{"id":5850,"date":"2020-10-08T07:00:12","date_gmt":"2020-10-08T07:00:12","guid":{"rendered":"https:\/\/tridenstechnology.com\/?p=5850"},"modified":"2023-04-26T19:25:02","modified_gmt":"2023-04-26T17:25:02","slug":"subskrypcje-jak-zmienia-sie-doswiadczenie-klienta","status":"publish","type":"post","link":"https:\/\/tridenstechnology.com\/pl\/subscriptions-how-the-customer-experience-is-transformed\/","title":{"rendered":"Subskrypcje - jak zmienia si\u0119 do\u015bwiadczenie klienta"},"content":{"rendered":"<p>Chocia\u017c udzia\u0142y biznesowe s\u0105 zawsze w centrum uwagi, to jednak klient jest absolutnym odbiorc\u0105 ram naliczania op\u0142at abonamentowych. Niezwyk\u0142y poziom zarz\u0105dzania pomoc\u0105 zosta\u0142 wprowadzony niedawno, w przeciwie\u0144stwie do subskrypcji, kt\u00f3re istniej\u0105 ju\u017c od wielu lat. Jednak opr\u00f3cz \u0142atwo\u015bci, jakie s\u0105 niekt\u00f3re z fantastycznych zalet subskrypcji dla konsument\u00f3w?<br>Ze wzgl\u0119du na dost\u0119pno\u015b\u0107 opcji p\u0142atno\u015bci i rozw\u00f3j struktur kont, \u0142atwo jest skonfigurowa\u0107 i zap\u0142aci\u0107 za <a href=\"https:\/\/tridenstechnology.com\/subscription-billing-guarantees-an-improved-customer-experience\/\" rel=\"nofollow\">us\u0142ugi subskrypcji<\/a>. Dzi\u0119ki temu klienci s\u0105 zadowoleni z us\u0142ug, w tym z elastyczno\u015bci, natychmiastowej subskrypcji i op\u0142acalno\u015bci, a nie z obci\u0105\u017cenia, koszt\u00f3w i zm\u0119czenia bezpo\u015bredniego w\u0142a\u015bciciela.<br>Jednak korzy\u015bci p\u0142yn\u0105ce dla tych firm z <a href=\"https:\/\/tridenstechnology.com\/how-to-choose-an-outstanding-subscription-billing-software-for-your-business\/\">oprogramowanie do rozliczania subskrypcji<\/a> nie b\u0119d\u0105 przydatne, je\u015bli klienci nie uznaj\u0105 ich za warto\u015bciowe i skuteczne, poniewa\u017c klienci maj\u0105 moc rozwijania Pa\u0144stwa firmy poprzez rozpowszechnianie pozytywnych opinii o Pa\u0144stwa us\u0142ugach.<br>W 2020 roku trzydzie\u015bci cztery procent najbardziej znacz\u0105cych organizacji uzna\u0142o podr\u00f3\u017c konsumenta za sw\u00f3j priorytet numer jeden. Dzi\u0119ki temu oferta us\u0142ug mo\u017ce by\u0107 kluczowym wyr\u00f3\u017cnikiem. Oto kilka korzy\u015bci, kt\u00f3re ka\u017cda firma subskrypcyjna powinna zna\u0107 i upublicznia\u0107:<\/p>\n\n\n\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h2>Spis tre\u015bci<\/h2><ul><li><a href=\"#h-motivated-consumer-communications\" data-level=\"2\">Zmotywowana komunikacja z konsumentami<\/a><\/li><li><a href=\"#h-adjustable-invoice-cycles\" data-level=\"2\">Regulowane cykle fakturowania<\/a><\/li><li><a href=\"#h-modes-of-payment\" data-level=\"2\">Sposoby p\u0142atno\u015bci<\/a><\/li><li><a href=\"#h-self-assist\" data-level=\"2\">Samopomoc<\/a><\/li><li><a href=\"#h-ease-of-recurrence\" data-level=\"2\">\u0141atwo\u015b\u0107 nawrotu choroby<\/a><\/li><\/ul><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-motivated-consumer-communications\">Zmotywowana komunikacja z konsumentami<\/h2>\n\n\n\n<p>Organizacje musz\u0105 informowa\u0107 konsument\u00f3w o zaletach subskrypcji, aby zar\u00f3wno klienci, jak i marki mogli odnie\u015b\u0107 korzy\u015bci. Ma to na celu utrzymanie zdrowych relacji z klientami przez ca\u0142y okres trwania danej subskrypcji. Lojalno\u015b\u0107 wobec marki mo\u017cna uzyska\u0107 dzi\u0119ki spersonalizowanym powiadomieniom e-mail, kt\u00f3re zawieraj\u0105 wszystkie szczeg\u00f3\u0142y subskrypcji dla klient\u00f3w. Mo\u017ce to r\u00f3wnie\u017c prowadzi\u0107 do promocji marki.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-adjustable-invoice-cycles\">Regulowane cykle fakturowania<\/h2>\n\n\n\n<p>Faktury za poszczeg\u00f3lne subskrypcje s\u0105 zwi\u0105zane z obs\u0142ug\u0105 obiektu, wed\u0142ug konsument\u00f3w. Poniewa\u017c klienci mog\u0105 zarz\u0105dza\u0107 cyklem fakturowania, mog\u0105 wybra\u0107 czas w miesi\u0105cu, w kt\u00f3rym chc\u0105 otrzyma\u0107 faktur\u0119, a konkretnie, kiedy \u0142atwiej jest im zap\u0142aci\u0107 bez uszczerbku dla standardu us\u0142ugi. Cykle rozliczeniowe mo\u017cna dostosowa\u0107 do potrzeb ka\u017cdego klienta, co oznacza zminimalizowanie op\u0142at karnych lub zawiesze\u0144.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-modes-of-payment\">Sposoby p\u0142atno\u015bci<\/h2>\n\n\n\n<p>Zamiast przymusowo korzysta\u0107 z jednej konkretnej metody p\u0142atno\u015bci, konsumenci mog\u0105 szybko zap\u0142aci\u0107 za pomoc\u0105 preferowanego sposobu p\u0142atno\u015bci, kt\u00f3ry obejmuje tryby takie jak zautomatyzowane (karty debetowe i kredytowe), faktury postpaid dla klient\u00f3w B2B, PayPal i polecenie zap\u0142aty. Wynika to z dost\u0119pno\u015bci i wszechstronno\u015bci r\u00f3\u017cnych tryb\u00f3w p\u0142atno\u015bci za po\u015brednictwem Tridens <a href=\"https:\/\/tridenstechnology.com\/processing-payments-in-tridens-monetization\/\" target=\"_blank\" rel=\"noreferrer noopener\">bramka p\u0142atno\u015bci<\/a>. Dzi\u0119ki tym r\u00f3\u017cnym opcjom p\u0142atno\u015bci konsumenci mog\u0105 kontrolowa\u0107 wydatki i odpowiednio je utrzymywa\u0107.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-self-assist\">Samopomoc<\/h2>\n\n\n\n<p>Stwierdzono, \u017ce oko\u0142o sze\u015b\u0107dziesi\u0105t siedem procent konsument\u00f3w decyduje si\u0119 na samodzielne rozwi\u0105zanie problemu, zamiast prosi\u0107 o pomoc przedstawiciela obs\u0142ugi klienta. Aby lepiej s\u0142u\u017cy\u0107 klientom, ich konta i us\u0142ugi online powinny by\u0107 dost\u0119pne za po\u015brednictwem portalu samoobs\u0142ugowego. Oznacza to, \u017ce klienci nie b\u0119d\u0105 ju\u017c musieli czeka\u0107 na linii i otrzymaj\u0105 natychmiastow\u0105 pomoc od przedstawiciela obs\u0142ugi klienta.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-ease-of-recurrence\">\u0141atwo\u015b\u0107 nawrotu choroby<\/h2>\n\n\n\n<p>Gdy subskrypcja zbli\u017ca si\u0119 do ko\u0144ca, klient mo\u017ce czu\u0107 si\u0119 leniwy, niepewny lub po prostu zaniedba\u0107 jej odnowienie. Mo\u017ce to \u0142atwo zerwa\u0107 siln\u0105 relacj\u0119 mi\u0119dzy konsumentem a dostawc\u0105 subskrypcji. Mo\u017cna temu zaradzi\u0107, je\u015bli subskrypcje s\u0105 automatycznie odnawiane, aby kontynuowa\u0107 korzystanie z us\u0142ug bez przerwy. Prosz\u0119 pami\u0119ta\u0107, \u017ce je\u015bli konsumenci b\u0119d\u0105 zadowoleni, Pa\u0144stwa firma r\u00f3wnie\u017c wzro\u015bnie.<\/p>\n\n\n\n<p>Prosz\u0119 spr\u00f3bowa\u0107 <a href=\"https:\/\/tridenstechnology.com\/talk-to-us\/\" target=\"_blank\" rel=\"noreferrer noopener\">Tridens Monetization<\/a> ju\u017c teraz i prosz\u0119 przekona\u0107 si\u0119 o korzy\u015bciach, jakie oferuje!<\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Chocia\u017c udzia\u0142y biznesowe s\u0105 zawsze w centrum uwagi, to nadal klient jest absolutnym odbiorc\u0105 ram naliczania op\u0142at abonamentowych. Niezwyk\u0142y poziom zarz\u0105dzania pomoc\u0105 zosta\u0142 wprowadzony niedawno, w przeciwie\u0144stwie do subskrypcji, kt\u00f3re istniej\u0105 ju\u017c od wielu lat. Jednak opr\u00f3cz \u0142atwo\u015bci, jakie s\u0105 niekt\u00f3re z fantastycznych...<\/p>","protected":false},"author":6,"featured_media":4518,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[168],"tags":[],"class_list":["post-5850","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-monetization","category-168","description-off"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Subscriptions \u2013 How The Customer Experience Is Transformed<\/title>\n<meta name=\"description\" content=\"Although the business shares are always the spotlight, it is still the customer who is the absolute receiver of the subscription charging framework.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tridenstechnology.com\/pl\/subskrypcje-jak-zmienia-sie-doswiadczenie-klienta\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Subscriptions \u2013 How The Customer Experience Is Transformed\" \/>\n<meta property=\"og:description\" content=\"Although the business shares are always the spotlight, it is still the customer who is the absolute receiver of the subscription charging framework.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tridenstechnology.com\/pl\/subskrypcje-jak-zmienia-sie-doswiadczenie-klienta\/\" \/>\n<meta property=\"og:site_name\" content=\"Tridens\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/tridenstechnology\" \/>\n<meta property=\"article:published_time\" content=\"2020-10-08T07:00:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-04-26T17:25:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/d2xqcz296oofyv.cloudfront.net\/wp-content\/uploads\/2019\/11\/subscription-business-model-scaled.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2048\" \/>\n\t<meta property=\"og:image:height\" content=\"1823\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Ale\u0161 Pristovnik\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@TridensTech\" \/>\n<meta name=\"twitter:site\" content=\"@TridensTech\" \/>\n<meta name=\"twitter:label1\" content=\"Napisane przez\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ale\u0161 Pristovnik\" \/>\n\t<meta name=\"twitter:label2\" content=\"Szacowany czas czytania\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minuty\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Subskrypcje - 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jak zmienia si\u0119 do\u015bwiadczenie klienta","isPartOf":{"@id":"https:\/\/tridenstechnology.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/tridenstechnology.com\/subscriptions-how-the-customer-experience-is-transformed\/#primaryimage"},"image":{"@id":"https:\/\/tridenstechnology.com\/subscriptions-how-the-customer-experience-is-transformed\/#primaryimage"},"thumbnailUrl":"https:\/\/d2xqcz296oofyv.cloudfront.net\/wp-content\/uploads\/2019\/11\/subscription-business-model-scaled.png","datePublished":"2020-10-08T07:00:12+00:00","dateModified":"2023-04-26T17:25:02+00:00","description":"Chocia\u017c udzia\u0142y biznesowe s\u0105 zawsze w centrum uwagi, to jednak klient jest absolutnym odbiorc\u0105 systemu op\u0142at abonamentowych.","breadcrumb":{"@id":"https:\/\/tridenstechnology.com\/subscriptions-how-the-customer-experience-is-transformed\/#breadcrumb"},"inLanguage":"pl-PL","potentialAction":[{"@type":"ReadAction","target":["https:\/\/tridenstechnology.com\/subscriptions-how-the-customer-experience-is-transformed\/"]}]},{"@type":"ImageObject","inLanguage":"pl-PL","@id":"https:\/\/tridenstechnology.com\/subscriptions-how-the-customer-experience-is-transformed\/#primaryimage","url":"https:\/\/d2xqcz296oofyv.cloudfront.net\/wp-content\/uploads\/2019\/11\/subscription-business-model-scaled.png","contentUrl":"https:\/\/d2xqcz296oofyv.cloudfront.net\/wp-content\/uploads\/2019\/11\/subscription-business-model-scaled.png","width":2048,"height":1823,"caption":"subscription-model-pricing"},{"@type":"BreadcrumbList","@id":"https:\/\/tridenstechnology.com\/subscriptions-how-the-customer-experience-is-transformed\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/tridenstechnology.com\/"},{"@type":"ListItem","position":2,"name":"Subscriptions \u2013 How The Customer Experience Is Transformed"}]},{"@type":"WebSite","@id":"https:\/\/tridenstechnology.com\/#website","url":"https:\/\/tridenstechnology.com\/","name":"Tridens","description":"Monetyzacja, rozliczenia i \u0142adowanie pojazd\u00f3w elektrycznych","publisher":{"@id":"https:\/\/tridenstechnology.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/tridenstechnology.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pl-PL"},{"@type":"Organization","@id":"https:\/\/tridenstechnology.com\/#organization","name":"Tridens","url":"https:\/\/tridenstechnology.com\/","logo":{"@type":"ImageObject","inLanguage":"pl-PL","@id":"https:\/\/tridenstechnology.com\/#\/schema\/logo\/image\/","url":"https:\/\/d2xqcz296oofyv.cloudfront.net\/wp-content\/uploads\/2019\/02\/tridens_logo_invert.png","contentUrl":"https:\/\/d2xqcz296oofyv.cloudfront.net\/wp-content\/uploads\/2019\/02\/tridens_logo_invert.png","width":600,"height":191,"caption":"Tridens"},"image":{"@id":"https:\/\/tridenstechnology.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/tridenstechnology","https:\/\/x.com\/TridensTech","https:\/\/www.instagram.com\/tridenstechnology\/","https:\/\/www.linkedin.com\/company\/tridens","https:\/\/www.youtube.com\/user\/TridensIT"]},{"@type":"Person","@id":"https:\/\/tridenstechnology.com\/#\/schema\/person\/44d77d1205250afb9a4d0285ce0cc399","name":"Ale\u0161 Pristovnik","image":{"@type":"ImageObject","inLanguage":"pl-PL","@id":"https:\/\/secure.gravatar.com\/avatar\/425840ebdbad30a1b46f9d6d54a5837f6d4a5afef922bd0cf0e9700fc4076344?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/425840ebdbad30a1b46f9d6d54a5837f6d4a5afef922bd0cf0e9700fc4076344?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/425840ebdbad30a1b46f9d6d54a5837f6d4a5afef922bd0cf0e9700fc4076344?s=96&d=mm&r=g","caption":"Ale\u0161 Pristovnik"},"description":"Ales Pristovnik jest dyrektorem generalnym Tridens, firmy programistycznej specjalizuj\u0105cej si\u0119 w \u0142adowaniu pojazd\u00f3w elektrycznych, subskrypcji i rozliczeniach Oracle BRM. Ma d\u0142ug\u0105 histori\u0119 w bran\u017cy IT, pracowa\u0142 dla kilku du\u017cych firm. Jego pasj\u0105 jest technologia i innowacje, a obecnie koncentruje si\u0119 na opracowywaniu rozwi\u0105za\u0144, kt\u00f3re poprawi\u0105 bezpiecze\u0144stwo i wydajno\u015b\u0107 bran\u017cy motoryzacyjnej.","sameAs":["https:\/\/www.linkedin.com\/in\/alespristovnik\/"],"url":"https:\/\/tridenstechnology.com\/pl\/author\/ales-pristovniktridenstechnology-com\/"}]}},"_links":{"self":[{"href":"https:\/\/tridenstechnology.com\/pl\/wp-json\/wp\/v2\/posts\/5850","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tridenstechnology.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tridenstechnology.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tridenstechnology.com\/pl\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/tridenstechnology.com\/pl\/wp-json\/wp\/v2\/comments?post=5850"}],"version-history":[{"count":0,"href":"https:\/\/tridenstechnology.com\/pl\/wp-json\/wp\/v2\/posts\/5850\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tridenstechnology.com\/pl\/wp-json\/wp\/v2\/media\/4518"}],"wp:attachment":[{"href":"https:\/\/tridenstechnology.com\/pl\/wp-json\/wp\/v2\/media?parent=5850"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tridenstechnology.com\/pl\/wp-json\/wp\/v2\/categories?post=5850"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tridenstechnology.com\/pl\/wp-json\/wp\/v2\/tags?post=5850"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}