{"id":9952,"date":"2022-06-22T14:01:52","date_gmt":"2022-06-22T14:01:52","guid":{"rendered":"https:\/\/tridenstechnology.com\/?p=9952"},"modified":"2023-04-25T14:06:02","modified_gmt":"2023-04-25T12:06:02","slug":"ev%e5%85%85%e9%9b%bb%e3%82%b9%e3%82%bf%e3%83%b3%e3%83%89%e5%90%84%e7%a4%be","status":"publish","type":"post","link":"https:\/\/tridenstechnology.com\/ja\/what-is-customer-churn-rate\/","title":{"rendered":"\u9867\u5ba2\u96e2\u8131\u3068\u89e3\u7d04\u7387\u3068\u306f\uff1f"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><em><strong>\u89e3\u7d04\u7387\u3067\u8868\u3055\u308c\u308b\u9867\u5ba2\u96e2\u8131\u306f\u3001\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30e2\u30c7\u30eb\u306b\u304a\u3044\u3066\u3001\u3069\u308c\u3060\u3051\u306e\u9867\u5ba2\u304c\u8cb4\u793e\u306e\u88fd\u54c1\u306e\u4f7f\u7528\u3092\u4e2d\u6b62\u3057\u305f\u304b\u3001\u307e\u305f\u306f\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u3092\u30ad\u30e3\u30f3\u30bb\u30eb\u307e\u305f\u306f\u30c0\u30a6\u30f3\u30b0\u30ec\u30fc\u30c9\u3057\u305f\u304b\u3092\u793a\u3057\u3066\u3044\u307e\u3059\u3002<\/strong><\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u89e3\u7d04\u7387\u3068\u306f\u3001\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\uff08\u307e\u305f\u306f\u305d\u306e\u4ed6\u306e\uff09\u30d3\u30b8\u30cd\u30b9\u306e\u5168\u4f53\u7684\u306a\u884c\u52d5\u3092\u6e2c\u5b9a\u3057\u3001\u9867\u5ba2\u307e\u305f\u306f\u53ce\u76ca\u306e\u640d\u5931\uff08\u53ce\u76ca\u89e3\u7d04\uff09\u306e\u5272\u5408\u3067\u793a\u3059\u904b\u7528\u4e0a\u306e\u91cd\u8981\u696d\u7e3e\u8a55\u4fa1\u6307\u6a19\uff08KPI\uff09\u3067\u3059\u3002<\/p>\n\n\n\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h2>\u76ee\u6b21<\/h2><ul><li><a href=\"#h-churn-rate-vs-retention-rate\" data-level=\"2\">\u89e3\u7d04\u7387\u3068\u5b9a\u7740\u7387\u306e\u6bd4\u8f03<\/a><\/li><li><a href=\"#h-pros-and-cons-of-churn-rate-analysis\" data-level=\"2\">\u89e3\u7d04\u7387\u5206\u6790\u306e\u9577\u6240\u3068\u77ed\u6240<\/a><\/li><li><a href=\"#h-voluntary-and-involuntary-churn\" data-level=\"2\">\u81ea\u767a\u7684\u89e3\u7d04\u3068\u975e\u81ea\u767a\u7684\u89e3\u7d04<\/a><\/li><li><a href=\"#h-churn-management\" data-level=\"2\">\u89e3\u7d04\u7ba1\u7406<\/a><\/li><li><a href=\"#h-churn-prediction\" data-level=\"2\">\u89e3\u7d04\u4e88\u6e2c<\/a><\/li><li><a href=\"#h-how-to-calculate-the-customer-churn-rate\" data-level=\"2\">\u9867\u5ba2\u89e3\u7d04\u7387\u306e\u8a08\u7b97\u65b9\u6cd5<\/a><\/li><li><a href=\"#h-revenue-churn\" data-level=\"2\">\u30ec\u30d9\u30cb\u30e5\u30fc\u30c1\u30e3\u30fc\u30f3<\/a><\/li><li><a href=\"#h-churn-rate-by-industry\" data-level=\"2\">\u696d\u7a2e\u5225\u89e3\u7d04\u7387<\/a><\/li><li><a href=\"#h-how-to-lower-customer-churn-and-the-churn-rate\" data-level=\"2\">\u9867\u5ba2\u96e2\u308c\u3068\u89e3\u7d04\u7387\u3092\u4e0b\u3052\u308b\u306b\u306f\uff1f<\/a><\/li><\/ul><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\u89e3\u7d04\u7387\u306f\u3001\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u578b\u30d3\u30b8\u30cd\u30b9\u3092\u5c55\u958b\u3059\u308b\u4f01\u696d\u306b\u3068\u3063\u3066\u3001\u6700\u3082\u91cd\u8981\u306a\u30d3\u30b8\u30cd\u30b9KPI\u306e1\u3064\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u540c\u69d8\u306b\u3001\u5b9a\u671f\u7684\u306b\u652f\u6255\u3044\u3092\u884c\u3046\u9867\u5ba2\u3092\u6301\u3064\u4f01\u696d\u306f\u3001\u89e3\u7d04\u7387\u3092\u8a08\u7b97\u3059\u308b\u3053\u3068\u3067\u5927\u304d\u306a\u5229\u76ca\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u89e3\u7d04\u7387\u306f\u7279\u5b9a\u306e\u671f\u9593\u306b\u308f\u305f\u3063\u3066\u8a55\u4fa1\u3055\u308c\u3001\u4f01\u696d\u306f\u6708\u6b21\u3001\u56db\u534a\u671f\u3001\u5e74\u6b21\u306e\u89e3\u7d04\u7387\u3092\u30e2\u30cb\u30bf\u30fc\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u305d\u306e\u305f\u3081\u3001\u3053\u308c\u3092\u898b\u308b\u3053\u3068\u3067\u3001\u3069\u308c\u3060\u3051\u306e\u9867\u5ba2\u304c\u5951\u7d04\u66f4\u65b0\u306b\u5931\u6557\u3057\u305f\u308a\u3001\u30c0\u30a6\u30f3\u30b0\u30ec\u30fc\u30c9\u3057\u305f\u308a\u3057\u305f\u304b\u3092\u77e5\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u9ad8\u3044\u89e3\u7d04\u7387\u306f\u53ce\u76ca\u3092\u6e1b\u5c11\u3055\u305b\u3001\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u5bfe\u3059\u308b\u9867\u5ba2\u306e\u4e0d\u6e80\u3092\u793a\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u307e\u305f\u3001\u9ad8\u3044\u89e3\u7d04\u7387\u3001\u7279\u306b\u9577\u671f\u306b\u308f\u305f\u3063\u3066\u4e0a\u6607\u3057\u7d9a\u3051\u308b\u89e3\u7d04\u7387\u306f\u3001\u4f01\u696d\u306e\u53ce\u76ca\u6027\u3084\u6210\u9577\u6027\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u89e3\u7d04\u3092\u4e88\u6e2c\u3059\u308b\u80fd\u529b\u306f\u3001\u4f1a\u793e\u306e\u6210\u529f\u306b\u4e0d\u53ef\u6b20\u3067\u3059\uff01<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-churn-rate-vs-retention-rate\">\u89e3\u7d04\u7387\u3068\u5b9a\u7740\u7387\u306e\u6bd4\u8f03<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u3059\u3079\u3066\u306e\u4e3b\u8981\u306a <a href=\"https:\/\/www.investopedia.com\/terms\/k\/kpi.asp\" target=\"_blank\" rel=\"noreferrer noopener\">KPI<\/a> \u4f01\u696d\u304c\u30e2\u30cb\u30bf\u30fc\u3057\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u306e\u306f\u3001\u89e3\u7d04\u7387\u3068 <a href=\"https:\/\/tridenstechnology.com\/what-is-customer-retention\/\">\u5b9a\u7740\u7387<\/a> \u304c\u4e00\u756a\u3064\u306a\u304c\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5177\u4f53\u7684\u306b\u306f\u3001\u89e3\u7d04\u7387\u304c\u3069\u308c\u3060\u3051\u306e\u9867\u5ba2\u304c\u96e2\u8131\u3057\u305f\u304b\u3092\u793a\u3059\u3068\u3059\u308c\u3070\u3001\u7d99\u7d9a\u7387\u306f\u3069\u308c\u3060\u3051\u306e\u6d88\u8cbb\u8005\u304c\u7d99\u7d9a\u3057\u305f\u304b\u3092\u793a\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u89e3\u7d04\u7387\u3082\u7d99\u7d9a\u7387\u3082\u3001\u5546\u54c1\u3084\u5168\u4f53\u7684\u306a\u9867\u5ba2\u4f53\u9a13\u306b\u5bfe\u3059\u308b\u9867\u5ba2\u306e\u6e80\u8db3\u5ea6\u3092\u793a\u3057\u3066\u3044\u307e\u3059\u3002<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u3064\u307e\u308a\u3001\u6e2c\u5b9a\u3059\u308b\u3053\u3068\u3067\u3001\u4f01\u696d\u306f\u4f55\u304c\u3046\u307e\u304f\u3044\u3063\u3066\u3044\u308b\u306e\u304b\u3001\u3069\u3053\u306b\u6f5c\u5728\u7684\u306a\u554f\u984c\u304c\u3042\u308b\u306e\u304b\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u89e3\u7d04\u7387\u304c\u9ad8\u3044\u306e\u306f\u60aa\u3044\u3053\u3068\u3067\u3059\u304c\u3001\u7d99\u7d9a\u7387\u304c\u9ad8\u3044\u306e\u306f\u826f\u3044\u3053\u3068\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u3057\u305f\u304c\u3063\u3066\u3001\u7406\u60f3\u7684\u306a\u30b7\u30ca\u30ea\u30aa\u3067\u306f\u30010%\u306e\u89e3\u7d04\u7387\u3067100%\u306e\u7d99\u7d9a\u7387\u306b\u306a\u308a\u307e\u3059\u3002<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-pros-and-cons-of-churn-rate-analysis\">\u89e3\u7d04\u7387\u5206\u6790\u306e\u9577\u6240\u3068\u77ed\u6240<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u89e3\u7d04\u7387\u306f\u3001\u4f01\u696d\u306e\u9867\u5ba2\u304c\u3069\u306e\u3088\u3046\u306b\u5909\u5316\u3059\u308b\u304b\u3092\u8abf\u3079\u308b\u512a\u308c\u305f\u65b9\u6cd5\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u3057\u304b\u3057\u3001\u89e3\u7d04\u7387\u306e\u8a08\u7b97\u306b\u306f\u826f\u3044\u9762\u3082\u60aa\u3044\u9762\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u89e3\u7d04\u7387\u306e\u6c7a\u5b9a\u7684\u306a\u9577\u6240\u306f\u3001\u4f01\u696d\u304c\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u3092\u30ad\u30e3\u30f3\u30bb\u30eb\u3059\u308b\u9867\u5ba2\u306e\u6570\u3092\u628a\u63e1\u3067\u304d\u308b\u3053\u3068\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u89e3\u7d04\u7387\u306f\u3001\u9867\u5ba2\u304c\u88fd\u54c1\u3001\u30b5\u30fc\u30d3\u30b9\u3001\u4f01\u696d\u306b\u5bfe\u3057\u3066\u6e80\u8db3\u3057\u3066\u3044\u308b\u304b\u3001\u4e0d\u6e80\u3067\u3042\u308b\u304b\u3092\u793a\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4f8b\u3048\u3070\u3001\u3042\u308b\u4e00\u5b9a\u6570\u306e\u9867\u5ba2\u304c\u3059\u3050\u306b\u9000\u4f1a\u3059\u308b\u5834\u5408\u3001\u4f55\u304b\u554f\u984c\u304c\u3042\u308b\u3053\u3068\u3092\u793a\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4ed6\u306e\u7d4c\u55b6\u6307\u6a19\u3068\u6bd4\u8f03\u3057\u3066\u3001\u89e3\u7d04\u7387\u306e\u7b97\u51fa\u304c\u6bd4\u8f03\u7684\u5bb9\u6613\u3067\u3042\u308b\u3053\u3068\u3082\u300c\u9577\u6240\u300d\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e0d\u5229\u306a\u70b9\u3001\u3064\u307e\u308a\u300c\u6b20\u70b9\u300d\u306f\u3001\u89e3\u7d04\u7387\u3067\u306f\u9867\u5ba2\u306e\u30bf\u30a4\u30d7\u304c\u306f\u3063\u304d\u308a\u3057\u306a\u3044\u3053\u3068\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6d88\u8cbb\u8005\u304c\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u3092\u30ad\u30e3\u30f3\u30bb\u30eb\u3057\u305f\u5834\u5408\u3001\u89e3\u7d04\u7387\u306e\u8a08\u7b97\u306f\u65b0\u898f\u9867\u5ba2\u3068\u9577\u671f\u9867\u5ba2\u3092\u533a\u5225\u3057\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u305d\u306e\u305f\u3081\u306b\u306f\u3001\u3088\u308a\u5305\u62ec\u7684\u306a\u5206\u6790\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-voluntary-and-involuntary-churn\">\u81ea\u767a\u7684\u89e3\u7d04\u3068\u975e\u81ea\u767a\u7684\u89e3\u7d04<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u5206\u6790\u306e\u969b\u306b\u306f\u3001\u81ea\u767a\u7684\u89e3\u7d04\u3068\u975e\u81ea\u767a\u7684\u89e3\u7d04\u3092\u533a\u5225\u3059\u308b\u3053\u3068\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4efb\u610f\u89e3\u7d04\u3068\u306f\u3001\u304a\u5ba2\u69d8\u306e\u81ea\u7531\u306a\u9078\u629e\u3068\u500b\u4eba\u7684\u306a\u7406\u7531\u306b\u3088\u308b\u89e3\u7d04\u306e\u3053\u3068\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u975e\u81ea\u767a\u7684\u89e3\u7d04\u3068\u306f\u3001\u652f\u6255\u3044\u671f\u9650\u306b\u9593\u306b\u5408\u308f\u306a\u3044\u306a\u3069\u306e\u4e0d\u90fd\u5408\u306b\u3088\u308a\u3001\u8cfc\u8aad\u3092\u4e2d\u6b62\u3057\u305f\u9867\u5ba2\u306e\u6570\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4f8b\u3048\u3070\u3001\u4e0d\u672c\u610f\u306a\u89e3\u7d04\u304c\u591a\u3044\u3068\u3044\u3046\u3053\u3068\u306f\u3001\u652f\u6255\u3044\u51e6\u7406\u306b\u554f\u984c\u304c\u3042\u308b\u3001\u652f\u6255\u3044\u30aa\u30d7\u30b7\u30e7\u30f3\u304c\u306a\u3044\u3001\u3042\u308b\u3044\u306f\u6700\u3082\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u306e\u306f\u3001\u6b21\u306e\u3088\u3046\u306a\u554f\u984c\u3067\u3059\u3002 <a href=\"https:\/\/tridenstechnology.com\/what-is-dunning\/\">\u3061\u304b\u3089\u304b\u305b\u304e<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u672a\u6255\u3044\u8acb\u6c42\u66f8\u306e\u6570\u3092\u6e1b\u3089\u3059\u826f\u3044\u65b9\u6cd5\u306f\u3001\u6b21\u306e\u3088\u3046\u306a\u3082\u306e\u3092\u5c0e\u5165\u3059\u308b\u3053\u3068\u3067\u3059\u3002 <a href=\"https:\/\/tridenstechnology.com\/what-is-consolidated-billing-and-invoicing\/\">\u9023\u7d50\u8acb\u6c42\u66f8<\/a> \u3088\u308a\u591a\u304f\u306e\u8acb\u6c42\u66f8\u30921\u3064\u306e\u8acb\u6c42\u66f8\u306b\u307e\u3068\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e21\u8005\u3092\u5225\u3005\u306b\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3001\u6b63\u78ba\u306a\u5168\u4f53\u50cf\u3092\u628a\u63e1\u3057\u3001\u9069\u5207\u306a\u6226\u7565\u3092\u9069\u7528\u3057\u3066\u6226\u308f\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-churn-management\">\u89e3\u7d04\u7ba1\u7406<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u591a\u304f\u306e\u4f01\u696d\u304c\u8cfc\u8aad\u8005\u306e\u7ba1\u7406\u306b\u529b\u3092\u5165\u308c\u3066\u3044\u307e\u3059\u304c\u3001\u305d\u306e\u65b9\u6cd5\u306e\u3072\u3068\u3064\u306b <a href=\"https:\/\/tridenstechnology.com\/best-subscription-management-software\/\">\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u9867\u5ba2\u3092\u3088\u308a\u3088\u304f\u7406\u89e3\u3059\u308b\u3053\u3068\u3067\u3001\u4f01\u696d\u306f\u7a4d\u6975\u7684\u306a\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3084\u53ce\u96c6\u3057\u305f\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u8003\u616e\u3057\u3001\u9867\u5ba2\u306e\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u3092\u7dad\u6301\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u89e3\u7d04\u7387\u7ba1\u7406\u306f\u3001\u9867\u5ba2\u3092\u76e3\u8996\u3057\u3001\u89e3\u7d04\u3092\u9632\u6b62\u3057\u3001\u304b\u3064\u3066\u306e\u9867\u5ba2\u3092\u518d\u6d3b\u6027\u5316\u3057\u307e\u3059\u3002<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u3064\u307e\u308a\u3001\u89e3\u7d04\u3092\u6e1b\u3089\u3059\u305f\u3081\u306b\u30ea\u30b9\u30af\u306e\u3042\u308b\u9867\u5ba2\u3092\u7279\u5b9a\u3057\u3001\u305d\u308c\u306b\u95a2\u4e0e\u3059\u308b\u3053\u3068\u3068\u3001\u304b\u3064\u3066\u306e\u9867\u5ba2\u3092\u56de\u5fa9\u3055\u305b\u308b\u3053\u3068\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u3053\u308c\u306f\u3001\u7a4d\u6975\u7684\u306a\u9867\u5ba2\u95a2\u4fc2\u7ba1\u7406\u3092\u901a\u3058\u3066\u884c\u308f\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4f8b\u3048\u3070\u3001\u4f01\u696d\u306f\u5b9a\u671f\u7684\u306b\u9867\u5ba2\u306b\u9023\u7d61\u3092\u53d6\u308b\u50be\u5411\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5f7c\u3089\u306f\u5f7c\u3089\u3068\u95a2\u308f\u308a\u3001\u8cea\u554f\u3092\u3057\u3001\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u96c6\u3081\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u3042\u308b\u9867\u5ba2\u304c\u5b9a\u671f\u7684\u306b\u652f\u6255\u3044\u3092\u884c\u3063\u3066\u3044\u306a\u304b\u3063\u305f\u308a\u3001\u975e\u6d3b\u52d5\u7684\u3067\u3042\u3063\u305f\u308a\u3057\u305f\u5834\u5408\u3001\u540c\u793e\u306f\u305d\u306e\u9867\u5ba2\u306b\u9023\u7d61\u3092\u53d6\u308a\u3001\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u5171\u6709\u3057\u305f\u308a\u3001\u3088\u308a\u7a4d\u6975\u7684\u306b\u6d3b\u52d5\u3057\u305f\u308a\u3059\u308b\u3088\u3046\u50cd\u304d\u304b\u3051\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u3055\u3089\u306b\u3001\u9867\u5ba2\u304c\u4ee5\u524d\u307b\u3069\u95a2\u5fc3\u3092\u793a\u3055\u306a\u304f\u306a\u3063\u305f\u7406\u7531\u3092\u63a2\u308a\u3001\u89e3\u7d04\u306e\u610f\u5411\u304c\u3042\u308b\u304b\u3069\u3046\u304b\u3092\u4e88\u6e2c\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4f01\u696d\u306f\u3001\u304b\u3064\u3066\u306e\u30e6\u30fc\u30b6\u30fc\u3092\u53d6\u308a\u623b\u3059\u305f\u3081\u306b\u3001\u3055\u307e\u3056\u307e\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3084\u55b6\u696d\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u884c\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-churn-prediction\">\u89e3\u7d04\u4e88\u6e2c<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u89e3\u7d04\u4e88\u6e2c\u3068\u306f\u3001\u3069\u306e\u9867\u5ba2\u304c\u30b5\u30fc\u30d3\u30b9\u3092\u653e\u68c4\u3057\u305f\u308a\u3001\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u3092\u7d42\u4e86\u3057\u305f\u308a\u3059\u308b\u53ef\u80fd\u6027\u304c\u6700\u3082\u9ad8\u3044\u304b\u3092\u5224\u65ad\u3059\u308b\u3053\u3068\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u65b0\u898f\u9867\u5ba2\u3092\u7372\u5f97\u3059\u308b\u3053\u3068\u306f\u3001\u53e4\u3044\u9867\u5ba2\u3092\u7dad\u6301\u3059\u308b\u3053\u3068\u3088\u308a\u3082\u5e38\u306b\u9ad8\u304f\u3064\u304f\u304b\u3089\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u3057\u305f\u304c\u3063\u3066\u3001\u6700\u826f\u306e\u30b1\u30fc\u30b9\u3067\u306f\u3001\u540c\u793e\u306f <a href=\"https:\/\/tridenstechnology.com\/monetization\/\">\u8ab2\u91d1\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2<\/a> \u5b9a\u671f\u8cfc\u5165\u7ba1\u7406\u3068\u5206\u6790\u6a5f\u80fd\u304c\u7d44\u307f\u8fbc\u307e\u308c\u3066\u304a\u308a\u3001\u89e3\u7d04\u7387\u3092\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u8ffd\u8de1\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u3053\u308c\u3089\u306e\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u306f\u3001\u7279\u306b\u3001\u904e\u53bb\u3001\u73fe\u5728\u3001\u304a\u3088\u3073\u6f5c\u5728\u7684\u306a\u9867\u5ba2\u3092\u8868\u793a\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e00\u65b9\u3001\u3053\u306e\u3088\u3046\u306a\u5909\u5316\u3092\u8003\u616e\u3057\u3001\u4f01\u696d\u306e\u89e3\u7d04\u4e88\u6e2c\u3092\u652f\u63f4\u3059\u308b\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3\u306e\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u3092\u8cfc\u5165\u3057\u305f\u308a\u3001\u96c7\u7528\u3057\u305f\u308a\u3059\u308b\u4f01\u696d\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-netflix-churn-rate-explosion\">Netflix\u89e3\u7d04\u7387\u7206\u767a<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u89e3\u7d04\u4e88\u6e2c\u304c\u304a\u305d\u3089\u304f\u9593\u9055\u3063\u3066\u3044\u308b\u597d\u4f8b\u3068\u3057\u3066\u3001\u5b9a\u984d\u5236\u30e1\u30c7\u30a3\u30a2\u30b9\u30c8\u30ea\u30fc\u30df\u30f3\u30b0\u5927\u624b\u306eNetflix\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6700\u65b0\u60c5\u5831\u306b\u3088\u308b\u3068 <a href=\"https:\/\/tridenstechnology.com\/netflix-subscribers-statistics\/\">Netflix\u52a0\u5165\u8005\u7d71\u8a08<\/a>\u3057\u304b\u3057\u3001\u3053\u3053\u6570\u30ab\u6708\u306720\u4e07\u4eba\u4ee5\u4e0a\u306e\u52a0\u5165\u8005\u3092\u5931\u3063\u305f\u306e\u306f\u9a5a\u304d\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4f55\u5e74\u3082\u306e\u9593\u3001\u89e3\u7d04\u7387\u304c\u6700\u3082\u4f4e\u3044\u4f1a\u793e\u306e\u3072\u3068\u3064\u3067\u3057\u305f\u304c\u3001\u308f\u305a\u304b\u6570\u30f6\u6708\u306e\u9593\u306b\u3001\u6bce\u67082,4%\u306e\u89e3\u7d04\u7387\u304c3,3%\u306b\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u3053\u308c\u307b\u3069\u91cd\u8981\u306a\u4f01\u696d\u304c\u3001\u306a\u305c\u3053\u306e\u640d\u5931\u3092\u4e88\u6e2c\u3067\u304d\u306a\u304b\u3063\u305f\u306e\u3067\u3057\u3087\u3046\u304b\uff1f<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u3053\u306e\u89e3\u7d04\u5897\u52a0\u306e\u7406\u7531\u306f\u3001\u30b3\u30d3\u30c3\u30c9\u30fb\u30d1\u30f3\u30c7\u30df\u30c3\u30af\u304c\u7d42\u606f\u3057\u305f\u3053\u3068\u306b\u3088\u308b\u5916\u90e8\u7684\u306a\u3082\u306e\u306a\u306e\u3067\u3057\u3087\u3046\u304b\u3001\u305d\u308c\u3068\u3082\u8cfc\u8aad\u6599\u306e\u5024\u4e0a\u3052\u304c\u539f\u56e0\u306a\u306e\u3067\u3057\u3087\u3046\u304b\uff1f<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u3053\u308c\u307e\u3067\u306e\u3068\u3053\u308d\u3001\u5c02\u9580\u5bb6\u305f\u3061\u306f\u3001Netflix\u306e\u4e3b\u8981\u30bf\u30fc\u30b2\u30c3\u30c8\u3067\u3042\u308bZ\u4e16\u4ee3\u304c\u3001\u3053\u306e\u30b3\u30b9\u30c8\u5897\u3092\u652f\u3048\u308b\u3060\u3051\u306e\u53ce\u5165\u3092\u6301\u3063\u3066\u3044\u306a\u3044\u3060\u3051\u3067\u3001\u305d\u306e\u7406\u7531\u306f\u4fa1\u683c\u306e\u4e0a\u6607\u306b\u3042\u308b\u3068\u4e3b\u5f35\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u307e\u305f\u3001Gen-Z\u3084\u30df\u30ec\u30cb\u30a2\u30eb\u4e16\u4ee3\u306f\u3001\u3055\u307e\u3056\u307e\u306a\u30b5\u30fc\u30d3\u30b9\u3092\u7d20\u65e9\u304f\u4f7f\u3044\u3053\u306a\u3057\u3001\u30e1\u30c7\u30a3\u30a2\u30d7\u30ed\u30d0\u30a4\u30c0\u30fc\u306e\u5909\u66f4\u3082\u65e9\u3044\u3068\u8a00\u3046\u4eba\u3082\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u305d\u306e\u305f\u3081\u3001\u597d\u304d\u306a\u30b7\u30ea\u30fc\u30ba\u306e\u30b7\u30fc\u30ba\u30f3\u304c\u7d42\u308f\u308b\u3068\u5b9a\u671f\u8cfc\u8aad\u3092\u89e3\u7d04\u3057\u3001\u307e\u305f\u65b0\u3057\u3044\u30b7\u30fc\u30ba\u30f3\u304c\u653e\u9001\u3055\u308c\u308b\u3068\u304d\u306b\u623b\u3063\u3066\u304f\u308b\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u30d1\u30f3\u30c7\u30df\u30c3\u30af\u306e\u7d42\u7109\u306f\u3001\u4eba\u3005\u304c\u5916\u3067\u904e\u3054\u3059\u6642\u9593\u3092\u5897\u3084\u3057\u3001\u30b9\u30af\u30ea\u30fc\u30f3\u306b\u5411\u304b\u3046\u6642\u9593\u3092\u6e1b\u3089\u3057\u305f\u3053\u3068\u3082\u610f\u5473\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u3068\u306f\u3044\u3048\u3001\u3053\u308c\u3089\u306e\u8981\u56e0\u304c\u3059\u3079\u3066\u89e3\u7d04\u7387\u306b\u5f71\u97ff\u3057\u3066\u3044\u308b\u306e\u3082\u4e8b\u5b9f\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-user-inactiveness-as-a-warning\">\u8b66\u544a\u3068\u3057\u3066\u306e\u30e6\u30fc\u30b6\u30fc\u306e\u975e\u30a2\u30af\u30c6\u30a3\u30d6<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u4fa1\u683c\u3060\u3051\u304c\u3059\u3079\u3066\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u975e\u30a2\u30af\u30c6\u30a3\u30d6\u306f\u3001\u9867\u5ba2\u304c\u8cfc\u8aad\u3092\u30ad\u30e3\u30f3\u30bb\u30eb\u3067\u304d\u308b\u826f\u3044\u6307\u6a19\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6642\u3005\u3057\u304b\u30b5\u30fc\u30d3\u30b9\u3092\u5229\u7528\u3057\u306a\u3044\u9867\u5ba2\u3084\u3001\u5229\u7528\u304c\u6e1b\u5c11\u3057\u3066\u3044\u308b\u9867\u5ba2\u306f\u3001\u307b\u3068\u3093\u3069\u306e\u5834\u5408\u3001\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u3092\u7dad\u6301\u3057\u305f\u3044\u304b\u3069\u3046\u304b\u7591\u554f\u306b\u601d\u3046\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u305d\u306e\u305f\u3081\u3001\u9867\u5ba2\u3092\u7dad\u6301\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u30b7\u30b9\u30c6\u30e0\u304c\u8b66\u544a\u3092\u767a\u3057\u3001\u4f01\u696d\u304c\u884c\u52d5\u3092\u8d77\u3053\u3055\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4f01\u696d\u306f\u9867\u5ba2\u306e\u884c\u52d5\u3001\u5c5e\u6027\u3001\u30cb\u30fc\u30ba\u3092\u7406\u89e3\u3057\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5177\u4f53\u7684\u306b\u306f\u3001\u9867\u5ba2\u4e00\u4eba\u3072\u3068\u308a\u306b\u5408\u3063\u305f\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30aa\u30d5\u30a1\u30fc\u3092\u898b\u3064\u3051\u3001\u9867\u5ba2\u3092\u60f9\u304d\u3064\u3051\u3001\u518d\u3073\u7372\u5f97\u3057\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4f8b\u3048\u3070\u3001Netflix\u306f\u3001\u8996\u8074\u5c65\u6b74\u3084\u500b\u4eba\u306e\u55dc\u597d\u306b\u57fa\u3065\u3044\u3066\u3001\u300c\u3042\u306a\u305f\u304c\u6c17\u306b\u5165\u308b\u3068\u601d\u308f\u308c\u308b\u756a\u7d44\u300d\u3092\u63d0\u6848\u3059\u308b\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30e1\u30fc\u30eb\u3092\u30e6\u30fc\u30b6\u30fc\u306b\u9001\u4fe1\u3059\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-calculate-the-customer-churn-rate\">\u9867\u5ba2\u89e3\u7d04\u7387\u306e\u8a08\u7b97\u65b9\u6cd5<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u89e3\u7d04\u7387\u3092\u8a08\u7b97\u3059\u308b\u6700\u3082\u7c21\u5358\u306a\u65b9\u6cd5\u306f\u3001\u89e3\u7d04\u7387\u306e\u8a08\u7b97\u5f0f\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4f01\u696d\u304c\u5206\u6790\u3059\u308b\u306e\u306f\u3001\u3042\u308b\u671f\u9593\u306b\u5931\u308f\u308c\u305f\u9867\u5ba2\u306e\u5168\u4f53\u7684\u306a\u6570\u3068\u3001\u540c\u3058\u671f\u9593\u306e\u521d\u3081\u306e\u9867\u5ba2\u3068\u306e\u6bd4\u8f03\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u305d\u306e\u7d50\u679c\u3092\u30d1\u30fc\u30bb\u30f3\u30c6\u30fc\u30b8\u3067\u8868\u3057\u305f\u3082\u306e\u304c\u89e3\u7d04\u7387\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u89e3\u7d04\u7387\u306f\u5e38\u306b\u4e00\u5b9a\u671f\u9593\u306e\u65e2\u5b58\u9867\u5ba2\u306b\u57fa\u3065\u3044\u3066\u8a08\u7b97\u3055\u308c\u3001\u305d\u306e\u671f\u9593\u306b\u65b0\u305f\u306b\u7372\u5f97\u3057\u305f\u9867\u5ba2\u306f\u8003\u616e\u3055\u308c\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4f8b\u3048\u3070\u3001\u3042\u308b\u4f1a\u793e\u304c\u5148\u67089000\u4eba\u306e\u9867\u5ba2\u3092\u7372\u5f97\u3057\u305f\u3068\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4eca\u6708\u306f880\u4eba\u306e\u9867\u5ba2\u3092\u5931\u3044\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u3057\u305f\u304c\u3063\u3066\u3001\u305d\u306e\u6708\u306b\u89e3\u7d04\u3057\u305f\u9867\u5ba2\u6570\uff08880\uff09\u3092\u6708\u521d\u3081\u306e\u9867\u5ba2\u6570\uff089000\uff09\u3067\u5272\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><mark style=\"background-color:#6ccff6\" class=\"has-inline-color has-dark-gray-color\">\u9867\u5ba2\u89e3\u7d04\u7387\u306e\u8a08\u7b97\u5f0f880\/9000*100=9,78%<\/mark><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u305d\u306e\u7d50\u679c\u3001\u9867\u5ba2\u306e\u89e3\u7d04\u7387\u304c\u30d1\u30fc\u30bb\u30f3\u30c6\u30fc\u30b8\u3067\u8868\u793a\u3055\u308c\u3001\u3053\u306e\u5834\u5408\u306f9,78%\u3068\u306a\u308a\u307e\u3059\u3002<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/tridenstechnology.com\/wp-content\/uploads\/2022\/06\/customer_churn_rate_formula.jpg\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"719\" src=\"https:\/\/tridenstechnology.com\/wp-content\/uploads\/2022\/06\/customer_churn_rate_formula-1024x719.jpg\" alt=\"\u9867\u5ba2\u5b9a\u7740\u7387\u306e\u8a08\u7b97\u5f0f\" class=\"wp-image-10039\" srcset=\"https:\/\/d2xqcz296oofyv.cloudfront.net\/wp-content\/uploads\/2022\/06\/customer_churn_rate_formula-1024x719.jpg 1024w, https:\/\/d2xqcz296oofyv.cloudfront.net\/wp-content\/uploads\/2022\/06\/customer_churn_rate_formula-300x211.jpg 300w, https:\/\/d2xqcz296oofyv.cloudfront.net\/wp-content\/uploads\/2022\/06\/customer_churn_rate_formula-768x539.jpg 768w, https:\/\/d2xqcz296oofyv.cloudfront.net\/wp-content\/uploads\/2022\/06\/customer_churn_rate_formula.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-revenue-churn\">\u30ec\u30d9\u30cb\u30e5\u30fc\u30c1\u30e3\u30fc\u30f3<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u53ce\u76ca\u30c1\u30e3\u30fc\u30f3\u30ec\u30fc\u30c8\u306f\u3001\u9867\u5ba2\u304c\u8cfc\u8aad\u3092\u4e2d\u6b62\u3059\u308b\u3053\u3068\u306b\u3088\u3063\u3066\u5931\u308f\u308c\u308b\u53ce\u76ca\u3001\u3064\u307e\u308a\u53ce\u5165\u306e\u30c1\u30e3\u30fc\u30f3\u306b\u6ce8\u76ee\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u3057\u305f\u304c\u3063\u3066\u3001\u53ce\u76ca\u640d\u5931\u306f\u3001\u4f01\u696d\u306e\u53ce\u76ca\u6027\u3092\u6d1e\u5bdf\u3057\u3001\u5c06\u6765\u306e\u30d3\u30b8\u30cd\u30b9\u3092\u4e88\u6e2c\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u9867\u5ba2\u96e2\u308c\u3092\u8a08\u7b97\u3059\u308b\u306e\u3068\u540c\u3058\u3088\u3046\u306b\u3001\u53ce\u76ca\u96e2\u308c\u3092\u8a08\u7b97\u3059\u308b\u3053\u3068\u3082\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u58f2\u4e0a\u9ad8\u30c1\u30e3\u30fc\u30f3\u306f\u3001\u6708\u6b21\u307e\u305f\u306f\u5e74\u6b21\u306e\u58f2\u4e0a\u9ad8\u3092\u3088\u308a\u6b63\u78ba\u306b\u628a\u63e1\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002 <a href=\"https:\/\/tridenstechnology.com\/what-is-arr-annual-recurring-revenue\/\">\u5e74\u9593\u7d4c\u5e38\u53ce\u76ca<\/a> \u4f1a\u793e\u306f\u8ca0\u3051\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u3042\u305f\u308a\u306e\u5e73\u5747\u4fa1\u683c\u304c5\u7c73\u30c9\u30eb\u3067100\u4eba\u306e\u9867\u5ba2\u3092\u5931\u3046\u3053\u3068\u3068\u3001\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u3042\u305f\u308a\u306e\u5e73\u5747\u4fa1\u683c\u304c100\u7c73\u30c9\u30eb\u3067100\u4eba\u306e\u30e6\u30fc\u30b6\u30fc\u3092\u5931\u3046\u3053\u3068\u3068\u306f\u5225\u306e\u3053\u3068\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-how-to-calculate-the-gross-revenue-churn-rate\">\u58f2\u4e0a\u7dcf\u5229\u76ca\u306e\u89e3\u7d04\u7387\u3092\u8a08\u7b97\u3059\u308b\u306b\u306f\uff1f<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u7dcf\u58f2\u4e0a\u9ad8\u89e3\u7d04\u7387\u3068\u306f\u3001\u7dcf\u58f2\u4e0a\u9ad8\u3068\u89e3\u7d04\u7387\u3092\u5408\u8a08\u3057\u305f\u3082\u306e\u3067\u3059\u3002 <a href=\"https:\/\/tridenstechnology.com\/what-is-monthly-recurring-revenue-mrr\/\">\u6708\u9593\u7d4c\u5e38\u53ce\u76ca\uff08MRR\uff09<\/a> \u89e3\u7d04\u3055\u308c\u305f\u304a\u5ba2\u69d8\u306b\u95a2\u3059\u308b\u3082\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u3053\u308c\u3092\u8a08\u7b97\u3059\u308b\u306b\u306f\u3001\u305d\u306e\u671f\u9593\uff08\u6708\uff09\u306b\u5931\u308f\u308c\u305f\u53ce\u76ca\u3092\u958b\u59cb\u6642\u306e\u4e88\u6e2c\u53ce\u76ca\u3067\u5272\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4f8b\u3048\u3070\u3001\u3053\u306e\u4f1a\u793e\u306b\u306f2\u3064\u306e\u8cfc\u8aad\u30d7\u30e9\u30f3\u304c\u3042\u308b\u3068\u3057\u307e\u3059\uff1a<\/p>\n\n\n\n<figure class=\"wp-block-table is-style-regular\"><table><tbody><tr><td>\u30d7\u30e9\u30f3A<\/td><td>\u6708\u984d100\u7c73\u30c9\u30eb<\/td><\/tr><tr><td>\u30d7\u30e9\u30f3B<\/td><td>\u6708\u984d500\u7c73\u30c9\u30eb<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><br>\u6708\u521d\u3081\u306e\u6642\u70b9\u3067\u30019000\u4eba\u306e\u52a0\u5165\u8005\u306e\u3046\u3061\u3001\u540c\u793e\u306f<\/p>\n\n\n\n<figure class=\"wp-block-table is-style-regular\"><table><tbody><tr><td>\u30d7\u30e9\u30f3A - \u6708\u984d100\u7c73\u30c9\u30eb\u30676000\u4eba\u306e\u52a0\u5165\u8005<\/td><td>600,000 USD<\/td><\/tr><tr><td>\u30d7\u30e9\u30f3B - \u6708\u984d500\u7c73\u30c9\u30eb\u30673000\u4eba\u306e\u52a0\u5165\u8005<\/td><td>1.500.000 USD<\/td><\/tr><tr><td>\u4e88\u6e2c\u3055\u308c\u308b\u6708\u9593\u7d4c\u5e38\u53ce\u76ca\uff08MRR\uff09<\/td><td>2.100.000 USD<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6708\u672b\u306b\u306f\u3001\u65e2\u5b58\u306e9000\u4eba\u306e\u9867\u5ba2\u304b\u3089\u3001\u540c\u793e\u306f\u9867\u5ba2\u3092\u5931\u3044\u307e\u3057\u305f\uff1a<\/p>\n\n\n\n<figure class=\"wp-block-table is-style-regular\"><table><tbody><tr><td>\u30d7\u30e9\u30f3A - \u6708\u984d100\u7c73\u30c9\u30eb\u3067680\u306e\u52a0\u5165\u8005<\/td><td>68,000 USD<\/td><\/tr><tr><td>\u30d7\u30e9\u30f3B - \u6708\u984d500\u7c73\u30c9\u30eb\u3067200\u306e\u52a0\u5165\u8005<\/td><td>100,000\u30c9\u30eb<\/td><\/tr><tr><td>\u6708\u6b21\u7d4c\u5e38\u53ce\u76ca\uff08MRR\uff09\u306e\u640d\u5931\u7dcf\u984d<\/td><td>168.000 USD<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><mark style=\"background-color:#6ccff6\" class=\"has-inline-color\">\u7dcf\u53ce\u5165\u89e3\u7d04\u7387\u306e\u8a08\u7b97\u5f0f168.000\/2.100.00*100=8,00%<\/mark><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u5f53\u6708\u306e\u58f2\u4e0a\u7dcf\u5229\u76ca\u306e\u89e3\u7d04\u7387\u306f8%\u3067\u3042\u308a\u3001\u9867\u5ba2\u89e3\u7d04\u7387\u3068\u3057\u3066\u7b97\u51fa\u3055\u308c\u305f9,78%\u3092\u4e0b\u56de\u3063\u3066\u3044\u307e\u3059\u3002<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/tridenstechnology.com\/wp-content\/uploads\/2022\/06\/gross_revenue_churn_rate_formula.jpg\"><img decoding=\"async\" width=\"1024\" height=\"719\" src=\"https:\/\/tridenstechnology.com\/wp-content\/uploads\/2022\/06\/gross_revenue_churn_rate_formula-1024x719.jpg\" alt=\"\u7dcf\u58f2\u4e0a\u9ad8\u89e3\u7d04\u7387\u8a08\u7b97\u5f0f\" class=\"wp-image-10042\" srcset=\"https:\/\/d2xqcz296oofyv.cloudfront.net\/wp-content\/uploads\/2022\/06\/gross_revenue_churn_rate_formula-1024x719.jpg 1024w, https:\/\/d2xqcz296oofyv.cloudfront.net\/wp-content\/uploads\/2022\/06\/gross_revenue_churn_rate_formula-300x211.jpg 300w, https:\/\/d2xqcz296oofyv.cloudfront.net\/wp-content\/uploads\/2022\/06\/gross_revenue_churn_rate_formula-768x539.jpg 768w, https:\/\/d2xqcz296oofyv.cloudfront.net\/wp-content\/uploads\/2022\/06\/gross_revenue_churn_rate_formula.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-how-to-calculate-the-net-revenue-churn-rate\">\u7d14\u53ce\u76ca\u89e3\u7d04\u7387\u306e\u8a08\u7b97\u65b9\u6cd5<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e00\u65b9\u3001\u7d14\u53ce\u76ca\u89e3\u7d04\u7387\u3068\u306f\u3001\u9000\u4f1a\u3057\u305f\u9867\u5ba2\u3060\u3051\u3067\u306a\u304f\u3001\u73fe\u5728\u3082\u5951\u7d04\u3057\u3066\u3044\u308b\u9867\u5ba2\u306b\u95a2\u9023\u3059\u308b\u6708\u9593\u7d4c\u5e38\u53ce\u76ca\uff08MRR\uff09\u306e\u5408\u8a08\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u89e3\u7d04\u306b\u3088\u3063\u3066\u5931\u308f\u308c\u305f\u53ce\u76ca\u3060\u3051\u3067\u306a\u304f\u3001\u30a2\u30c3\u30d7\u30b0\u30ec\u30fc\u30c9\u3001\u5024\u4e0a\u3052\u3001\u518d\u30a2\u30af\u30c6\u30a3\u30d9\u30fc\u30b7\u30e7\u30f3\u306b\u3088\u308b\u53ce\u76ca\u306e\u5897\u52a0\u3001\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u306e\u30c0\u30a6\u30f3\u30b0\u30ec\u30fc\u30c9\u306b\u3088\u3063\u3066\u5931\u308f\u308c\u305f\u53ce\u76ca\u3082\u8003\u616e\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u3053\u306e\u30d0\u30e9\u30f3\u30b9\u306e\u53d6\u308c\u305f\u53ce\u76ca\u306e\u5909\u5316\u3092\u30a8\u30af\u30b9\u30d1\u30f3\u30b7\u30e7\u30f3\u30fb\u30ec\u30d9\u30cb\u30e5\u30fc\u3068\u547c\u3073\u307e\u3059\u3002<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4f8b\u3092\u898b\u3066\u307f\u307e\u3057\u3087\u3046\uff1a<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6708\u4e2d\u3001\u6b8b\u308a\u306e8120\u4eba\u306e\u52a0\u5165\u8005\uff089000-880\u4eba\uff09\u306e\u3046\u3061\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>600\u306f\u30d7\u30e9\u30f3A\u304b\u3089\u30d7\u30e9\u30f3B\u306b\u30a2\u30c3\u30d7\u30b0\u30ec\u30fc\u30c9\u3059\u308b\u3053\u3068\u306b\u3057\u307e\u3057\u305f\u3002<br>\u3053\u308c\u3089\u306e\u30a2\u30c3\u30d7\u30b0\u30ec\u30fc\u30c9\u306b\u3088\u308a\u3001\u53ce\u76ca\u306f240,000\u7c73\u30c9\u30eb\u5897\u52a0\u3057\u307e\u3057\u305f\uff08300,000\uff5e60,000\u7c73\u30c9\u30eb\uff09\u3002<\/li>\n\n\n\n<li>100\u306f\u30d7\u30e9\u30f3B\u304b\u3089\u30d7\u30e9\u30f3A\u3078\u306e\u683c\u4e0b\u3052\u3092\u6c7a\u5b9a\u3002<br>\u3053\u308c\u3089\u306e\u683c\u4e0b\u3052\u306b\u3088\u308a\u300140,000\u7c73\u30c9\u30eb\u306e\u6e1b\u53ce\uff08-50,000+10,000\uff09\u3068\u306a\u308a\u307e\u3057\u305f\u3002<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u5168\u4f53\u3068\u3057\u3066\u3001\u65e2\u5b58\u52a0\u5165\u8005\u304b\u3089\u306e\u30d7\u30e9\u30f3\u9593\u306e\u79fb\u884c\u306b\u3088\u308a\u3001MRR\u307e\u305f\u306f\u62e1\u5927\u53ce\u5165\u304c200,000\u7c73\u30c9\u30eb\uff08240,000-40,000\uff09\u5897\u52a0\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><mark style=\"background-color:#6ccff6\" class=\"has-inline-color\">\u6b63\u5473\u53ce\u5165\u89e3\u7d04\u7387\u306e\u8a08\u7b97\u5f0f168.000-200.000\/2.100.00*100=-1,52%<\/mark><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u4eca\u6708\u306e\u7d14\u53ce\u76ca\u89e3\u7d04\u7387\u306f-1,52%\u3067\u3001\u3053\u308c\u306f\u7d14\u89e3\u7d04\u7387\u304c\u30de\u30a4\u30ca\u30b9\u3067\u3042\u308b\u3053\u3068\u3092\u793a\u3057\u3066\u3044\u307e\u3059\u3002<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/tridenstechnology.com\/wp-content\/uploads\/2022\/06\/net-revenue-churn_rate_formula.jpg\"><img decoding=\"async\" width=\"1024\" height=\"719\" src=\"https:\/\/tridenstechnology.com\/wp-content\/uploads\/2022\/06\/net-revenue-churn_rate_formula-1024x719.jpg\" alt=\"\u7d14\u53ce\u76ca\u89e3\u7d04\u7387\u306e\u8a08\u7b97\u5f0f\" class=\"wp-image-10043\" srcset=\"https:\/\/d2xqcz296oofyv.cloudfront.net\/wp-content\/uploads\/2022\/06\/net-revenue-churn_rate_formula-1024x719.jpg 1024w, https:\/\/d2xqcz296oofyv.cloudfront.net\/wp-content\/uploads\/2022\/06\/net-revenue-churn_rate_formula-300x211.jpg 300w, https:\/\/d2xqcz296oofyv.cloudfront.net\/wp-content\/uploads\/2022\/06\/net-revenue-churn_rate_formula-768x539.jpg 768w, https:\/\/d2xqcz296oofyv.cloudfront.net\/wp-content\/uploads\/2022\/06\/net-revenue-churn_rate_formula.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-what-is-a-negative-net-revenue-churn-rate\">\u7d14\u53ce\u76ca\u30de\u30a4\u30ca\u30b9\u89e3\u7d04\u7387\u3068\u306f\uff1f<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u30cd\u30ac\u30c6\u30a3\u30d6\u3068\u3044\u3046\u8a00\u8449\u3092\u805e\u304f\u305f\u3073\u306b\u3001\u79c1\u305f\u3061\u306f\u4f55\u304b\u304c\u60aa\u3044\u65b9\u5411\u306b\u5411\u304b\u3063\u3066\u3044\u308b\u3068\u8003\u3048\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u30cd\u30c3\u30c8\u89e3\u7d04\u7387\u306f\u305d\u306e\u9006\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u30cd\u30c3\u30c8\u89e3\u7d04\u7387\u304c\u30de\u30a4\u30ca\u30b9\u3067\u3042\u308b\u3053\u3068\u306f\u3001\u4f01\u696d\u306e\u62e1\u5927\u53ce\u76ca\u304c\u89e3\u7d04\u306b\u3088\u3063\u3066\u5931\u308f\u308c\u305f\u53ce\u76ca\u3088\u308a\u3082\u9ad8\u3044\u3053\u3068\u3092\u793a\u3057\u307e\u3059\u3002<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u8a00\u3044\u63db\u3048\u308c\u3070\u3001\u4f1a\u793e\u306e\u4e8b\u696d\u6226\u7565\u306f\u6b63\u3057\u304f\u3001\u9806\u8abf\u306b\u9032\u3093\u3067\u3044\u308b\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5f7c\u3089\u306f\u53ce\u76ca\u306e\u6e90\u6cc9\u3092\u8a8d\u8b58\u3057\u3001\u305d\u308c\u3092\u6700\u5927\u5316\u3059\u308b\u305f\u3081\u306b\u5168\u529b\u3092\u5c3d\u304f\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u89e3\u7d04\u3092\u30bc\u30ed\u306b\u3059\u308b\u3053\u3068\u306f\u307b\u3068\u3093\u3069\u4e0d\u53ef\u80fd\u306a\u306e\u3067\u3001\u30cd\u30c3\u30c8\u89e3\u7d04\u7387\u3092\u30de\u30a4\u30ca\u30b9\u306b\u3059\u308b\u3053\u3068\u3092\u76ee\u6307\u3059\u306e\u306f\u7406\u306b\u304b\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-churn-rate-by-industry\">\u696d\u7a2e\u5225\u89e3\u7d04\u7387<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u696d\u754c\u306b\u3088\u3063\u3066\u3001\u89e3\u7d04\u306b\u5f71\u97ff\u3059\u308b\u8981\u56e0\u306f\u7570\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u3053\u308c\u3089\u306e\u8981\u56e0\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u3067\u3001\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30d3\u30b8\u30cd\u30b9\u306f\u89e3\u7d04\u306b\u5bfe\u6297\u3059\u308b\u52b9\u679c\u7684\u306a\u6226\u7565\u3092\u7acb\u3066\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-table is-style-regular has-small-font-size\"><table><tbody><tr><td><strong>\u7523\u696d<\/strong><\/td><td><strong>\u81ea\u4e3b\u7684\u89e3\u7d04<\/strong><\/td><td><strong>\u4e0d\u672c\u610f\u89e3\u7d04<\/strong><\/td><td><strong>\u5408\u8a08<\/strong><\/td><\/tr><tr><td>SaaS<\/td><td>3,73%<\/td><td>1,06%<\/td><td>4,79%<\/td><\/tr><tr><td>\u30e1\u30c7\u30a3\u30a2\u30fb\u30a8\u30f3\u30bf\u30fc\u30c6\u30a4\u30f3\u30e1\u30f3\u30c8<\/td><td>3,60%<\/td><td>1,63%<\/td><td>5,23%<\/td><\/tr><tr><td>\u6559\u80b2<\/td><td>7,43%<\/td><td>2,18%<\/td><td>9,61%<\/td><\/tr><tr><td>\u4eca\u6708\u306e\u30dc\u30c3\u30af\u30b9<\/td><td>9,41%<\/td><td>1,13%<\/td><td>10,54%<\/td><\/tr><tr><td>OTT\/SVOD<\/td><td>7,97%<\/td><td>2,04%<\/td><td>10,01%<\/td><\/tr><tr><td>\u6d88\u8cbb\u8ca1<\/td><td>8,56%<\/td><td>1,06%<\/td><td>9,62%<\/td><\/tr><tr><td>\u6d88\u8cbb\u8005\u30b5\u30fc\u30d3\u30b9<\/td><td>5,91%<\/td><td>1,58%<\/td><td>7,49%<\/td><\/tr><tr><td>\u30d3\u30b8\u30cd\u30b9\u30b5\u30fc\u30d3\u30b9<\/td><td>5,07%<\/td><td>1,18%<\/td><td>6,25%<\/td><\/tr><tr><td>\u30d8\u30eb\u30b9\u30b1\u30a2<\/td><td>6,58%<\/td><td>0,97%<\/td><td>7,55%<\/td><\/tr><tr><td>IoT<\/td><td>4,49%<\/td><td>1,39%<\/td><td>5,88%<\/td><\/tr><\/tbody><\/table><figcaption class=\"wp-element-caption\">\u30bd\u30fc\u30b9\u306f\u3053\u3061\u3089 <a href=\"https:\/\/recurly.com\/research\/churn-rate-benchmarks\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Recurly\u30ea\u30b5\u30fc\u30c1<\/a><\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-lower-customer-churn-and-the-churn-rate\">\u9867\u5ba2\u96e2\u308c\u3068\u89e3\u7d04\u7387\u3092\u4e0b\u3052\u308b\u306b\u306f\uff1f<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u3069\u306e\u4f01\u696d\u3082\u3001\u3059\u3079\u3066\u306e\u9867\u5ba2\u3092\u7dad\u6301\u3057\u3001\u89e3\u7d04\u7387\u30bc\u30ed\u3092\u76ee\u6307\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6b8b\u5ff5\u306a\u304c\u3089\u3001\u3053\u308c\u3092\u9054\u6210\u3059\u308b\u3053\u3068\u306f\u307b\u307c\u4e0d\u53ef\u80fd\u3067\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u4f01\u696d\u306f\u5c11\u306a\u304f\u3068\u3082\u9867\u5ba2\u96e2\u308c\u3084\u89e3\u7d04\u7387\u3092\u4e0b\u3052\u308b\u305f\u3081\u306e\u6226\u7565\u3092\u3044\u304f\u3064\u304b\u7528\u610f\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u7b2c\u4e00\u306b\u3001\u9867\u5ba2\u3092\u6e80\u8db3\u3055\u305b\u308b\u3053\u3068\u304c\u4e0d\u53ef\u6b20\u3067\u3042\u308a\u3001\u9867\u5ba2\u3068\u305d\u306e\u30cb\u30fc\u30ba\u306b\u4e3b\u773c\u3092\u7f6e\u304f\u3079\u304d\u3067\u3059\u3002<\/p>\n\n\n\n<p 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