u0438\\u0441\\u043a\\u0435 \\u0432 \\u0442\\u0435\\u0447\\u0435\\u043d\\u0438\\u0435 \\u0433\\u043e\\u0434\\u0430.<\\\/p>\\n\\n\\n\\n<center><p class=\\\"has-text-align-center\\\" style=\\\"border: 1px solid #f2f2f2; border-radius: 10px; padding: 20px\\\"><strong><em>ARR = (\\u041a\\u043e\\u043b\\u0438\\u0447\\u0435\\u0441\\u0442\\u0432\\u043e \\u0433\\u043e\\u0434\\u043e\\u0432\\u044b\\u0445 \\u043f\\u043e\\u0434\\u043f\\u0438\\u0441\\u043e\\u043a) x (\\u0421\\u0440\\u0435\\u0434\\u043d\\u044f\\u044f \\u0433\\u043e\\u0434\\u043e\\u0432\\u0430\\u044f \\u0430\\u0431\\u043e\\u043d\\u0435\\u043d\\u0442\\u0441\\u043a\\u0430\\u044f \\u043f\\u043b\\u0430\\u0442\\u0430)<\\\/em><\\\/strong><\\\/p><\\\/center>\\n\\n\\n\\n<h2 class=\\\"wp-block-heading\\\" id=\\\"h-recurring-revenue-key-metrics\\\">\\u041e\\u0441\\u043d\\u043e\\u0432\\u043d\\u044b\\u0435 \\u043c\\u0435\\u0442\\u0440\\u0438\\u043a\\u0438 \\u043f\\u043e\\u0432\\u0442\\u043e\\u0440\\u044f\\u044e\\u0449\\u0435\\u0433\\u043e\\u0441\\u044f \\u0434\\u043e\\u0445\\u043e\\u0434\\u0430<\\\/h2>\\n\\n\\n\\n<p class=\\\"wp-block-paragraph\\\">\\u041f\\u043e\\u043a\\u0430\\u0437\\u0430\\u0442\\u0435\\u043b\\u0438 \\u043c\\u043e\\u0434\\u0435\\u043b\\u0438 \\u043f\\u043e\\u0432\\u0442\\u043e\\u0440\\u044f\\u044e\\u0449\\u0438\\u0445\\u0441\\u044f \\u0434\\u043e\\u0445\\u043e\\u0434\\u043e\\u0432 \\u0434\\u0430\\u044e\\u0442 \\u0446\\u0435\\u043d\\u043d\\u0443\\u044e \\u0438\\u043d\\u0444\\u043e\\u0440\\u043c\\u0430\\u0446\\u0438\\u044e \\u043e \\u0444\\u0438\\u043d\\u0430\\u043d\\u0441\\u043e\\u0432\\u043e\\u0439 \\u0441\\u0442\\u0430\\u0431\\u0438\\u043b\\u044c\\u043d\\u043e\\u0441\\u0442\\u0438, \\u043f\\u043e\\u0442\\u0435\\u043d\\u0446\\u0438\\u0430\\u043b\\u0435 \\u0440\\u043e\\u0441\\u0442\\u0430 \\u0438 \\u0432\\u0437\\u0430\\u0438\\u043c\\u043e\\u043e\\u0442\\u043d\\u043e\\u0448\\u0435\\u043d\\u0438\\u044f\\u0445 \\u0441 \\u043a\\u043b\\u0438\\u0435\\u043d\\u0442\\u0430\\u043c\\u0438 \\u0431\\u0438\\u0437\\u043d\\u0435\\u0441\\u0430, \\u043e\\u0441\\u043d\\u043e\\u0432\\u0430\\u043d\\u043d\\u043e\\u0433\\u043e \\u043d\\u0430 \\u043f\\u043e\\u0434\\u043f\\u0438\\u0441\\u043a\\u0435.&nbsp;<\\\/p>\\n\\n\\n\\n<h3 class=\\\"wp-block-heading\\\" id=\\\"h-customer-acquisition-cost-cac\\\">\\u0421\\u0442\\u043e\\u0438\\u043c\\u043e\\u0441\\u0442\\u044c \\u043f\\u0440\\u0438\\u043e\\u0431\\u0440\\u0435\\u0442\\u0435\\u043d\\u0438\\u044f \\u043a\\u043b\\u0438\\u0435\\u043d\\u0442\\u0430 (CAC)<\\\/h3>\\n\\n\\n\\n<p class=\\\"wp-block-paragraph\\\">\\u0421\\u0442\\u043e\\u0438\\u043c\\u043e\\u0441\\u0442\\u044c \\u043f\\u0440\\u0438\\u043e\\u0431\\u0440\\u0435\\u0442\\u0435\\u043d\\u0438\\u044f \\u043a\\u043b\\u0438\\u0435\\u043d\\u0442\\u0430 - \\u044d\\u0442\\u043e \\u0437\\u0430\\u0442\\u0440\\u0430\\u0442\\u044b, \\u043a\\u043e\\u0442\\u043e\\u0440\\u044b\\u0435 \\u043d\\u0435\\u0441\\u0435\\u0442 \\u043a\\u043e\\u043c\\u043f\\u0430\\u043d\\u0438\\u044f \\u043d\\u0430 \\u043f\\u0440\\u0438\\u043e\\u0431\\u0440\\u0435\\u0442\\u0435\\u043d\\u0438\\u0435 \\u043d\\u043e\\u0432\\u043e\\u0433\\u043e \\u043a\\u043b\\u0438\\u0435\\u043d\\u0442\\u0430. \\u041e\\u043d\\u0430 \\u0432\\u043a\\u043b\\u044e\\u0447\\u0430\\u0435\\u0442 \\u0432\\u0441\\u0435 \\u0440\\u0430\\u0441\\u0445\\u043e\\u0434\\u044b \\u043d\\u0430 \\u043f\\u0440\\u043e\\u0434\\u0430\\u0436\\u0438 \\u0438 \\u043c\\u0430\\u0440\\u043a\\u0435\\u0442\\u0438\\u043d\\u0433, \\u0430 \\u0442\\u0430\\u043a\\u0436\\u0435 \\u0434\\u0440\\u0443\\u0433\\u0438\\u0435 \\u0437\\u0430\\u0442\\u0440\\u0430\\u0442\\u044b, \\u043f\\u043e\\u043d\\u0435\\u0441\\u0435\\u043d\\u043d\\u044b\\u0435 \\u0432 \\u043f\\u0440\\u043e\\u0446\\u0435\\u0441\\u0441\\u0435 \\u043f\\u0440\\u0438\\u043e\\u0431\\u0440\\u0435\\u0442\\u0435\\u043d\\u0438\\u044f \\u043a\\u043b\\u0438\\u0435\\u043d\\u0442\\u043e\\u0432.<\\\/p>\\n\\n\\n\\n<h3 class=\\\"wp-block-heading\\\" id=\\\"h-churn-rate\\\">\\u041a\\u043e\\u044d\\u0444\\u0444\\u0438\\u0446\\u0438\\u0435\\u043d\\u0442 \\u043e\\u0442\\u0442\\u043e\\u043a\\u0430<\\\/h3>\\n\\n\\n\\n<p class=\\\"wp-block-paragraph\\\"><a href=\\\"https:\\\/\\\/tridenstechnology.com\\\/ru\\\/what-is-customer-churn-rate\\\/\\\">\\u041a\\u043e\\u044d\\u0444\\u0444\\u0438\\u0446\\u0438\\u0435\\u043d\\u0442 \\u043e\\u0442\\u0442\\u043e\\u043a\\u0430<\\\/a> (\\u0442\\u0430\\u043a\\u0436\\u0435 \\u0438\\u0437\\u0432\\u0435\\u0441\\u0442\\u043d\\u044b\\u0439 \\u043a\\u0430\\u043a \\u043a\\u043e\\u044d\\u0444\\u0444\\u0438\\u0446\\u0438\\u0435\\u043d\\u0442 \\u043e\\u0442\\u0441\\u0435\\u0432\\u0430) \\u0438\\u0437\\u043c\\u0435\\u0440\\u044f\\u0435\\u0442 \\u0441\\u043a\\u043e\\u0440\\u043e\\u0441\\u0442\\u044c, \\u0441 \\u043a\\u043e\\u0442\\u043e\\u0440\\u043e\\u0439 \\u043a\\u043b\\u0438\\u0435\\u043d\\u0442\\u044b \\u043f\\u0440\\u0435\\u043a\\u0440\\u0430\\u0449\\u0430\\u044e\\u0442 \\u0432\\u0435\\u0441\\u0442\\u0438 \\u0434\\u0435\\u043b\\u0430 \\u0441 \\u043a\\u043e\\u043c\\u043f\\u0430\\u043d\\u0438\\u0435\\u0439 \\u0432 \\u0442\\u0435\\u0447\\u0435\\u043d\\u0438\\u0435 \\u043e\\u043f\\u0440\\u0435\\u0434\\u0435\\u043b\\u0435\\u043d\\u043d\\u043e\\u0433\\u043e \\u043f\\u0435\\u0440\\u0438\\u043e\\u0434\\u0430. \\u042d\\u0442\\u043e \\u043f\\u0440\\u043e\\u0446\\u0435\\u043d\\u0442 \\u043a\\u043b\\u0438\\u0435\\u043d\\u0442\\u043e\\u0432, \\u043a\\u043e\\u0442\\u043e\\u0440\\u044b\\u0435 \\u043e\\u0442\\u043c\\u0435\\u043d\\u044f\\u044e\\u0442 \\u0438\\u043b\\u0438 \\u043f\\u0440\\u0435\\u043a\\u0440\\u0430\\u0449\\u0430\\u044e\\u0442 \\u043f\\u043e\\u0434\\u043f\\u0438\\u0441\\u043a\\u0443 \\u043d\\u0430 \\u0443\\u0441\\u043b\\u0443\\u0433\\u0443 \\u0432 \\u0442\\u0435\\u0447\\u0435\\u043d\\u0438\\u0435 \\u043e\\u043f\\u0440\\u0435\\u0434\\u0435\\u043b\\u0435\\u043d\\u043d\\u043e\\u0433\\u043e \\u043f\\u0435\\u0440\\u0438\\u043e\\u0434\\u0430.<\\\/p>\\n\\n\\n\\n<h3 class=\\\"wp-block-heading\\\" id=\\\"h-customer-lifetime-values-clv\\\">\\u041f\\u043e\\u0436\\u0438\\u0437\\u043d\\u0435\\u043d\\u043d\\u044b\\u0435 \\u0446\\u0435\\u043d\\u043d\\u043e\\u0441\\u0442\\u0438 \\u043a\\u043b\\u0438\\u0435\\u043d\\u0442\\u043e\\u0432 (CLV)<\\\/h3>\\n\\n\\n\\n<p class=\\\"wp-block-paragraph\\\"><a href=\\\"https:\\\/\\\/tridenstechnology.com\\\/ru\\\/what-is-customer-lifetime-value-clv\\\/\\\">\\u041f\\u043e\\u0436\\u0438\\u0437\\u043d\\u0435\\u043d\\u043d\\u0430\\u044f \\u0446\\u0435\\u043d\\u043d\\u043e\\u0441\\u0442\\u044c \\u043a\\u043b\\u0438\\u0435\\u043d\\u0442\\u0430<\\\/a> \\u0438\\u0437\\u043c\\u0435\\u0440\\u044f\\u0435\\u0442 \\u043e\\u0431\\u0449\\u0438\\u0439 \\u0434\\u043e\\u0445\\u043e\\u0434, \\u043a\\u043e\\u0442\\u043e\\u0440\\u044b\\u0439 \\u043a\\u043e\\u043c\\u043f\\u0430\\u043d\\u0438\\u044f \\u043c\\u043e\\u0436\\u0435\\u0442 \\u043e\\u0436\\u0438\\u0434\\u0430\\u0442\\u044c \\u043e\\u0442 \\u043e\\u0434\\u043d\\u043e\\u0433\\u043e \\u043a\\u043b\\u0438\\u0435\\u043d\\u0442\\u0430 \\u043d\\u0430 \\u043f\\u0440\\u043e\\u0442\\u044f\\u0436\\u0435\\u043d\\u0438\\u0438 \\u0432\\u0441\\u0435\\u0445 \\u0435\\u0433\\u043e \\u043e\\u0442\\u043d\\u043e\\u0448\\u0435\\u043d\\u0438\\u0439 \\u0441 \\u043a\\u043e\\u043c\\u043f\\u0430\\u043d\\u0438\\u0435\\u0439.<\\\/p>\\n\\n\\n\\n<h3 class=\\\"wp-block-heading\\\" id=\\\"h-average-revenue-per-user-arpu\\\">\\u0421\\u0440\\u0435\\u0434\\u043d\\u0438\\u0439 \\u0434\\u043e\\u0445\\u043e\\u0434 \\u043d\\u0430 \\u043e\\u0434\\u043d\\u043e\\u0433\\u043e \\u043f\\u043e\\u043b\\u044c\\u0437\\u043e\\u0432\\u0430\\u0442\\u0435\\u043b\\u044f (ARPU)<\\\/h3>\\n\\n\\n\\n<p class=\\\"wp-block-paragraph\\\">\\u0421\\u0440\\u0435\\u0434\\u043d\\u0438\\u0439 \\u0434\\u043e\\u0445\\u043e\\u0434 \\u043d\\u0430 \\u043f\\u043e\\u043b\\u044c\\u0437\\u043e\\u0432\\u0430\\u0442\\u0435\\u043b\\u044f \\u0438\\u0437\\u043c\\u0435\\u0440\\u044f\\u0435\\u0442 \\u0441\\u0440\\u0435\\u0434\\u043d\\u0438\\u0439 \\u0434\\u043e\\u0445\\u043e\\u0434, \\u043a\\u043e\\u0442\\u043e\\u0440\\u044b\\u0439 \\u043a\\u043e\\u043c\\u043f\\u0430\\u043d\\u0438\\u044f \\u043e\\u0436\\u0438\\u0434\\u0430\\u0435\\u0442 \\u043f\\u043e\\u043b\\u0443\\u0447\\u0438\\u0442\\u044c \\u043e\\u0442 \\u043e\\u0442\\u0434\\u0435\\u043b\\u044c\\u043d\\u043e\\u0433\\u043e \\u043a\\u043b\\u0438\\u0435\\u043d\\u0442\\u0430 \\u0438\\u043b\\u0438 \\u043f\\u043e\\u043b\\u044c\\u0437\\u043e\\u0432\\u0430\\u0442\\u0435\\u043b\\u044f \\u0432 \\u0442\\u0435\\u0447\\u0435\\u043d\\u0438\\u0435 \\u043e\\u043f\\u0440\\u0435\\u0434\\u0435\\u043b\\u0435\\u043d\\u043d\\u043e\\u0433\\u043e \\u043f\\u0435\\u0440\\u0438\\u043e\\u0434\\u0430.<\\\/p>\\n\\n\\n\\n<p class=\\\"has-text-color wp-block-paragraph\\\" style=\\\"color:#171c46;font-size:30px\\\"><strong>\\u0417\\u0430\\u043a\\u043b\\u044e\\u0447\\u0435\\u043d\\u0438\\u0435<\\\/strong><\\\/p>\\n\\n\\n<div id=\\\"polls-10\\\" class=\\\"wp-polls\\\">\\n\\t<form id=\\\"polls_form_10\\\" class=\\\"wp-polls-form\\\" action=\\\"\\\/index.php\\\" method=\\\"post\\\" data-trp-original-action=\\\"\\\/index.php\\\">\\n\\t\\t<p style=\\\"display: none;\\\"><input type=\\\"hidden\\\" id=\\\"poll_10_nonce\\\" name=\\\"wp-polls-nonce\\\" value=\\\"[an error occurred while processing this directive]
\\\" \\\/><\\\/p>\\n\\t\\t<p style=\\\"display: none;\\\"><input type=\\\"hidden\\\" name=\\\"poll_id\\\" value=\\\"10\\\" \\\/><\\\/p>\\n\\t\\t<p style=\\\"text-align: center;\\\"><strong>\\u0421\\u0447\\u0438\\u0442\\u0430\\u0435\\u0442\\u0435 \\u043b\\u0438 \\u0412\\u044b, \\u0447\\u0442\\u043e \\u043c\\u043e\\u0434\\u0435\\u043b\\u0438 \\u043f\\u043e\\u0432\\u0442\\u043e\\u0440\\u044f\\u044e\\u0449\\u0435\\u0433\\u043e\\u0441\\u044f \\u0434\\u043e\\u0445\\u043e\\u0434\\u0430 \\u043e\\u0434\\u0438\\u043d\\u0430\\u043a\\u043e\\u0432\\u043e \\u0432\\u044b\\u0433\\u043e\\u0434\\u043d\\u044b \\u043a\\u0430\\u043a \\u0431\\u0438\\u0437\\u043d\\u0435\\u0441\\u0443, \\u0442\\u0430\\u043a \\u0438 \\u043a\\u043b\\u0438\\u0435\\u043d\\u0442\\u0430\\u043c?<\\\/strong><\\\/p><div id=\\\"polls-10-ans\\\" class=\\\"wp-polls-ans\\\"><ul class=\\\"wp-polls-ul\\\">\\n\\t\\t<li><input type=\\\"radio\\\" id=\\\"poll-answer-34\\\" name=\\\"poll_10\\\" value=\\\"34\\\" \\\/> <label for=\\\"poll-answer-34\\\">\\u0414\\u0430, \\u044d\\u0442\\u043e \\u0432\\u044b\\u0433\\u043e\\u0434\\u043d\\u043e<\\\/label><\\\/li>\\n\\t\\t<li><input type=\\\"radio\\\" id=\\\"poll-answer-35\\\" name=\\\"poll_10\\\" value=\\\"35\\\" \\\/> <label for=\\\"poll-answer-35\\\">\\u041d\\u0435\\u0442, \\u0431\\u0438\\u0437\\u043d\\u0435\\u0441 \\u043f\\u043e\\u043b\\u0443\\u0447\\u0430\\u0435\\u0442 \\u0431\\u043e\\u043b\\u044c\\u0448\\u0435 \\u0432\\u044b\\u0433\\u043e\\u0434\\u044b<\\\/label><\\\/li>\\n\\t\\t<li><input type=\\\"radio\\\" id=\\\"poll-answer-36\\\" name=\\\"poll_10\\\" value=\\\"36\\\" \\\/> <label for=\\\"poll-answer-36\\\">\\u041d\\u0435\\u0442, \\u043a\\u043b\\u0438\\u0435\\u043d\\u0442\\u044b \\u043f\\u043e\\u043b\\u0443\\u0447\\u0430\\u044e\\u0442 \\u0431\\u043e\\u043b\\u044c\\u0448\\u0435 \\u0432\\u044b\\u0433\\u043e\\u0434\\u044b<\\\/label><\\\/li>\\n\\t\\t<li><input type=\\\"radio\\\" id=\\\"poll-answer-37\\\" name=\\\"poll_10\\\" value=\\\"37\\\" \\\/> <label for=\\\"poll-answer-37\\\">\\u041d\\u0435 \\u0443\\u0432\\u0435\\u0440\\u0435\\u043d\\\/\\u043d\\u0435 \\u043e\\u043f\\u0440\\u0435\\u0434\\u0435\\u043b\\u0438\\u043b\\u0441\\u044f<\\\/label><\\\/li>\\n\\t\\t<\\\/ul><p style=\\\"text-align: center;\\\"><input type=\\\"button\\\" name=\\\"vote\\\" value=\\\"   \\u041f\\u0440\\u043e\\u0433\\u043e\\u043b\\u043e\\u0441\\u043e\\u0432\\u0430\\u0442\\u044c   \\\" class=\\\"Buttons\\\" onclick=\\\"poll_vote(10);\\\" \\\/><\\\/p><p style=\\\"text-align: center;\\\"><a href=\\\"#ViewPollResults\\\" onclick=\\\"poll_result(10); return false;\\\" title=\\\"\\u041f\\u0440\\u043e\\u0441\\u043c\\u043e\\u0442\\u0440 \\u0440\\u0435\\u0437\\u0443\\u043b\\u044c\\u0442\\u0430\\u0442\\u043e\\u0432 \\u044d\\u0442\\u043e\\u0433\\u043e \\u043e\\u043f\\u0440\\u043e\\u0441\\u0430\\\">\\u041f\\u0440\\u043e\\u0441\\u043c\\u043e\\u0442\\u0440 \\u0440\\u0435\\u0437\\u0443\\u043b\\u044c\\u0442\\u0430\\u0442\\u043e\\u0432<\\\/a><\\\/p><\\\/div>\\n\\t<input type=\\\"hidden\\\" name=\\\"trp-form-language\\\" value=\\\"ru\\\"\\\/><\\\/form>\\n<\\\/div>\\n<div id=\\\"polls-10-loading\\\" class=\\\"wp-polls-loading\\\"><img loading=\\\"lazy\\\" decoding=\\\"async\\\" src=\\\"https:\\\/\\\/tridenstechnology.com\\\/wp-content\\\/plugins\\\/wp-polls\\\/images\\\/loading.gif\\\" width=\\\"16\\\" height=\\\"16\\\" alt=\\\"\\u0417\\u0430\\u0433\\u0440\\u0443\\u0437\\u043a\\u0430 ...\\\" title=\\\"\\u0417\\u0430\\u0433\\u0440\\u0443\\u0437\\u043a\\u0430 ...\\\" class=\\\"wp-polls-image\\\" \\\/>&nbsp;\\u0417\\u0430\\u0433\\u0440\\u0443\\u0437\\u043a\\u0430 ...<\\\/div>\\n\\n\\n\\n\\n<div style=\\\"height:40px\\\" aria-hidden=\\\"true\\\" class=\\\"wp-block-spacer\\\"><\\\/div>\\n\\n\\n\\n<p class=\\\"wp-block-paragraph\\\">\\u041f\\u0440\\u0438 \\u043f\\u0440\\u0430\\u0432\\u0438\\u043b\\u044c\\u043d\\u043e\\u043c \\u043f\\u043e\\u0434\\u0445\\u043e\\u0434\\u0435 \\u043c\\u043e\\u0434\\u0435\\u043b\\u044c \\u043f\\u043e\\u0432\\u0442\\u043e\\u0440\\u044f\\u044e\\u0449\\u0435\\u0433\\u043e\\u0441\\u044f \\u0434\\u043e\\u0445\\u043e\\u0434\\u0430 \\u043c\\u043e\\u0436\\u0435\\u0442 \\u043f\\u043e\\u043c\\u043e\\u0447\\u044c \\u043e\\u0431\\u0435\\u0441\\u043f\\u0435\\u0447\\u0438\\u0442\\u044c \\u0431\\u0443\\u0434\\u0443\\u0449\\u0438\\u0435 \\u0434\\u043e\\u0445\\u043e\\u0434\\u044b \\u0431\\u0438\\u0437\\u043d\\u0435\\u0441\\u0430 \\u0438 \\u043f\\u0440\\u0435\\u0434\\u043e\\u0441\\u0442\\u0430\\u0432\\u0438\\u0442\\u044c \\u0441\\u0432\\u043e\\u0431\\u043e\\u0434\\u0443 \\u0434\\u043b\\u044f \\u0432\\u043d\\u0435\\u0434\\u0440\\u0435\\u043d\\u0438\\u044f \\u0438\\u043d\\u043d\\u043e\\u0432\\u0430\\u0446\\u0438\\u0439 \\u0438 \\u043f\\u0440\\u0435\\u0434\\u043e\\u0441\\u0442\\u0430\\u0432\\u043b\\u0435\\u043d\\u0438\\u044f \\u043f\\u0440\\u0435\\u0432\\u043e\\u0441\\u0445\\u043e\\u0434\\u043d\\u043e\\u0433\\u043e \\u043e\\u0431\\u0441\\u043b\\u0443\\u0436\\u0438\\u0432\\u0430\\u043d\\u0438\\u044f \\u043a\\u043b\\u0438\\u0435\\u043d\\u0442\\u043e\\u0432.&nbsp;&nbsp;<\\\/p>\\n\\n\\n\\n<p class=\\\"wp-block-paragraph\\\">\\u041a\\u0440\\u043e\\u043c\\u0435 \\u0442\\u043e\\u0433\\u043e, \\u0438\\u0441\\u043f\\u043e\\u043b\\u044c\\u0437\\u043e\\u0432\\u0430\\u043d\\u0438\\u0435 <a href=\\\"https:\\\/\\\/tridenstechnology.com\\\/ru\\\/%d0%bc%d0%be%d0%bd%d0%b5%d1%82%d0%b8%d0%b7%d0%b0%d1%86%d0%b8%d1%8f\\\/\\\">Tridens' \\u043f\\u043e\\u0432\\u0442\\u043e\\u0440\\u044f\\u044e\\u0449\\u0435\\u0435\\u0441\\u044f \\u043f\\u0440\\u043e\\u0433\\u0440\\u0430\\u043c\\u043c\\u043d\\u043e\\u0435 \\u043e\\u0431\\u0435\\u0441\\u043f\\u0435\\u0447\\u0435\\u043d\\u0438\\u0435<\\\/a> \\u043c\\u043e\\u0436\\u0435\\u0442 \\u043f\\u043e\\u0437\\u0432\\u043e\\u043b\\u0438\\u0442\\u044c \\u0431\\u0438\\u0437\\u043d\\u0435\\u0441\\u0443 \\u043e\\u043f\\u0442\\u0438\\u043c\\u0438\\u0437\\u0438\\u0440\\u043e\\u0432\\u0430\\u0442\\u044c \\u0432\\u044b\\u0441\\u0442\\u0430\\u0432\\u043b\\u0435\\u043d\\u0438\\u0435 \\u0441\\u0447\\u0435\\u0442\\u043e\\u0432 \\u0438 \\u0441\\u0431\\u043e\\u0440 \\u043f\\u043b\\u0430\\u0442\\u0435\\u0436\\u0435\\u0439.<\\\/p>\\n\\n\\n\\n<h2 class=\\\"wp-block-heading\\\" id=\\\"h-faqs\\\">\\u0427\\u0430\\u0441\\u0442\\u043e \\u0437\\u0430\\u0434\\u0430\\u0432\\u0430\\u0435\\u043c\\u044b\\u0435 \\u0432\\u043e\\u043f\\u0440\\u043e\\u0441\\u044b<\\\/h2>\\n\\n\\n\\n<div class=\\\"wp-block-group questions\\\"><div class=\\\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\\\">\\n<div class=\\\"schema-faq wp-block-yoast-faq-block\\\"><div class=\\\"schema-faq-section\\\" id=\\\"faq-question-1693312350036\\\"><strong class=\\\"schema-faq-question\\\">\\u0427\\u0442\\u043e \\u0442\\u0430\\u043a\\u043e\\u0435 \\u0445\\u043e\\u0440\\u043e\\u0448\\u0430\\u044f \\u043d\\u043e\\u0440\\u043c\\u0430 \\u043f\\u043e\\u0432\\u0442\\u043e\\u0440\\u044f\\u044e\\u0449\\u0435\\u0433\\u043e\\u0441\\u044f \\u0434\\u043e\\u0445\\u043e\\u0434\\u0430?<\\\/strong> <p class=\\\"schema-faq-answer\\\">\\u041a\\u043e\\u044d\\u0444\\u0444\\u0438\\u0446\\u0438\\u0435\\u043d\\u0442 \\u043f\\u043e\\u0432\\u0442\\u043e\\u0440\\u044f\\u044e\\u0449\\u0435\\u0433\\u043e\\u0441\\u044f \\u0434\\u043e\\u0445\\u043e\\u0434\\u0430 \\u043f\\u043e\\u043a\\u0430\\u0437\\u044b\\u0432\\u0430\\u0435\\u0442 \\u043f\\u0440\\u043e\\u0446\\u0435\\u043d\\u0442\\u043d\\u043e\\u0435 \\u0438\\u0437\\u043c\\u0435\\u043d\\u0435\\u043d\\u0438\\u0435 \\u043f\\u043e\\u0432\\u0442\\u043e\\u0440\\u044f\\u044e\\u0449\\u0435\\u0433\\u043e\\u0441\\u044f \\u0434\\u043e\\u0445\\u043e\\u0434\\u0430 \\u043d\\u0430 \\u043a\\u043e\\u043d\\u0435\\u0446 \\u043e\\u043f\\u0440\\u0435\\u0434\\u0435\\u043b\\u0435\\u043d\\u043d\\u043e\\u0433\\u043e \\u043f\\u0435\\u0440\\u0438\\u043e\\u0434\\u0430 \\u043f\\u043e \\u0441\\u0440\\u0430\\u0432\\u043d\\u0435\\u043d\\u0438\\u044e \\u0441 \\u043f\\u043e\\u0432\\u0442\\u043e\\u0440\\u044f\\u044e\\u0449\\u0438\\u043c\\u0441\\u044f \\u0434\\u043e\\u0445\\u043e\\u0434\\u043e\\u043c \\u043d\\u0430 \\u043d\\u0430\\u0447\\u0430\\u043b\\u043e.\\u00a0<br\\\/>\\u041d\\u0435\\u0441\\u043c\\u043e\\u0442\\u0440\\u044f \\u043d\\u0430 \\u0442\\u043e, \\u0447\\u0442\\u043e \\u043d\\u0438 \\u043e\\u0434\\u0438\\u043d \\\"\\u0443\\u043d\\u0438\\u0432\\u0435\\u0440\\u0441\\u0430\\u043b\\u044c\\u043d\\u044b\\u0439\\\" \\u043f\\u043e\\u043a\\u0430\\u0437\\u0430\\u0442\\u0435\\u043b\\u044c \\u043f\\u043e\\u0432\\u0442\\u043e\\u0440\\u044f\\u044e\\u0449\\u0435\\u0433\\u043e\\u0441\\u044f \\u0434\\u043e\\u0445\\u043e\\u0434\\u0430 \\u043d\\u0435 \\u043f\\u043e\\u0434\\u0445\\u043e\\u0434\\u0438\\u0442 \\u0434\\u043b\\u044f \\u0432\\u0441\\u0435\\u0445 \\u043f\\u0440\\u0435\\u0434\\u043f\\u0440\\u0438\\u044f\\u0442\\u0438\\u0439, \\u043e\\u0442\\u0440\\u0430\\u0441\\u043b\\u0435\\u0432\\u044b\\u0435 \\u044d\\u043a\\u0441\\u043f\\u0435\\u0440\\u0442\\u044b \\u0441\\u0447\\u0438\\u0442\\u0430\\u044e\\u0442 \\u0442\\u0435\\u043c\\u043f\\u044b \\u0440\\u043e\\u0441\\u0442\\u0430 \\u0435\\u0436\\u0435\\u043c\\u0435\\u0441\\u044f\\u0447\\u043d\\u043e\\u0433\\u043e \\u043f\\u043e\\u0432\\u0442\\u043e\\u0440\\u044f\\u044e\\u0449\\u0435\\u0433\\u043e\\u0441\\u044f \\u0434\\u043e\\u0445\\u043e\\u0434\\u0430 10% - 20% \\u0432 \\u0446\\u0435\\u043b\\u043e\\u043c \\u0445\\u043e\\u0440\\u043e\\u0448\\u0438\\u043c\\u0438.<\\\/p> <\\\/div> <div class=\\\"schema-faq-section\\\" id=\\\"faq-question-1693312489523\\\"><strong class=\\\"schema-faq-question\\\">\\u041f\\u043e\\u0447\\u0435\\u043c\\u0443 \\u0438\\u043d\\u0432\\u0435\\u0441\\u0442\\u043e\\u0440\\u0430\\u043c \\u043d\\u0440\\u0430\\u0432\\u0438\\u0442\\u0441\\u044f \\u043f\\u043e\\u0432\\u0442\\u043e\\u0440\\u044f\\u044e\\u0449\\u0438\\u0439\\u0441\\u044f \\u0434\\u043e\\u0445\\u043e\\u0434?<\\\/strong> <p class=\\\"schema-faq-answer\\\">\\u041f\\u043e\\u0432\\u0442\\u043e\\u0440\\u044f\\u044e\\u0449\\u0438\\u0435\\u0441\\u044f \\u0434\\u043e\\u0445\\u043e\\u0434\\u044b \\u043f\\u0440\\u0438\\u0432\\u043b\\u0435\\u043a\\u0430\\u044e\\u0442 \\u0438\\u043d\\u0432\\u0435\\u0441\\u0442\\u043e\\u0440\\u043e\\u0432, \\u043f\\u043e\\u0441\\u043a\\u043e\\u043b\\u044c\\u043a\\u0443 \\u043e\\u043d\\u0438 \\u0441\\u0447\\u0438\\u0442\\u0430\\u044e\\u0442\\u0441\\u044f \\u0431\\u043e\\u043b\\u0435\\u0435 \\u0443\\u0441\\u0442\\u043e\\u0439\\u0447\\u0438\\u0432\\u044b\\u043c\\u0438 \\u0438 \\u043f\\u0440\\u0435\\u0434\\u0441\\u043a\\u0430\\u0437\\u0443\\u0435\\u043c\\u044b\\u043c\\u0438, \\u0447\\u0435\\u043c \\u0440\\u0430\\u0437\\u043e\\u0432\\u044b\\u0435 \\u043f\\u0440\\u043e\\u0434\\u0430\\u0436\\u0438, \\u0431\\u043b\\u0430\\u0433\\u043e\\u0434\\u0430\\u0440\\u044f \\u0441\\u0442\\u0430\\u0431\\u0438\\u043b\\u044c\\u043d\\u043e\\u043c\\u0443 \\u0434\\u0435\\u043d\\u0435\\u0436\\u043d\\u043e\\u043c\\u0443 \\u043f\\u043e\\u0442\\u043e\\u043a\\u0443. \\u041a\\u0440\\u043e\\u043c\\u0435 \\u0442\\u043e\\u0433\\u043e, \\u043b\\u0435\\u0433\\u0447\\u0435 \\u043f\\u0440\\u0435\\u0434\\u0441\\u043a\\u0430\\u0437\\u0430\\u0442\\u044c \\u0431\\u0443\\u0434\\u0443\\u0449\\u0438\\u0435 \\u0444\\u0438\\u043d\\u0430\\u043d\\u0441\\u043e\\u0432\\u044b\\u0435 \\u043f\\u043e\\u043a\\u0430\\u0437\\u0430\\u0442\\u0435\\u043b\\u0438 \\u043a\\u043e\\u043c\\u043f\\u0430\\u043d\\u0438\\u0438 \\u0438 \\u0435\\u0435 \\u0438\\u043d\\u0432\\u0435\\u0441\\u0442\\u0438\\u0446\\u0438\\u043e\\u043d\\u043d\\u044b\\u0435 \\u0440\\u0435\\u0437\\u0443\\u043b\\u044c\\u0442\\u0430\\u0442\\u044b.<\\\/p> <\\\/div> <div class=\\\"schema-faq-section\\\" id=\\\"faq-question-1693312704681\\\"><strong class=\\\"schema-faq-question\\\">\\u041a\\u0430\\u043a\\u043e\\u0432 \\u0440\\u0438\\u0441\\u043a 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\\u043f\\u043e\\u0432\\u0442\\u043e\\u0440\\u044f\\u044e\\u0449\\u0435\\u0433\\u043e\\u0441\\u044f \\u0434\\u043e\\u0445\\u043e\\u0434\\u0430?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The recurring revenue rate indicates the percent change in the recurring revenue at the end of a specified period compared with the recurring revenue at the beginning.\\u00a0<br\\\/>Even though no \\\"one-size-fits-all\\\" recurring revenue rate is suitable for all businesses, industry experts consider a 10% - 20% monthly recurring revenue growth rate as generally good.\",\"inLanguage\":\"ru-RU\"},\"inLanguage\":\"ru-RU\"},{\"@type\":\"Question\",\"@id\":\"https:\\\/\\\/tridenstechnology.com\\\/recurring-revenue\\\/#faq-question-1693312489523\",\"position\":2,\"url\":\"https:\\\/\\\/tridenstechnology.com\\\/recurring-revenue\\\/#faq-question-1693312489523\",\"name\":\"\\u041f\\u043e\\u0447\\u0435\\u043c\\u0443 \\u0438\\u043d\\u0432\\u0435\\u0441\\u0442\\u043e\\u0440\\u0430\\u043c \\u043d\\u0440\\u0430\\u0432\\u0438\\u0442\\u0441\\u044f \\u043f\\u043e\\u0432\\u0442\\u043e\\u0440\\u044f\\u044e\\u0449\\u0438\\u0439\\u0441\\u044f \\u0434\\u043e\\u0445\\u043e\\u0434?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Recurring revenue appeals to investors because it is considered more sustainable and predictable than one-time sales due to the steady cash flow. It is also easier to predict the future finances of a company and its investment performance.\",\"inLanguage\":\"ru-RU\"},\"inLanguage\":\"ru-RU\"},{\"@type\":\"Question\",\"@id\":\"https:\\\/\\\/tridenstechnology.com\\\/recurring-revenue\\\/#faq-question-1693312704681\",\"position\":3,\"url\":\"https:\\\/\\\/tridenstechnology.com\\\/recurring-revenue\\\/#faq-question-1693312704681\",\"name\":\"\\u041a\\u0430\\u043a\\u043e\\u0432 \\u0440\\u0438\\u0441\\u043a \\u043f\\u043e\\u0432\\u0442\\u043e\\u0440\\u044f\\u044e\\u0449\\u0435\\u0433\\u043e\\u0441\\u044f \\u0434\\u043e\\u0445\\u043e\\u0434\\u0430?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Recurring revenue comes with the risk of customer churn. High churn rates can reduce recurring revenue. But you can address this by prioritizing customer retention strategies and delivering consistent value.\",\"inLanguage\":\"ru-RU\"},\"inLanguage\":\"ru-RU\"}]}},\"_links\":{\"self\":[{\"href\":\"https:\\\/\\\/tridenstechnology.com\\\/ru\\\/wp-json\\\/wp\\\/v2\\\/posts\\\/22614\",\"targetHints\":{\"allow\":[\"GET\"]}}],\"collection\":[{\"href\":\"https:\\\/\\\/tridenstechnology.com\\\/ru\\\/wp-json\\\/wp\\\/v2\\\/posts\"}],\"about\":[{\"href\":\"https:\\\/\\\/tridenstechnology.com\\\/ru\\\/wp-json\\\/wp\\\/v2\\\/types\\\/post\"}],\"author\":[{\"embeddable\":true,\"href\":\"https:\\\/\\\/tridenstechnology.com\\\/ru\\\/wp-json\\\/wp\\\/v2\\\/users\\\/20\"}],\"replies\":[{\"embeddable\":true,\"href\":\"https:\\\/\\\/tridenstechnology.com\\\/ru\\\/wp-json\\\/wp\\\/v2\\\/comments?post=22614\"}],\"version-history\":[{\"count\":0,\"href\":\"https:\\\/\\\/tridenstechnology.com\\\/ru\\\/wp-json\\\/wp\\\/v2\\\/posts\\\/22614\\\/revisions\"}],\"wp:featuredmedia\":[{\"embeddable\":true,\"href\":\"https:\\\/\\\/tridenstechnology.com\\\/ru\\\/wp-json\\\/wp\\\/v2\\\/media\\\/22641\"}],\"wp:attachment\":[{\"href\":\"https:\\\/\\\/tridenstechnology.com\\\/ru\\\/wp-json\\\/wp\\\/v2\\\/media?parent=22614\"}],\"wp:term\":[{\"taxonomy\":\"category\",\"embeddable\":true,\"href\":\"https:\\\/\\\/tridenstechnology.com\\\/ru\\\/wp-json\\\/wp\\\/v2\\\/categories?post=22614\"},{\"taxonomy\":\"post_tag\",\"embeddable\":true,\"href\":\"https:\\\/\\\/tridenstechnology.com\\\/ru\\\/wp-json\\\/wp\\\/v2\\\/tags?post=22614\"}],\"curies\":[{\"name\":\"wp\",\"href\":\"https:\\\/\\\/api.w.org\\\/{rel}\",\"templated\":true}]}}\" \/><\/p>\n\t\t<p style=\"display: none;\"><input type=\"hidden\" name=\"poll_id\" value=\"10\" \/><\/p>\n\t\t<p style=\"text-align: center;\"><strong>\u0421\u0447\u0438\u0442\u0430\u0435\u0442\u0435 \u043b\u0438 \u0412\u044b, \u0447\u0442\u043e \u043c\u043e\u0434\u0435\u043b\u0438 \u043f\u043e\u0432\u0442\u043e\u0440\u044f\u044e\u0449\u0435\u0433\u043e\u0441\u044f \u0434\u043e\u0445\u043e\u0434\u0430 \u043e\u0434\u0438\u043d\u0430\u043a\u043e\u0432\u043e \u0432\u044b\u0433\u043e\u0434\u043d\u044b \u043a\u0430\u043a \u0431\u0438\u0437\u043d\u0435\u0441\u0443, \u0442\u0430\u043a \u0438 \u043a\u043b\u0438\u0435\u043d\u0442\u0430\u043c?<\/strong><\/p><div id=\"polls-10-ans\" class=\"wp-polls-ans\"><ul class=\"wp-polls-ul\">\n\t\t<li><input type=\"radio\" id=\"poll-answer-34\" name=\"poll_10\" value=\"34\" \/> <label for=\"poll-answer-34\">\u0414\u0430, \u044d\u0442\u043e \u0432\u044b\u0433\u043e\u0434\u043d\u043e<\/label><\/li>\n\t\t<li><input type=\"radio\" id=\"poll-answer-35\" name=\"poll_10\" value=\"35\" \/> <label for=\"poll-answer-35\">\u041d\u0435\u0442, \u0431\u0438\u0437\u043d\u0435\u0441 \u043f\u043e\u043b\u0443\u0447\u0430\u0435\u0442 \u0431\u043e\u043b\u044c\u0448\u0435 \u0432\u044b\u0433\u043e\u0434\u044b<\/label><\/li>\n\t\t<li><input type=\"radio\" id=\"poll-answer-36\" name=\"poll_10\" value=\"36\" \/> <label for=\"poll-answer-36\">\u041d\u0435\u0442, \u043a\u043b\u0438\u0435\u043d\u0442\u044b \u043f\u043e\u043b\u0443\u0447\u0430\u044e\u0442 \u0431\u043e\u043b\u044c\u0448\u0435 \u0432\u044b\u0433\u043e\u0434\u044b<\/label><\/li>\n\t\t<li><input type=\"radio\" id=\"poll-answer-37\" name=\"poll_10\" value=\"37\" \/> <label for=\"poll-answer-37\">\u041d\u0435 \u0443\u0432\u0435\u0440\u0435\u043d\/\u043d\u0435 \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0438\u043b\u0441\u044f<\/label><\/li>\n\t\t<\/ul><p style=\"text-align: center;\"><input type=\"button\" name=\"vote\" value=\"   \u041f\u0440\u043e\u0433\u043e\u043b\u043e\u0441\u043e\u0432\u0430\u0442\u044c   \" class=\"Buttons\" onclick=\"poll_vote(10);\" \/><\/p><p style=\"text-align: center;\"><a href=\"#ViewPollResults\" onclick=\"poll_result(10); return false;\" title=\"\u041f\u0440\u043e\u0441\u043c\u043e\u0442\u0440 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u043e\u0432 \u044d\u0442\u043e\u0433\u043e \u043e\u043f\u0440\u043e\u0441\u0430\">\u041f\u0440\u043e\u0441\u043c\u043e\u0442\u0440 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u043e\u0432<\/a><\/p><\/div>\n\t<input type=\"hidden\" name=\"trp-form-language\" value=\"ru\"\/><\/form>\n<\/div>\n<div id=\"polls-10-loading\" class=\"wp-polls-loading\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/tridenstechnology.com\/wp-content\/plugins\/wp-polls\/images\/loading.gif\" width=\"16\" height=\"16\" alt=\"\u0417\u0430\u0433\u0440\u0443\u0437\u043a\u0430 ...\" title=\"\u0417\u0430\u0433\u0440\u0443\u0437\u043a\u0430 ...\" class=\"wp-polls-image\" \/>&nbsp;\u0417\u0430\u0433\u0440\u0443\u0437\u043a\u0430 ...<\/div>\n\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\u041f\u0440\u0438 \u043f\u0440\u0430\u0432\u0438\u043b\u044c\u043d\u043e\u043c \u043f\u043e\u0434\u0445\u043e\u0434\u0435 \u043c\u043e\u0434\u0435\u043b\u044c \u043f\u043e\u0432\u0442\u043e\u0440\u044f\u044e\u0449\u0435\u0433\u043e\u0441\u044f \u0434\u043e\u0445\u043e\u0434\u0430 \u043c\u043e\u0436\u0435\u0442 \u043f\u043e\u043c\u043e\u0447\u044c \u043e\u0431\u0435\u0441\u043f\u0435\u0447\u0438\u0442\u044c \u0431\u0443\u0434\u0443\u0449\u0438\u0435 \u0434\u043e\u0445\u043e\u0434\u044b \u0431\u0438\u0437\u043d\u0435\u0441\u0430 \u0438 \u043f\u0440\u0435\u0434\u043e\u0441\u0442\u0430\u0432\u0438\u0442\u044c \u0441\u0432\u043e\u0431\u043e\u0434\u0443 \u0434\u043b\u044f \u0432\u043d\u0435\u0434\u0440\u0435\u043d\u0438\u044f \u0438\u043d\u043d\u043e\u0432\u0430\u0446\u0438\u0439 \u0438 \u043f\u0440\u0435\u0434\u043e\u0441\u0442\u0430\u0432\u043b\u0435\u043d\u0438\u044f \u043f\u0440\u0435\u0432\u043e\u0441\u0445\u043e\u0434\u043d\u043e\u0433\u043e \u043e\u0431\u0441\u043b\u0443\u0436\u0438\u0432\u0430\u043d\u0438\u044f \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u041a\u0440\u043e\u043c\u0435 \u0442\u043e\u0433\u043e, \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u0435 <a href=\"https:\/\/tridenstechnology.com\/ru\/%d0%bc%d0%be%d0%bd%d0%b5%d1%82%d0%b8%d0%b7%d0%b0%d1%86%d0%b8%d1%8f\/\">Tridens' \u043f\u043e\u0432\u0442\u043e\u0440\u044f\u044e\u0449\u0435\u0435\u0441\u044f \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u043c\u043d\u043e\u0435 \u043e\u0431\u0435\u0441\u043f\u0435\u0447\u0435\u043d\u0438\u0435<\/a> \u043c\u043e\u0436\u0435\u0442 \u043f\u043e\u0437\u0432\u043e\u043b\u0438\u0442\u044c \u0431\u0438\u0437\u043d\u0435\u0441\u0443 \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0432\u044b\u0441\u0442\u0430\u0432\u043b\u0435\u043d\u0438\u0435 \u0441\u0447\u0435\u0442\u043e\u0432 \u0438 \u0441\u0431\u043e\u0440 \u043f\u043b\u0430\u0442\u0435\u0436\u0435\u0439.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-faqs\">\u0427\u0430\u0441\u0442\u043e \u0437\u0430\u0434\u0430\u0432\u0430\u0435\u043c\u044b\u0435 \u0432\u043e\u043f\u0440\u043e\u0441\u044b<\/h2>\n\n\n\n<div class=\"wp-block-group questions\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1693312350036\"><strong class=\"schema-faq-question\">\u0427\u0442\u043e \u0442\u0430\u043a\u043e\u0435 \u0445\u043e\u0440\u043e\u0448\u0430\u044f \u043d\u043e\u0440\u043c\u0430 \u043f\u043e\u0432\u0442\u043e\u0440\u044f\u044e\u0449\u0435\u0433\u043e\u0441\u044f \u0434\u043e\u0445\u043e\u0434\u0430?<\/strong> <p class=\"schema-faq-answer\">\u041a\u043e\u044d\u0444\u0444\u0438\u0446\u0438\u0435\u043d\u0442 \u043f\u043e\u0432\u0442\u043e\u0440\u044f\u044e\u0449\u0435\u0433\u043e\u0441\u044f \u0434\u043e\u0445\u043e\u0434\u0430 \u043f\u043e\u043a\u0430\u0437\u044b\u0432\u0430\u0435\u0442 \u043f\u0440\u043e\u0446\u0435\u043d\u0442\u043d\u043e\u0435 \u0438\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u0435 \u043f\u043e\u0432\u0442\u043e\u0440\u044f\u044e\u0449\u0435\u0433\u043e\u0441\u044f \u0434\u043e\u0445\u043e\u0434\u0430 \u043d\u0430 \u043a\u043e\u043d\u0435\u0446 \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u043d\u043e\u0433\u043e \u043f\u0435\u0440\u0438\u043e\u0434\u0430 \u043f\u043e \u0441\u0440\u0430\u0432\u043d\u0435\u043d\u0438\u044e \u0441 \u043f\u043e\u0432\u0442\u043e\u0440\u044f\u044e\u0449\u0438\u043c\u0441\u044f \u0434\u043e\u0445\u043e\u0434\u043e\u043c \u043d\u0430 \u043d\u0430\u0447\u0430\u043b\u043e.\u00a0<br\/>\u041d\u0435\u0441\u043c\u043e\u0442\u0440\u044f \u043d\u0430 \u0442\u043e, \u0447\u0442\u043e \u043d\u0438 \u043e\u0434\u0438\u043d \"\u0443\u043d\u0438\u0432\u0435\u0440\u0441\u0430\u043b\u044c\u043d\u044b\u0439\" \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u044c \u043f\u043e\u0432\u0442\u043e\u0440\u044f\u044e\u0449\u0435\u0433\u043e\u0441\u044f \u0434\u043e\u0445\u043e\u0434\u0430 \u043d\u0435 \u043f\u043e\u0434\u0445\u043e\u0434\u0438\u0442 \u0434\u043b\u044f \u0432\u0441\u0435\u0445 \u043f\u0440\u0435\u0434\u043f\u0440\u0438\u044f\u0442\u0438\u0439, \u043e\u0442\u0440\u0430\u0441\u043b\u0435\u0432\u044b\u0435 \u044d\u043a\u0441\u043f\u0435\u0440\u0442\u044b \u0441\u0447\u0438\u0442\u0430\u044e\u0442 \u0442\u0435\u043c\u043f\u044b \u0440\u043e\u0441\u0442\u0430 \u0435\u0436\u0435\u043c\u0435\u0441\u044f\u0447\u043d\u043e\u0433\u043e \u043f\u043e\u0432\u0442\u043e\u0440\u044f\u044e\u0449\u0435\u0433\u043e\u0441\u044f \u0434\u043e\u0445\u043e\u0434\u0430 10% - 20% \u0432 \u0446\u0435\u043b\u043e\u043c \u0445\u043e\u0440\u043e\u0448\u0438\u043c\u0438.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1693312489523\"><strong class=\"schema-faq-question\">\u041f\u043e\u0447\u0435\u043c\u0443 \u0438\u043d\u0432\u0435\u0441\u0442\u043e\u0440\u0430\u043c \u043d\u0440\u0430\u0432\u0438\u0442\u0441\u044f \u043f\u043e\u0432\u0442\u043e\u0440\u044f\u044e\u0449\u0438\u0439\u0441\u044f \u0434\u043e\u0445\u043e\u0434?<\/strong> <p class=\"schema-faq-answer\">\u041f\u043e\u0432\u0442\u043e\u0440\u044f\u044e\u0449\u0438\u0435\u0441\u044f \u0434\u043e\u0445\u043e\u0434\u044b \u043f\u0440\u0438\u0432\u043b\u0435\u043a\u0430\u044e\u0442 \u0438\u043d\u0432\u0435\u0441\u0442\u043e\u0440\u043e\u0432, \u043f\u043e\u0441\u043a\u043e\u043b\u044c\u043a\u0443 \u043e\u043d\u0438 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<\/div>\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>\u0417\u0434\u0435\u0441\u044c \u0412\u044b \u043d\u0430\u0439\u0434\u0435\u0442\u0435 \u043b\u0435\u0433\u043a\u0443\u044e \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u044e \u043e \u043f\u043e\u0432\u0442\u043e\u0440\u044f\u044e\u0449\u0435\u043c\u0441\u044f \u0434\u043e\u0445\u043e\u0434\u0435. \u0423\u0437\u043d\u0430\u0439\u0442\u0435 \u0431\u043e\u043b\u044c\u0448\u0435 \u043e \u0442\u043e\u043c, \u043a\u0430\u043a \u043e\u043d \u0440\u0430\u0441\u0441\u0447\u0438\u0442\u044b\u0432\u0430\u0435\u0442\u0441\u044f \u0438 \u043a\u0430\u043a \u043e\u043d \u0441\u043f\u043e\u0441\u043e\u0431\u0441\u0442\u0432\u0443\u0435\u0442 \u0440\u043e\u0441\u0442\u0443 \u0431\u0438\u0437\u043d\u0435\u0441\u0430.<\/p>","protected":false},"author":20,"featured_media":22641,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3446],"tags":[],"class_list":["post-22614","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-software-saas","category-3446","description-off"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.8 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Recurring Revenue | How To Calculate It &amp; Why It Is Important<\/title>\n<meta name=\"description\" content=\"Here is an easy read on recurring revenue. 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\u041e\u043d\u044c\u044f\u043d\u0433\u043e","image":{"@type":"ImageObject","inLanguage":"ru-RU","@id":"https:\/\/secure.gravatar.com\/avatar\/0ad2d26ac2cd0f1d42e84b6ea6a1ed091577a8c651ae1416d874179d034b30a4?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/0ad2d26ac2cd0f1d42e84b6ea6a1ed091577a8c651ae1416d874179d034b30a4?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0ad2d26ac2cd0f1d42e84b6ea6a1ed091577a8c651ae1416d874179d034b30a4?s=96&d=mm&r=g","caption":"Francis Onyango"},"description":"\u0424\u0440\u044d\u043d\u0441\u0438\u0441 \u041e\u043d\u044c\u044f\u043d\u0433\u043e - \u043c\u043d\u043e\u0433\u043e\u0441\u0442\u043e\u0440\u043e\u043d\u043d\u0435 \u043e\u0434\u0430\u0440\u0435\u043d\u043d\u044b\u0439 \u043f\u0440\u043e\u0444\u0435\u0441\u0441\u0438\u043e\u043d\u0430\u043b, \u043e\u0431\u043b\u0430\u0434\u0430\u044e\u0449\u0438\u0439 \u043e\u043f\u044b\u0442\u043e\u043c \u043a\u0430\u043a \u0432 \u043d\u0430\u043f\u0438\u0441\u0430\u043d\u0438\u0438 \u043a\u043e\u043d\u0442\u0435\u043d\u0442\u0430, \u0442\u0430\u043a \u0438 \u0432 \u043d\u0430\u0443\u043a\u0435 \u043e \u0434\u0430\u043d\u043d\u044b\u0445. \u0421\u0442\u0440\u0430\u0441\u0442\u044c \u043a \u0441\u043b\u043e\u0432\u0430\u043c \u0438 \u0446\u0438\u0444\u0440\u0430\u043c \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u0435\u0442 \u0424\u0440\u044d\u043d\u0441\u0438\u0441\u0443 \u043b\u0435\u0433\u043a\u043e \u0441\u043e\u0447\u0435\u0442\u0430\u0442\u044c \u0441\u0432\u043e\u0438 \u043d\u0430\u0432\u044b\u043a\u0438 \u0434\u043b\u044f \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u044f \u0443\u0432\u043b\u0435\u043a\u0430\u0442\u0435\u043b\u044c\u043d\u043e\u0433\u043e \u0438 \u043e\u0440\u0438\u0435\u043d\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u043e\u0433\u043e \u043d\u0430 \u0434\u0430\u043d\u043d\u044b\u0435 \u043a\u043e\u043d\u0442\u0435\u043d\u0442\u0430, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u043f\u0440\u0438\u0432\u043b\u0435\u043a\u0430\u0435\u0442 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044e.","url":"https:\/\/tridenstechnology.com\/ru\/author\/francis-onyangotridenstechnology-com\/"},{"@type":"Question","@id":"https:\/\/tridenstechnology.com\/recurring-revenue\/#faq-question-1693312350036","position":1,"url":"https:\/\/tridenstechnology.com\/recurring-revenue\/#faq-question-1693312350036","name":"\u0427\u0442\u043e \u0442\u0430\u043a\u043e\u0435 \u0445\u043e\u0440\u043e\u0448\u0430\u044f \u043d\u043e\u0440\u043c\u0430 \u043f\u043e\u0432\u0442\u043e\u0440\u044f\u044e\u0449\u0435\u0433\u043e\u0441\u044f \u0434\u043e\u0445\u043e\u0434\u0430?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"The recurring revenue rate indicates the percent change in the recurring revenue at the end of a specified period compared with the recurring revenue at the beginning.\u00a0<br\/>Even though no \"one-size-fits-all\" recurring revenue rate is suitable for all businesses, industry experts consider a 10% - 20% monthly recurring revenue growth rate as generally good.","inLanguage":"ru-RU"},"inLanguage":"ru-RU"},{"@type":"Question","@id":"https:\/\/tridenstechnology.com\/recurring-revenue\/#faq-question-1693312489523","position":2,"url":"https:\/\/tridenstechnology.com\/recurring-revenue\/#faq-question-1693312489523","name":"\u041f\u043e\u0447\u0435\u043c\u0443 \u0438\u043d\u0432\u0435\u0441\u0442\u043e\u0440\u0430\u043c \u043d\u0440\u0430\u0432\u0438\u0442\u0441\u044f \u043f\u043e\u0432\u0442\u043e\u0440\u044f\u044e\u0449\u0438\u0439\u0441\u044f \u0434\u043e\u0445\u043e\u0434?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Recurring revenue appeals to investors because it is considered more sustainable and predictable than one-time sales due to the steady cash flow. It is also easier to predict the future finances of a company and its investment performance.","inLanguage":"ru-RU"},"inLanguage":"ru-RU"},{"@type":"Question","@id":"https:\/\/tridenstechnology.com\/recurring-revenue\/#faq-question-1693312704681","position":3,"url":"https:\/\/tridenstechnology.com\/recurring-revenue\/#faq-question-1693312704681","name":"\u041a\u0430\u043a\u043e\u0432 \u0440\u0438\u0441\u043a \u043f\u043e\u0432\u0442\u043e\u0440\u044f\u044e\u0449\u0435\u0433\u043e\u0441\u044f \u0434\u043e\u0445\u043e\u0434\u0430?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Recurring revenue comes with the risk of customer churn. High churn rates can reduce recurring revenue. But you can address this by prioritizing customer retention strategies and delivering consistent value.","inLanguage":"ru-RU"},"inLanguage":"ru-RU"}]}},"_links":{"self":[{"href":"https:\/\/tridenstechnology.com\/ru\/wp-json\/wp\/v2\/posts\/22614","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tridenstechnology.com\/ru\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tridenstechnology.com\/ru\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tridenstechnology.com\/ru\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/tridenstechnology.com\/ru\/wp-json\/wp\/v2\/comments?post=22614"}],"version-history":[{"count":0,"href":"https:\/\/tridenstechnology.com\/ru\/wp-json\/wp\/v2\/posts\/22614\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tridenstechnology.com\/ru\/wp-json\/wp\/v2\/media\/22641"}],"wp:attachment":[{"href":"https:\/\/tridenstechnology.com\/ru\/wp-json\/wp\/v2\/media?parent=22614"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tridenstechnology.com\/ru\/wp-json\/wp\/v2\/categories?post=22614"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tridenstechnology.com\/ru\/wp-json\/wp\/v2\/tags?post=22614"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}