{"id":33331,"date":"2026-01-22T10:00:58","date_gmt":"2026-01-22T08:00:58","guid":{"rendered":"https:\/\/tridenstechnology.com\/?p=33331"},"modified":"2026-01-26T12:27:29","modified_gmt":"2026-01-26T10:27:29","slug":"estatisticas-das-redes-sociais","status":"publish","type":"post","link":"https:\/\/tridenstechnology.com\/pt\/social-media-statistics\/","title":{"rendered":"Estat\u00edsticas das redes sociais - Utilizadores e receitas (2026)"},"content":{"rendered":"<p><strong><em>Explore uma vasta cole\u00e7\u00e3o de estat\u00edsticas das redes sociais para descobrir factos, n\u00fameros e tend\u00eancias das redes sociais para todo o ano de 2025.<\/em><\/strong><\/p>\n\n\n\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h2>Tabela de conte\u00fados<\/h2><ul><li><a href=\"#h-history-of-social-media\" data-level=\"2\">Hist\u00f3ria das redes sociais<\/a><\/li><li><a href=\"#h-social-media-usage-statistics\" data-level=\"2\">Estat\u00edsticas de utiliza\u00e7\u00e3o das redes sociais<\/a><\/li><li><a href=\"#h-most-popular-social-media-platforms\" data-level=\"2\">Plataformas de redes sociais mais populares<\/a><\/li><li><a href=\"#h-facebook-social-networking-powerhouse\" data-level=\"2\">Facebook: A pot\u00eancia das redes sociais<\/a><\/li><li><a href=\"#h-instagram-photo-and-video-sharing-hub\" data-level=\"2\">Instagram: Centro de partilha de fotografias e v\u00eddeos<\/a><\/li><li><a href=\"#h-x-formerly-twitter-real-time-microblogging-platform-nbsp\" data-level=\"2\">X (anteriormente Twitter): Plataforma de microblogging em tempo real\u00a0<\/a><\/li><li><a href=\"#h-linkedin-professional-networking-platform\" data-level=\"2\">LinkedIn: Plataforma de rede profissional<\/a><\/li><li><a href=\"#h-pinterest-visual-discovery-platform\" data-level=\"2\">Pinterest: Plataforma de descoberta visual<\/a><\/li><li><a href=\"#h-tiktok-short-form-video-sensation\" data-level=\"2\">TikTok: Sensa\u00e7\u00e3o do v\u00eddeo de curta dura\u00e7\u00e3o<\/a><\/li><li><a href=\"#h-youtube-video-sharing-giant\" data-level=\"2\">YouTube: Gigante da partilha de v\u00eddeos<\/a><\/li><li><a href=\"#h-threads-trending-content-amp-discussion-platform\" data-level=\"2\">T\u00f3picos: Conte\u00fado de tend\u00eancias e plataforma de discuss\u00e3o<\/a><\/li><li><a href=\"#h-social-media-entrepreneurs\" data-level=\"2\">Empres\u00e1rios de redes sociais<\/a><\/li><li><a href=\"#h-social-media-news\" data-level=\"2\">Not\u00edcias sobre redes sociais<\/a><\/li><li><a href=\"#h-social-media-marketing-statistics\" data-level=\"2\">Estat\u00edsticas de marketing nas redes sociais<\/a><\/li><\/ul><\/div>\n\n\n\n<p>As estat\u00edsticas das redes sociais para 2025 fornecem uma panor\u00e2mica abrangente do reino em constante evolu\u00e7\u00e3o da conetividade em linha.&nbsp;<\/p>\n\n\n\n<p>Neste blogue, exploramos as estat\u00edsticas mais recentes das redes sociais, analisando os dados demogr\u00e1ficos dos utilizadores, as tend\u00eancias de envolvimento e as perspectivas de receitas para 2025.&nbsp;<\/p>\n\n\n\n<p>Vamos mergulhar!<\/p>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group key-notes\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group notes has-background\" style=\"background-color:#e9f8ff\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"has-text-color\" style=\"color:#171c46;font-size:30px\"><strong>11 factos sobre as redes sociais<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Quase dois ter\u00e7os das pessoas em todo o mundo utilizam plataformas de redes sociais (cerca de 5,4 mil milh\u00f5es de utilizadores, ou ~65% da popula\u00e7\u00e3o mundial)<\/li>\n\n\n\n<li>Os utilizadores gastam agora <strong>cerca de 141 minutos por dia<\/strong> (cerca de 2 horas e 21 minutos) nas redes sociais, em m\u00e9dia.<\/li>\n\n\n\n<li>Em m\u00e9dia, uma pessoa envolve-se com <strong>6.8 diferentes plataformas de redes sociais<\/strong> todos os meses, reflectindo o vasto ecossistema de redes dispon\u00edveis.<\/li>\n\n\n\n<li>O Facebook foi a primeira rede social a ultrapassar os mil milh\u00f5es de contas registadas.&nbsp;<\/li>\n\n\n\n<li>O nome \"Facebook\" teve origem na ideia de um diret\u00f3rio de estudantes tang\u00edvel que era tradicionalmente distribu\u00eddo aos estudantes nas universidades americanas.&nbsp;<\/li>\n\n\n\n<li>Cristiano Ronaldo \u00e9 a pessoa mais seguida no Instagram e no Facebook, com mais de 177 milh\u00f5es de subscritores na sua p\u00e1gina do Facebook em janeiro de 2025.&nbsp;<\/li>\n\n\n\n<li>Num minuto de Internet, s\u00e3o enviadas 41,6 milh\u00f5es de mensagens WhatsApp e 4 milh\u00f5es de mensagens do Facebook s\u00e3o apreciadas.&nbsp;<\/li>\n\n\n\n<li>Os utilizadores do Pinterest podem ter at\u00e9 2.000 quadros, podem criar at\u00e9 200.000 pins e t\u00eam um limite de 50.000 utilizadores a seguir.&nbsp;<\/li>\n\n\n\n<li>Depois da Pesquisa Google, o YouTube \u00e9 o segundo s\u00edtio Web mais visitado do mundo.&nbsp;<\/li>\n\n\n\n<li>O primeiro v\u00eddeo do YouTube, \u201cMe at the Zoo\u201d (18 segundos de dura\u00e7\u00e3o), foi carregado em 24 de abril de 2005 e tem mais de 355 milh\u00f5es de visualiza\u00e7\u00f5es.&nbsp;<\/li>\n\n\n\n<li>65 milh\u00f5es de pessoas utilizam o LinkedIn para procurar emprego semanalmente, 28 milh\u00f5es j\u00e1 adicionaram <em>#OPENTOWORK <\/em>e seis pessoas s\u00e3o contratadas a cada minuto no LinkedIn.&nbsp;<\/li>\n<\/ul>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-history-of-social-media\">Hist\u00f3ria das redes sociais<\/h2>\n\n\n\n<p>Desde os prim\u00f3rdios das tradi\u00e7\u00f5es orais e da comunica\u00e7\u00e3o escrita, os seres humanos t\u00eam evolu\u00eddo constantemente nos seus m\u00e9todos de intera\u00e7\u00e3o. Na era contempor\u00e2nea, o advento da tecnologia deu in\u00edcio a um novo cap\u00edtulo na comunica\u00e7\u00e3o, com as redes sociais a desempenharem um papel fundamental.&nbsp;<\/p>\n\n\n\n<p>Atualmente, as plataformas de redes sociais funcionam como um espa\u00e7o social, permitindo que os indiv\u00edduos se liguem, partilhem e comuniquem a uma escala global. A evolu\u00e7\u00e3o das conversas presenciais para as virtuais tem sido significativa e as redes sociais tornaram-se parte integrante da vida quotidiana. &nbsp;<\/p>\n\n\n\n<p>Mas como \u00e9 que as redes sociais come\u00e7aram? No final da d\u00e9cada de 1990 e no in\u00edcio da d\u00e9cada de 2000, o panorama das redes sociais assistiu ao aparecimento de plataformas como o SixDegrees, o LiveJournal e o Friendster. &nbsp;<\/p>\n\n\n\n<p>O SixDegrees, lan\u00e7ado em 1997, introduziu o conceito de seis graus de liga\u00e7\u00e3o, permitindo aos utilizadores listar contactos e interagir numa comunidade. &nbsp;<\/p>\n\n\n\n<p>Em 1999, o LiveJournal foi pioneiro no aspeto de auto-documenta\u00e7\u00e3o dos meios de comunica\u00e7\u00e3o social atrav\u00e9s de blogues e di\u00e1rios pessoais, promovendo o envolvimento atrav\u00e9s de coment\u00e1rios. &nbsp;<\/p>\n\n\n\n<p>O Friendster, com in\u00edcio em 2002, apoiava a partilha de multim\u00e9dia e a descoberta de eventos, atingindo rapidamente 3 milh\u00f5es de membros, mas acabou por sucumbir \u00e0 concorr\u00eancia e foi rebatizado como plataforma de jogos em 2011.&nbsp;<\/p>\n\n\n\n<p>A ascens\u00e3o do MySpace em 2003 marcou um fen\u00f3meno global entre 2005 e 2008, com caracter\u00edsticas como a incorpora\u00e7\u00e3o de m\u00fasica e perfis personaliz\u00e1veis.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"780\" height=\"438\" src=\"https:\/\/tridenstechnology.com\/wp-content\/uploads\/old-myspace-website.webp\" alt=\"antigo s\u00edtio web do myspace\" class=\"wp-image-33413\" srcset=\"https:\/\/d2xqcz296oofyv.cloudfront.net\/wp-content\/uploads\/old-myspace-website.webp 780w, https:\/\/d2xqcz296oofyv.cloudfront.net\/wp-content\/uploads\/old-myspace-website-300x168.webp 300w, https:\/\/d2xqcz296oofyv.cloudfront.net\/wp-content\/uploads\/old-myspace-website-768x431.webp 768w, https:\/\/d2xqcz296oofyv.cloudfront.net\/wp-content\/uploads\/old-myspace-website-18x10.webp 18w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/><\/figure>\n<\/div>\n\n\n<p>No entanto, a ascens\u00e3o do Facebook levou ao decl\u00ednio do MySpace em 2008. Outras plataformas como Habbo, Hi5 e Bebo tamb\u00e9m foram lan\u00e7adas por esta altura. No entanto, n\u00e3o tiveram o mesmo impacto cultural duradouro que as plataformas dominantes que continuam a moldar a ind\u00fastria quase duas d\u00e9cadas depois.&nbsp;<\/p>\n\n\n\n<p>Atualmente, existem centenas de plataformas de redes sociais a n\u00edvel mundial. As principais plataformas, como o Facebook, o Instagram, o X (antigo Twitter), o LinkedIn, o Pinterest, o WhatsApp, o Snapchat, o TikTok e o YouTube, t\u00eam bases de utilizadores substanciais. Al\u00e9m disso, existem numerosas plataformas de nicho que se destinam a interesses, sectores ou comunidades espec\u00edficos, contribuindo para a diversidade global do panorama das redes sociais.<\/p>\n\n\n\n<p>Durante as suas fases iniciais, as plataformas de redes sociais eram vistas principalmente como comunidades em linha adaptadas a grupos demogr\u00e1ficos mais jovens. No entanto, atualmente, indiv\u00edduos de todas as faixas et\u00e1rias utilizam frequentemente estas plataformas para v\u00e1rios fins, incluindo interac\u00e7\u00f5es comerciais, socializa\u00e7\u00e3o, encontros, debates pol\u00edticos e facilita\u00e7\u00e3o da comunica\u00e7\u00e3o di\u00e1ria.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th><strong>Plataforma<\/strong>&nbsp;&nbsp;<\/th><th><strong>Ano de funda\u00e7\u00e3o<\/strong><\/th><th><strong>Pa\u00eds de origem<\/strong><\/th><th><strong>Fundador(es)<\/strong><\/th><th><strong>Principais caracter\u00edsticas no lan\u00e7amento<\/strong><\/th><\/tr><\/thead><tbody><tr><td>Seis Graus&nbsp;&nbsp;<\/td><td>1997&nbsp;&nbsp;<\/td><td>Estados Unidos&nbsp;&nbsp;<\/td><td>Andrew Weinreich&nbsp;&nbsp;<\/td><td>Seis graus de liga\u00e7\u00e3o, perfis de utilizador, mensagens, funcionalidade de quadro de avisos&nbsp;&nbsp;<\/td><\/tr><tr><td>LiveJournal&nbsp;&nbsp;<\/td><td>1999&nbsp;&nbsp;<\/td><td>Estados Unidos&nbsp;&nbsp;<\/td><td>Brad Fitzpatrick&nbsp;&nbsp;<\/td><td>Blogues pessoais, di\u00e1rios, listas de amigos, sec\u00e7\u00e3o de coment\u00e1rios&nbsp;&nbsp;<\/td><\/tr><tr><td>Friendster&nbsp;&nbsp;<\/td><td>2002&nbsp;&nbsp;<\/td><td>Estados Unidos&nbsp;&nbsp;<\/td><td>Jonathan Abrams&nbsp;&nbsp;<\/td><td>Partilha de fotografias e v\u00eddeos, mensagens de texto e liga\u00e7\u00f5es, pesquisa de utilizadores, comunica\u00e7\u00e3o direta&nbsp;&nbsp;<\/td><\/tr><tr><td>LinkedIn&nbsp;<\/td><td>2003&nbsp;<\/td><td>Estados Unidos&nbsp;<\/td><td>Reid Hoffman&nbsp;<\/td><td>Redes profissionais, procura de emprego, debates sobre o sector&nbsp;<\/td><\/tr><tr><td>MySpace&nbsp;&nbsp;<\/td><td>2003&nbsp;&nbsp;<\/td><td>Estados Unidos&nbsp;&nbsp;<\/td><td>Tom Anderson, Chris DeWolfe&nbsp;&nbsp;<\/td><td>Incorpora\u00e7\u00e3o de m\u00fasica e v\u00eddeo, perfis personaliz\u00e1veis, MySpace Music para descoberta de artistas&nbsp;&nbsp;<\/td><\/tr><tr><td>Baidu Tieba&nbsp;&nbsp;<\/td><td>2003&nbsp;&nbsp;<\/td><td>China&nbsp;&nbsp;<\/td><td>Baidu&nbsp;&nbsp;<\/td><td>F\u00f3runs, f\u00f3runs de discuss\u00e3o, comunidades baseadas em interesses&nbsp;&nbsp;<\/td><\/tr><tr><td>Facebook&nbsp;&nbsp;<\/td><td>2004&nbsp;&nbsp;<\/td><td>Estados Unidos&nbsp;&nbsp;<\/td><td>Mark Zuckerberg&nbsp;&nbsp;<\/td><td>Liga\u00e7\u00f5es de perfil, actualiza\u00e7\u00f5es de estado, partilha de fotografias, pedidos de amizade&nbsp;&nbsp;<\/td><\/tr><tr><td>Zona Q&nbsp;&nbsp;<\/td><td>2005&nbsp;&nbsp;<\/td><td>China&nbsp;&nbsp;<\/td><td>Tencent&nbsp;&nbsp;<\/td><td>Blogues, partilha de fotografias, redes sociais&nbsp;&nbsp;<\/td><\/tr><tr><td>Twitter&nbsp;&nbsp;<\/td><td>2006&nbsp;&nbsp;<\/td><td>Estados Unidos&nbsp;&nbsp;<\/td><td>Jack Dorsey, Biz Stone&nbsp;&nbsp;<\/td><td>Microblogging (tweets), seguir, hashtags, actualiza\u00e7\u00f5es em tempo real&nbsp;&nbsp;<\/td><\/tr><tr><td>VKontakte (VK)&nbsp;&nbsp;<\/td><td>2006&nbsp;&nbsp;<\/td><td>R\u00fassia&nbsp;&nbsp;<\/td><td>Pavel Durov&nbsp;&nbsp;<\/td><td>Redes sociais, mensagens, comunidades&nbsp;&nbsp;<\/td><\/tr><tr><td>Tumblr&nbsp;&nbsp;<\/td><td>2007&nbsp;&nbsp;<\/td><td>Estados Unidos&nbsp;&nbsp;<\/td><td>David Karp&nbsp;&nbsp;<\/td><td>Blogues, partilha de conte\u00fados multim\u00e9dia, funcionalidades de seguir e reblogar&nbsp;&nbsp;<\/td><\/tr><tr><td>WhatsApp&nbsp;&nbsp;<\/td><td>2009&nbsp;&nbsp;<\/td><td>Estados Unidos&nbsp;&nbsp;<\/td><td>Brian Acton, Jan Koum&nbsp;&nbsp;<\/td><td>Mensagens instant\u00e2neas, chamadas de voz, conversas em grupo&nbsp;&nbsp;<\/td><\/tr><tr><td>Weibo&nbsp;&nbsp;<\/td><td>2009&nbsp;&nbsp;<\/td><td>China&nbsp;&nbsp;<\/td><td>Corpora\u00e7\u00e3o Sina&nbsp;&nbsp;<\/td><td>Microblogging, redes sociais, tend\u00eancias&nbsp;&nbsp;<\/td><\/tr><tr><td>Instagram&nbsp;&nbsp;<\/td><td>2010&nbsp;&nbsp;<\/td><td>Estados Unidos&nbsp;&nbsp;<\/td><td>Kevin Systrom, Mike Krieger&nbsp;&nbsp;<\/td><td>Partilha de fotografias e v\u00eddeos, filtros, funcionalidade Hist\u00f3rias&nbsp;&nbsp;<\/td><\/tr><tr><td>Pinterest&nbsp;&nbsp;<\/td><td>2010&nbsp;&nbsp;<\/td><td>Estados Unidos&nbsp;&nbsp;<\/td><td>Ben Silbermann, Evan Sharp&nbsp;&nbsp;<\/td><td>Marca\u00e7\u00e3o de imagens, quadros, descoberta visual&nbsp;&nbsp;<\/td><\/tr><tr><td>Snapchat&nbsp;&nbsp;<\/td><td>2011&nbsp;&nbsp;<\/td><td>Estados Unidos&nbsp;&nbsp;<\/td><td>Evan Spiegel, Bobby Murphy&nbsp;&nbsp;<\/td><td>Mensagens que desaparecem, Hist\u00f3rias, filtros de realidade aumentada&nbsp;&nbsp;<\/td><\/tr><tr><td>2Go&nbsp;&nbsp;<\/td><td>2011&nbsp;&nbsp;<\/td><td>Filipinas&nbsp;&nbsp;<\/td><td>Alan Knott-Craig Jr.&nbsp;&nbsp;<\/td><td>Mensagens instant\u00e2neas, redes sociais, salas de conversa\u00e7\u00e3o&nbsp;&nbsp;<\/td><\/tr><tr><td>Google+&nbsp;&nbsp;<\/td><td>2011&nbsp;&nbsp;<\/td><td>Estados Unidos&nbsp;&nbsp;<\/td><td>Larry Page, Sergey Brin&nbsp;&nbsp;<\/td><td>C\u00edrculos para categoriza\u00e7\u00e3o de amigos, Hangouts para videochamadas, bot\u00e3o +1 para apoios&nbsp;&nbsp;<\/td><\/tr><tr><td>WeChat&nbsp;&nbsp;<\/td><td>2011&nbsp;&nbsp;<\/td><td>China&nbsp;&nbsp;<\/td><td>Tencent&nbsp;&nbsp;<\/td><td>Mensagens, redes sociais, pagamentos m\u00f3veis, mini-programas&nbsp;&nbsp;<\/td><\/tr><tr><td>Telegrama&nbsp;&nbsp;<\/td><td>2013&nbsp;&nbsp;<\/td><td>R\u00fassia&nbsp;&nbsp;<\/td><td>Pavel Durov, Nikolai Durov&nbsp;&nbsp;<\/td><td>Mensagens instant\u00e2neas, chamadas de voz e v\u00eddeo, canais, grupos&nbsp;&nbsp;<\/td><\/tr><tr><td>PartilharChat&nbsp;&nbsp;<\/td><td>2015&nbsp;&nbsp;<\/td><td>\u00cdndia&nbsp;&nbsp;<\/td><td>Ankush Sachdeva&nbsp;&nbsp;<\/td><td>Partilha de conte\u00fados multilingues, cria\u00e7\u00e3o de v\u00eddeos, comunidades&nbsp;&nbsp;<\/td><\/tr><tr><td>TikTok&nbsp;&nbsp;<\/td><td>2016&nbsp;&nbsp;<\/td><td>China&nbsp;&nbsp;<\/td><td>Zhang Yiming&nbsp;&nbsp;<\/td><td>V\u00eddeos de curta dura\u00e7\u00e3o, duetos, sincroniza\u00e7\u00e3o labial, tend\u00eancias&nbsp;<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-social-media-usage-statistics\">Estat\u00edsticas de utiliza\u00e7\u00e3o das redes sociais<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-how-many-people-use-social-media\">Quantas pessoas utilizam as redes sociais?<\/h3>\n\n\n\n<p>No in\u00edcio de 2025, cerca de <strong>5,4 mil milh\u00f5es de pessoas<\/strong> s\u00e3o utilizadores activos das redes sociais, o que representa cerca de <strong>65% da popula\u00e7\u00e3o mundial<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1025\" height=\"172\" src=\"https:\/\/tridenstechnology.com\/wp-content\/uploads\/six-of-ten-people-use-social-networks.webp\" alt=\"seis em cada dez pessoas utilizam atualmente as redes sociais\" class=\"wp-image-33384\" srcset=\"https:\/\/d2xqcz296oofyv.cloudfront.net\/wp-content\/uploads\/six-of-ten-people-use-social-networks.webp 1025w, https:\/\/d2xqcz296oofyv.cloudfront.net\/wp-content\/uploads\/six-of-ten-people-use-social-networks-300x50.webp 300w, https:\/\/d2xqcz296oofyv.cloudfront.net\/wp-content\/uploads\/six-of-ten-people-use-social-networks-768x129.webp 768w, https:\/\/d2xqcz296oofyv.cloudfront.net\/wp-content\/uploads\/six-of-ten-people-use-social-networks-18x3.webp 18w\" sizes=\"(max-width: 1025px) 100vw, 1025px\" \/><\/figure>\n\n\n\n<p>Para colocar isto em perspetiva, os especialistas prev\u00eaem que o n\u00famero de utilizadores das redes sociais poder\u00e1 ultrapassar <strong>6 mil milh\u00f5es de euros at\u00e9 2028<\/strong> se as tend\u00eancias actuais se mantiverem.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/tridenstechnology.com\/wp-content\/uploads\/social-media-users-worldwide-2026.webp\" alt=\"um gr\u00e1fico que mostra o n\u00famero de utilizadores das redes sociais em todo o mundo de 2017 a 2028\" class=\"wp-image-70335\" srcset=\"https:\/\/d2xqcz296oofyv.cloudfront.net\/wp-content\/uploads\/social-media-users-worldwide-2026.webp 1024w, https:\/\/d2xqcz296oofyv.cloudfront.net\/wp-content\/uploads\/social-media-users-worldwide-2026-300x225.webp 300w, https:\/\/d2xqcz296oofyv.cloudfront.net\/wp-content\/uploads\/social-media-users-worldwide-2026-768x576.webp 768w, https:\/\/d2xqcz296oofyv.cloudfront.net\/wp-content\/uploads\/social-media-users-worldwide-2026-16x12.webp 16w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th class=\"has-text-align-left\" data-align=\"left\"><strong>Ano<\/strong><\/th><th class=\"has-text-align-right\" data-align=\"right\"><strong>Utilizadores (em milhares de milh\u00f5es)<\/strong>&nbsp;<\/th><\/tr><\/thead><tbody><tr><td class=\"has-text-align-left\" data-align=\"left\">2017&nbsp;<\/td><td class=\"has-text-align-right\" data-align=\"right\">2.73<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">2018&nbsp;<\/td><td class=\"has-text-align-right\" data-align=\"right\">3.10<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">2019&nbsp;<\/td><td class=\"has-text-align-right\" data-align=\"right\">3.51<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">2020&nbsp;<\/td><td class=\"has-text-align-right\" data-align=\"right\">3.91<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">2021&nbsp;<\/td><td class=\"has-text-align-right\" data-align=\"right\">4.26<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">2022&nbsp;<\/td><td class=\"has-text-align-right\" data-align=\"right\">4.59<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">2023<\/td><td class=\"has-text-align-right\" data-align=\"right\">4.90<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">2024&nbsp;<\/td><td class=\"has-text-align-right\" data-align=\"right\">5.17<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">2025<\/td><td class=\"has-text-align-right\" data-align=\"right\">5.43<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">2026*&nbsp;<\/td><td class=\"has-text-align-right\" data-align=\"right\">5.65<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">2027*&nbsp;<\/td><td class=\"has-text-align-right\" data-align=\"right\">5.85<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">2028*<\/td><td class=\"has-text-align-right\" data-align=\"right\">6.05<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"has-small-font-size\">Fonte: <a href=\"https:\/\/www.statista.com\/statistics\/278414\/number-of-worldwide-social-network-users\/\" target=\"_blank\" rel=\"noreferrer noopener\">Statista<\/a><\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>As estat\u00edsticas das redes sociais mostram que <a href=\"https:\/\/www.statista.com\/statistics\/269615\/social-network-penetration-by-region\/\" target=\"_blank\" rel=\"noreferrer noopener\">taxas de penetra\u00e7\u00e3o das redes sociais<\/a> entre regi\u00f5es t\u00eam vindo a aumentar a n\u00edvel mundial. Por exemplo, em 2025, a \u00c1sia Oriental e o Norte da Europa registaram as taxas de penetra\u00e7\u00e3o das redes sociais mais elevadas a n\u00edvel mundial, com 88,1% e 79%, respetivamente.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/tridenstechnology.com\/wp-content\/uploads\/social-media-global-penetration-rate-by-region-2026.webp\" alt=\"um gr\u00e1fico que mostra a taxa de penetra\u00e7\u00e3o global das redes sociais por regi\u00e3o, com a \u00c1sia Oriental a liderar\" class=\"wp-image-70321\" srcset=\"https:\/\/d2xqcz296oofyv.cloudfront.net\/wp-content\/uploads\/social-media-global-penetration-rate-by-region-2026.webp 1024w, https:\/\/d2xqcz296oofyv.cloudfront.net\/wp-content\/uploads\/social-media-global-penetration-rate-by-region-2026-300x225.webp 300w, https:\/\/d2xqcz296oofyv.cloudfront.net\/wp-content\/uploads\/social-media-global-penetration-rate-by-region-2026-768x576.webp 768w, https:\/\/d2xqcz296oofyv.cloudfront.net\/wp-content\/uploads\/social-media-global-penetration-rate-by-region-2026-16x12.webp 16w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th><strong>Regi\u00e3o<\/strong><\/th><th><strong>Taxa de penetra\u00e7\u00e3o<\/strong><\/th><\/tr><\/thead><tbody><tr><td>\u00c1sia Oriental<\/td><td>88.1%<\/td><\/tr><tr><td>Europa do Norte&nbsp;<\/td><td>79%<\/td><\/tr><tr><td>Europa Ocidental<\/td><td>77.7%<\/td><\/tr><tr><td>Am\u00e9rica do Norte<\/td><td>74%<\/td><\/tr><tr><td>Europa do Sul<\/td><td>73.5%<\/td><\/tr><tr><td>Am\u00e9rica do Sul<\/td><td>71.8%<\/td><\/tr><tr><td>Am\u00e9rica Central<\/td><td>71.1%<\/td><\/tr><tr><td>\u00c1sia Ocidental<\/td><td>71.1%&nbsp;<\/td><\/tr><tr><td>Europa de Leste<\/td><td>71%&nbsp;<\/td><\/tr><tr><td>Sudeste Asi\u00e1tico<\/td><td>69.6%&nbsp;<\/td><\/tr><tr><td>Global&nbsp;<\/td><td>68.7%&nbsp;<\/td><\/tr><tr><td>Oce\u00e2nia<\/td><td>61%&nbsp;<\/td><\/tr><tr><td>Cara\u00edbas<\/td><td>54.2%&nbsp;<\/td><\/tr><tr><td>\u00c1sia Central<\/td><td>44.5%&nbsp;<\/td><\/tr><tr><td>Norte de \u00c1frica<\/td><td>44.1%<\/td><\/tr><tr><td>\u00c1frica Austral<\/td><td>43.8%<\/td><\/tr><tr><td>\u00c1sia Meridional<\/td><td>34.5%&nbsp;<\/td><\/tr><tr><td>\u00c1frica Ocidental&nbsp;<\/td><td>19.1%<\/td><\/tr><tr><td>\u00c1frica Oriental&nbsp;<\/td><td>12.6%<\/td><\/tr><tr><td>\u00c1frica Central&nbsp;<\/td><td>12.1%<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"has-small-font-size\">Fonte: <a href=\"https:\/\/www.statista.com\/statistics\/269615\/social-network-penetration-by-region\/\" target=\"_blank\" rel=\"noreferrer noopener\">Statista<\/a><\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-how-much-time-do-people-spend-on-social-media\">Quanto tempo \u00e9 que as pessoas passam nas redes sociais?<\/h3>\n\n\n\n<p>Sabia que, em m\u00e9dia, os utilizadores da Internet passam 141 minutos por dia nas redes sociais?<\/p>\n\n\n\n<p>Em 2025, os utilizadores da Internet do Qu\u00e9nia, das Filipinas e da Nig\u00e9ria tinham o tempo m\u00e9dio mais elevado gasto nas redes sociais, enquanto o Jap\u00e3o, a China e Hong Kong tinham um tempo m\u00e9dio baixo gasto nas redes sociais.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/tridenstechnology.com\/wp-content\/uploads\/average-daily-social-media-screentime-by-country-2026.webp\" alt=\"um gr\u00e1fico que mostra o tempo m\u00e9dio semanal de visionamento das redes sociais por pa\u00eds\" class=\"wp-image-70327\" srcset=\"https:\/\/d2xqcz296oofyv.cloudfront.net\/wp-content\/uploads\/average-daily-social-media-screentime-by-country-2026.webp 1024w, https:\/\/d2xqcz296oofyv.cloudfront.net\/wp-content\/uploads\/average-daily-social-media-screentime-by-country-2026-300x225.webp 300w, https:\/\/d2xqcz296oofyv.cloudfront.net\/wp-content\/uploads\/average-daily-social-media-screentime-by-country-2026-768x576.webp 768w, https:\/\/d2xqcz296oofyv.cloudfront.net\/wp-content\/uploads\/average-daily-social-media-screentime-by-country-2026-16x12.webp 16w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th><strong>Pa\u00eds<\/strong><\/th><th class=\"has-text-align-right\" data-align=\"right\"><strong>Tempo m\u00e9dio semanal despendido<\/strong><\/th><\/tr><\/thead><tbody><tr><td>Qu\u00e9nia<\/td><td class=\"has-text-align-right\" data-align=\"right\">14h 18min&nbsp;<\/td><\/tr><tr><td>Filipinas&nbsp;<\/td><td class=\"has-text-align-right\" data-align=\"right\">13h 2min&nbsp;<\/td><\/tr><tr><td>Nig\u00e9ria&nbsp;<\/td><td class=\"has-text-align-right\" data-align=\"right\">12h 10min&nbsp;<\/td><\/tr><tr><td>Brasil<\/td><td class=\"has-text-align-right\" data-align=\"right\">12h 1min&nbsp;<\/td><\/tr><tr><td>\u00c1frica do Sul<\/td><td class=\"has-text-align-right\" data-align=\"right\">11h 45min&nbsp;<\/td><\/tr><tr><td>Chile&nbsp;<\/td><td class=\"has-text-align-right\" data-align=\"right\">11h 28min&nbsp;<\/td><\/tr><tr><td>M\u00e9xico&nbsp;<\/td><td class=\"has-text-align-right\" data-align=\"right\">11h 18min&nbsp;<\/td><\/tr><tr><td>Gana&nbsp;<\/td><td class=\"has-text-align-right\" data-align=\"right\">10h 33min&nbsp;<\/td><\/tr><tr><td>EMIRADOS \u00c1RABES UNIDOS<\/td><td class=\"has-text-align-right\" data-align=\"right\">9h 21min<\/td><\/tr><tr><td>Estados Unidos<\/td><td class=\"has-text-align-right\" data-align=\"right\">8h 37min<\/td><\/tr><tr><td>It\u00e1lia<\/td><td class=\"has-text-align-right\" data-align=\"right\">8h 18min&nbsp;<\/td><\/tr><tr><td>Su\u00e9cia<\/td><td class=\"has-text-align-right\" data-align=\"right\">8h 0min&nbsp;<\/td><\/tr><tr><td>\u00cdndia<\/td><td class=\"has-text-align-right\" data-align=\"right\">7h 12min<\/td><\/tr><tr><td>M\u00e9dia global<\/td><td class=\"has-text-align-right\" data-align=\"right\">7h 06min&nbsp;<\/td><\/tr><tr><td>Alemanha<\/td><td class=\"has-text-align-right\" data-align=\"right\">5h 19min&nbsp;<\/td><\/tr><tr><td>Portugal&nbsp;<\/td><td class=\"has-text-align-right\" data-align=\"right\">5h 16min&nbsp;<\/td><\/tr><tr><td>Hong Kong&nbsp;<\/td><td class=\"has-text-align-right\" data-align=\"right\">4h 15min&nbsp;<\/td><\/tr><tr><td>China<\/td><td class=\"has-text-align-right\" data-align=\"right\">3h 22min&nbsp;<\/td><\/tr><tr><td>Jap\u00e3o&nbsp;<\/td><td class=\"has-text-align-right\" data-align=\"right\">2h 54min&nbsp;<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"has-small-font-size\">Fonte: <a href=\"https:\/\/www.statista.com\/statistics\/270229\/usage-duration-of-social-networks-by-country\/\" target=\"_blank\" rel=\"noreferrer noopener\">Statista<\/a><\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-who-uses-social-media\">Quem utiliza as redes sociais?<\/h3>\n\n\n\n<p>Em 2025, mais utilizadores que se identificaram como mulheres utilizaram o Snapchat (48%) e o Instagram (47%), enquanto o Twitter teve a maior percentagem de utilizadores que se identificaram como homens (64%).<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/tridenstechnology.com\/wp-content\/uploads\/gender-distribution-of-social-media-audiences-2026.webp\" alt=\"um gr\u00e1fico que mostra a distribui\u00e7\u00e3o por g\u00e9nero das audi\u00eancias das redes sociais\" class=\"wp-image-70325\" srcset=\"https:\/\/d2xqcz296oofyv.cloudfront.net\/wp-content\/uploads\/gender-distribution-of-social-media-audiences-2026.webp 1024w, https:\/\/d2xqcz296oofyv.cloudfront.net\/wp-content\/uploads\/gender-distribution-of-social-media-audiences-2026-300x225.webp 300w, https:\/\/d2xqcz296oofyv.cloudfront.net\/wp-content\/uploads\/gender-distribution-of-social-media-audiences-2026-768x576.webp 768w, https:\/\/d2xqcz296oofyv.cloudfront.net\/wp-content\/uploads\/gender-distribution-of-social-media-audiences-2026-16x12.webp 16w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th><strong>Plataforma<\/strong><\/th><th><strong>Feminino<\/strong><\/th><th><strong>Homem<\/strong><\/th><\/tr><\/thead><tbody><tr><td>Instagram<\/td><td>47.3%<\/td><td>52.7%&nbsp;<\/td><\/tr><tr><td>Snapchat<\/td><td>48.4%&nbsp;<\/td><td>50.7%&nbsp;<\/td><\/tr><tr><td>TikTok&nbsp;<\/td><td>44.3%<\/td><td>55.7%&nbsp;<\/td><\/tr><tr><td>Facebook*<\/td><td>43.3%<\/td><td>56.7%&nbsp;<\/td><\/tr><tr><td>LinkedIn<\/td><td>43.1%&nbsp;<\/td><td>56.9%&nbsp;<\/td><\/tr><tr><td>X (Twitter)<\/td><td>36.3%<\/td><td>63.7%<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"has-small-font-size\">Fonte: <a href=\"https:\/\/www.statista.com\/statistics\/274828\/gender-distribution-of-active-social-media-users-worldwide-by-platform\/\" target=\"_blank\" rel=\"noreferrer noopener\">Statista<\/a><\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-why-do-people-use-social-media\">Porque \u00e9 que as pessoas utilizam as redes sociais?<\/h3>\n\n\n\n<p>As pessoas utilizam as redes sociais por diferentes raz\u00f5es, desde manterem-se ligadas aos amigos e \u00e0 fam\u00edlia at\u00e9 se expressarem de forma criativa e profissional. &nbsp;<\/p>\n\n\n\n<p>A <a href=\"https:\/\/www.statista.com\/statistics\/715449\/social-media-usage-reasons-worldwide\/\" target=\"_blank\" rel=\"noreferrer noopener\">inqu\u00e9rito<\/a> realizado no quarto trimestre de 2023 revelou que 50% dos utilizadores das redes sociais utilizam as plataformas para se ligarem \u00e0 fam\u00edlia e aos amigos. Uma percentagem significativa dos utilizadores prefere as plataformas para passar o tempo.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/tridenstechnology.com\/wp-content\/uploads\/leading-reasons-for-social-media-usage-2026.webp\" alt=\"um gr\u00e1fico que mostra as principais raz\u00f5es para a utiliza\u00e7\u00e3o das redes sociais\" class=\"wp-image-70324\" srcset=\"https:\/\/d2xqcz296oofyv.cloudfront.net\/wp-content\/uploads\/leading-reasons-for-social-media-usage-2026.webp 1024w, https:\/\/d2xqcz296oofyv.cloudfront.net\/wp-content\/uploads\/leading-reasons-for-social-media-usage-2026-300x225.webp 300w, https:\/\/d2xqcz296oofyv.cloudfront.net\/wp-content\/uploads\/leading-reasons-for-social-media-usage-2026-768x576.webp 768w, https:\/\/d2xqcz296oofyv.cloudfront.net\/wp-content\/uploads\/leading-reasons-for-social-media-usage-2026-16x12.webp 16w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th><strong>Motivo<\/strong><\/th><th><strong>Percentagem de inquiridos<\/strong><\/th><\/tr><\/thead><tbody><tr><td>Manter-se em contacto com amigos e familiares&nbsp;<\/td><td>50.2%<\/td><\/tr><tr><td>Preencher o tempo livre&nbsp;<\/td><td>39.7%<\/td><\/tr><tr><td>Ler not\u00edcias&nbsp;<\/td><td>35.4%&nbsp;<\/td><\/tr><tr><td>Encontrar conte\u00fados (por exemplo, artigos, v\u00eddeos)&nbsp;<\/td><td>30.3%<\/td><\/tr><tr><td>Ver o que est\u00e1 a ser falado&nbsp;<\/td><td>28.9%<\/td><\/tr><tr><td>Encontrar produtos para comprar<\/td><td>27.3%<\/td><\/tr><tr><td>Encontrar inspira\u00e7\u00e3o para coisas para fazer e comprar<\/td><td>27.1%<\/td><\/tr><tr><td>Ver ou seguir desportos<\/td><td>23.5%<\/td><\/tr><tr><td>Ver transmiss\u00f5es em direto&nbsp;<\/td><td>23.4%<\/td><\/tr><tr><td>Estabelecer novos contactos<\/td><td>22.8%&nbsp;<\/td><\/tr><tr><td>Ver conte\u00fados das suas marcas favoritas<\/td><td>22.7%&nbsp;<\/td><\/tr><tr><td>Partilhar e discutir opini\u00f5es com os outros<\/td><td>22.5%&nbsp;<\/td><\/tr><tr><td>Liga\u00e7\u00e3o em rede e investiga\u00e7\u00e3o relacionadas com o trabalho<\/td><td>21.5%&nbsp;<\/td><\/tr><tr><td>Seguir celebridades ou influenciadores&nbsp;<\/td><td>20.4%<\/td><\/tr><tr><td>Evitar ficar de fora (FOMO)<\/td><td>20.2%&nbsp;<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"has-small-font-size\">Fonte: <a href=\"https:\/\/www.statista.com\/statistics\/715449\/social-media-usage-reasons-worldwide\/\" target=\"_blank\" rel=\"noreferrer noopener\">Statista<\/a><\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-most-popular-social-media-platforms\">Plataformas de redes sociais mais populares<\/h2>\n\n\n\n<p>Existem v\u00e1rias plataformas de redes sociais, mas algumas destacam-se como as mais populares a n\u00edvel mundial. Estima-se que, em m\u00e9dia, uma pessoa utilize <a href=\"https:\/\/datareportal.com\/reports\/digital-2025-global-overview-report\" target=\"_blank\" rel=\"noreferrer noopener\">6.7 diferentes plataformas de redes sociais<\/a> diariamente.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1025\" height=\"172\" src=\"https:\/\/tridenstechnology.com\/wp-content\/uploads\/avg-person-uses-6.7-different-social-media-daily.webp\" alt=\"o utilizador m\u00e9dio das redes sociais utiliza diariamente 6,7 redes sociais diferentes\" class=\"wp-image-33403\" srcset=\"https:\/\/d2xqcz296oofyv.cloudfront.net\/wp-content\/uploads\/avg-person-uses-6.7-different-social-media-daily.webp 1025w, https:\/\/d2xqcz296oofyv.cloudfront.net\/wp-content\/uploads\/avg-person-uses-6.7-different-social-media-daily-300x50.webp 300w, https:\/\/d2xqcz296oofyv.cloudfront.net\/wp-content\/uploads\/avg-person-uses-6.7-different-social-media-daily-768x129.webp 768w, https:\/\/d2xqcz296oofyv.cloudfront.net\/wp-content\/uploads\/avg-person-uses-6.7-different-social-media-daily-18x3.webp 18w\" sizes=\"(max-width: 1025px) 100vw, 1025px\" \/><\/figure>\n\n\n\n<p>Em 2025, as estat\u00edsticas sobre as redes sociais colocavam <a href=\"https:\/\/www.statista.com\/statistics\/272014\/global-social-networks-ranked-by-number-of-users\/\" target=\"_blank\" rel=\"noreferrer noopener\">O Facebook como o s\u00edtio mais popular das redes sociais<\/a>, com mais de 3 mil milh\u00f5es de utilizadores activos mensais. O Instagram vem logo a seguir, com cerca de 3 mil milh\u00f5es de utilizadores activos por m\u00eas. Ao mesmo tempo, o Youtube \u00e9 uma plataforma visualmente orientada para a partilha de fotografias e v\u00eddeos, atraindo cerca de 2,5 mil milh\u00f5es de utilizadores mensais. &nbsp;<\/p>\n\n\n\n<p>O TikTok, conhecido pelos seus v\u00eddeos curtos, ganhou rapidamente popularidade, especialmente entre os jovens, acumulando mais de 1,9 mil milh\u00f5es de utilizadores activos mensais.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/tridenstechnology.com\/wp-content\/uploads\/most-popular-social-networks-worldwide-2026.webp\" alt=\"um gr\u00e1fico que mostra as redes sociais mais populares em todo o mundo, com o facebook a liderar\" class=\"wp-image-70323\" srcset=\"https:\/\/d2xqcz296oofyv.cloudfront.net\/wp-content\/uploads\/most-popular-social-networks-worldwide-2026.webp 1024w, https:\/\/d2xqcz296oofyv.cloudfront.net\/wp-content\/uploads\/most-popular-social-networks-worldwide-2026-300x225.webp 300w, https:\/\/d2xqcz296oofyv.cloudfront.net\/wp-content\/uploads\/most-popular-social-networks-worldwide-2026-768x576.webp 768w, https:\/\/d2xqcz296oofyv.cloudfront.net\/wp-content\/uploads\/most-popular-social-networks-worldwide-2026-16x12.webp 16w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th><strong><strong>Sit das redes sociais<\/strong>e<\/strong><\/th><th><strong>Utilizadores activos mensais (em milh\u00f5es)<\/strong><\/th><\/tr><\/thead><tbody><tr><td>Facebook&nbsp;<\/td><td>3,070M<\/td><\/tr><tr><td>Instagram<\/td><td>3,000<\/td><\/tr><tr><td>WhatsApp&nbsp;<\/td><td>3,000M<\/td><\/tr><tr><td>Youtube<\/td><td>2,580M<\/td><\/tr><tr><td>TikTok<\/td><td>1,990M<\/td><\/tr><tr><td>WeChat<\/td><td>1,410M<\/td><\/tr><tr><td>Telegrama<\/td><td>1,000M<\/td><\/tr><tr><td>Mensageiro&nbsp;<\/td><td>942M<\/td><\/tr><tr><td>Snapchat<\/td><td>932M<\/td><\/tr><tr><td>Reddit<\/td><td>765M<\/td><\/tr><tr><td>Douyin<\/td><td>728M<\/td><\/tr><tr><td>Kuaishou&nbsp;<\/td><td>715M<\/td><\/tr><tr><td>Weibo<\/td><td>588M<\/td><\/tr><tr><td>Pinterest<\/td><td>578M<\/td><\/tr><tr><td>X<\/td><td>557M<\/td><\/tr><tr><td>QQ<\/td><td>532M<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"has-small-font-size\">Fonte: <a href=\"https:\/\/www.statista.com\/statistics\/272014\/global-social-networks-ranked-by-number-of-users\/\" target=\"_blank\" rel=\"noreferrer noopener\">Statista<\/a><\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Veja abaixo uma an\u00e1lise mais detalhada das estat\u00edsticas das redes sociais para as principais plataformas:&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-facebook-social-networking-powerhouse\">Facebook: A pot\u00eancia das redes sociais<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-how-did-facebook-start\">Como \u00e9 que o Facebook come\u00e7ou?<\/h3>\n\n\n\n<p>O Facebook foi fundado em 2004 por Mark Zuckerberg, um estudante de ci\u00eancias inform\u00e1ticas, juntamente com os seus colegas de quarto Andrew McCollum, Eduardo Saverin, Chris Hughes e Dustin Moskovitz na Universidade de Harvard. O que come\u00e7ou por ser uma plataforma exclusiva para estudantes da Universidade de Harvard rapidamente se expandiu para outras universidades e acabou por ficar dispon\u00edvel para o p\u00fablico em 2006.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"172\" src=\"https:\/\/tridenstechnology.com\/wp-content\/uploads\/facebook-logo-banner.webp\" alt=\"banner com log\u00f3tipo do facebook\" class=\"wp-image-55612\" srcset=\"https:\/\/d2xqcz296oofyv.cloudfront.net\/wp-content\/uploads\/facebook-logo-banner.webp 1024w, https:\/\/d2xqcz296oofyv.cloudfront.net\/wp-content\/uploads\/facebook-logo-banner-300x50.webp 300w, https:\/\/d2xqcz296oofyv.cloudfront.net\/wp-content\/uploads\/facebook-logo-banner-768x129.webp 768w, https:\/\/d2xqcz296oofyv.cloudfront.net\/wp-content\/uploads\/facebook-logo-banner-18x3.webp 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>O nome \"Facebook\" teve origem no conceito de um diret\u00f3rio f\u00edsico de estudantes distribu\u00eddo aos alunos das universidades americanas. Antes da exist\u00eancia digital da plataforma, a Universidade de Harvard costumava fornecer aos novos alunos um folheto impresso com fotografias e informa\u00e7\u00f5es b\u00e1sicas sobre os seus colegas de turma. Estes folhetos eram conhecidos como \"facebooks\".&nbsp;<\/p>\n\n\n\n<p>Em 2009, o Facebook tinha-se tornado o <a href=\"https:\/\/books.google.co.ke\/books?id=An6pBAAAQBAJ&amp;newbks=1&amp;newbks_redir=0&amp;printsec=frontcover&amp;source=gbs_ge_summary_r&amp;cad=0#v=onepage&amp;q&amp;f=false\" target=\"_blank\" rel=\"noreferrer noopener\">servi\u00e7o de rede social mais utilizado<\/a>. <\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"337\" src=\"https:\/\/tridenstechnology.com\/wp-content\/uploads\/old-facebook-page.webp\" alt=\"p\u00e1gina antiga do facebook\" class=\"wp-image-33415\" style=\"margin-left:auto; margin-right:auto\" srcset=\"https:\/\/d2xqcz296oofyv.cloudfront.net\/wp-content\/uploads\/old-facebook-page.webp 600w, https:\/\/d2xqcz296oofyv.cloudfront.net\/wp-content\/uploads\/old-facebook-page-300x169.webp 300w, https:\/\/d2xqcz296oofyv.cloudfront.net\/wp-content\/uploads\/old-facebook-page-18x10.webp 18w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure>\n\n\n\n<p>Em outubro de 2021, Zuckerberg anunciou uma iniciativa de rebranding significativa, revelando a Meta Platforms, Inc., com o Facebook como a sua plataforma de redes sociais mais popular.&nbsp;<\/p>\n\n\n\n<p>O Facebook \u00e9 a ferramenta de marketing de redes sociais mais preferida, seguido do Instagram.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-facebook-users-worldwide\">Utilizadores do Facebook em todo o mundo<\/h3>\n\n\n\n<p>As estat\u00edsticas sobre os utilizadores do Facebook mostram que o gigante das redes sociais possui uma base de utilizadores global sem paralelo, com milhares de milh\u00f5es de utilizadores activos em todos os continentes e demografias. Estima-se que os utilizadores do Facebook atinjam <a href=\"https:\/\/www.statista.com\/statistics\/273067\/current-coverage-of-facebook-by-world-region\/\" target=\"_blank\" rel=\"noreferrer noopener\">3,1 mil milh\u00f5es de euros<\/a> at\u00e9 2027.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/tridenstechnology.com\/wp-content\/uploads\/number-of-facebook-users-worldwide-2026.webp\" alt=\"um gr\u00e1fico que mostra o n\u00famero de utilizadores do facebook a n\u00edvel mundial (em milh\u00f5es) de 2019 a 2029\" class=\"wp-image-70322\" srcset=\"https:\/\/d2xqcz296oofyv.cloudfront.net\/wp-content\/uploads\/number-of-facebook-users-worldwide-2026.webp 1024w, https:\/\/d2xqcz296oofyv.cloudfront.net\/wp-content\/uploads\/number-of-facebook-users-worldwide-2026-300x225.webp 300w, https:\/\/d2xqcz296oofyv.cloudfront.net\/wp-content\/uploads\/number-of-facebook-users-worldwide-2026-768x576.webp 768w, https:\/\/d2xqcz296oofyv.cloudfront.net\/wp-content\/uploads\/number-of-facebook-users-worldwide-2026-16x12.webp 16w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th><strong>Ano<\/strong><\/th><th><strong> Utilizadores (em milh\u00f5es)<\/strong><\/th><\/tr><\/thead><tbody><tr><td>2019&nbsp;<\/td><td>2,067<\/td><\/tr><tr><td>2020&nbsp;<\/td><td>2,155&nbsp;<\/td><\/tr><tr><td>2021&nbsp;<\/td><td>2,241&nbsp;<\/td><\/tr><tr><td>2022&nbsp;<\/td><td>2,405&nbsp;<\/td><\/tr><tr><td>2023&nbsp;<\/td><td>2,489&nbsp;<\/td><\/tr><tr><td>2024&nbsp;<\/td><td>2,651&nbsp;<\/td><\/tr><tr><td>2025&nbsp;<\/td><td>2,808&nbsp;<\/td><\/tr><tr><td>2026*&nbsp;<\/td><td>2,958&nbsp;<\/td><\/tr><tr><td>2027*&nbsp;<\/td><td>3,108<\/td><\/tr><tr><td>2028*<\/td><td>3,259<\/td><\/tr><tr><td>2029*<\/td><td>3,410<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"has-small-font-size\">Fonte: <a href=\"https:\/\/www.statista.com\/statistics\/273067\/current-coverage-of-facebook-by-world-region\/\" target=\"_blank\" rel=\"noreferrer noopener\">Statista<\/a><\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-facebook-daily-active-users\">Utilizadores activos di\u00e1rios do Facebook<\/h3>\n\n\n\n<p>O n\u00famero global de utilizadores activos di\u00e1rios do Facebook foi de <a href=\"https:\/\/www.statista.com\/statistics\/346167\/facebook-global-dau\/\" target=\"_blank\" rel=\"noreferrer noopener\">2,1 mil milh\u00f5es de euros<\/a> at\u00e9 ao \u00faltimo trimestre de 2023. Os n\u00fameros t\u00eam vindo a aumentar progressivamente ao longo dos anos e, entre 2022 e 2023, os utilizadores activos di\u00e1rios do Facebook aumentaram em 100 milh\u00f5es.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/tridenstechnology.com\/wp-content\/uploads\/number-of-daily-active-facebook-users-worldwide.webp\" alt=\"n\u00famero de utilizadores di\u00e1rios activos do facebook em todo o mundo\" class=\"wp-image-55589\" srcset=\"https:\/\/d2xqcz296oofyv.cloudfront.net\/wp-content\/uploads\/number-of-daily-active-facebook-users-worldwide.webp 1024w, https:\/\/d2xqcz296oofyv.cloudfront.net\/wp-content\/uploads\/number-of-daily-active-facebook-users-worldwide-300x225.webp 300w, https:\/\/d2xqcz296oofyv.cloudfront.net\/wp-content\/uploads\/number-of-daily-active-facebook-users-worldwide-768x576.webp 768w, https:\/\/d2xqcz296oofyv.cloudfront.net\/wp-content\/uploads\/number-of-daily-active-facebook-users-worldwide-16x12.webp 16w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th><strong><strong>Trimestre\/ano<\/strong><\/strong><\/th><th><strong>Utilizadores activos di\u00e1rios (em milh\u00f5es)<\/strong>&nbsp;<\/th><\/tr><\/thead><tbody><tr><td>Q1 '11&nbsp;<\/td><td>372&nbsp;<\/td><\/tr><tr><td>Q2 '11&nbsp;<\/td><td>417&nbsp;<\/td><\/tr><tr><td>Q3 '11&nbsp;<\/td><td>457&nbsp;<\/td><\/tr><tr><td>Q4 '11&nbsp;<\/td><td>483&nbsp;<\/td><\/tr><tr><td>Q1 '12&nbsp;<\/td><td>526&nbsp;<\/td><\/tr><tr><td>Q2 '12&nbsp;<\/td><td>552&nbsp;<\/td><\/tr><tr><td>Q3 '12&nbsp;<\/td><td>584&nbsp;<\/td><\/tr><tr><td>Q4 '12&nbsp;<\/td><td>618&nbsp;<\/td><\/tr><tr><td>Q1 '13&nbsp;<\/td><td>665&nbsp;<\/td><\/tr><tr><td>Q2 '13&nbsp;<\/td><td>699&nbsp;<\/td><\/tr><tr><td>Q3 '13&nbsp;<\/td><td>728&nbsp;<\/td><\/tr><tr><td>Q4 '13&nbsp;<\/td><td>757&nbsp;<\/td><\/tr><tr><td>Q1 '14&nbsp;<\/td><td>802&nbsp;<\/td><\/tr><tr><td>Q2 '14&nbsp;<\/td><td>829&nbsp;<\/td><\/tr><tr><td>Q3 '14&nbsp;<\/td><td>864&nbsp;<\/td><\/tr><tr><td>Q4 '14&nbsp;<\/td><td>890&nbsp;<\/td><\/tr><tr><td>Q1 '15&nbsp;<\/td><td>936&nbsp;<\/td><\/tr><tr><td>Q2 '15&nbsp;<\/td><td>968&nbsp;<\/td><\/tr><tr><td>Q3 '15&nbsp;<\/td><td>1,007&nbsp;<\/td><\/tr><tr><td>Q4 '15&nbsp;<\/td><td>1,038&nbsp;<\/td><\/tr><tr><td>Q1 '16&nbsp;<\/td><td>1,090&nbsp;<\/td><\/tr><tr><td>Q2 '16&nbsp;<\/td><td>1,128&nbsp;<\/td><\/tr><tr><td>Q3 '16&nbsp;<\/td><td>1,179&nbsp;<\/td><\/tr><tr><td>Q4 '16&nbsp;<\/td><td>1,227&nbsp;<\/td><\/tr><tr><td>Q1 '17&nbsp;<\/td><td>1,284&nbsp;<\/td><\/tr><tr><td>Q2 '17&nbsp;<\/td><td>1,325&nbsp;<\/td><\/tr><tr><td>Q3 '17&nbsp;<\/td><td>1,368&nbsp;<\/td><\/tr><tr><td>Q4 '17&nbsp;<\/td><td>1,401&nbsp;<\/td><\/tr><tr><td>Q1 '18&nbsp;<\/td><td>1,449&nbsp;<\/td><\/tr><tr><td>Q2 '18&nbsp;<\/td><td>1,471&nbsp;<\/td><\/tr><tr><td>Q3 '18&nbsp;<\/td><td>1,495&nbsp;<\/td><\/tr><tr><td>Q4 '18&nbsp;<\/td><td>1,523&nbsp;<\/td><\/tr><tr><td>Q1 '19&nbsp;<\/td><td>1,562&nbsp;<\/td><\/tr><tr><td>Q2 '19&nbsp;<\/td><td>1,587&nbsp;<\/td><\/tr><tr><td>Q3 '19&nbsp;<\/td><td>1,623&nbsp;<\/td><\/tr><tr><td>Q4 '19&nbsp;<\/td><td>1,657&nbsp;<\/td><\/tr><tr><td>Q1 '20&nbsp;<\/td><td>1,734&nbsp;<\/td><\/tr><tr><td>Q2 '20&nbsp;<\/td><td>1,785&nbsp;<\/td><\/tr><tr><td>Q3 '20&nbsp;<\/td><td>1,820&nbsp;<\/td><\/tr><tr><td>Q4 '20&nbsp;<\/td><td>1,845&nbsp;<\/td><\/tr><tr><td>Q1 '21&nbsp;<\/td><td>1,878&nbsp;<\/td><\/tr><tr><td>Q2 '21&nbsp;<\/td><td>1,908&nbsp;<\/td><\/tr><tr><td>Q3 '21&nbsp;<\/td><td>1,930&nbsp;<\/td><\/tr><tr><td>Q4 '21&nbsp;<\/td><td>1,929&nbsp;<\/td><\/tr><tr><td>Q1 '22&nbsp;<\/td><td>1,960&nbsp;<\/td><\/tr><tr><td>Q2 '22&nbsp;<\/td><td>1,968&nbsp;<\/td><\/tr><tr><td>Q3 '22&nbsp;<\/td><td>1,984&nbsp;<\/td><\/tr><tr><td>Q4 '22&nbsp;<\/td><td>2,000&nbsp;<\/td><\/tr><tr><td>Q1 '23&nbsp;<\/td><td>2,037&nbsp;<\/td><\/tr><tr><td>Q2 '23&nbsp;<\/td><td>2,064&nbsp;<\/td><\/tr><tr><td>Q3 '23&nbsp;<\/td><td>2,085&nbsp;<\/td><\/tr><tr><td>Q4 '23&nbsp;<\/td><td>2,110&nbsp;<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"has-small-font-size\">Fonte: <a href=\"https:\/\/www.statista.com\/statistics\/346167\/facebook-global-dau\/\" target=\"_blank\" rel=\"noreferrer noopener\">Statista<\/a><\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-top-10-most-popular-facebook-fan-pages\">As 10 p\u00e1ginas de f\u00e3s mais populares do Facebook<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/tridenstechnology.com\/wp-content\/uploads\/top-10-most-popular-facebook-fan-pages-2026.webp\" alt=\"um gr\u00e1fico que mostra as 10 p\u00e1ginas de f\u00e3s mais populares do facebook\" class=\"wp-image-70333\" srcset=\"https:\/\/d2xqcz296oofyv.cloudfront.net\/wp-content\/uploads\/top-10-most-popular-facebook-fan-pages-2026.webp 1024w, https:\/\/d2xqcz296oofyv.cloudfront.net\/wp-content\/uploads\/top-10-most-popular-facebook-fan-pages-2026-300x225.webp 300w, https:\/\/d2xqcz296oofyv.cloudfront.net\/wp-content\/uploads\/top-10-most-popular-facebook-fan-pages-2026-768x576.webp 768w, https:\/\/d2xqcz296oofyv.cloudfront.net\/wp-content\/uploads\/top-10-most-popular-facebook-fan-pages-2026-16x12.webp 16w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>P\u00e1gina de f\u00e3s<\/th><th>N\u00famero de f\u00e3s (em milh\u00f5es)<\/th><\/tr><\/thead><tbody><tr><td>Cristiano Ronaldo<\/td><td>171M<\/td><\/tr><tr><td>Samsung<\/td><td>163M<\/td><\/tr><tr><td>Facebook<\/td><td>155M<\/td><\/tr><tr><td>Mr. Bean<\/td><td>140M<\/td><\/tr><tr><td>Trabalhos manuais de 5 minutos<\/td><td>135M<\/td><\/tr><tr><td>Real Madrid C.F.<\/td><td>132M<\/td><\/tr><tr><td>CGTN<\/td><td>125M<\/td><\/tr><tr><td>FC Barcelona<\/td><td>123M<\/td><\/tr><tr><td>Shakira<\/td><td>122M<\/td><\/tr><tr><td>Lionel Messi<\/td><td>116M<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"has-small-font-size\">Fonte: <a href=\"https:\/\/www.statista.com\/statistics\/269304\/international-brands-on-facebook-by-number-of-fans\/\" target=\"_blank\" rel=\"noreferrer noopener\">Statista<\/a><\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-countries-with-the-most-facebook-users\">Pa\u00edses com mais utilizadores do Facebook<\/h3>\n\n\n\n<p>Em 2025, a \u00cdndia era o pa\u00eds l\u00edder em termos de utilizadores do Facebook, estimados em 403 milh\u00f5es, seguida dos Estados Unidos, com 197 milh\u00f5es.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/tridenstechnology.com\/wp-content\/uploads\/top-10-countries-with-the-most-facebook-users-2026.webp\" alt=\"um gr\u00e1fico que mostra os 10 pa\u00edses com mais utilizadores do facebook, com a \u00cdndia a liderar\" class=\"wp-image-70334\" srcset=\"https:\/\/d2xqcz296oofyv.cloudfront.net\/wp-content\/uploads\/top-10-countries-with-the-most-facebook-users-2026.webp 1024w, https:\/\/d2xqcz296oofyv.cloudfront.net\/wp-content\/uploads\/top-10-countries-with-the-most-facebook-users-2026-300x225.webp 300w, https:\/\/d2xqcz296oofyv.cloudfront.net\/wp-content\/uploads\/top-10-countries-with-the-most-facebook-users-2026-768x576.webp 768w, https:\/\/d2xqcz296oofyv.cloudfront.net\/wp-content\/uploads\/top-10-countries-with-the-most-facebook-users-2026-16x12.webp 16w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th><strong>Pa\u00eds<\/strong><\/th><th><strong>Utilizadores (em milh\u00f5es)<\/strong><\/th><\/tr><\/thead><tbody><tr><td>\u00cdndia&nbsp;<\/td><td>403.4<\/td><\/tr><tr><td>Estados Unidos&nbsp;<\/td><td>197.6<\/td><\/tr><tr><td>Indon\u00e9sia&nbsp;<\/td><td>120.9<\/td><\/tr><tr><td>Brasil&nbsp;<\/td><td>109.25&nbsp;<\/td><\/tr><tr><td>Filipinas<\/td><td>95.8<\/td><\/tr><tr><td>M\u00e9xico<\/td><td>93.45<\/td><\/tr><tr><td>Vietname&nbsp;<\/td><td>79<\/td><\/tr><tr><td>Bangladesh<\/td><td>64<\/td><\/tr><tr><td>Paquist\u00e3o<\/td><td>52.9&nbsp;<\/td><\/tr><tr><td>Egipto<\/td><td>51.55&nbsp;<\/td><\/tr><tr><td>Tail\u00e2ndia<\/td><td>51.45<\/td><\/tr><tr><td>Reino Unido<\/td><td>38.75<\/td><\/tr><tr><td>Nig\u00e9ria<\/td><td>37.95<\/td><\/tr><tr><td>Col\u00f4mbia<\/td><td>36.35<\/td><\/tr><tr><td>Turquia<\/td><td>34.7<\/td><\/tr><tr><td>Fran\u00e7a<\/td><td>31.45<\/td><\/tr><tr><td>Argentina<\/td><td>29.3<\/td><\/tr><tr><td>It\u00e1lia<\/td><td>28.45<\/td><\/tr><tr><td>\u00c1frica do Sul<\/td><td>27.85<\/td><\/tr><tr><td>Arg\u00e9lia<\/td><td>27.45<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"has-small-font-size\">Fonte: <a href=\"https:\/\/www.statista.com\/statistics\/268136\/top-15-countries-based-on-number-of-facebook-users\/\" target=\"_blank\" rel=\"noreferrer noopener\">Statista<\/a><\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-facebook-users-by-gender-amp-age-group\">Utilizadores do Facebook por g\u00e9nero e faixa et\u00e1ria<\/h3>\n\n\n\n<p>De acordo com as estat\u00edsticas das redes sociais divulgadas por <a href=\"https:\/\/www.statista.com\/statistics\/187041\/us-user-age-distribution-on-facebook\/#:~:text=As%20of%20January%202024%2C%20users,and%209.2%20percent%20were%20men.\" target=\"_blank\" rel=\"noreferrer noopener\">Statista<\/a>, A faixa et\u00e1ria predominante dos utilizadores do Facebook nos Estados Unidos \u00e9 a dos 25 aos 34 anos, constituindo 25,8% da base total de utilizadores. &nbsp;<\/p>\n\n\n\n<p>Entre estes utilizadores, 12,7% s\u00e3o mulheres. Al\u00e9m disso, entre os utilizadores com idades compreendidas entre os 35 e os 44 anos, 9,6% s\u00e3o mulheres e 9,6% s\u00e3o homens.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/tridenstechnology.com\/wp-content\/uploads\/facebook-users-by-gender-and-age-group-2026.webp\" alt=\"um gr\u00e1fico que mostra os utilizadores do facebook por sexo e faixa et\u00e1ria\" class=\"wp-image-70326\" srcset=\"https:\/\/d2xqcz296oofyv.cloudfront.net\/wp-content\/uploads\/facebook-users-by-gender-and-age-group-2026.webp 1024w, https:\/\/d2xqcz296oofyv.cloudfront.net\/wp-content\/uploads\/facebook-users-by-gender-and-age-group-2026-300x225.webp 300w, https:\/\/d2xqcz296oofyv.cloudfront.net\/wp-content\/uploads\/facebook-users-by-gender-and-age-group-2026-768x576.webp 768w, https:\/\/d2xqcz296oofyv.cloudfront.net\/wp-content\/uploads\/facebook-users-by-gender-and-age-group-2026-16x12.webp 16w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th><strong>Grupo et\u00e1rio<\/strong><\/th><th><strong>Feminino<\/strong><\/th><th><strong>Homem<\/strong><\/th><\/tr><\/thead><tbody><tr><td>18-24&nbsp;<\/td><td>8.6%<\/td><td>7.1%&nbsp;<\/td><\/tr><tr><td>25-34&nbsp;<\/td><td>13.1%<\/td><td>12.7%<\/td><\/tr><tr><td>35-44&nbsp;<\/td><td>9.6%<\/td><td>9.6%<\/td><\/tr><tr><td>45-54&nbsp;<\/td><td>7.4%<\/td><td>6.6%<\/td><\/tr><tr><td>55-64&nbsp;<\/td><td>6.5%<\/td><td>5.3%<\/td><\/tr><tr><td>65+&nbsp;<\/td><td>8.2%<\/td><td>5.4%<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"has-small-font-size\">Fonte: <a href=\"https:\/\/www.statista.com\/statistics\/187041\/us-user-age-distribution-on-facebook\/#:~:text=As%20of%20January%202024%2C%20users,and%209.2%20percent%20were%20men.\" target=\"_blank\" rel=\"noreferrer noopener\">Statista<\/a><\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-how-does-facebook-make-money\">Como \u00e9 que o Facebook ganha dinheiro?<\/h3>\n\n\n\n<p>A principal fonte de rendimento do Facebook \u00e9 a publicidade digital. Em 2024, o Facebook (Meta) facturou <a href=\"https:\/\/www.statista.com\/statistics\/268604\/annual-revenue-of-facebook\/#:~:text=In%202023%2C%20the%20revenue%20general,stood%20at%20117.9%20billion%20USD.\" target=\"_blank\" rel=\"noreferrer noopener\">164 mil milh\u00f5es de euros<\/a> D\u00f3lares americanos.<\/p>\n\n\n\n<p>O Facebook \/ Meta utiliza dados detalhados dos utilizadores para ajudar os anunciantes a atingir p\u00fablicos espec\u00edficos.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-instagram-photo-and-video-sharing-hub\">Instagram: Centro de partilha de fotografias e v\u00eddeos<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-how-did-instagram-start\">Como \u00e9 que o Instagram come\u00e7ou?<\/h3>\n\n\n\n<p>Kevin Systrom e Mike Krieger fundaram o Instagram em outubro de 2010. A ideia da plataforma surgiu quando Systrom estava a trabalhar num prot\u00f3tipo inicial chamado Burbn. Quando foi lan\u00e7ada em 2010, a aplica\u00e7\u00e3o obteve 25 000 utilizadores num dia.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"359\" height=\"514\" src=\"https:\/\/tridenstechnology.com\/wp-content\/uploads\/instagram-old-app.webp\" alt=\"aplica\u00e7\u00e3o antiga do instagram\" class=\"wp-image-33497\" style=\"margin-left: auto; margin-right:auto\" srcset=\"https:\/\/d2xqcz296oofyv.cloudfront.net\/wp-content\/uploads\/instagram-old-app.webp 359w, https:\/\/d2xqcz296oofyv.cloudfront.net\/wp-content\/uploads\/instagram-old-app-210x300.webp 210w, https:\/\/d2xqcz296oofyv.cloudfront.net\/wp-content\/uploads\/instagram-old-app-8x12.webp 8w\" sizes=\"(max-width: 359px) 100vw, 359px\" \/><\/figure>\n\n\n\n<p>Em 2012, a Meta reconheceu o potencial do Instagram e adquiriu a plataforma por cerca de $1 mil milh\u00f5es, um passo que expandiu significativamente o alcance e os recursos do Instagram.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"172\" src=\"https:\/\/tridenstechnology.com\/wp-content\/uploads\/instagram-logo-banner.webp\" alt=\"banner do log\u00f3tipo do instagram\" class=\"wp-image-55613\" srcset=\"https:\/\/d2xqcz296oofyv.cloudfront.net\/wp-content\/uploads\/instagram-logo-banner.webp 1024w, https:\/\/d2xqcz296oofyv.cloudfront.net\/wp-content\/uploads\/instagram-logo-banner-300x50.webp 300w, https:\/\/d2xqcz296oofyv.cloudfront.net\/wp-content\/uploads\/instagram-logo-banner-768x129.webp 768w, https:\/\/d2xqcz296oofyv.cloudfront.net\/wp-content\/uploads\/instagram-logo-banner-18x3.webp 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>O mais significativo <a href=\"https:\/\/www.statista.com\/statistics\/1123051\/instagram-influencers-share-world-category\/\" target=\"_blank\" rel=\"noreferrer noopener\">concorrente<\/a> do Instagram \u00e9 o TikTok.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-instagram-users-statistics\">Estat\u00edsticas de utilizadores do Instagram<\/h3>\n\n\n\n<p>O Instagram tem cerca de 3 mil milh\u00f5es de utilizadores activos mensais e 500 milh\u00f5es de utilizadores activos di\u00e1rios. A maioria dos utilizadores do Instagram prefere conte\u00fados engra\u00e7ados e criativos.&nbsp;<\/p>\n\n\n\n<p>A funcionalidade mais popular no Instagram \u00e9 o Stories, seguido do Instagram Reels.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/tridenstechnology.com\/wp-content\/uploads\/top-types-of-content-on-instagram-worldwide.webp\" alt=\"principais tipos de conte\u00fado no instagram em todo o mundo\" class=\"wp-image-55598\" srcset=\"https:\/\/d2xqcz296oofyv.cloudfront.net\/wp-content\/uploads\/top-types-of-content-on-instagram-worldwide.webp 1024w, https:\/\/d2xqcz296oofyv.cloudfront.net\/wp-content\/uploads\/top-types-of-content-on-instagram-worldwide-300x225.webp 300w, https:\/\/d2xqcz296oofyv.cloudfront.net\/wp-content\/uploads\/top-types-of-content-on-instagram-worldwide-768x576.webp 768w, https:\/\/d2xqcz296oofyv.cloudfront.net\/wp-content\/uploads\/top-types-of-content-on-instagram-worldwide-16x12.webp 16w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th><strong>Tipo de conte\u00fado<\/strong><\/th><th><strong>Percentagem de inquiridos<\/strong><\/th><\/tr><\/thead><tbody><tr><td>Engra\u00e7ado&nbsp;<\/td><td>50%<\/td><\/tr><tr><td>Criativo&nbsp;<\/td><td>46%<\/td><\/tr><tr><td>Informativo&nbsp;<\/td><td>41%<\/td><\/tr><tr><td>Relaxamento&nbsp;<\/td><td>37%<\/td><\/tr><tr><td>Inspira\u00e7\u00e3o&nbsp;<\/td><td>36%<\/td><\/tr><tr><td>Envolvimento&nbsp;<\/td><td>36%<\/td><\/tr><tr><td>Na moda&nbsp;<\/td><td>35%<\/td><\/tr><tr><td>Emocionante&nbsp;<\/td><td>34%<\/td><\/tr><tr><td>Relavante&nbsp;<\/td><td>33%<\/td><\/tr><tr><td>\u00datil\/como fazer&nbsp;<\/td><td>28%<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"has-small-font-size\">Fonte: <a href=\"https:\/\/www.statista.com\/statistics\/1310997\/instagram-most-liked-type-of-content-worldwide\/\" target=\"_blank\" rel=\"noreferrer noopener\">Statista<\/a><\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-instagram-users-by-age-group-and-gender\">Utilizadores do Instagram por faixa et\u00e1ria e g\u00e9nero<\/h3>\n\n\n\n<p>De acordo com as estat\u00edsticas sobre as redes sociais publicadas pelo Statista, <a href=\"https:\/\/www.statista.com\/statistics\/248769\/age-distribution-of-worldwide-instagram-users\/\" target=\"_blank\" rel=\"noreferrer noopener\">mais de 50% da base mundial de utilizadores do Instagram<\/a> inclui indiv\u00edduos com idade igual ou inferior a 34 anos.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/tridenstechnology.com\/wp-content\/uploads\/instagram-users-by-gender-and-age-group-2026.webp\" alt=\"um gr\u00e1fico que mostra os utilizadores do Instagram por g\u00e9nero e faixa et\u00e1ria\" class=\"wp-image-70331\" srcset=\"https:\/\/d2xqcz296oofyv.cloudfront.net\/wp-content\/uploads\/instagram-users-by-gender-and-age-group-2026.webp 1024w, https:\/\/d2xqcz296oofyv.cloudfront.net\/wp-content\/uploads\/instagram-users-by-gender-and-age-group-2026-300x225.webp 300w, https:\/\/d2xqcz296oofyv.cloudfront.net\/wp-content\/uploads\/instagram-users-by-gender-and-age-group-2026-768x576.webp 768w, https:\/\/d2xqcz296oofyv.cloudfront.net\/wp-content\/uploads\/instagram-users-by-gender-and-age-group-2026-16x12.webp 16w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th><strong>Grupo et\u00e1rio<\/strong><\/th><th><strong>Feminino<\/strong><\/th><th><strong>Mal<\/strong>e<\/th><\/tr><\/thead><tbody><tr><td>18-24&nbsp;<\/td><td>13.2%<\/td><td>16.5%&nbsp;<\/td><\/tr><tr><td>25-34&nbsp;<\/td><td>14.6%<\/td><td>18.7%<\/td><\/tr><tr><td>35-44&nbsp;<\/td><td>8.4%<\/td><td>9%<\/td><\/tr><tr><td>45-54&nbsp;<\/td><td>5.1%<\/td><td>4.6%&nbsp;<\/td><\/tr><tr><td>55-64&nbsp;<\/td><td>3%<\/td><td>2.3%&nbsp;<\/td><\/tr><tr><td>65+&nbsp;<\/td><td>2%<\/td><td>1.5%<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"has-small-font-size\">Fonte: <a href=\"https:\/\/www.statista.com\/statistics\/248769\/age-distribution-of-worldwide-instagram-users\/\" target=\"_blank\" rel=\"noreferrer noopener\">Statista<\/a><\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Cristiano Ronaldo (@cristiano) \u00e9 a pessoa mais seguida no Instagram, com mais de 670 milh\u00f5es de seguidores, e Lionel Messi (@leomessi) est\u00e1 em segundo lugar, com 511 milh\u00f5es de seguidores.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-country-with-the-highest-instagram-users\">Pa\u00eds com o maior n\u00famero de utilizadores do Instagram<\/h3>\n\n\n\n<p>A \u00cdndia tem a audi\u00eancia mais proeminente do mundo no Instagram (480 milh\u00f5es de utilizadores do Instagram), seguida dos Estados Unidos e do Brasil com 181 e 147 milh\u00f5es, respetivamente.&nbsp;<\/p>\n\n\n\n<p>Curiosamente, 92% das pessoas no Brunei utilizam o Instagram, o que faz do Brunei o pa\u00eds l\u00edder em termos de alcance de audi\u00eancia no Instagram.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/tridenstechnology.com\/wp-content\/uploads\/country-with-the-highest-instagram-users-2026.webp\" alt=\"um gr\u00e1fico que mostra os pa\u00edses com o maior n\u00famero de utilizadores de instagram, com a \u00cdndia a liderar\" class=\"wp-image-70332\" srcset=\"https:\/\/d2xqcz296oofyv.cloudfront.net\/wp-content\/uploads\/country-with-the-highest-instagram-users-2026.webp 1024w, https:\/\/d2xqcz296oofyv.cloudfront.net\/wp-content\/uploads\/country-with-the-highest-instagram-users-2026-300x225.webp 300w, https:\/\/d2xqcz296oofyv.cloudfront.net\/wp-content\/uploads\/country-with-the-highest-instagram-users-2026-768x576.webp 768w, https:\/\/d2xqcz296oofyv.cloudfront.net\/wp-content\/uploads\/country-with-the-highest-instagram-users-2026-16x12.webp 16w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th><strong>Pa\u00eds<\/strong><\/th><th><strong>Utilizadores (em milh\u00f5es)<\/strong><\/th><\/tr><\/thead><tbody><tr><td>\u00cdndia&nbsp;<\/td><td>480.55<\/td><\/tr><tr><td>Estados Unidos&nbsp;<\/td><td>181.75&nbsp;<\/td><\/tr><tr><td>Brasil&nbsp;<\/td><td>147<\/td><\/tr><tr><td>Indon\u00e9sia&nbsp;<\/td><td>107.6&nbsp;<\/td><\/tr><tr><td>Jap\u00e3o<\/td><td>63.2<\/td><\/tr><tr><td>Turquia&nbsp;&nbsp;<\/td><td>62.25&nbsp;<\/td><\/tr><tr><td>M\u00e9xico&nbsp;<\/td><td>53.55&nbsp;<\/td><\/tr><tr><td>Reino Unido&nbsp;<\/td><td>35.45<\/td><\/tr><tr><td>Alemanha&nbsp;<\/td><td>31.25&nbsp;<\/td><\/tr><tr><td>Argentina&nbsp;<\/td><td>31.05<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"has-small-font-size\">Fonte: <a href=\"https:\/\/www.statista.com\/statistics\/578364\/countries-with-most-instagram-users\/\" target=\"_blank\" rel=\"noreferrer noopener\">Statista<\/a><\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-x-formerly-twitter-real-time-microblogging-platform-nbsp\">X (anteriormente Twitter): Plataforma de microblogging em tempo real&nbsp;<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-x-formerly-twitter\">X (anteriormente Twitter)<\/h3>\n\n\n\n<p>O Twitter, criado em 2006, foi co-fundado por Jack Dorsey, Biz Stone e Evan Williams como uma plataforma de microblogging.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"672\" src=\"https:\/\/tridenstechnology.com\/wp-content\/uploads\/old-twitter-webpage.webp\" alt=\"antiga p\u00e1gina web do twitter\" class=\"wp-image-33502\" srcset=\"https:\/\/d2xqcz296oofyv.cloudfront.net\/wp-content\/uploads\/old-twitter-webpage.webp 1000w, https:\/\/d2xqcz296oofyv.cloudfront.net\/wp-content\/uploads\/old-twitter-webpage-300x202.webp 300w, https:\/\/d2xqcz296oofyv.cloudfront.net\/wp-content\/uploads\/old-twitter-webpage-768x516.webp 768w, https:\/\/d2xqcz296oofyv.cloudfront.net\/wp-content\/uploads\/old-twitter-webpage-18x12.webp 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>Inicialmente, o Twitter permitia que os utilizadores partilhassem os seus pensamentos e actualiza\u00e7\u00f5es em 140 caracteres, promovendo conversas em tempo real a n\u00edvel mundial. &nbsp;<\/p>\n\n\n\n<p>Ao longo dos anos, o Twitter tornou-se um gigante din\u00e2mico das redes sociais, conhecido por dar not\u00edcias de \u00faltima hora, facilitar debates e ligar diversas comunidades.&nbsp;<\/p>\n\n\n\n<p>Elon Musk adquiriu o Twitter em abril de 2023 e tornou-se na X Corp.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"300\" src=\"https:\/\/tridenstechnology.com\/wp-content\/uploads\/new-twitter-logo.webp\" alt=\"novo log\u00f3tipo do twitter\" class=\"wp-image-21682\" srcset=\"https:\/\/d2xqcz296oofyv.cloudfront.net\/wp-content\/uploads\/new-twitter-logo.webp 1024w, https:\/\/d2xqcz296oofyv.cloudfront.net\/wp-content\/uploads\/new-twitter-logo-300x88.webp 300w, https:\/\/d2xqcz296oofyv.cloudfront.net\/wp-content\/uploads\/new-twitter-logo-768x225.webp 768w, https:\/\/d2xqcz296oofyv.cloudfront.net\/wp-content\/uploads\/new-twitter-logo-18x5.webp 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-how-many-people-use-x-twitter\">Quantas pessoas utilizam o X\/Twitter?<\/h3>\n\n\n\n<p>X\/Twitter tinha mais de <a href=\"https:\/\/backlinko.com\/twitter-users\" target=\"_blank\" rel=\"noreferrer noopener\">561 milh\u00f5es de euros<\/a> utilizadores activos mensais em todo o mundo em meados de 2025. Veja o nosso artigo dedicado sobre <a href=\"https:\/\/tridenstechnology.com\/x-twitter-users-statistics\/\">Estat\u00edsticas de utilizadores do X (Twitter)<\/a> para uma an\u00e1lise abrangente das tend\u00eancias e m\u00e9tricas do Twitter.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-linkedin-professional-networking-platform\">LinkedIn: Plataforma de rede profissional<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-how-did-linkedin-start\">Como \u00e9 que o LinkedIn come\u00e7ou?<\/h3>\n\n\n\n<p>O LinkedIn foi fundado em dezembro de 2002 e lan\u00e7ado oficialmente em maio de 2003. As mentes vision\u00e1rias por detr\u00e1s desta plataforma de rede profissional s\u00e3o Reid Hoffman, juntamente com os co-fundadores Allen Blue, Konstantin Guericke, Eric Ly e Jean-Luc Vaillant.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"796\" height=\"656\" src=\"https:\/\/tridenstechnology.com\/wp-content\/uploads\/old-linkedin-webpage.webp\" alt=\"p\u00e1gina web antiga do linkedin\" class=\"wp-image-33503\" style=\"margin-left:auto; margin-right: auto\" srcset=\"https:\/\/d2xqcz296oofyv.cloudfront.net\/wp-content\/uploads\/old-linkedin-webpage.webp 796w, https:\/\/d2xqcz296oofyv.cloudfront.net\/wp-content\/uploads\/old-linkedin-webpage-300x247.webp 300w, https:\/\/d2xqcz296oofyv.cloudfront.net\/wp-content\/uploads\/old-linkedin-webpage-768x633.webp 768w, https:\/\/d2xqcz296oofyv.cloudfront.net\/wp-content\/uploads\/old-linkedin-webpage-15x12.webp 15w\" sizes=\"(max-width: 796px) 100vw, 796px\" \/><\/figure>\n\n\n\n<p>O LinkedIn \u00e9 a plataforma de rede social profissional pioneira e \u00e9 atualmente a maior rede profissional do mundo na Internet.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1025\" height=\"172\" src=\"https:\/\/tridenstechnology.com\/wp-content\/uploads\/linkedin-logo-banner.webp\" alt=\"banner com log\u00f3tipo do linkedin\" class=\"wp-image-55608\" srcset=\"https:\/\/d2xqcz296oofyv.cloudfront.net\/wp-content\/uploads\/linkedin-logo-banner.webp 1025w, https:\/\/d2xqcz296oofyv.cloudfront.net\/wp-content\/uploads\/linkedin-logo-banner-300x50.webp 300w, https:\/\/d2xqcz296oofyv.cloudfront.net\/wp-content\/uploads\/linkedin-logo-banner-768x129.webp 768w, https:\/\/d2xqcz296oofyv.cloudfront.net\/wp-content\/uploads\/linkedin-logo-banner-18x3.webp 18w\" sizes=\"(max-width: 1025px) 100vw, 1025px\" \/><\/figure>\n\n\n\n<p>A Microsoft adquiriu o LinkedIn em dezembro de 2016 por <a href=\"https:\/\/news.microsoft.com\/announcement\/microsoft-buys-linkedin\/\" target=\"_blank\" rel=\"noreferrer noopener\">$26,2 mil milh\u00f5es<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-linkedin-connections\">Liga\u00e7\u00f5es LinkedIn<\/h3>\n\n\n\n<p>O LinkedIn tem mais de mil milh\u00f5es de utilizadores em 200 pa\u00edses.&nbsp;<\/p>\n\n\n\n<p>O LinkedIn tem uma presen\u00e7a global que abrange <a href=\"https:\/\/news.linkedin.com\/about-us\" target=\"_blank\" rel=\"noreferrer noopener\">escrit\u00f3rios em 38 cidades em todo o mundo e est\u00e1 acess\u00edvel em 36 l\u00ednguas<\/a>. A plataforma tem mais de 17.500 funcion\u00e1rios. Em 2025, o LinkedIn tinha mais de 500 milh\u00f5es de subscri\u00e7\u00f5es de boletins informativos a n\u00edvel mundial.<\/p>\n\n\n\n<p>De acordo com as estat\u00edsticas do LinkedIn, 60% dos utilizadores do LinkedIn t\u00eam idades compreendidas entre os 25 e os 34 anos, enquanto cerca de 56% dos utilizadores do LinkedIn s\u00e3o homens.&nbsp;<\/p>\n\n\n\n<p>Bill Gates tem o maior n\u00famero de seguidores no LinkedIn.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-linkedin-job-searches\">Pesquisa de emprego no LinkedIn<\/h3>\n\n\n\n<p><a href=\"https:\/\/news.linkedin.com\/about-us#Statistics\" target=\"_blank\" rel=\"noreferrer noopener\">Estat\u00edsticas<\/a> do s\u00edtio Web de redes profissionais mostram que 65 milh\u00f5es de pessoas utilizam o LinkedIn para procurar emprego semanalmente, 28 milh\u00f5es adicionaram <em>#Opentowork <\/em>e seis pessoas s\u00e3o contratadas a cada minuto no LinkedIn.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/tridenstechnology.com\/wp-content\/uploads\/number-of-linkedin-users-by-subscription-type-1.webp\" alt=\"n\u00famero de utilizadores do linkedin por tipo de subscri\u00e7\u00e3o\" class=\"wp-image-55591\" srcset=\"https:\/\/d2xqcz296oofyv.cloudfront.net\/wp-content\/uploads\/number-of-linkedin-users-by-subscription-type-1.webp 1024w, https:\/\/d2xqcz296oofyv.cloudfront.net\/wp-content\/uploads\/number-of-linkedin-users-by-subscription-type-1-300x225.webp 300w, https:\/\/d2xqcz296oofyv.cloudfront.net\/wp-content\/uploads\/number-of-linkedin-users-by-subscription-type-1-768x576.webp 768w, https:\/\/d2xqcz296oofyv.cloudfront.net\/wp-content\/uploads\/number-of-linkedin-users-by-subscription-type-1-16x12.webp 16w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th><strong>Ano<\/strong><\/th><th><strong>Assinatura b\u00e1sica<\/strong><\/th><th><strong>Subscri\u00e7\u00e3o Premium<\/strong><\/th><\/tr><\/thead><tbody><tr><td>2019<\/td><td>549.96&nbsp;<\/td><td>94.12&nbsp;<\/td><\/tr><tr><td>2020&nbsp;<\/td><td>586.49&nbsp;<\/td><td>114.22&nbsp;<\/td><\/tr><tr><td>2021&nbsp;<\/td><td>602.55&nbsp;<\/td><td>134.32&nbsp;<\/td><\/tr><tr><td>2022&nbsp;<\/td><td>561.41&nbsp;<\/td><td>154.42&nbsp;<\/td><\/tr><tr><td>2023&nbsp;<\/td><td>571.27&nbsp;<\/td><td>174.51&nbsp;<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"has-small-font-size\">Fonte: <a href=\"https:\/\/www.statista.com\/statistics\/1335947\/linkedin-global-users-by-subscription\/\" target=\"_blank\" rel=\"noreferrer noopener\">Statista<\/a><\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Em 2025, existem mais de 71 milh\u00f5es de empresas com uma p\u00e1gina no LinkedIn, sendo que 3 milh\u00f5es publicam ativamente semanalmente. &nbsp;<\/p>\n\n\n\n<p>Al\u00e9m disso, desde o lan\u00e7amento do modo de criador do LinkedIn em mar\u00e7o de 2021, mais de 11 milh\u00f5es de membros (cerca do dobro da popula\u00e7\u00e3o do Arizona) activaram-no.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-country-with-the-most-linkedin-users\">Pa\u00eds com mais utilizadores do LinkedIn<\/h3>\n\n\n\n<p>A Am\u00e9rica do Norte tem o maior n\u00famero de utilizadores do LinkedIn, sendo que os Estados Unidos t\u00eam a maior base de utilizadores do LinkedIn, com cerca de 250 milh\u00f5es.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/tridenstechnology.com\/wp-content\/uploads\/linkedin-audience-size-by-country-2026.webp\" alt=\"um gr\u00e1fico que mostra a dimens\u00e3o da audi\u00eancia do linkedin por pa\u00eds, com os estados unidos a liderar\" class=\"wp-image-70328\" srcset=\"https:\/\/d2xqcz296oofyv.cloudfront.net\/wp-content\/uploads\/linkedin-audience-size-by-country-2026.webp 1024w, https:\/\/d2xqcz296oofyv.cloudfront.net\/wp-content\/uploads\/linkedin-audience-size-by-country-2026-300x225.webp 300w, https:\/\/d2xqcz296oofyv.cloudfront.net\/wp-content\/uploads\/linkedin-audience-size-by-country-2026-768x576.webp 768w, https:\/\/d2xqcz296oofyv.cloudfront.net\/wp-content\/uploads\/linkedin-audience-size-by-country-2026-16x12.webp 16w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th><strong>Pa\u00eds<\/strong><\/th><th><strong>Utilizadores do LinkedIn (em milh\u00f5es)<\/strong><\/th><\/tr><\/thead><tbody><tr><td>Estados Unidos&nbsp;<\/td><td>247M+<\/td><\/tr><tr><td>\u00cdndia&nbsp;<\/td><td>167M+<\/td><\/tr><tr><td>Brasil&nbsp;<\/td><td>92M+<\/td><\/tr><tr><td>Reino Unido &nbsp;<\/td><td>45M+<\/td><\/tr><tr><td>Fran\u00e7a&nbsp;<\/td><td>36M+<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"has-small-font-size\">Fonte: <a href=\"https:\/\/news.linkedin.com\/about-us#Statistics\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn<\/a><\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>A <a href=\"https:\/\/www.statista.com\/statistics\/1330852\/linkedin-us-users-by-income\/\" target=\"_blank\" rel=\"noreferrer noopener\">inqu\u00e9rito<\/a> realizada em setembro de 2025 nos Estados Unidos, revelou que a maioria dos utilizadores do LinkedIn tinha um rendimento familiar mensal elevado.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-linkedin-for-marketers\">LinkedIn para profissionais de marketing<\/h3>\n\n\n\n<p>As estat\u00edsticas das redes sociais mostram que o LinkedIn \u00e9 a terceira ferramenta mais importante para os profissionais de marketing a n\u00edvel mundial e a segunda melhor plataforma de marketing para os profissionais de marketing B2B, a seguir ao Facebook. &nbsp;<\/p>\n\n\n\n<p>A Google tem o maior n\u00famero de seguidores no LinkedIn para uma organiza\u00e7\u00e3o.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-how-does-linkedin-make-money\">Como \u00e9 que o LinkedIn ganha dinheiro?<\/h3>\n\n\n\n<p>As receitas anuais do LinkedIn prov\u00eam principalmente da publicidade, das subscri\u00e7\u00f5es de contas premium e das solu\u00e7\u00f5es de recrutamento. Em 2025, as receitas anuais do LinkedIn ultrapassaram os $18 mil milh\u00f5es.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-pinterest-visual-discovery-platform\">Pinterest: Plataforma de descoberta visual<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-how-did-pinterest-start\">Como \u00e9 que o Pinterest come\u00e7ou?<\/h3>\n\n\n\n<p>O Pinterest foi fundado em mar\u00e7o de 2010 por Ben Silbermann, Evan Sharp e Paul Sciarra. Lan\u00e7ado oficialmente em 2010, o Pinterest permite aos utilizadores descobrir e guardar ideias atrav\u00e9s de marcadores visuais conhecidos como \"Pins\".&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"505\" src=\"https:\/\/tridenstechnology.com\/wp-content\/uploads\/old-pinterest-webpage-1024x505.webp\" alt=\"p\u00e1gina web antiga do pinterest\" class=\"wp-image-33504\" srcset=\"https:\/\/d2xqcz296oofyv.cloudfront.net\/wp-content\/uploads\/old-pinterest-webpage-1024x505.webp 1024w, https:\/\/d2xqcz296oofyv.cloudfront.net\/wp-content\/uploads\/old-pinterest-webpage-300x148.webp 300w, https:\/\/d2xqcz296oofyv.cloudfront.net\/wp-content\/uploads\/old-pinterest-webpage-768x379.webp 768w, https:\/\/d2xqcz296oofyv.cloudfront.net\/wp-content\/uploads\/old-pinterest-webpage-18x9.webp 18w, https:\/\/d2xqcz296oofyv.cloudfront.net\/wp-content\/uploads\/old-pinterest-webpage.webp 1132w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>A sede do Pinterest situa-se em S\u00e3o Francisco.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"172\" src=\"https:\/\/tridenstechnology.com\/wp-content\/uploads\/pinterest-logo-banner.webp\" alt=\"banner com log\u00f3tipo do pinterest\" class=\"wp-image-55609\" srcset=\"https:\/\/d2xqcz296oofyv.cloudfront.net\/wp-content\/uploads\/pinterest-logo-banner.webp 1024w, https:\/\/d2xqcz296oofyv.cloudfront.net\/wp-content\/uploads\/pinterest-logo-banner-300x50.webp 300w, https:\/\/d2xqcz296oofyv.cloudfront.net\/wp-content\/uploads\/pinterest-logo-banner-768x129.webp 768w, https:\/\/d2xqcz296oofyv.cloudfront.net\/wp-content\/uploads\/pinterest-logo-banner-18x3.webp 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Tornou-se uma excelente plataforma para as marcas estabelecerem a sua presen\u00e7a online, ligarem-se ao seu p\u00fablico-alvo e promoverem os seus produtos e servi\u00e7os.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-pinterest-user-statistics\">Estat\u00edsticas de utilizadores do Pinterest<\/h3>\n\n\n\n<p>Em 2025, a base global de utilizadores activos mensais no Pinterest atingiu uns impressionantes 578 milh\u00f5es.&nbsp;<\/p>\n\n\n\n<p>As estat\u00edsticas das redes sociais mostram que <a href=\"https:\/\/www.statista.com\/statistics\/248168\/gender-distribution-of-pinterest-users\/\" target=\"_blank\" rel=\"noreferrer noopener\">70 por cento<\/a> dos utilizadores do Pinterest, \"pinners\", s\u00e3o mulheres, e o p\u00fablico do Pinterest que mais cresce \u00e9 a Gera\u00e7\u00e3o Z e os homens.&nbsp;<\/p>\n\n\n\n<p>Em mar\u00e7o de 2024, o Pinterest.com teve quase 1,3 mil milh\u00f5es de visitas, o que o torna um dos s\u00edtios mais visitados.<\/p>\n\n\n\n<p>As pesquisas mais populares no Pinterest est\u00e3o relacionadas com penteados e cores de cabelo.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/tridenstechnology.com\/wp-content\/uploads\/pinterest-traffic-july-2023-march-2024.webp\" alt=\"tr\u00e1fego no pinterest de julho de 2023 a mar\u00e7o de 2024\" class=\"wp-image-55592\" srcset=\"https:\/\/d2xqcz296oofyv.cloudfront.net\/wp-content\/uploads\/pinterest-traffic-july-2023-march-2024.webp 1024w, https:\/\/d2xqcz296oofyv.cloudfront.net\/wp-content\/uploads\/pinterest-traffic-july-2023-march-2024-300x225.webp 300w, https:\/\/d2xqcz296oofyv.cloudfront.net\/wp-content\/uploads\/pinterest-traffic-july-2023-march-2024-768x576.webp 768w, https:\/\/d2xqcz296oofyv.cloudfront.net\/wp-content\/uploads\/pinterest-traffic-july-2023-march-2024-16x12.webp 16w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th><strong>M\u00eas<\/strong><\/th><th><strong>Visitantes \u00fanicos (em milh\u00f5es)&nbsp;<\/strong><\/th><\/tr><\/thead><tbody><tr><td>2023-07&nbsp;<\/td><td>1,051M<\/td><\/tr><tr><td>2023-08&nbsp;<\/td><td>1,066M<\/td><\/tr><tr><td>2023-09&nbsp;<\/td><td>1.034M&nbsp;<\/td><\/tr><tr><td>2023-10&nbsp;<\/td><td>1,148M&nbsp;<\/td><\/tr><tr><td>2023-11&nbsp;<\/td><td>1,121M&nbsp;<\/td><\/tr><tr><td>2023-12&nbsp;<\/td><td>1,163M&nbsp;<\/td><\/tr><tr><td>2024-01<\/td><td>1,200M<\/td><\/tr><tr><td>2024-02<\/td><td>1,200M<\/td><\/tr><tr><td>2024-03<\/td><td>1,300M<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"has-small-font-size\">Fonte: <a href=\"https:\/\/www.statista.com\/statistics\/277694\/number-of-unique-us-visitors-to-pinterestcom\/\" target=\"_blank\" rel=\"noreferrer noopener\">Statista<\/a><\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-pinterest-engagement\">Compromisso com o Pinterest<\/h3>\n\n\n\n<p>Os utilizadores do Pinterest poupam cerca de <a href=\"https:\/\/newsroom.pinterest.com\/company\/\" target=\"_blank\" rel=\"noreferrer noopener\">1,5 mil milh\u00f5es de euros<\/a> pins todas as semanas. &nbsp;<\/p>\n\n\n\n<p>Um n\u00famero impressionante de 85% de utilizadores semanais do Pinterest compraram diretamente a partir de um Pin.&nbsp;<\/p>\n\n\n\n<p>Os utilizadores do Pinterest podem criar at\u00e9 2.000 quadros, criar 200.000 pins e manter um limite de 50.000 utilizadores seguidos. No entanto, n\u00e3o h\u00e1 limites para o n\u00famero de pessoas que um utilizador pode seguir.&nbsp;<\/p>\n\n\n\n<p>Os Estados Unidos s\u00e3o o pa\u00eds com mais utilizadores do Pinterest, com 84 milh\u00f5es, seguidos do Brasil, com 28 milh\u00f5es.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/tridenstechnology.com\/wp-content\/uploads\/leading-countries-based-on-pinterest-audience-size-2026.webp\" alt=\"um gr\u00e1fico que mostra os principais pa\u00edses com base na dimens\u00e3o da audi\u00eancia do pinterest, com os eua a liderar\" class=\"wp-image-70330\" srcset=\"https:\/\/d2xqcz296oofyv.cloudfront.net\/wp-content\/uploads\/leading-countries-based-on-pinterest-audience-size-2026.webp 1024w, https:\/\/d2xqcz296oofyv.cloudfront.net\/wp-content\/uploads\/leading-countries-based-on-pinterest-audience-size-2026-300x225.webp 300w, https:\/\/d2xqcz296oofyv.cloudfront.net\/wp-content\/uploads\/leading-countries-based-on-pinterest-audience-size-2026-768x576.webp 768w, https:\/\/d2xqcz296oofyv.cloudfront.net\/wp-content\/uploads\/leading-countries-based-on-pinterest-audience-size-2026-16x12.webp 16w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th><strong>Pa\u00eds<\/strong><\/th><th><strong>Utilizador (em milh\u00f5es)<\/strong><\/th><\/tr><\/thead><tbody><tr><td>Estados Unidos&nbsp;<\/td><td>96.9M<\/td><\/tr><tr><td>Brasil&nbsp;<\/td><td>42.22M<\/td><\/tr><tr><td>M\u00e9xico&nbsp;<\/td><td>28.52M&nbsp;<\/td><\/tr><tr><td>Alemanha&nbsp;<\/td><td>22.72M&nbsp;<\/td><\/tr><tr><td>Fran\u00e7a&nbsp;<\/td><td>18.32M&nbsp;<\/td><\/tr><tr><td>Reino Unido<\/td><td>15.52M&nbsp;<\/td><\/tr><tr><td>Argentina<\/td><td>11.92M<\/td><\/tr><tr><td>Canad\u00e1<\/td><td>11.12M&nbsp;<\/td><\/tr><tr><td>Col\u00f4mbia<\/td><td>10.95M&nbsp;<\/td><\/tr><tr><td>It\u00e1lia&nbsp;&nbsp;<\/td><td>10.87M<\/td><\/tr><tr><td>Pa\u00edses Baixos&nbsp;<\/td><td>10.46M<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"has-small-font-size\">Fonte: <a href=\"https:\/\/www.statista.com\/statistics\/328106\/pinterest-penetration-markets\/\">Statista<\/a><\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-how-does-pinterest-make-money\">Como \u00e9 que o Pinterest ganha dinheiro?<\/h3>\n\n\n\n<p>O Pinterest ganha dinheiro atrav\u00e9s de publicidade, funcionalidades de compras e parcerias com plataformas de com\u00e9rcio eletr\u00f3nico e retalhistas.&nbsp;<\/p>\n\n\n\n<p>Em 2025, o Pinterest facturou cerca de $4,2 mil milh\u00f5es em receitas de publicidade.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/tridenstechnology.com\/wp-content\/uploads\/global-annual-revenue-of-pinterest-1.webp\" alt=\"receita anual global do pinterest\" class=\"wp-image-55581\" srcset=\"https:\/\/d2xqcz296oofyv.cloudfront.net\/wp-content\/uploads\/global-annual-revenue-of-pinterest-1.webp 1024w, https:\/\/d2xqcz296oofyv.cloudfront.net\/wp-content\/uploads\/global-annual-revenue-of-pinterest-1-300x225.webp 300w, https:\/\/d2xqcz296oofyv.cloudfront.net\/wp-content\/uploads\/global-annual-revenue-of-pinterest-1-768x576.webp 768w, https:\/\/d2xqcz296oofyv.cloudfront.net\/wp-content\/uploads\/global-annual-revenue-of-pinterest-1-16x12.webp 16w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th><strong>Ano<\/strong><\/th><th><strong>Receitas (em milh\u00f5es de d\u00f3lares americanos)<\/strong><\/th><\/tr><\/thead><tbody><tr><td>2016&nbsp;<\/td><td>$298.87M&nbsp;<\/td><\/tr><tr><td>2017&nbsp;<\/td><td>$472.85M<\/td><\/tr><tr><td>2018&nbsp;<\/td><td>$755.93M<\/td><\/tr><tr><td>2019&nbsp;<\/td><td>$1,142.76M&nbsp;<\/td><\/tr><tr><td>2020&nbsp;<\/td><td>$1,692.66M<\/td><\/tr><tr><td>2021&nbsp;<\/td><td>$2,578.00M<\/td><\/tr><tr><td>2022&nbsp;<\/td><td>$2,802.60M&nbsp;<\/td><\/tr><tr><td>2023&nbsp;<\/td><td>$3,055.07M<\/td><\/tr><tr><td>2024<\/td><td>$3,646.17M<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"has-small-font-size\">Fonte: <a href=\"https:\/\/www.statista.com\/statistics\/994994\/pinterest-annual-revenue-worldwide\/\" target=\"_blank\" rel=\"noreferrer noopener\">Statista<\/a><\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-tiktok-short-form-video-sensation\">TikTok: Sensa\u00e7\u00e3o do v\u00eddeo de curta dura\u00e7\u00e3o<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-how-did-tiktok-start\">Como \u00e9 que o TikTok come\u00e7ou?<\/h3>\n\n\n\n<p>O TikTok surgiu em setembro de 2016. A empresa por detr\u00e1s do TikTok, a ByteDance, foi fundada por Zhang Yiming em Pequim, na China.<\/p>\n\n\n\n<p>O TikTok foi inicialmente lan\u00e7ado com o nome Douyin para o mercado chin\u00eas antes de a vers\u00e3o internacional, TikTok, ser introduzida em setembro de 2017. &nbsp;<\/p>\n\n\n\n<p>A plataforma ganhou rapidamente imensa popularidade e est\u00e1 atualmente acess\u00edvel em 158 pa\u00edses, com suporte para 57 l\u00ednguas diferentes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-how-many-people-are-on-tiktok\">Quantas pessoas est\u00e3o no TikTok?<\/h3>\n\n\n\n<p>O TikTok tinha mais de 2 mil milh\u00f5es de utilizadores em 2025.<\/p>\n\n\n\n<p>Quase <a href=\"https:\/\/www.statista.com\/statistics\/1299829\/tiktok-penetration-worldwide-by-country\/\" target=\"_blank\" rel=\"noreferrer noopener\">55% da popula\u00e7\u00e3o digital nos Estados Unidos<\/a> utilizam o TikTok, representando cerca de 150 milh\u00f5es de utilizadores.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"301\" src=\"https:\/\/tridenstechnology.com\/wp-content\/uploads\/90-of-tiktok-users-access-it-on-daily-basis.webp\" alt=\"90 dos utilizadores do tiktok acedem-lhe diariamente\" class=\"wp-image-22510\" srcset=\"https:\/\/d2xqcz296oofyv.cloudfront.net\/wp-content\/uploads\/90-of-tiktok-users-access-it-on-daily-basis.webp 1024w, https:\/\/d2xqcz296oofyv.cloudfront.net\/wp-content\/uploads\/90-of-tiktok-users-access-it-on-daily-basis-300x88.webp 300w, https:\/\/d2xqcz296oofyv.cloudfront.net\/wp-content\/uploads\/90-of-tiktok-users-access-it-on-daily-basis-768x226.webp 768w, https:\/\/d2xqcz296oofyv.cloudfront.net\/wp-content\/uploads\/90-of-tiktok-users-access-it-on-daily-basis-18x5.webp 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Consulte o nosso blogue completo sobre <a href=\"https:\/\/tridenstechnology.com\/tiktok-user-statistics\/\">Quem usa o TikTok em 2025<\/a> para obter estat\u00edsticas pormenorizadas do TikTok.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-youtube-video-sharing-giant\">YouTube: Gigante da partilha de v\u00eddeos<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-how-did-youtube-start\">Como \u00e9 que o YouTube come\u00e7ou?<\/h3>\n\n\n\n<p>O YouTube, a maior plataforma de partilha de v\u00eddeos do mundo, foi fundado em fevereiro de 2005 por tr\u00eas antigos funcion\u00e1rios do PayPal - Steve Chen, Chad Hurley e Jawed Karim. A empresa est\u00e1 sediada em San Bruno, Calif\u00f3rnia.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"172\" src=\"https:\/\/tridenstechnology.com\/wp-content\/uploads\/youtube-logo-banner.webp\" alt=\"banner com log\u00f3tipo do youtube\" class=\"wp-image-55611\" srcset=\"https:\/\/d2xqcz296oofyv.cloudfront.net\/wp-content\/uploads\/youtube-logo-banner.webp 1024w, https:\/\/d2xqcz296oofyv.cloudfront.net\/wp-content\/uploads\/youtube-logo-banner-300x50.webp 300w, https:\/\/d2xqcz296oofyv.cloudfront.net\/wp-content\/uploads\/youtube-logo-banner-768x129.webp 768w, https:\/\/d2xqcz296oofyv.cloudfront.net\/wp-content\/uploads\/youtube-logo-banner-18x3.webp 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>O primeiro v\u00eddeo, \"<a href=\"https:\/\/www.youtube.com\/watch?v=jNQXAC9IVRw\" target=\"_blank\" rel=\"noreferrer noopener\">Eu ao Zoo\"<\/a>&nbsp;foi carregado em abril de 2005 e tem 355 milh\u00f5es de visualiza\u00e7\u00f5es.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"621\" src=\"https:\/\/tridenstechnology.com\/wp-content\/uploads\/old-youtube.webp\" alt=\"youtube antigo\" class=\"wp-image-33505\" style=\"margin-left:auto; margin-right: auto\" srcset=\"https:\/\/d2xqcz296oofyv.cloudfront.net\/wp-content\/uploads\/old-youtube.webp 960w, https:\/\/d2xqcz296oofyv.cloudfront.net\/wp-content\/uploads\/old-youtube-300x194.webp 300w, https:\/\/d2xqcz296oofyv.cloudfront.net\/wp-content\/uploads\/old-youtube-768x497.webp 768w, https:\/\/d2xqcz296oofyv.cloudfront.net\/wp-content\/uploads\/old-youtube-18x12.webp 18w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure>\n\n\n\n<p>Em 2006, a Google adquiriu o YouTube por $1,65 mil milh\u00f5es em ac\u00e7\u00f5es. &nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-youtube-user-statistics\">Estat\u00edsticas de utilizadores do YouTube<\/h3>\n\n\n\n<p>Depois da Pesquisa Google, o YouTube \u00e9 o segundo s\u00edtio Web mais visitado do mundo. Em 2022, <a href=\"https:\/\/www.statista.com\/statistics\/259477\/hours-of-video-uploaded-to-youtube-every-minute\/\" target=\"_blank\" rel=\"noreferrer noopener\">500 horas de v\u00eddeo<\/a> foram carregados a cada minuto. &nbsp;<\/p>\n\n\n\n<p>O YouTube tem 2,78 mil milh\u00f5es de utilizadores activos mensais.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/tridenstechnology.com\/wp-content\/uploads\/hours-of-video-uploaded-to-youtube-every-minute-1.webp\" alt=\"horas de v\u00eddeo carregadas no youtube a cada minuto\" class=\"wp-image-55582\" srcset=\"https:\/\/d2xqcz296oofyv.cloudfront.net\/wp-content\/uploads\/hours-of-video-uploaded-to-youtube-every-minute-1.webp 1024w, https:\/\/d2xqcz296oofyv.cloudfront.net\/wp-content\/uploads\/hours-of-video-uploaded-to-youtube-every-minute-1-300x225.webp 300w, https:\/\/d2xqcz296oofyv.cloudfront.net\/wp-content\/uploads\/hours-of-video-uploaded-to-youtube-every-minute-1-768x576.webp 768w, https:\/\/d2xqcz296oofyv.cloudfront.net\/wp-content\/uploads\/hours-of-video-uploaded-to-youtube-every-minute-1-16x12.webp 16w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th><strong>M\u00eas<\/strong><\/th><th><strong>Horas<\/strong><\/th><\/tr><\/thead><tbody><tr><td>Jun '07&nbsp;<\/td><td>6&nbsp;<\/td><\/tr><tr><td>janeiro de 2009&nbsp;<\/td><td>15&nbsp;<\/td><\/tr><tr><td>maio de 2009&nbsp;<\/td><td>20&nbsp;<\/td><\/tr><tr><td>Mar '10&nbsp;<\/td><td>24&nbsp;<\/td><\/tr><tr><td>Nov '10&nbsp;<\/td><td>35&nbsp;<\/td><\/tr><tr><td>maio '11&nbsp;<\/td><td>48&nbsp;<\/td><\/tr><tr><td>Jan '12&nbsp;<\/td><td>60&nbsp;<\/td><\/tr><tr><td>maio '12&nbsp;<\/td><td>72&nbsp;<\/td><\/tr><tr><td>maio '13&nbsp;<\/td><td>100&nbsp;<\/td><\/tr><tr><td>Nov '14&nbsp;<\/td><td>300&nbsp;<\/td><\/tr><tr><td>Jul '15&nbsp;<\/td><td>400&nbsp;<\/td><\/tr><tr><td>maio de 19&nbsp;<\/td><td>500&nbsp;<\/td><\/tr><tr><td>Fev '20&nbsp;<\/td><td>500&nbsp;<\/td><\/tr><tr><td>Jun '22&nbsp;<\/td><td>500&nbsp;<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"has-small-font-size\">Fonte: <a href=\"https:\/\/www.statista.com\/statistics\/259477\/hours-of-video-uploaded-to-youtube-every-minute\/\" target=\"_blank\" rel=\"noreferrer noopener\">Statista<\/a><\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-most-viewed-youtube-channels\">Canais do YouTube mais vistos<\/h3>\n\n\n\n<p>O T-Series \u00e9 o canal mais visto, ultrapassando os 280 mil milh\u00f5es de visualiza\u00e7\u00f5es de v\u00eddeos ao longo da vida. Logo a seguir vem o popular canal de rimas e can\u00e7\u00f5es infantis Cocomelon, com 194 mil milh\u00f5es de visualiza\u00e7\u00f5es ao longo da vida.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/tridenstechnology.com\/wp-content\/uploads\/all-time-most-viewed-youtube-channels.webp\" alt=\"canais do youtube mais vistos de sempre\" class=\"wp-image-55576\" srcset=\"https:\/\/d2xqcz296oofyv.cloudfront.net\/wp-content\/uploads\/all-time-most-viewed-youtube-channels.webp 1024w, https:\/\/d2xqcz296oofyv.cloudfront.net\/wp-content\/uploads\/all-time-most-viewed-youtube-channels-300x225.webp 300w, https:\/\/d2xqcz296oofyv.cloudfront.net\/wp-content\/uploads\/all-time-most-viewed-youtube-channels-768x576.webp 768w, https:\/\/d2xqcz296oofyv.cloudfront.net\/wp-content\/uploads\/all-time-most-viewed-youtube-channels-16x12.webp 16w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th><strong>Canal<\/strong><\/th><th><strong>Visualiza\u00e7\u00f5es (em milhares de milh\u00f5es)<\/strong>&nbsp;<\/th><\/tr><\/thead><tbody><tr><td>S\u00e9rie T&nbsp;<\/td><td>281.35<\/td><\/tr><tr><td>Cocomel\u00e3o - Rimas infantis&nbsp;<\/td><td>194.36&nbsp;<\/td><\/tr><tr><td>SET \u00cdndia&nbsp;<\/td><td>173.69&nbsp;<\/td><\/tr><tr><td>Sony SAB&nbsp;<\/td><td>124.44&nbsp;<\/td><\/tr><tr><td>Show de Diana para crian\u00e7as&nbsp;<\/td><td>110.08<\/td><\/tr><tr><td>Como a Nastya&nbsp;<\/td><td>109.07<\/td><\/tr><tr><td>Vlad e Niki&nbsp;<\/td><td>100.91<\/td><\/tr><tr><td>Zee TV<\/td><td>98.67<\/td><\/tr><tr><td>WWE&nbsp;<\/td><td>90.86&nbsp;<\/td><\/tr><tr><td>Brinquedos e cores<\/td><td>84.96&nbsp;<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"has-small-font-size\">Fonte: <a href=\"https:\/\/www.statista.com\/statistics\/373753\/most-viewed-youtubers-all-time\/\" target=\"_blank\" rel=\"noreferrer noopener\">Statista<\/a><\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>O \"<a href=\"https:\/\/www.youtube.com\/watch?v=XqZsoesa55w\" target=\"_blank\" rel=\"noreferrer noopener\">Dan\u00e7a do tubar\u00e3o beb\u00e9\"<\/a> atingiu um marco hist\u00f3rico ao tornar-se o primeiro v\u00eddeo do YouTube a ultrapassar os 10 mil milh\u00f5es de visualiza\u00e7\u00f5es e \u00e9 atualmente o v\u00eddeo mais visto, com 14 mil milh\u00f5es de visualiza\u00e7\u00f5es ao longo da vida.&nbsp;<\/p>\n\n\n\n<p>Os conte\u00fados mais vistos no YouTube s\u00e3o m\u00fasica e conte\u00fados relacionados com crian\u00e7as. As crian\u00e7as do Reino Unido passam cerca de 50 minutos di\u00e1rios no YouTube, enquanto as dos EUA passam 77 minutos.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-country-with-the-highest-youtube-users\">Pa\u00eds com o maior n\u00famero de utilizadores do YouTube<\/h3>\n\n\n\n<p>A \u00cdndia lidera o ranking mundial de utilizadores do YouTube com um n\u00famero estimado de 462 milh\u00f5es, ultrapassando os Estados Unidos, que ocupam a segunda posi\u00e7\u00e3o com 239 milh\u00f5es de utilizadores. No Reino Unido, existem cerca de 56,2 milh\u00f5es de utilizadores do YouTube.\u00a0<\/p>\n\n\n\n<p>Singapura teve a maior penetra\u00e7\u00e3o do YouTube a n\u00edvel mundial em 2025, com cerca de 95% por cento da popula\u00e7\u00e3o digital do pa\u00eds a utilizar ativamente o servi\u00e7o. E em segundo lugar? Israel, com 93% por cento!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-threads-trending-content-amp-discussion-platform\">T\u00f3picos: Conte\u00fado de tend\u00eancias e plataforma de discuss\u00e3o<\/h2>\n\n\n\n<p><strong>Fios<\/strong> \u00e9 a resposta da Meta ao Twitter (atualmente X). Foi lan\u00e7ado em <strong>5 de julho de 2023<\/strong>, A empresa foi criada pela equipa respons\u00e1vel pelo Instagram, na sequ\u00eancia da crescente insatisfa\u00e7\u00e3o com a dire\u00e7\u00e3o do Twitter sob a orienta\u00e7\u00e3o de Elon Musk.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-what-is-threads\">O que \u00e9 o Threads?<\/h3>\n\n\n\n<p>Threads lan\u00e7ado em 5 de julho de 2023.<\/p>\n\n\n\n<p>Funciona como um <strong>plataforma de microblogging<\/strong>, O site \u00e9 um dos mais populares do mundo, com \u00eanfase em mensagens de texto curtas (at\u00e9 500 caracteres), embora os utilizadores tamb\u00e9m possam partilhar links, imagens e v\u00eddeos. <\/p>\n\n\n\n<p>A aplica\u00e7\u00e3o d\u00e1 \u00eanfase a <strong>partilha leve e em tempo real<\/strong> em vez de conte\u00fados orientados por algoritmos, e o seu feed combina publica\u00e7\u00f5es de contas seguidas com conversas em voga.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-threads-demographics\">Dados demogr\u00e1ficos do Threads<\/h3>\n\n\n\n<p>A sua base de utilizadores \u00e9 composta por <a href=\"https:\/\/www.statista.com\/statistics\/1608001\/threads-users-by-gender\/\" target=\"_blank\" rel=\"noreferrer noopener\">58% p\u00fablico masculino e 42% p\u00fablico feminino<\/a>, principalmente os millennials (nascidos entre 1981 e 1996) e a Gera\u00e7\u00e3o Z (nascidos entre 1997 e 2012).<\/p>\n\n\n\n<p>A ado\u00e7\u00e3o mais precoce do Threads ocorreu nos Estados Unidos, na \u00cdndia, no Brasil e no Reino Unido.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-threads-statistics\">Estat\u00edsticas de t\u00f3picos<\/h3>\n\n\n\n<p id=\"h-threads-statistics\">Em agosto de 2025, os fios ultrapassaram os 400 milh\u00f5es de utilizadores activos mensais.<\/p>\n\n\n\n<p id=\"h-threads-statistics\">O Threads gerou cerca de 19 milh\u00f5es de descarregamentos em dezembro de 2025, totalizando 828 milh\u00f5es de descarregamentos.<\/p>\n\n\n\n<p>A figura abaixo representa o n\u00famero de downloads de aplica\u00e7\u00f5es Threads a n\u00edvel mundial de 2024 a 2025.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/tridenstechnology.com\/wp-content\/uploads\/threads-app-global-downloads-2026.webp\" alt=\"um gr\u00e1fico que mostra os downloads globais da aplica\u00e7\u00e3o threads (em milh\u00f5es) desde o seu lan\u00e7amento em julho de 2023 at\u00e9 dezembro de 2025\" class=\"wp-image-70329\" srcset=\"https:\/\/d2xqcz296oofyv.cloudfront.net\/wp-content\/uploads\/threads-app-global-downloads-2026.webp 1024w, https:\/\/d2xqcz296oofyv.cloudfront.net\/wp-content\/uploads\/threads-app-global-downloads-2026-300x225.webp 300w, https:\/\/d2xqcz296oofyv.cloudfront.net\/wp-content\/uploads\/threads-app-global-downloads-2026-768x576.webp 768w, https:\/\/d2xqcz296oofyv.cloudfront.net\/wp-content\/uploads\/threads-app-global-downloads-2026-16x12.webp 16w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th><strong>M\u00eas<\/strong><\/th><th>Descarregamentos (em milh\u00f5es)<\/th><\/tr><\/thead><tbody><tr><td>Jul \u201923 (lan\u00e7amento)<\/td><td>69.32M<\/td><\/tr><tr><td>Jan \u201924&nbsp;<\/td><td>28.66M<\/td><\/tr><tr><td>Fev \u201924&nbsp;<\/td><td>24.42M<\/td><\/tr><tr><td>mar\u00e7o \u201924<\/td><td>25.58M<\/td><\/tr><tr><td>abril \u201924<\/td><td>22.82M<\/td><\/tr><tr><td>maio de \u201924<\/td><td>19.37M<\/td><\/tr><tr><td>Jun \u201924<\/td><td>22.44M<\/td><\/tr><tr><td>Jul \u201924<\/td><td>28.71M<\/td><\/tr><tr><td>Ago \u201924<\/td><td>34.15M&nbsp;<\/td><\/tr><tr><td>Set \u201924<\/td><td>43M<\/td><\/tr><tr><td>Out \u201924<\/td><td>39.94M<\/td><\/tr><tr><td>Nov \u201924<\/td><td>35.46M<\/td><\/tr><tr><td>Dez \u201924<\/td><td>30.59M<\/td><\/tr><tr><td>Jan \u201925<\/td><td>27.93M<\/td><\/tr><tr><td>Fev \u201925<\/td><td>26.65M<\/td><\/tr><tr><td>Mar \u201925<\/td><td>25.41M<\/td><\/tr><tr><td>Abr \u201925<\/td><td>26.27M<\/td><\/tr><tr><td>maio de \u201925<\/td><td>26.92M<\/td><\/tr><tr><td>Jun \u201925<\/td><td>26.06M<\/td><\/tr><tr><td>Jul \u201925<\/td><td>27.91M<\/td><\/tr><tr><td>Ago \u201925<\/td><td>29.65M<\/td><\/tr><tr><td>Set \u201925<\/td><td>23.99M<\/td><\/tr><tr><td>Out \u201925<\/td><td>21.78M<\/td><\/tr><tr><td>Nov \u201925<\/td><td>21.61M<\/td><\/tr><tr><td>Dez \u201925<\/td><td>19.26M<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"has-small-font-size\">Fonte: <a href=\"https:\/\/www.statista.com\/statistics\/1434323\/threads-app-downloads-worldwide\/\" target=\"_blank\" rel=\"noreferrer noopener\">Statista<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-social-media-entrepreneurs\">Empres\u00e1rios de redes sociais<\/h2>\n\n\n\n<p>Alguns dos vision\u00e1rios que conceberam e deram vida a estas empresas de redes sociais s\u00e3o&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Mark Zuckerberg foi cofundador do Facebook e tornou-se o rosto da revolu\u00e7\u00e3o das redes sociais. No final de 2025, o patrim\u00f3nio l\u00edquido de Zuckerberg foi estimado em $216 mil milh\u00f5es pela Forbes, assegurando o <a href=\"https:\/\/www.forbes.com\/sites\/forbeswealthteam\/article\/the-top-ten-richest-people-in-the-world\/\" target=\"_blank\" rel=\"noreferrer noopener\">sexta posi\u00e7\u00e3o das pessoas mais ricas<\/a> no mundo.&nbsp;<\/li>\n\n\n\n<li>Jack Dorsey, o cofundador do X (antigo Twitter), n\u00e3o \u00e9 apenas um empres\u00e1rio de tecnologia, mas tamb\u00e9m um defensor da tecnologia descentralizada. O empres\u00e1rio e filantropo americano da Internet vale $5 bilh\u00f5es em 2025.&nbsp;<\/li>\n\n\n\n<li>Kevin Systrom, a mente por detr\u00e1s da revolu\u00e7\u00e3o visual do Instagram, \u00e9 licenciado em Stanford em ci\u00eancias de gest\u00e3o e engenharia. Estima-se que Systrom tenha um patrim\u00f3nio de $3 mil milh\u00f5es.&nbsp;<\/li>\n\n\n\n<li>Elon Musk, um empres\u00e1rio vision\u00e1rio e magnata dos neg\u00f3cios, \u00e9 amplamente reconhecido pelo seu impacto transformador em v\u00e1rios sectores. Adquiriu o Twitter e mudou-lhe o nome para X. Elon Musk \u00e9 a pessoa mais rica do mundo, segundo a Forbes, com um patrim\u00f3nio l\u00edquido de $726 mil milh\u00f5es.&nbsp;<\/li>\n\n\n\n<li>Zhang Yiming, uma figura-chave no panorama tecnol\u00f3gico mundial, \u00e9 um empres\u00e1rio chin\u00eas e o fundador da ByteDance, a empresa-m\u00e3e do TikTok. Atualmente, estima-se que Yiming tenha um valor de $69,3 mil milh\u00f5es.&nbsp;<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-social-media-news\">Not\u00edcias sobre redes sociais<\/h2>\n\n\n\n<p>Nos primeiros tempos, as redes sociais eram uma plataforma para liga\u00e7\u00f5es pessoais. No entanto, com o tempo, tornou-se uma fonte de not\u00edcias robusta, influenciando o discurso p\u00fablico e moldando a narrativa de eventos globais. &nbsp;<\/p>\n\n\n\n<p>Vejamos algumas estat\u00edsticas interessantes sobre as redes sociais <a href=\"https:\/\/www.statista.com\/statistics\/718019\/social-media-news-source\/\" target=\"_blank\" rel=\"noreferrer noopener\">como fonte de not\u00edcias em 2025<\/a>:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>O Facebook continuou a ser a rede social mais popular para not\u00edcias em todo o mundo em 2023.&nbsp;<\/li>\n\n\n\n<li>A maioria dos utilizadores das redes sociais na Nig\u00e9ria utiliza as redes sociais como fonte de not\u00edcias.&nbsp;<\/li>\n\n\n\n<li>As redes sociais s\u00e3o a fonte de not\u00edcias menos fi\u00e1vel a n\u00edvel mundial.&nbsp;<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th><strong>Plataforma<\/strong><\/th><th><strong>2019<\/strong><\/th><th><strong>2020<\/strong><\/th><th><strong>2021<\/strong><\/th><th><strong>2022<\/strong><\/th><th><strong>2023<\/strong><\/th><th>2024<\/th><th>2025<\/th><\/tr><\/thead><tbody><tr><td>Facebook&nbsp;<\/td><td>36%<\/td><td>36%<\/td><td>32%<\/td><td>30%<\/td><td>28%&nbsp;<\/td><td>26%<\/td><td>26%<\/td><\/tr><tr><td>YouTube&nbsp;<\/td><td>&nbsp;\/<\/td><td>21%<\/td><td>20%<\/td><td>19%<\/td><td>20%<\/td><td>22%<\/td><td>21%<\/td><\/tr><tr><td>WhatsApp&nbsp;<\/td><td>16%<\/td><td>16%<\/td><td>17%<\/td><td>15%<\/td><td>16%<\/td><td>16%&nbsp;<\/td><td>15%<\/td><\/tr><tr><td>Instagram&nbsp;<\/td><td>9%<\/td><td>11%<\/td><td>11%<\/td><td>12%<\/td><td>14%<\/td><td>15%&nbsp;<\/td><td>16%<\/td><\/tr><tr><td>X (Twitter)&nbsp;<\/td><td>10%<\/td><td>12%<\/td><td>11%<\/td><td>11%<\/td><td>11%<\/td><td>&nbsp;11%<\/td><td>11%<\/td><\/tr><tr><td>Facebook Messenger&nbsp;<\/td><td>8%<\/td><td>8%<\/td><td>8%<\/td><td>7%<\/td><td>6%<\/td><td>&nbsp;8%<\/td><td>10%<\/td><\/tr><tr><td>TikTok&nbsp;<\/td><td>&nbsp;\/<\/td><td>1%<\/td><td>3%<\/td><td>4%<\/td><td>6%<\/td><td>&nbsp;6%<\/td><td>5%<\/td><\/tr><tr><td>Snapchat&nbsp;<\/td><td>3%<\/td><td>3%<\/td><td>2%<\/td><td>2%<\/td><td>2%<\/td><td>&nbsp;2%<\/td><td>3%<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-small-font-size\">Fonte: <a href=\"https:\/\/www.statista.com\/statistics\/308447\/social-network-usage-news-access-worldwide\/\" target=\"_blank\" rel=\"noreferrer noopener\">Statista<\/a><\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-social-media-marketing-statistics\">Estat\u00edsticas de marketing nas redes sociais<\/h2>\n\n\n\n<p>O marketing nas redes sociais tornou-se uma ferramenta eficaz para mudar a forma como as empresas interagem com os clientes. \"A sua empresa est\u00e1 nas redes sociais?\" tornou-se uma pergunta comum no atual panorama digital. Vamos explorar algumas estat\u00edsticas de marketing nas redes sociais:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>28% percentagem de <a href=\"https:\/\/www.statista.com\/statistics\/1284484\/social-media-platforms-highest-return-on-investment\/\" target=\"_blank\" rel=\"noreferrer noopener\">Profissionais de marketing B2B e B2C a n\u00edvel mundial<\/a> afirmam que o Facebook \u00e9 a plataforma de redes sociais que apresenta o maior retorno do investimento (ROI) do ano.&nbsp;<\/li>\n\n\n\n<li>O montante gasto em an\u00fancios nas redes sociais atingiu cerca de 280 mil milh\u00f5es de d\u00f3lares americanos em 2025<\/li>\n\n\n\n<li>Os Estados Unidos s\u00e3o o maior mercado de an\u00fancios nas redes sociais do mundo.&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/influencermarketinghub.com\/influencer-marketing-benchmark-report\/\" target=\"_blank\" rel=\"noreferrer noopener\">51% de comerciantes<\/a> acredita que o TikTok proporciona o ROI mais elevado para o marketing de influenciadores com conte\u00fados de v\u00eddeo de formato curto.&nbsp;<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/tridenstechnology.com\/wp-content\/uploads\/leading-social-media-platforms-used-by-marketers-1.webp\" alt=\"principais plataformas de redes sociais utilizadas pelos profissionais de marketing\" class=\"wp-image-55586\" srcset=\"https:\/\/d2xqcz296oofyv.cloudfront.net\/wp-content\/uploads\/leading-social-media-platforms-used-by-marketers-1.webp 1024w, https:\/\/d2xqcz296oofyv.cloudfront.net\/wp-content\/uploads\/leading-social-media-platforms-used-by-marketers-1-300x225.webp 300w, https:\/\/d2xqcz296oofyv.cloudfront.net\/wp-content\/uploads\/leading-social-media-platforms-used-by-marketers-1-768x576.webp 768w, https:\/\/d2xqcz296oofyv.cloudfront.net\/wp-content\/uploads\/leading-social-media-platforms-used-by-marketers-1-16x12.webp 16w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th><strong>Plataforma<\/strong><\/th><th><strong>Percentagem de inquiridos<\/strong><\/th><\/tr><\/thead><tbody><tr><td>Facebook&nbsp;<\/td><td>83%<\/td><\/tr><tr><td>Instagram&nbsp;<\/td><td>78%<\/td><\/tr><tr><td>LinkedIn&nbsp;<\/td><td>69%<\/td><\/tr><tr><td>YouTube&nbsp;<\/td><td>53%<\/td><\/tr><tr><td>X (Twitter)&nbsp;<\/td><td>27%<\/td><\/tr><tr><td>TikTok&nbsp;<\/td><td>26%<\/td><\/tr><tr><td>Fios<\/td><td>12%<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"has-small-font-size\">Fonte: <a href=\"https:\/\/www.statista.com\/statistics\/259379\/social-media-platforms-used-by-marketers-worldwide\/\" target=\"_blank\" rel=\"noreferrer noopener\">Statista<\/a><\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Explore esta extensa cole\u00e7\u00e3o de estat\u00edsticas das redes sociais para descobrir factos, n\u00fameros e tend\u00eancias das redes sociais para 2025.<\/p>","protected":false},"author":20,"featured_media":55610,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3444],"tags":[],"class_list":["post-33331","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-entertainment","category-3444","description-off"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Social Media Statistics - Users &amp; 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