Internal Impact
With Tridens Monetization providing the back-end charging and billing, internal processes became more efficient. New products, promotions, and even complex converged bundles no longer required enormous IT involvement because the no-code product catalog allowed business users to design and deploy services themselves. This adaptability empowered teams across the entire organization.
One of the most significant internal impacts, according to the CTO, was the newfound speed. “The time it took to productize and launch a new offer was reduced from months to mere hours. Our marketing team can now conceive of an offer in the morning and launch it by the afternoon. That level of agility was unthinkable before.”
This change provided a single source of truth for all revenue streams, unifying key metrics from mobile, broadband, and new digital services. The finance department gained real-time visibility into revenue, while the 62% reduction in operational expenses—driven by automation and decommissioning the legacy system—fundamentally improved the company’s profitability.
Customer Impact
Tridens made it possible for the operator to build deeper, more valuable customer relationships. “We came to understand that the back-end monetization engine is directly connected to the customer experience,” said the CTO. “The key to a great personalized offer is an efficient and flexible back-end.” Because internal operations were so much faster, customers felt the benefit immediately.
Customers gained access to services and offers that were previously impossible. For the first time, the MNO could launch hyper-targeted campaigns based on real-time usage. A customer who frequently exhausted their data could be instantly offered an on-demand “Data Pass,” directly increasing satisfaction and in-the-moment revenue. This shift toward proactive, value-added offerings was the primary driver behind the 24% increase in ARPU.
Furthermore, by unifying all services onto a single platform, customers began receiving a single, clear, and consolidated invoice for their mobile, internet, and TV services. This simple change significantly improved the customer experience and reduced the number of billing-related support calls.
Looking to the Future
Building a monetization platform that could respond to complexity has given the MNO a foundation for sustained growth. The platform’s multi-tenant architecture allowed them to accelerate MVNO onboarding from several weeks to just days, opening a vital new B2B revenue stream.
This new agility has attracted more complex enterprise clients looking for sophisticated IoT connectivity and 5G monetization solutions. The platform’s design will easily accommodate future offerings, opening the door for the operator to grow and tailor services for both consumers and businesses. The company is now actively developing usage-based 5G services and dynamic enterprise solutions.
These complex, relationship-based services are possible because the MNO used Tridens Monetization to create an end-to-end, integrated process capable of managing continually reimagined business models. By embracing a modern monetization strategy, the company took a critical step forward, transforming from a market incumbent struggling to keep pace into an agile leader poised for a more profitable and innovative future.
