{"id":5367,"date":"2020-08-24T13:32:19","date_gmt":"2020-08-24T13:32:19","guid":{"rendered":"https:\/\/tridenstechnology.com\/?p=5367"},"modified":"2023-04-26T19:28:07","modified_gmt":"2023-04-26T17:28:07","slug":"%ec%84%b8%eb%8c%80%eb%b3%84-%ec%9e%84%eb%8c%80-%eb%b0%8f-%ea%b5%ac%eb%8f%85","status":"publish","type":"post","link":"https:\/\/tridenstechnology.com\/ko\/generation-rent-and-the-subscription\/","title":{"rendered":"\uc138\ub300\ubcc4 \uc784\ub300\ub8cc \ubc0f \uad6c\ub3c5"},"content":{"rendered":"

\ubc00\ub808\ub2c8\uc5bc \uc138\ub300\uc640 Z\uc138\ub300\uac00 \uc8fc\ub85c \uad6c\ub3c5 \uc11c\ube44\uc2a4\ub97c \uc774\uc6a9\ud558\uace0 \uc788\uc73c\uba70, \uc774\ub4e4\uc758 \uacf5\uacf5 \uc9c0\ucd9c \ube44\uc911\uc774 \ub192\uc544\uc9c0\uba74\uc11c \ud55c \uac00\uc9c0 \uc758\ubb38\uc774 \uc0dd\uae41\ub2c8\ub2e4. \uc774 \ub2e4\uc591\ud558\uace0 \uae4c\ub2e4\ub85c\uc6b4 \uace0\uac1d\uce35\uc758 \uae30\ub300\ub97c \ucda9\uc871\uc2dc\ud0a4\uae30 \uc704\ud574 \uad6c\ub3c5 \uc870\uc9c1\uc740 \uc5b4\ub5bb\uac8c \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud574\uc57c \ud560\uae4c\uc694?<\/p>\n

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\ubc00\ub808\ub2c8\uc5bc \uc138\ub300 \uadf8\ub8f9\uc5d0\uc11c \uac00\uc7a5 \ub098\uc774\uac00 \ub9ce\uc740 \ud68c\uc6d0\uc740 \uc774\uc81c 40\uc138\ub97c \ub118\uae30\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ubc18\uba74, Z\uc138\ub300 \uadf8\ub8f9\uc5d0\uc11c\ub294 \uc80a\uc740 \ud68c\uc6d0\ub4e4\uc758 \ub098\uc774\uac00 \ub450 \uc790\ub9bf\uc218\uc5d0\ub3c4 \ubbf8\uce58\uc9c0 \ubabb\ud558\ub294 \ub9cf\ud615\ub4e4\uc774 \uae08\uc804\uc801 \uc131\uc219\uae30\uc5d0 \uc811\uc5b4\ub4e4\uace0 \uc788\uc2b5\ub2c8\ub2e4(\ud4e8 \ub9ac\uc11c\uce58 \uc13c\ud130\uac00 1996\ub144\uc5d0 \uc124\uc815\ud55c \ucef7\uc624\ud504 \uae30\uc900). \uc5d4\ud130\ud14c\uc778\uba3c\ud2b8 \uc18c\ub9e4\uc5c5 \ud611\ud68c, \uae40 \ubca0\uc77c\ub9ac \ub300\ud45c\uc5d0 \ub530\ub974\uba74\uc774 \ub450 \uc138\ub300\ub97c \ubd84\ub958\ud558\ub294 \uac00\uc7a5 \uc88b\uc740 \uc194\ub8e8\uc158\uc740 \uc138\ub300 \uc784\ub300\ub8cc\uc785\ub2c8\ub2e4.<\/p>\n

\ub450 \uc138\ub300\ub294 \uc11c\ub85c \ub2e4\ub978 \uce74\ud14c\uace0\ub9ac\uc5d0 \uc18d\ud558\uc9c0\ub9cc \uc5ec\uc804\ud788 \ub9ce\uc740 \uc720\uc0ac\uc810\uc744 \uacf5\uc720\ud569\ub2c8\ub2e4. \uc774 \ub54c\ubb38\uc5d0 \ub450 \uc138\ub300\uc758 \uacb0\ud569\uc774 \uad6c\ub3c5 \ube44\uc988\ub2c8\uc2a4 \ubc1c\uc804\uc758 \uc6d0\ub3d9\ub825\uc774 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\ub80c\ud2b8 \uc138\ub300\ub294 \ubbf8\ub514\uc5b4\uac00 \ud3ec\ud654 \uc0c1\ud0dc\uc778 \uc804\uc790 \uc7a0\uc7ac \uace0\uac1d\uc774\uae30 \ub54c\ubb38\uc5d0 \uae30\uc874 \ub9c8\ucf00\ud305\uc758 \uc601\ud5a5\uc744 \ubc1b\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \uc989, \ub450 \uc138\ub300 \ubaa8\ub450 \ube0c\ub79c\ub4dc\ubcf4\ub2e4\ub294 \ub3d9\ub8cc\ub97c \uc2e0\ub8b0\ud558\ub294 \uac83\uc744 \uc120\ud638\ud558\uae30 \ub54c\ubb38\uc5d0 \uad11\uace0 \ub9c8\ucf00\ud305\ubcf4\ub2e4 \ucee4\ubba4\ub2c8\ud2f0 \uac80\uc99d\uc5d0 \ub354 \ud070 \uac00\uce58\ub97c \ub461\ub2c8\ub2e4. \ub530\ub77c\uc11c \ud504\ub85c\ubaa8\uc158 \uc804\ub7b5\uc740 \uc77c\ubc18\uc801\uc778 \uad11\uace0, \uc774\uba54\uc77c \ub610\ub294 \ubc30\ub108 \uc774\uc0c1\uc758 \uac83\uc774\uc5b4\uc57c \ud569\ub2c8\ub2e4. \uacc4\ud68d\uc5d0 \uc18c\ube44\uc790\uc758 \ucc38\uc5ec\ub97c \uc720\ub3c4\ud558\ub294 \uac83\uc774 \ud3ec\ud568\ub41c\ub2e4\uba74 \ub354 \uc88b\uc744 \uac83\uc785\ub2c8\ub2e4.<\/p>\n

\ub450 \uc138\ub300 \ubaa8\ub450 \ucee4\uc2a4\ud130\ub9c8\uc774\uc9d5, \uc815\ub9ac, \ud504\ub808\uc820\ud14c\uc774\uc158 \ub4f1 \ub3c5\ud2b9\ud55c \uad6c\ub9e4 \uc2b5\uad00\uc744 \ud1b5\ud574 \uc790\uc2e0\uc758 \uac1c\uc131\uc744 \uacf5\uac1c\uc801\uc73c\ub85c \ub4dc\ub7ec\ub0b4\uace0\uc790 \ud558\ub294 \uc695\uad6c\uac00 \uc788\uc73c\uba70, \ub2e4\uc591\ud55c \uc18c\uc15c \ubbf8\ub514\uc5b4 \ud50c\ub7ab\ud3fc\uc5d0\uc11c \uad6c\ub9e4\ub97c \uacf5\uc720\ud558\uace0\uc790 \ud569\ub2c8\ub2e4.<\/p>\n

\ub80c\ud2b8 \uc138\ub300\ub294 \uac00\uc7a5 \ucda9\uc2e4\ud55c \uc138\ub300\ub77c\uace0 \ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uc774\ub4e4\uc740 \ub2e4\ub978 \uc138\ub300\ubcf4\ub2e4 \uc790\uc2e0\uc758 \uac1c\uc131\uc744 \ud45c\ud604\ud558\uae30 \uc704\ud574 \ube0c\ub79c\ub4dc\uc5d0 \ub354 \ub9ce\uc740 \ube44\uc6a9\uc744 \uc9c0\ucd9c\ud569\ub2c8\ub2e4. \uadf8 \uc774\uc720\ub294 \ubc00\ub808\ub2c8\uc5bc \uc138\ub300\uc758 91%\uac00 \ube0c\ub79c\ub4dc \ubcc0\uacbd\uc744 \uc120\ud638\ud558\ub294 \uc774\uc720\uc640 \uad00\ub828\uc774 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\ub450 \uc138\ub300 \ubaa8\ub450 \uc0ac\ud68c\uc801 \uc778\uc2dd\uc5d0 \uae30\ubc18\ud55c \uc18c\ube44\uc5d0 \uc788\uc5b4\uc11c\ub294 \ub9e4\uc6b0 \ubc00\uc811\ud558\uac8c \uc5f0\uacb0\ub418\uc5b4 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub4e4\uc740 \uae30\uc874\uc758 \uc18c\uc720\uad8c\ubcf4\ub2e4\ub294 \uc9c0\uc18d \uac00\ub2a5\uc131\uacfc \uc0ac\uc6a9 \ud3b8\uc758\uc131\uc744 \ub354 \uc120\ud638\ud569\ub2c8\ub2e4. \ub610\ud55c \uc9c0\uad6c\ub97c \ubcf4\ud638\ud558\ub294 \uac83\uc744 \uc120\ud638\ud558\uba70 \ub300\uc758\ub97c \uc704\ud574 \uad6c\ub3c5\uc5d0 \ub354 \ub9ce\uc740 \ub3c8\uc744 \uc9c0\ucd9c\ud558\uae30\ub85c \uacb0\uc815\ud569\ub2c8\ub2e4.<\/p>\n

\uc774 \ub54c\ubb38\uc5d0 \ub80c\ud2b8 \uc138\ub300\ub294 \uc138\uc18d\uc801\uc778 \uac83\ubcf4\ub2e4\ub294 \uacbd\ud5d8\uc744 \uc120\ud0dd\ud558\ub294\ub370, \uc774\ub294 \ubbf8\ub514\uc5b4\ub3c4 \ub9c8\ucc2c\uac00\uc9c0\ub77c\ub294 \uac83\uc744 \ubcf4\uc5ec\uc90d\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \ub2e4\uc591\ud55c \ubc14\uc774\ub2d0\uc774\ub098 CD \uceec\ub809\uc158\uc744 \uc18c\uc720\ud558\ub294 \ub300\uc2e0 \uc6d4\uc815\uc561\uc744 \uc9c0\ubd88\ud558\uba74 \uc6d0\ud558\ub294 \uc74c\uc545\uc744 \uc27d\uac8c \ub4e4\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\uac83\uc774 \ubc14\ub85c Spotify \uac00\uc785\uc790\uc758 72%\uac00 \ubc00\ub808\ub2c8\uc5bc \uc138\ub300\uc778 \uc774\uc720\uc785\ub2c8\ub2e4.<\/p>\n

\uc138\ub300\uac00 \uc120\ud638\ud558\ub294 \uc0ac\uc6a9 \ud3b8\uc758\uc131 \ub54c\ubb38\uc5d0 \uc2a4\ud2b8\ub9ac\ubc0d \uc0ac\uc774\ud2b8\uc5d0 \ub300\ud55c \uc218\uc694\uac00 \ub192\uc2b5\ub2c8\ub2e4. \ub2e4\ub978 \uc138\ub300\uc640 \ube44\uad50\ud588\uc744 \ub54c, \ubc00\ub808\ub2c8\uc5bc \uc138\ub300\ub294 \uad6c\ub3c5\uc744 \uc120\ud638\ud569\ub2c8\ub2e4.<\/a> \ub97c \ub2e4\uc591\ud55c \ub9ac\uc18c\uc2a4\uc640 \uacb0\ud569\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, Amazon Prime\uc758 \uc2a4\ud2b8\ub9ac\ubc0d \uae30\ub2a5\uacfc \uc775\uc77c \ubc30\uc1a1 \uae30\ub2a5\uc744 \ud568\uaed8 \uc0ac\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. YPulse\uc758 \ubbf8\ub514\uc5b4 \uc18c\ube44 \uc870\uc0ac\uc5d0\uc11c \uc5b8\uae09\ud588\ub4ef\uc774 \uad6c\ub3c5\uc790 \uc911 19~37\uc138 \uc5f0\ub839\uce35\uc774 \uc77c\ubd80 \ud3ec\ud568\ub418\uc5b4 \uc788\ub294 \uac83\ub3c4 \uc774\ub7ec\ud55c \uc774\uc720 \ub54c\ubb38\uc785\ub2c8\ub2e4.<\/p>\n

\uc774 \uc138\ub300\uc758 \uad6c\ub9e4\ub294 \ub9e4\uc6b0 \uae4c\ub2e4\ub86d\uc2b5\ub2c8\ub2e4. 2008\ub144\uc758 \ub300\ubd88\ud669\uc73c\ub85c \uc778\ud574 \ub9ce\uc740 \ubc00\ub808\ub2c8\uc5bc \uc138\ub300\uac00 \uc131\uc219\ud574\uc84c\uc2b5\ub2c8\ub2e4. \ud32c\ub370\ubbf9\uc778 \ucf54\ub85c\ub098\ubc14\uc774\ub7ec\uc2a4\ub85c \uc778\ud574 Z\uc138\ub300\uc758 \ub300\ub2e4\uc218\uac00 \uc131\uc219\uae30\uc5d0 \uc811\uc5b4\ub4e4\uc5c8\uc2b5\ub2c8\ub2e4. \uc774\ub294 \uc774\ub4e4\uc758 \uc9c1\uc5c5\uc774 \uac00\uc7a5 \ubd88\ud655\uc2e4\ud558\ub2e4\ub294 \uac83\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4. \ubb3c\ub860 \ub80c\ud2b8 \uc138\ub300\uac00 \uad6c\ub3c5\ud558\ub294 \ucc44\ub110\uc758 \ube44\ubc00\ubc88\ud638\ub97c \uacf5\uc720\ud558\ub294 \uac83\uc774 \ub110\ub9ac \ud37c\uc838 \uc788\ub2e4\ub294 \uac83\uc740 \uc758\uc2ec\uc758 \uc5ec\uc9c0\uac00 \uc5c6\uc2b5\ub2c8\ub2e4.<\/p>\n

\uad6c\ub9e4 \uc2dc \ub3c5\ud2b9\ud55c \uc694\uc18c\ub97c \ucc3e\uae30 \ub54c\ubb38\uc5d0 \ub80c\ud2b8 \uc138\ub300\ub294 \ub3c5\uc810 \uad6c\ub3c5 \uac70\ub798\uc5d0 \ub300\ud574 \uc5f4\ub9b0 \ub9c8\uc74c\uc744 \uac00\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ub530\ub77c\uc11c \uad6c\ub3c5 \ube44\uc988\ub2c8\uc2a4\ub294 \uad6c\ub3c5 \ubd80\ubb38\uc5d0\uc11c \uc810\uc720\uc728 \uc0c1\uc2b9\uc758 \ud575\uc2ec\uc778 \uc774 \uc138\ub300\ub97c \ud0c0\uae43\uc73c\ub85c \uc0bc\ub294 \uac83\uc744 \ucd5c\uc6b0\uc120 \uacfc\uc81c\ub85c \uc0bc\uc544\uc57c \ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ubb38\uc81c \uc138\ub300\ub97c \ud0c0\uae43\uc73c\ub85c \uc0bc\uc544\uc57c \ud558\ubbc0\ub85c \ub3c4\ub355\uc801\uc774\uace0, \uc2e4\ud604 \uac00\ub2a5\ud558\uba70, \uc0ac\uc6a9\ud558\uae30 \uc26c\uc6b4 \uc81c\ud488\uc744 \uc81c\uacf5\ud574\uc57c \ud569\ub2c8\ub2e4. \uc774\ub294 \ub610\ud55c \ube0c\ub79c\ub4dc \ucda9\uc131\ub3c4\ub97c \uc720\uc9c0\ud558\uae30 \uc704\ud574 \uc81c\ud488\uc5d0 \uac1c\ubcc4\ud654\ub41c \ub514\uc9c0\ud138 \uae30\ub2a5\uc774 \ud3ec\ud568\ub418\uc5b4\uc57c \ud568\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc2dc\uc124\uc744 \uac00\uc7a5 \ud070 \ubd80\ud765\uc0ac\ub85c \ubcf4\uc5ec\uc918\uc11c \uc9c0\uc9c0\ub97c \uc5bb\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc784\ub300 \uc138\ub300\ub97c \uc720\uce58\ud558\uae30 \uc704\ud55c \uc804\ub7b5\uc5d0 \uc9d1\uc911\ud574\uc57c \ud569\ub2c8\ub2e4. Tridens Monetization<\/a> \ub97c \ud1b5\ud574 \uc815\uae30 \uccad\uad6c\uc11c\ub97c \ucc98\ub9ac\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub2e4\uc74c \uc5f0\ub77d\ucc98\ub85c \ubb38\uc758\ud558\uc138\uc694. \ub370\ubaa8 \uc608\uc57d\ud558\uae30<\/a> \ub610\ub294 \ub354 \ub9ce\uc740 \uac83\uc744 \uc54c\uc544\ubcf4\uc138\uc694.<\/p>","protected":false},"excerpt":{"rendered":"

Subscription services are used mainly by Millennials and Generation Z. Since their public expense share increases, a question comes to mind. How should the subscription organizations serve this different and challenging audience to satisfy their expectations? The subscription businesses must target the Millennial and Generation Z. Why? Because these people are known to be very…<\/p>","protected":false},"author":6,"featured_media":5369,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[168],"tags":[],"class_list":["post-5367","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-monetization","category-168","description-off"],"yoast_head":"\nGeneration Rent and the Subscription Monetization Monetization<\/title>\n<meta name=\"description\" content=\"How should the subscription organizations serve this different and challenging audience to satisfy their expectations?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tridenstechnology.com\/ko\/\uc138\ub300\ubcc4-\uc784\ub300-\ubc0f-\uad6c\ub3c5\/\" \/>\n<meta property=\"og:locale\" content=\"ko_KR\" \/>\n<meta property=\"og:type\" 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