{"id":22614,"date":"2023-09-13T14:11:40","date_gmt":"2023-09-13T12:11:40","guid":{"rendered":"https:\/\/tridenstechnology.com\/?p=22614"},"modified":"2024-01-12T13:11:59","modified_gmt":"2024-01-12T11:11:59","slug":"receitas-recorrentes","status":"publish","type":"post","link":"https:\/\/tridenstechnology.com\/pt\/recurring-revenue\/","title":{"rendered":"O que \u00e9 o rendimento recorrente - como calcul\u00e1-lo e porque \u00e9 importante?\u00a0"},"content":{"rendered":"<p><em><strong>As receitas recorrentes proporcionam sustentabilidade financeira e crescimento para as empresas baseadas em subscri\u00e7\u00f5es.&nbsp;<\/strong><\/em><\/p>\n\n\n\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h2>Tabela de conte\u00fados<\/h2><ul><li><a href=\"#h-what-is-a-recurring-revenue\" data-level=\"2\">O que \u00e9 uma receita recorrente<\/a><\/li><li><a href=\"#h-why-is-recurring-revenue-important\" data-level=\"2\">Porque \u00e9 que o rendimento recorrente \u00e9 importante?<\/a><\/li><li><a href=\"#h-calculating-recurring-revenue\" data-level=\"2\">C\u00e1lculo do rendimento recorrente<\/a><\/li><li><a href=\"#h-recurring-revenue-key-metrics\" data-level=\"2\">Principais m\u00e9tricas de receita recorrente<\/a><\/li><li><a href=\"#h-faqs\" data-level=\"2\">Perguntas frequentes<\/a><\/li><\/ul><\/div>\n\n\n\n<p>O crescimento da economia de subscri\u00e7\u00e3o conduziu a uma ado\u00e7\u00e3o crescente de <a href=\"https:\/\/tridenstechnology.com\/recurring-revenue-model\/\">modelos de receitas recorrentes<\/a> pelas empresas.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"172\" src=\"https:\/\/tridenstechnology.com\/wp-content\/uploads\/subscription-market-reach-904-billion-by-2026.webp\" alt=\"\" class=\"wp-image-22638\" srcset=\"https:\/\/d2xqcz296oofyv.cloudfront.net\/wp-content\/uploads\/subscription-market-reach-904-billion-by-2026.webp 1024w, https:\/\/d2xqcz296oofyv.cloudfront.net\/wp-content\/uploads\/subscription-market-reach-904-billion-by-2026-300x50.webp 300w, https:\/\/d2xqcz296oofyv.cloudfront.net\/wp-content\/uploads\/subscription-market-reach-904-billion-by-2026-768x129.webp 768w, https:\/\/d2xqcz296oofyv.cloudfront.net\/wp-content\/uploads\/subscription-market-reach-904-billion-by-2026-18x3.webp 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Prev\u00ea-se que o mercado global de assinaturas de com\u00e9rcio eletr\u00f3nico atinja <a href=\"https:\/\/www.prnewswire.com\/news-releases\/subscription-ecommerce-market-growth-rate-reaches-a-whopping-65-301534371.html\" target=\"_blank\" rel=\"noreferrer noopener\">$904,28 mil milh\u00f5es de euros at\u00e9 2026<\/a>Se n\u00e3o se importa com as receitas recorrentes, n\u00e3o se pode subestimar o seu imenso valor.&nbsp;<\/p>\n\n\n\n<p>As receitas recorrentes est\u00e3o a remodelar a forma como as empresas operam, criando melhores experi\u00eancias para os clientes e assegurando um fluxo consistente de receitas para as empresas.&nbsp;<\/p>\n\n\n\n<p>Nesta publica\u00e7\u00e3o do blogue, vamos explicar tudo o que precisa de saber sobre receitas recorrentes, como calcul\u00e1-las, os seus benef\u00edcios e as m\u00e9tricas cr\u00edticas que precisa de acompanhar.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group key-notes\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group notes has-background\" style=\"background-color:#e9f8ff\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"has-text-color\" style=\"color:#171c46;font-size:30px\"><strong>Notas chave<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>O rendimento recorrente \u00e9 o rendimento gerado pelas empresas de forma consistente e peri\u00f3dica.&nbsp;<\/li>\n\n\n\n<li>As receitas recorrentes derivam normalmente de neg\u00f3cios baseados em subscri\u00e7\u00f5es.&nbsp;<\/li>\n\n\n\n<li>A diferen\u00e7a fundamental entre receitas recorrentes e n\u00e3o recorrentes \u00e9 a sua previsibilidade e continuidade.&nbsp;<\/li>\n\n\n\n<li>As receitas recorrentes promovem melhores rela\u00e7\u00f5es com os clientes, proporcionam um rendimento est\u00e1vel e previs\u00edvel e incentivam o crescimento e a escalabilidade da empresa.&nbsp;<\/li>\n\n\n\n<li>O c\u00e1lculo das receitas recorrentes consiste em somar as receitas geradas por todas as subscri\u00e7\u00f5es activas durante um determinado per\u00edodo.&nbsp;<\/li>\n\n\n\n<li>As m\u00e9tricas do modelo de receitas recorrentes, como a receita recorrente mensal (MRR), a receita recorrente anual (ARR), a taxa de rotatividade, o custo de aquisi\u00e7\u00e3o do cliente (CAC), etc., fornecem informa\u00e7\u00f5es valiosas sobre a estabilidade financeira, o potencial de crescimento e as rela\u00e7\u00f5es com os clientes das empresas baseadas em subscri\u00e7\u00f5es.&nbsp;<\/li>\n<\/ul>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-a-recurring-revenue\">O que \u00e9 uma receita recorrente<\/h2>\n\n\n\n<p>As receitas recorrentes (ou receitas de subscri\u00e7\u00e3o) s\u00e3o as receitas que uma empresa obt\u00e9m dos seus clientes regularmente.&nbsp;<\/p>\n\n\n\n<a data-flickr-embed=\"true\" href=\"https:\/\/www.flickr.com\/photos\/47380325@N02\/53215095075\/in\/dateposted-public\/\" title=\"Receitas recorrentes\"><img decoding=\"async\" src=\"https:\/\/live.staticflickr.com\/65535\/53215095075_80890c7e63_b.jpg\" style=\"border: 1px solid #f2f2f2; border-radius: 10px\" width=\"1024\" height=\"400\" alt=\"Receitas recorrentes\"\/><\/a><script async src=\"\/\/embedr.flickr.com\/assets\/client-code.js\" charset=\"utf-8\"><\/script>\n\n\n\n<p>Encontra-se em neg\u00f3cios baseados em subscri\u00e7\u00f5es em que os clientes fazem <a href=\"https:\/\/tridenstechnology.com\/recurring-payments\/\">pagamentos recorrentes<\/a> em intervalos fixos e regulares.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-recurring-vs-non-recurring-revenue\">Receitas recorrentes vs. n\u00e3o recorrentes<\/h3>\n\n\n\n<p>A principal diferen\u00e7a entre receitas recorrentes e n\u00e3o recorrentes \u00e9 a sua previsibilidade e continuidade.&nbsp;&nbsp;<\/p>\n\n\n\n<p>A receita recorrente representa o rendimento consistente gerado a partir de <a href=\"https:\/\/tridenstechnology.com\/recurring-subscription\/\">subscri\u00e7\u00f5es recorrentes<\/a>.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Em contraste, o rendimento n\u00e3o recorrente \u00e9 o rendimento que resulta de transac\u00e7\u00f5es irregulares e \u00fanicas, tais como vendas de produtos individuais ou servi\u00e7os baseados em projectos.&nbsp;&nbsp;<\/p>\n\n\n\n<p>De seguida, apresentamos algumas das diferen\u00e7as entre receitas recorrentes e n\u00e3o recorrentes:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Aspeto<\/th><th>Receitas recorrentes<\/th><th>Receitas n\u00e3o recorrentes<\/th><\/tr><\/thead><tbody><tr><td><strong>Natureza das receitas<\/strong><\/td><td>Rendimentos consistentes e previs\u00edveis<\/td><td>Rendimentos irregulares e imprevis\u00edveis<\/td><\/tr><tr><td><strong>Fonte<\/strong><\/td><td>Taxas de subscri\u00e7\u00e3o, ades\u00f5es, contratos<\/td><td>Vendas \u00fanicas de produtos, trabalho baseado em projectos<\/td><\/tr><tr><td><strong>Estabilidade<\/strong><\/td><td>Proporciona estabilidade e previsibilidade<\/td><td>Sujeito \u00e0s flutua\u00e7\u00f5es do mercado<\/td><\/tr><tr><td><strong>Risco<\/strong><\/td><td>Menor risco devido ao car\u00e1cter recorrente<\/td><td>Risco elevado devido \u00e0 variabilidade<\/td><\/tr><tr><td><strong>Potencial de crescimento<\/strong><\/td><td>Potencial de crescimento est\u00e1vel e escal\u00e1vel<\/td><td>Necessita de diversifica\u00e7\u00e3o para crescer<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-is-recurring-revenue-important\">Porque \u00e9 que o rendimento recorrente \u00e9 importante?<\/h2>\n\n\n\n<p>As receitas s\u00e3o o objetivo de todas as empresas. \u00c9 ainda melhor se for recorrente.&nbsp;<\/p>\n\n\n\n<p><em>Porqu\u00ea?<\/em> Proporciona seguran\u00e7a financeira e sustentabilidade a longo prazo que as transac\u00e7\u00f5es \u00fanicas n\u00e3o podem oferecer.&nbsp;<\/p>\n\n\n\n<p>Eis algumas das suas vantagens:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-customer-relationships\">1. Rela\u00e7\u00f5es com os clientes<\/h3>\n\n\n\n<p>Os modelos de receitas recorrentes fomentam a rela\u00e7\u00e3o entre a empresa e os seus clientes, uma vez que estes se envolvem constantemente com a marca. A rela\u00e7\u00e3o cria uma base de clientes fi\u00e9is que fornecem feedback valioso e podem indicar a empresa a outras pessoas.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-revenue-stability-amp-predictability\">2. Estabilidade e previsibilidade das receitas<\/h3>\n\n\n\n<p>As receitas recorrentes s\u00e3o a fonte de um fluxo de caixa est\u00e1vel e de rendimentos previs\u00edveis. Esta previsibilidade torna mais f\u00e1cil para a empresa planear despesas, investimentos e crescimento.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-business-growth-amp-scalability\">3. Crescimento e escalabilidade do neg\u00f3cio<\/h3>\n\n\n\n<p>As empresas baseadas em subscri\u00e7\u00f5es desfrutam de uma base de rendimento est\u00e1vel que permite expandir o seu alcance e presen\u00e7a no mercado. Pode investir com confian\u00e7a no desenvolvimento de produtos e em estrat\u00e9gias de aquisi\u00e7\u00e3o de clientes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-calculating-recurring-revenue\">C\u00e1lculo do rendimento recorrente<\/h2>\n\n\n\n<p><a href=\"https:\/\/tridenstechnology.com\/what-is-revenue-accounting\/\">Contabilidade das receitas<\/a> envolve o acompanhamento do rendimento total obtido por uma empresa atrav\u00e9s da venda dos seus principais produtos e servi\u00e7os.<\/p>\n\n\n\n<p>Mas como calcular a receita recorrente? <\/p>\n\n\n\n<p>A f\u00f3rmula de c\u00e1lculo consiste em adicionar as receitas geradas por todas as assinaturas activas num determinado per\u00edodo.&nbsp;&nbsp;<\/p>\n\n\n\n<p>A f\u00f3rmula de base das receitas recorrentes \u00e9 a seguinte:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1024\" height=\"300\" src=\"https:\/\/tridenstechnology.com\/wp-content\/uploads\/recurring-revenue-formula.webp\" alt=\"\" class=\"wp-image-22640\" srcset=\"https:\/\/d2xqcz296oofyv.cloudfront.net\/wp-content\/uploads\/recurring-revenue-formula.webp 1024w, https:\/\/d2xqcz296oofyv.cloudfront.net\/wp-content\/uploads\/recurring-revenue-formula-300x88.webp 300w, https:\/\/d2xqcz296oofyv.cloudfront.net\/wp-content\/uploads\/recurring-revenue-formula-768x225.webp 768w, https:\/\/d2xqcz296oofyv.cloudfront.net\/wp-content\/uploads\/recurring-revenue-formula-18x5.webp 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<center><p class=\"has-text-align-center\" style=\"border: 1px solid #f2f2f2; border-radius: 10px; padding: 20px; background-color: #9fe8ff\"><strong><em>Receitas recorrentes = (N\u00famero de subscri\u00e7\u00f5es) x (Taxa m\u00e9dia de subscri\u00e7\u00e3o)<\/em><\/strong><\/p><\/center>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em><strong>N\u00famero de assinaturas<\/strong> =<\/em> N\u00famero total de subscri\u00e7\u00f5es activas durante o per\u00edodo.&nbsp;&nbsp;<\/li>\n\n\n\n<li><em><strong>Taxa m\u00e9dia de subscri\u00e7\u00e3o<\/strong> = <\/em>A taxa m\u00e9dia cobrada a cada assinante durante o per\u00edodo.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Dependendo do per\u00edodo, pode tamb\u00e9m calcular a Receita Mensal Recorrente (MRR) e a Receita Anual Recorrente (ARR), como mostrado abaixo:&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-monthly-recurring-revenue-mrr-nbsp\">Receita Mensal Recorrente (MRR)&nbsp;<\/h3>\n\n\n\n<p><a href=\"https:\/\/tridenstechnology.com\/what-is-monthly-recurring-revenue-mrr\/\">Receitas mensais recorrentes<\/a> (MRR) mede a receita previs\u00edvel gerada mensalmente pelos clientes com base em subscri\u00e7\u00f5es.<\/p>\n\n\n\n<center><p class=\"has-text-align-center\" style=\"border: 1px solid #f2f2f2; border-radius: 10px; padding: 20px\"><em><strong>MRR = (N\u00famero de subscri\u00e7\u00f5es mensais) x (Taxa m\u00e9dia de subscri\u00e7\u00e3o mensal)<\/strong><\/em><\/p><\/center>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-annual-recurring-revenue-arr\">Receita recorrente anual (ARR)<\/h3>\n\n\n\n<p><a href=\"https:\/\/tridenstechnology.com\/what-is-arr-annual-recurring-revenue\/\">Receita recorrente anual<\/a> (ARR) \u00e9 uma receita previs\u00edvel proveniente de clientes com subscri\u00e7\u00e3o num ano.<\/p>\n\n\n\n<center><p class=\"has-text-align-center\" style=\"border: 1px solid #f2f2f2; border-radius: 10px; padding: 20px\"><strong><em>ARR = (N\u00famero de subscri\u00e7\u00f5es anuais) x (Taxa de subscri\u00e7\u00e3o anual m\u00e9dia)<\/em><\/strong><\/p><\/center>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-recurring-revenue-key-metrics\">Principais m\u00e9tricas de receita recorrente<\/h2>\n\n\n\n<p>As m\u00e9tricas do modelo de receitas recorrentes fornecem informa\u00e7\u00f5es valiosas sobre a estabilidade financeira, o potencial de crescimento e as rela\u00e7\u00f5es com os clientes das empresas baseadas em subscri\u00e7\u00f5es.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-customer-acquisition-cost-cac\">Custo de aquisi\u00e7\u00e3o de clientes (CAC)<\/h3>\n\n\n\n<p>O custo de aquisi\u00e7\u00e3o de clientes \u00e9 o custo em que uma empresa incorre para adquirir um novo cliente. Inclui todas as despesas de vendas e marketing e outros custos incorridos durante a aquisi\u00e7\u00e3o de clientes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-churn-rate\">Taxa de rotatividade<\/h3>\n\n\n\n<p><a href=\"https:\/\/tridenstechnology.com\/what-is-customer-churn-rate\/\">Taxa de rotatividade<\/a> (tamb\u00e9m conhecida como taxa de desgaste) mede a taxa a que os clientes deixam de fazer neg\u00f3cio com uma empresa durante um determinado per\u00edodo. \u00c9 a percentagem de clientes que cancelam ou deixam de subscrever um servi\u00e7o durante um per\u00edodo espec\u00edfico.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-customer-lifetime-values-clv\">Valores do tempo de vida do cliente (CLV)<\/h3>\n\n\n\n<p><a href=\"https:\/\/tridenstechnology.com\/what-is-customer-lifetime-value-clv\/\">Valor do Tempo de Vida do Cliente<\/a> mede a receita total que uma empresa pode esperar de um \u00fanico cliente durante toda a sua rela\u00e7\u00e3o com a empresa.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-average-revenue-per-user-arpu\">Receita m\u00e9dia por utilizador (ARPU)<\/h3>\n\n\n\n<p>A receita m\u00e9dia por utilizador mede a receita m\u00e9dia que uma empresa espera gerar a partir de um cliente ou utilizador individual num determinado per\u00edodo.<\/p>\n\n\n\n<p class=\"has-text-color\" style=\"color:#171c46;font-size:30px\"><strong>Conclus\u00e3o<\/strong><\/p>\n\n\n<div id=\"polls-10\" class=\"wp-polls\">\n\t<form id=\"polls_form_10\" class=\"wp-polls-form\" action=\"\/index.php\" method=\"post\" data-trp-original-action=\"\/index.php\">\n\t\t<p style=\"display: none;\"><input type=\"hidden\" id=\"poll_10_nonce\" name=\"wp-polls-nonce\" value=\"fbb4fae945\" \/><\/p>\n\t\t<p style=\"display: none;\"><input type=\"hidden\" name=\"poll_id\" value=\"10\" \/><\/p>\n\t\t<p style=\"text-align: center;\"><strong>Considera que os modelos de receitas recorrentes beneficiam tanto as empresas como os clientes?<\/strong><\/p><div id=\"polls-10-ans\" class=\"wp-polls-ans\"><ul class=\"wp-polls-ul\">\n\t\t<li><input type=\"radio\" id=\"poll-answer-34\" name=\"poll_10\" value=\"34\" \/> <label for=\"poll-answer-34\">Sim, \u00e9 uma situa\u00e7\u00e3o em que todos ganham<\/label><\/li>\n\t\t<li><input type=\"radio\" id=\"poll-answer-35\" name=\"poll_10\" value=\"35\" \/> <label for=\"poll-answer-35\">N\u00e3o, as empresas beneficiam mais<\/label><\/li>\n\t\t<li><input type=\"radio\" id=\"poll-answer-36\" name=\"poll_10\" value=\"36\" \/> <label for=\"poll-answer-36\">N\u00e3o, os clientes beneficiam mais<\/label><\/li>\n\t\t<li><input type=\"radio\" id=\"poll-answer-37\" name=\"poll_10\" value=\"37\" \/> <label for=\"poll-answer-37\">N\u00e3o tem a certeza\/N\u00e3o est\u00e1 decidido<\/label><\/li>\n\t\t<\/ul><p style=\"text-align: center;\"><input type=\"button\" name=\"vote\" value=\"   Vota\u00e7\u00e3o   \" class=\"Buttons\" onclick=\"poll_vote(10);\" \/><\/p><p style=\"text-align: center;\"><a href=\"#ViewPollResults\" onclick=\"poll_result(10); return false;\" title=\"Veja os resultados desta sondagem\">Ver resultados<\/a><\/p><\/div>\n\t<input type=\"hidden\" name=\"trp-form-language\" value=\"pt\"\/><\/form>\n<\/div>\n<div id=\"polls-10-loading\" class=\"wp-polls-loading\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/tridenstechnology.com\/wp-content\/plugins\/wp-polls\/images\/loading.gif\" width=\"16\" height=\"16\" alt=\"Carregando ...\" title=\"Carregando ...\" class=\"wp-polls-image\" \/>&nbsp;Carregando ...<\/div>\n\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Quando bem feito, um modelo de receitas recorrentes pode ajudar a garantir o rendimento da empresa no futuro e dar-lhe liberdade para inovar e prestar um excelente servi\u00e7o ao cliente.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Al\u00e9m disso, a utiliza\u00e7\u00e3o de <a href=\"https:\/\/tridenstechnology.com\/monetization\/\">Tridens' software recorrente<\/a> pode permitir a uma empresa simplificar a fatura\u00e7\u00e3o e a cobran\u00e7a de pagamentos.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-faqs\">Perguntas frequentes<\/h2>\n\n\n\n<div class=\"wp-block-group questions\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1693312350036\"><strong class=\"schema-faq-question\">O que \u00e9 uma boa taxa de receitas recorrentes?<\/strong> <p class=\"schema-faq-answer\">A taxa de receitas recorrentes indica a varia\u00e7\u00e3o percentual das receitas recorrentes no final de um determinado per\u00edodo em compara\u00e7\u00e3o com as receitas recorrentes no in\u00edcio.\u00a0<br\/>Embora n\u00e3o exista uma taxa de crescimento das receitas recorrentes \u00fanica para todas as empresas, os especialistas do sector consideram que uma taxa de crescimento mensal das receitas recorrentes de 10% - 20% \u00e9 geralmente boa.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1693312489523\"><strong class=\"schema-faq-question\">Porque \u00e9 que os investidores gostam de receitas recorrentes?<\/strong> <p class=\"schema-faq-answer\">As receitas recorrentes atraem os investidores porque s\u00e3o consideradas mais sustent\u00e1veis e previs\u00edveis do que as vendas pontuais, devido ao fluxo de caixa constante. \u00c9 tamb\u00e9m mais f\u00e1cil prever as finan\u00e7as futuras de uma empresa e o seu desempenho em termos de investimento.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1693312704681\"><strong class=\"schema-faq-question\">Qual \u00e9 o risco das receitas recorrentes?<\/strong> <p class=\"schema-faq-answer\">As receitas recorrentes implicam o risco de perda de clientes. Taxas de rotatividade elevadas podem reduzir as receitas recorrentes. Mas pode resolver este problema dando prioridade \u00e0s estrat\u00e9gias de reten\u00e7\u00e3o de clientes e fornecendo um valor consistente.<\/p> <\/div> <\/div>\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Aqui tem uma leitura f\u00e1cil sobre receitas recorrentes. Saiba mais sobre a forma como \u00e9 calculada e como melhora o crescimento do neg\u00f3cio.<\/p>","protected":false},"author":20,"featured_media":22641,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3446],"tags":[],"class_list":["post-22614","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-software-saas","category-3446","description-off"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Recurring Revenue | How To Calculate It &amp; Why It Is Important<\/title>\n<meta name=\"description\" content=\"Here is an easy read on recurring revenue. 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Com uma paix\u00e3o pelas palavras e pelos n\u00fameros, Francis combina na perfei\u00e7\u00e3o as suas compet\u00eancias para fornecer conte\u00fados envolventes e baseados em dados que cativam o p\u00fablico.","url":"https:\/\/tridenstechnology.com\/pt\/author\/francis-onyangotridenstechnology-com\/"},{"@type":"Question","@id":"https:\/\/tridenstechnology.com\/recurring-revenue\/#faq-question-1693312350036","position":1,"url":"https:\/\/tridenstechnology.com\/recurring-revenue\/#faq-question-1693312350036","name":"O que \u00e9 uma boa taxa de receitas recorrentes?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"The recurring revenue rate indicates the percent change in the recurring revenue at the end of a specified period compared with the recurring revenue at the beginning.\u00a0<br\/>Even though no \"one-size-fits-all\" recurring revenue rate is suitable for all businesses, industry experts consider a 10% - 20% monthly recurring revenue growth rate as generally good.","inLanguage":"pt-PT"},"inLanguage":"pt-PT"},{"@type":"Question","@id":"https:\/\/tridenstechnology.com\/recurring-revenue\/#faq-question-1693312489523","position":2,"url":"https:\/\/tridenstechnology.com\/recurring-revenue\/#faq-question-1693312489523","name":"Porque \u00e9 que os investidores gostam de receitas recorrentes?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Recurring revenue appeals to investors because it is considered more sustainable and predictable than one-time sales due to the steady cash flow. It is also easier to predict the future finances of a company and its investment performance.","inLanguage":"pt-PT"},"inLanguage":"pt-PT"},{"@type":"Question","@id":"https:\/\/tridenstechnology.com\/recurring-revenue\/#faq-question-1693312704681","position":3,"url":"https:\/\/tridenstechnology.com\/recurring-revenue\/#faq-question-1693312704681","name":"Qual \u00e9 o risco das receitas recorrentes?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Recurring revenue comes with the risk of customer churn. High churn rates can reduce recurring revenue. But you can address this by prioritizing customer retention strategies and delivering consistent value.","inLanguage":"pt-PT"},"inLanguage":"pt-PT"}]}},"_links":{"self":[{"href":"https:\/\/tridenstechnology.com\/pt\/wp-json\/wp\/v2\/posts\/22614","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tridenstechnology.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tridenstechnology.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tridenstechnology.com\/pt\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/tridenstechnology.com\/pt\/wp-json\/wp\/v2\/comments?post=22614"}],"version-history":[{"count":0,"href":"https:\/\/tridenstechnology.com\/pt\/wp-json\/wp\/v2\/posts\/22614\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tridenstechnology.com\/pt\/wp-json\/wp\/v2\/media\/22641"}],"wp:attachment":[{"href":"https:\/\/tridenstechnology.com\/pt\/wp-json\/wp\/v2\/media?parent=22614"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tridenstechnology.com\/pt\/wp-json\/wp\/v2\/categories?post=22614"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tridenstechnology.com\/pt\/wp-json\/wp\/v2\/tags?post=22614"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}