{"id":11362,"date":"2022-09-26T10:31:27","date_gmt":"2022-09-26T10:31:27","guid":{"rendered":"https:\/\/tridenstechnology.com\/?p=11362"},"modified":"2023-04-25T12:40:33","modified_gmt":"2023-04-25T10:40:33","slug":"%d9%85%d8%a7-%d9%87%d9%8a-%d8%a7%d9%84%d8%aa%d8%ac%d8%b1%d8%a8%d8%a9-%d8%a7%d9%84%d9%85%d8%ac%d8%a7%d9%86%d9%8a%d8%a9","status":"publish","type":"post","link":"https:\/\/tridenstechnology.com\/ar\/what-is-a-free-trial\/","title":{"rendered":"\u0645\u0627 \u0647\u064a \u0627\u0644\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u062c\u0627\u0646\u064a\u0629 \u0648\u0645\u062a\u0649 \u062a\u0633\u062a\u062e\u062f\u0645\u0647\u0627\u061f"},"content":{"rendered":"<p><strong><em>\u0627\u0644\u0625\u0635\u062f\u0627\u0631 \u0627\u0644\u062a\u062c\u0631\u064a\u0628\u064a \u0627\u0644\u0645\u062c\u0627\u0646\u064a \u0647\u0648 \u0646\u0645\u0648\u0630\u062c \u062a\u0642\u0644\u064a\u062f\u064a \u0644\u0627\u0643\u062a\u0633\u0627\u0628 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 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yoast-table-of-contents\"><h2>\u062c\u062f\u0648\u0644 \u0627\u0644\u0645\u062d\u062a\u0648\u064a\u0627\u062a<\/h2><ul><li><a href=\"#h-free-trial-vs-freemium-model\" data-level=\"2\">\u0627\u0644\u0646\u0645\u0648\u0630\u062c \u0627\u0644\u062a\u062c\u0631\u064a\u0628\u064a \u0627\u0644\u0645\u062c\u0627\u0646\u064a \u0645\u0642\u0627\u0628\u0644 \u0627\u0644\u0646\u0645\u0648\u0630\u062c \u0627\u0644\u0645\u062c\u0627\u0646\u064a<\/a><\/li><li><a href=\"#h-why-use-free-trial\" data-level=\"2\">\u0644\u0645\u0627\u0630\u0627 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0625\u0635\u062f\u0627\u0631 \u0627\u0644\u062a\u062c\u0631\u064a\u0628\u064a \u0627\u0644\u0645\u062c\u0627\u0646\u064a\u061f<\/a><\/li><li><a href=\"#h-how-does-a-free-trial-work\" data-level=\"2\">\u0643\u064a\u0641 \u064a\u0639\u0645\u0644 \u0627\u0644\u0625\u0635\u062f\u0627\u0631 \u0627\u0644\u062a\u062c\u0631\u064a\u0628\u064a \u0627\u0644\u0645\u062c\u0627\u0646\u064a\u061f<\/a><\/li><li><a href=\"#h-strategies-for-converting-a-free-trial-to-a-paid-plan\" data-level=\"2\">\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u062a\u062d\u0648\u064a\u0644 \u062e\u0637\u0629 \u062a\u062c\u0631\u064a\u0628\u064a\u0629 \u0645\u062c\u0627\u0646\u064a\u0629 \u0625\u0644\u0649 \u062e\u0637\u0629 \u0645\u062f\u0641\u0648\u0639\u0629<\/a><\/li><li><a href=\"#h-following-the-kpis\" data-level=\"2\">\u0645\u062a\u0627\u0628\u0639\u0629 \u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629<\/a><\/li><li><a href=\"#h-free-trial-abuse\" data-level=\"2\">\u0625\u0633\u0627\u0621\u0629 \u0627\u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u062a\u062c\u0631\u064a\u0628\u064a \u0627\u0644\u0645\u062c\u0627\u0646\u064a<\/a><\/li><li><a href=\"#h-benefits-of-a-free-trial-model\" data-level=\"2\">\u0641\u0648\u0627\u0626\u062f \u0627\u0644\u0646\u0645\u0648\u0630\u062c \u0627\u0644\u062a\u062c\u0631\u064a\u0628\u064a \u0627\u0644\u0645\u062c\u0627\u0646\u064a<\/a><\/li><li><a href=\"#h-who-uses-free-trials\" data-level=\"2\">\u0645\u0646 \u064a\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u062a\u062c\u0627\u0631\u0628 \u0627\u0644\u0645\u062c\u0627\u0646\u064a\u0629\u061f<\/a><\/li><\/ul><\/div>\n\n\n\n<p>\u0627\u0644\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u062c\u0627\u0646\u064a\u0629 \u0647\u064a \u0648\u0627\u062d\u062f\u0629 \u0645\u0646 \u0623\u0642\u062f\u0645 \u0623\u062f\u0648\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u062d\u0627\u0644\u064a\u0629.<\/p>\n\n\n\n<p><em>\u0647\u0644 \u062a\u062a\u0630\u0643\u0631\u064a\u0646 \u0643\u0644 \u0627\u0644\u0648\u062c\u0628\u0627\u062a \u0627\u0644\u062e\u0641\u064a\u0641\u0629 \u0627\u0644\u0645\u062c\u0627\u0646\u064a\u0629 \u0627\u0644\u062a\u064a \u062d\u0635\u0644\u062a\u0650 \u0639\u0644\u064a\u0647\u0627 \u0641\u064a \u0627\u0644\u0639\u0631\u0648\u0636 \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629 \u0641\u064a \u0627\u0644\u0645\u062a\u0627\u062c\u0631 \u0627\u0644\u0643\u0628\u0631\u0649 \u0623\u0648 \u0627\u0644\u0639\u0628\u0648\u0627\u062a \u0627\u0644\u0635\u063a\u064a\u0631\u0629 \u0645\u0646 \u0645\u0633\u062a\u062d\u0636\u0631\u0627\u062a \u0627\u0644\u062a\u062c\u0645\u064a\u0644 \u0627\u0644\u0645\u062c\u0627\u0646\u064a\u0629 \u0627\u0644\u062a\u064a \u0623\u0639\u0637\u0648\u0643\u0650 \u0625\u064a\u0627\u0647\u0627 \u0644\u0644\u0627\u062e\u062a\u0628\u0627\u0631\u061f<\/em><\/p>\n\n\n\n<p>\u0627\u0644\u0623\u0645\u0631 \u0643\u0630\u0644\u0643 - \u064a\u0645\u0643\u0646\u0643 \u062a\u0630\u0648\u0642\u0647 \u0645\u062c\u0627\u0646\u0627\u064b \u0648\u0644\u0643\u0646 \u0644\u0645\u0631\u0629 \u0648\u0627\u062d\u062f\u0629 \u0641\u0642\u0637.<\/p>\n\n\n\n<p>\u0628\u0627\u0644\u0637\u0628\u0639\u060c \u0644\u0646 \u0646\u062a\u062d\u062f\u062b \u0647\u0646\u0627 \u0639\u0646 \u0627\u0644\u0637\u0639\u0627\u0645 \u0623\u0648 \u0645\u0633\u062a\u062d\u0636\u0631\u0627\u062a \u0627\u0644\u062a\u062c\u0645\u064a\u0644.<\/p>\n\n\n\n<p>\u0633\u0646\u062a\u062d\u062f\u062b \u0639\u0646 \u0627\u0644\u062a\u062c\u0627\u0631\u0628 \u0627\u0644\u0645\u062c\u0627\u0646\u064a\u0629 \u0641\u064a \u0628\u064a\u0639 \u0627\u0644\u0628\u0631\u0627\u0645\u062c \u0648\u0627\u0644\u062a\u0637\u0628\u064a\u0642\u0627\u062a \u0648\u0627\u0644\u0627\u0634\u062a\u0631\u0627\u0643\u0627\u062a \u0627\u0644\u0645\u062c\u0627\u0646\u064a\u0629.<\/p>\n\n\n\n<p>\u0628\u062b \u0627\u0644\u0645\u0648\u0633\u064a\u0642\u0649 \u0648\u0627\u0644\u0641\u064a\u062f\u064a\u0648.<\/p>\n\n\n\n<p>\u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0625\u0639\u0644\u0627\u0645\u064a \u0648\u0627\u0644\u062f\u0648\u0631\u0627\u062a \u0627\u0644\u062a\u0639\u0644\u064a\u0645\u064a\u0629 \u0639\u0628\u0631 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a.<\/p>\n\n\n\n<p>\u062a\u0639\u062f \u0627\u0644\u062a\u062c\u0627\u0631\u0628 \u0627\u0644\u0645\u062c\u0627\u0646\u064a\u0629 \u0645\u0646 \u0628\u064a\u0646 \u0623\u0643\u062b\u0631 \u062a\u0642\u0646\u064a\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0648\u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0627\u0633\u062a\u062e\u062f\u0627\u0645\u064b\u0627 \u0644\u062c\u0645\u064a\u0639 \u0647\u0630\u0647 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0648\u063a\u064a\u0631\u0647\u0627 \u0627\u0644\u0643\u062b\u064a\u0631.<\/p>\n\n\n\n<p>\u0643\u0645\u0627 \u0623\u0646\u0647\u0627 \u0648\u0627\u062d\u062f\u0629 \u0645\u0646 \u0623\u0643\u062b\u0631\u0647\u0627 \u0646\u062c\u0627\u062d\u0627\u064b - \u0625\u0630\u0627 \u062a\u0645 \u062a\u0646\u0641\u064a\u0630\u0647\u0627 \u0628\u0634\u0643\u0644 \u0635\u062d\u064a\u062d!<\/p>\n\n\n\n<p>\u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0643\u0648\u0646 \u062a\u0642\u062f\u064a\u0645 \u0646\u0633\u062e\u0629 \u062a\u062c\u0631\u064a\u0628\u064a\u0629 \u0645\u062c\u0627\u0646\u064a\u0629 \u0646\u0627\u062c\u062d\u0629 \u062c\u062f\u0627\u064b \u0623\u0648 \u0641\u0627\u0634\u0644\u0629 \u062a\u0645\u0627\u0645\u0627\u064b\u060c \u0644\u0630\u0644\u0643 \u064a\u062c\u0628 \u0639\u0644\u0649 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0623\u0646 \u062a\u0623\u062e\u0630 \u0641\u064a \u0627\u0644\u0627\u0639\u062a\u0628\u0627\u0631 \u0627\u0644\u0639\u062f\u064a\u062f \u0645\u0646 \u0627\u0644\u0639\u0648\u0627\u0645\u0644 \u0642\u0628\u0644 \u062a\u0642\u062f\u064a\u0645 \u0646\u0633\u062e\u0629 \u062a\u062c\u0631\u064a\u0628\u064a\u0629 \u0645\u062c\u0627\u0646\u064a\u0629.<\/p>\n\n\n\n<p>\u062d\u062a\u0649 \u0644\u0648 \u0643\u0627\u0646\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u0628 \u0627\u0644\u0645\u062c\u0627\u0646\u064a\u0629 \u0647\u064a \u0627\u0644\u0637\u0631\u064a\u0642\u0629 \u0627\u0644\u0635\u062d\u064a\u062d\u0629 \u0628\u0634\u0643\u0644 \u0639\u0627\u0645 \u0641\u064a \u0645\u0628\u064a\u0639\u0627\u062a \u0648\u0627\u0634\u062a\u0631\u0627\u0643\u0627\u062a \u0627\u0644\u0628\u0631\u0627\u0645\u062c \u0648\u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0639\u0628\u0631 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a\u060c \u0641\u0625\u0646 \u0643\u0644 \u062d\u0627\u0644\u0629 \u062a\u062e\u062a\u0644\u0641 \u0639\u0646 \u0627\u0644\u0623\u062e\u0631\u0649.<\/p>\n\n\n\n<p>\u0644\u0627 \u064a\u0646\u0628\u063a\u064a \u0627\u0644\u062e\u0644\u0637 \u0628\u064a\u0646 \u0627\u0644\u0625\u0635\u062f\u0627\u0631 \u0627\u0644\u062a\u062c\u0631\u064a\u0628\u064a \u0627\u0644\u0645\u062c\u0627\u0646\u064a \u0648\u0646\u0645\u0648\u0630\u062c \u0622\u062e\u0631 \u0634\u0627\u0626\u0639 \u0644\u0627\u0643\u062a\u0633\u0627\u0628 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 - Freemium.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-free-trial-vs-freemium-model\">\u0627\u0644\u0646\u0645\u0648\u0630\u062c \u0627\u0644\u062a\u062c\u0631\u064a\u0628\u064a \u0627\u0644\u0645\u062c\u0627\u0646\u064a \u0645\u0642\u0627\u0628\u0644 \u0627\u0644\u0646\u0645\u0648\u0630\u062c \u0627\u0644\u0645\u062c\u0627\u0646\u064a<\/h2>\n\n\n\n<p>\u0623\u0648\u0644\u0627\u064b\u060c \u0645\u0646 \u0627\u0644\u0636\u0631\u0648\u0631\u064a \u0623\u0646 \u062a\u0639\u0631\u0641 \u0627\u0644\u0641\u0631\u0642 \u0628\u064a\u0646 \u0627\u0644\u0625\u0635\u062f\u0627\u0631 \u0627\u0644\u062a\u062c\u0631\u064a\u0628\u064a \u0627\u0644\u0645\u062c\u0627\u0646\u064a \u0648 <a href=\"https:\/\/tridenstechnology.com\/what-is-freemium-business-model\/\">\u0641\u0631\u064a\u0645\u064a\u0648\u0645<\/a> \u0627\u0644\u0637\u0631\u0627\u0632!<\/p>\n\n\n\n<p>\u0627\u0644\u0627\u062b\u0646\u0627\u0646 \u0645\u062a\u0634\u0627\u0628\u0647\u0627\u0646 \u0648\u0644\u0643\u0646 \u0645\u0639 \u0648\u062c\u0648\u062f \u0627\u062e\u062a\u0644\u0627\u0641\u0627\u062a \u062c\u0648\u0647\u0631\u064a\u0629.<\/p>\n\n\n\n<p>\u062d\u064a\u062b \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0623\u062d\u062f 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\u0645\u0646 \u0627\u0644\u0636\u0631\u0648\u0631\u064a \u0627\u062a\u0628\u0627\u0639 \u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0623\u0648 \u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0641\u064a SaaS \u0648\u0623\u0639\u0645\u0627\u0644 \u0627\u0644\u0627\u0634\u062a\u0631\u0627\u0643 \u0627\u0644\u0639\u0627\u0645\u0629.<\/p>\n\n\n\n<p>\u0641\u064a \u062d\u064a\u0646 \u0623\u0646 \u0628\u0639\u0636\u0647\u0627 \u0633\u0647\u0644 \u0627\u0644\u062d\u0633\u0627\u0628\u060c \u0625\u0644\u0627 \u0623\u0646 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u062a\u062d\u062a\u0627\u062c \u0625\u0644\u0649 <a href=\"https:\/\/tridenstechnology.com\/what-is-billing-and-revenue-management-brm\/\">\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0641\u0648\u0627\u062a\u064a\u0631 \u0648\u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a<\/a> \u0627\u0644\u0645\u0646\u0635\u0629 \u0623\u0648 <a href=\"https:\/\/tridenstechnology.com\/best-subscription-management-software\/\">\u0628\u0631\u0646\u0627\u0645\u062c \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0627\u0634\u062a\u0631\u0627\u0643\u0627\u062a<\/a> \u0644\u0625\u062c\u0631\u0627\u0621 \u062a\u062d\u0644\u064a\u0644 \u0645\u0646\u0627\u0633\u0628 \u0641\u064a \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u062d\u0642\u064a\u0642\u064a.<\/p>\n\n\n\n<p>\u0641\u064a\u0645\u0627 \u064a\u0644\u064a \u0628\u0639\u0636 \u0623\u0647\u0645 \u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0627\u0644\u062a\u064a \u064a\u062c\u0628 \u0627\u062a\u0628\u0627\u0639\u0647\u0627 \u0625\u0630\u0627 \u0623\u0631\u0627\u062f\u062a \u0627\u0644\u0634\u0631\u0643\u0629 \u062a\u0642\u064a\u064a\u0645 \u0645\u0627 \u0625\u0630\u0627 \u0643\u0627\u0646\u062a \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u062a\u0647\u0627 \u0644\u0644\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u062c\u0627\u0646\u064a\u0629 \u0646\u0627\u062c\u062d\u0629 \u0623\u0645 \u0644\u0627.<\/p>\n\n\n\n<p>\u0625\u0630\u0627 \u0623\u0645\u0643\u0646\u060c \u064a\u062c\u0628 \u0623\u064a\u0636\u064b\u0627 \u0645\u0642\u0627\u0631\u0646\u0629 \u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0647\u0630\u0647 \u0628\u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646 \u0623\u0648 \u0628\u0645\u0639\u0627\u064a\u064a\u0631 \u0627\u0644\u0635\u0646\u0627\u0639\u0629.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-free-trial-to-paid-conversion-rate\">\u0645\u0639\u062f\u0644 \u0627\u0644\u062a\u062d\u0648\u064a\u0644 \u0645\u0646 \u0627\u0644\u0625\u0635\u062f\u0627\u0631 \u0627\u0644\u062a\u062c\u0631\u064a\u0628\u064a 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\u0645\u0628\u0627\u0634\u0631\u060c \u0648\u0644\u0643\u0646\u0647 \u0644\u0627 \u064a\u064f\u0638\u0647\u0631 \u062f\u0627\u0626\u0645\u0627\u064b \u0635\u0648\u0631\u0629 \u062f\u0642\u064a\u0642\u0629.<\/p>\n\n\n\n<p>\u0648\u0648\u0641\u0642\u064b\u0627 \u0644\u0628\u0639\u0636 \u0627\u0644\u0623\u0628\u062d\u0627\u062b\u060c \u0641\u0625\u0646 40 \u0625\u0644\u0649 60% \u0645\u0646 \u0627\u0644\u0623\u0634\u062e\u0627\u0635 \u0642\u062f \u0646\u0633\u0648\u0627 \u0645\u0631\u0629 \u0648\u0627\u062d\u062f\u0629 \u0639\u0644\u0649 \u0627\u0644\u0623\u0642\u0644 \u0625\u0644\u063a\u0627\u0621 \u0627\u0644\u0625\u0635\u062f\u0627\u0631 \u0627\u0644\u062a\u062c\u0631\u064a\u0628\u064a \u0627\u0644\u0645\u062c\u0627\u0646\u064a.<\/p>\n\n\n\n<p>\u0644\u0642\u062f \"\u062a\u0642\u0627\u0631\u0628\u0627\" \u0648\u062a\u0645\u062a \u0645\u062d\u0627\u0633\u0628\u062a\u0647\u0645\u0627 \u0639\u0644\u0649 \u0627\u0644\u0645\u0646\u062a\u062c.<\/p>\n\n\n\n<p>\u0648\u0645\u0639 \u0630\u0644\u0643\u060c \u0641\u0642\u062f \u0623\u0644\u063a\u0648\u0647 \u0641\u064a \u0623\u0648\u0644 \u0645\u0648\u0639\u062f \u0645\u0645\u0643\u0646.<\/p>\n\n\n\n<p>\u0642\u062f \u064a\u0643\u0648\u0646 \u0647\u0630\u0627 \"\u0627\u0644\u0646\u0633\u064a\u0627\u0646\" \u0646\u0627\u062a\u062c\u064b\u0627 \u0639\u0646 \u0625\u0647\u0645\u0627\u0644 \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u060c \u0648\u0644\u0643\u0646\u0647 \u0642\u062f \u064a\u0643\u0648\u0646 \u0623\u064a\u0636\u064b\u0627 \u062e\u0637\u0623 \u0623\u0648 \u0639\u0646 \u0642\u0635\u062f \u0645\u0646 \u0627\u0644\u0634\u0631\u0643\u0629.<\/p>\n\n\n\n<p>\u0631\u0628\u0645\u0627 \u0644\u0627 \u064a\u062a\u0644\u0642\u0649 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u0648\u0646 \u0645\u0627 \u064a\u0643\u0641\u064a \u0645\u0646 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0648\u0627\u0644\u062a\u062d\u0630\u064a\u0631\u0627\u062a \u062d\u0648\u0644 \u0645\u0627 \u0633\u064a\u062d\u062f\u062b 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\u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0623\u0646\u0647 \u062a\u0645 \u062e\u062f\u0627\u0639\u0647 \u0644\u0644\u062f\u0641\u0639\u060c \u0641\u0644\u0646 \u064a\u0643\u0648\u0646 \u0633\u0639\u064a\u062f\u064b\u0627 \u0628\u0630\u0644\u0643.<\/p>\n\n\n\n<p>\u0648\u0646\u062a\u064a\u062c\u0629 \u0644\u0630\u0644\u0643\u060c \u0639\u0646\u062f\u0645\u0627 \u064a\u0642\u0648\u0645 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0628\u0625\u0644\u063a\u0627\u0621 \u0627\u0644\u0627\u0634\u062a\u0631\u0627\u0643\u060c \u0633\u064a\u0643\u0648\u0646 \u0644\u062f\u0649 \u0627\u0644\u0634\u0631\u0643\u0629 \u0645\u0639\u062f\u0644 \u0627\u062d\u062a\u0641\u0627\u0638 \u0628\u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0623\u0642\u0644 \u0628\u0643\u062b\u064a\u0631 \u0648\u0645\u0639\u062f\u0644 \u0632\u0628\u062f \u0623\u0639\u0644\u0649.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-customer-retention-and-churn-rate\">\u0645\u0639\u062f\u0644 \u0627\u0644\u0627\u062d\u062a\u0641\u0627\u0638 \u0628\u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0645\u0639\u062f\u0644 \u0627\u0644\u062a\u062e\u0628\u0637<\/h3>\n\n\n\n<p>\u0625\u0646 \u0627\u0644\u0627\u062d\u062a\u0641\u0627\u0638 \u0628\u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0645\u0639\u062f\u0644 \u0627\u0644\u0632\u0628\u062f \u0647\u0645\u0627 \u0645\u0624\u0634\u0631\u0627 \u0623\u062f\u0627\u0621 \u0631\u0626\u064a\u0633\u064a\u0627\u0646 \u0623\u0633\u0627\u0633\u064a\u0627\u0646 \u0644\u0623\u064a \u0634\u0631\u0643\u0629 \u0627\u0634\u062a\u0631\u0627\u0643\u0627\u062a.<\/p>\n\n\n\n<p>\u0625\u0646 <a href=\"https:\/\/tridenstechnology.com\/what-is-customer-churn-rate\/\">\u0645\u0639\u062f\u0644 \u0627\u0644\u062a\u062e\u0628\u0637<\/a> \u064a\u0648\u0636\u062d \u0639\u062f\u062f \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0627\u0644\u0630\u064a\u0646 \u0642\u0627\u0645\u0648\u0627 \u0628\u0625\u0644\u063a\u0627\u0621 \u0627\u0634\u062a\u0631\u0627\u0643\u0627\u062a\u0647\u0645 \u0623\u0648 \u062a\u062e\u0641\u064a\u0636\u0647\u0627.<\/p>\n\n\n\n<p>\u0625\u0646 \u0645\u0639\u062f\u0644 \u0627\u0644\u0632\u0628\u062f \u0627\u0644\u0645\u0631\u062a\u0641\u0639 \u0647\u0648 \u0625\u0634\u0627\u0631\u0629 \u0645\u0642\u0644\u0642\u0629 \u062a\u0634\u064a\u0631 \u0639\u0627\u062f\u0629\u064b \u0625\u0644\u0649 \u0623\u0646 \u0627\u0644\u0645\u0646\u062a\u062c \u0644\u0627 \u064a\u0642\u062f\u0645 \u0645\u0627 \u064a\u0639\u062f \u0628\u0647 \u0623\u0648 \u0623\u0646 \u0627\u0644\u062a\u062d\u0648\u064a\u0644 \u0645\u0646 \u0627\u0644\u0625\u0635\u062f\u0627\u0631 \u0627\u0644\u062a\u062c\u0631\u064a\u0628\u064a \u0627\u0644\u0645\u062c\u0627\u0646\u064a \u0625\u0644\u0649 \u0627\u0644\u0625\u0635\u062f\u0627\u0631 \u0627\u0644\u0645\u062f\u0641\u0648\u0639 \u0644\u0645 \u064a\u062a\u0645 \u0628\u0634\u0643\u0644 \u0635\u062d\u064a\u062d\u060c \u0643\u0645\u0627 \u0641\u064a \u0627\u0644\u062d\u0627\u0644\u0629 \u0627\u0644\u0645\u0630\u0643\u0648\u0631\u0629 \u0623\u0639\u0644\u0627\u0647.<\/p>\n\n\n\n<p>\u0625\u0646 <a href=\"https:\/\/tridenstechnology.com\/what-is-customer-retention\/\">\u0645\u0639\u062f\u0644 \u0627\u0644\u0627\u062d\u062a\u0641\u0627\u0638 \u0628\u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/a> \u0647\u0648 \u0639\u0643\u0633 \u0645\u0639\u062f\u0644 \u0627\u0644\u0632\u0628\u062f.<\/p>\n\n\n\n<p>\u064a\u064f\u0638\u0647\u0631 \u0645\u062f\u0649 \u062c\u0648\u062f\u0629 \u0627\u0644\u0634\u0631\u0643\u0629 \u0641\u064a \u0627\u0644\u062d\u0641\u0627\u0638 \u0639\u0644\u0649 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0645\u0646 \u0627\u0644\u0628\u062f\u0627\u064a\u0629 \u062d\u062a\u0649 \u0646\u0647\u0627\u064a\u0629 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0645\u0639 \u0627\u0644\u0634\u0631\u0643\u0629.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-customer-lifetime-value-clv\">\u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u062f\u0627\u0626\u0645\u0629 \u0644\u0644\u0639\u0645\u064a\u0644 (CLV)<\/h3>\n\n\n\n<p>\u0625\u0646 <a href=\"https:\/\/tridenstechnology.com\/what-is-customer-lifetime-value-clv\/\">\u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u062f\u0627\u0626\u0645\u0629 \u0644\u0644\u0639\u0645\u064a\u0644<\/a> \u064a\u064f\u0638\u0647\u0631 \u0627\u0644\u0645\u0628\u0644\u063a \u0627\u0644\u0630\u064a \u0633\u064a\u0646\u0641\u0642\u0647 \u0627\u0644\u0639\u0645\u064a\u0644 \u0641\u064a \u0627\u0644\u0645\u062a\u0648\u0633\u0637 \u062e\u0644\u0627\u0644 \u0627\u0644\u0641\u062a\u0631\u0629 \u0628\u0623\u0643\u0645\u0644\u0647\u0627 \u0643\u0639\u0645\u064a\u0644.<\/p>\n\n\n\n<p>\u0644\u0630\u0627 \u0641\u0625\u0646 \u0625\u062c\u0645\u0627\u0644\u064a \u0645\u0627 \u0633\u062a\u0643\u0633\u0628\u0647 \u0627\u0644\u0634\u0631\u0643\u0629 \u0639\u0644\u064a\u0647 \u0645\u0646 \u0623\u0648\u0644 \u064a\u0648\u0645 \u0625\u0644\u0649 \u0622\u062e\u0631 \u064a\u0648\u0645.<\/p>\n\n\n\n<p>\u062a\u064f\u0639\u062f \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u062f\u0627\u0626\u0645\u0629 \u0644\u0644\u0639\u0645\u064a\u0644 \u0623\u0633\u0627\u0633\u064b\u0627 \u0644\u0642\u0631\u0627\u0631\u0627\u062a \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0628\u0634\u0623\u0646 \u0627\u0644\u0645\u0628\u0644\u063a \u0627\u0644\u0630\u064a \u064a\u0645\u0643\u0646\u0647\u0627 \u0625\u0646\u0641\u0627\u0642\u0647 \u0639\u0644\u0649 \u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0639\u0645\u064a\u0644 \u062c\u062f\u064a\u062f.<\/p>\n\n\n\n<p>\u0628\u0639\u062f \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u0633\u0648\u0642\u064a\u0629 \u0627\u0644\u0645\u062d\u0644\u064a\u0629 \u0627\u0644\u0633\u0627\u0628\u0642\u0629 \u0648\u0627\u0644\u062a\u0648\u0642\u0639\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644\u064a\u0629\u060c \u064a\u0645\u0643\u0646\u0647\u0645 \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u062d\u062f \u0627\u0644\u0623\u0642\u0635\u0649 \u0644\u062a\u0643\u0644\u0641\u0629 \u0627\u0643\u062a\u0633\u0627\u0628 \u0627\u0644\u0639\u0645\u0644\u0627\u0621.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-customer-acquisition-cost-cac\">\u062a\u0643\u0644\u0641\u0629 \u0627\u0643\u062a\u0633\u0627\u0628 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 (CAC)<\/h3>\n\n\n\n<p>\u0639\u0646\u062f\u0645\u0627 \u062a\u0642\u0648\u0645 \u0627\u0644\u0634\u0631\u0643\u0629 \u0628\u062d\u0633\u0627\u0628 \u062c\u0645\u064a\u0639 \u0627\u0644\u062a\u0643\u0627\u0644\u064a\u0641 \u0627\u0644\u062a\u064a \u062a\u062a\u0643\u0628\u062f\u0647\u0627 \u0644\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0639\u0645\u0644\u0627\u0621 \u062c\u062f\u062f\u060c \u0641\u0625\u0646\u0647\u0627 \u062a\u062d\u0635\u0644 \u0639\u0644\u0649 \u0645\u0642\u064a\u0627\u0633 \u062a\u062c\u0627\u0631\u064a \u064a\u0633\u0645\u0649 \u062a\u0643\u0644\u0641\u0629 \u0627\u0643\u062a\u0633\u0627\u0628 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0623\u0648 \u0628\u0627\u062e\u062a\u0635\u0627\u0631 CAC.<\/p>\n\n\n\n<p>\u0644\u0630\u0644\u0643\u060c \u064a\u062c\u0628 \u0623\u0646 \u064a\u0646\u0638\u0631\u0648\u0627 \u0625\u0644\u0649 \u0627\u0644\u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0625\u062c\u0645\u0627\u0644\u064a\u0629 \u0644\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0648\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0648\u062a\u0643\u0627\u0644\u064a\u0641 \u0627\u0644\u0645\u0645\u062a\u0644\u0643\u0627\u062a \u0648\u0627\u0644\u0645\u0648\u0627\u0631\u062f \u0627\u0644\u0628\u0634\u0631\u064a\u0629 \u0648\u0627\u0644\u0645\u0639\u062f\u0627\u062a.<\/p>\n\n\n\n<p>\u062a\u064f\u0638\u0647\u0631 \u0627\u0644\u0645\u0642\u0627\u0631\u0646\u0629 \u0628\u064a\u0646 CAC \u0648 CLV \u0645\u0627 \u0625\u0630\u0627 \u0643\u0627\u0646\u062a \u062c\u0647\u0648\u062f\u0647\u0645 \u0646\u0627\u062c\u062d\u0629 \u0648\u0645\u0628\u0631\u0631\u0629.<\/p>\n\n\n\n<p>\u062a\u0639\u062f \u062a\u0643\u0644\u0641\u0629 \u0627\u0643\u062a\u0633\u0627\u0628 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0623\u0633\u0627\u0633\u0627\u064b \u0644\u0644\u062a\u062e\u0637\u064a\u0637 \u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644\u064a.<\/p>\n\n\n\n<p>\u064a\u0645\u0643\u0646 \u0644\u0644\u0634\u0631\u0643\u0629 \u0623\u0646 \u062a\u062a\u062d\u0645\u0644 \u062a\u0643\u0627\u0644\u064a\u0641 \u0627\u0633\u062a\u062d\u0648\u0627\u0630 \u0639\u0627\u0644\u064a\u0629 \u0625\u0630\u0627 \u0643\u0627\u0646\u062a \u062a\u0628\u064a\u0639 \u0645\u0646\u062a\u062c\u064b\u0627 \u0639\u0627\u0644\u064a \u0627\u0644\u0642\u064a\u0645\u0629 \u0645\u0639 \u0642\u064a\u0645\u0629 \u0639\u0645\u0631\u064a\u0629 \u0639\u0627\u0644\u064a\u0629 \u0644\u0644\u0639\u0645\u064a\u0644.<\/p>\n\n\n\n<p>\u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c \u064a\u0645\u0643\u0646\u0647\u0645 \u0625\u0646\u0641\u0627\u0642 \u0627\u0644\u0643\u062b\u064a\u0631 \u0639\u0644\u0649 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a.<\/p>\n\n\n\n<p>\u0641\u064a \u0645\u0628\u064a\u0639\u0627\u062a B2B\u060c \u064a\u0645\u0643\u0646\u0647\u0645 \u062d\u062a\u0649 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0634\u062e\u0635\u064a\u0627\u064b \u0645\u0639 \u062c\u0645\u064a\u0639 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646.<\/p>\n\n\n\n<p>\u0639\u0644\u0649 \u0627\u0644\u062c\u0627\u0646\u0628 \u0627\u0644\u0622\u062e\u0631\u060c \u0625\u0630\u0627 \u0623\u0631\u0627\u062f\u0648\u0627 \u0627\u0644\u062d\u0641\u0627\u0638 \u0639\u0644\u0649 \u0627\u0646\u062e\u0641\u0627\u0636 \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0625\u062c\u0645\u0627\u0644\u064a\u0629 \u0644\u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649\u060c \u0641\u0633\u064a\u0633\u062a\u062e\u062f\u0645\u0648\u0646 \u0623\u0633\u0627\u0644\u064a\u0628 \u0623\u0631\u062e\u0635 \u0648\u0623\u0643\u062b\u0631 \u062a\u0648\u062c\u0647\u0627\u064b \u0646\u062d\u0648 \u0627\u0644\u062c\u0645\u0627\u0647\u064a\u0631 \u0645\u062b\u0644 \u0627\u0644\u062a\u062c\u0627\u0631\u0628 \u0627\u0644\u0645\u062c\u0627\u0646\u064a\u0629 \u0623\u0648 \u0627\u0644\u0645\u062c\u0627\u0646\u064a\u0629.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-monthly-and-annual-recurring-revenue\">\u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0627\u0644\u0634\u0647\u0631\u064a\u0629 \u0648\u0627\u0644\u0633\u0646\u0648\u064a\u0629 \u0627\u0644\u0645\u062a\u0643\u0631\u0631\u0629<\/h3>\n\n\n\n<p>\u0641\u064a \u0627\u0644\u0646\u0647\u0627\u064a\u0629\u060c \u064a\u062c\u0628 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0644\u062f\u0649 \u0627\u0644\u0634\u0631\u0643\u0629 \u0627\u0644\u0645\u0648\u0627\u0631\u062f \u0627\u0644\u0645\u0627\u0644\u064a\u0629 \u0627\u0644\u0644\u0627\u0632\u0645\u0629 \u0644\u062f\u0641\u0639 \u062c\u0645\u064a\u0639 \u062a\u0643\u0627\u0644\u064a\u0641 \u0627\u0643\u062a\u0633\u0627\u0628 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0627\u0644\u062a\u0643\u0627\u0644\u064a\u0641 \u0627\u0644\u062a\u0634\u063a\u064a\u0644\u064a\u0629.<\/p>\n\n\n\n<p>\u0625\u0646\u0647 \u0627\u0644\u0645\u0643\u0627\u0646 <a href=\"https:\/\/tridenstechnology.com\/what-is-monthly-recurring-revenue-mrr\/\">\u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0627\u0644\u0634\u0647\u0631\u064a\u0629 \u0627\u0644\u0645\u062a\u0643\u0631\u0631\u0629<\/a> (MRR) \u0648 <a href=\"https:\/\/tridenstechnology.com\/what-is-arr-annual-recurring-revenue\/\">\u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0627\u0644\u0633\u0646\u0648\u064a\u0629 \u0627\u0644\u0645\u062a\u0643\u0631\u0631\u0629<\/a> (ARR) \u062a\u0638\u0647\u0631 \u0641\u064a \u0627\u0644\u0635\u0648\u0631\u0629.<\/p>\n\n\n\n<p>\u0643\u0644\u0627 \u0627\u0644\u0645\u0642\u064a\u0627\u0633\u064a\u0646 \u064a\u062a\u0646\u0628\u0623\u0627\u0646 \u0628\u0627\u0644\u0631\u0633\u0648\u0645 \u0627\u0644\u0634\u0647\u0631\u064a\u0629 \u0648\u0627\u0644\u0633\u0646\u0648\u064a\u0629 \u0627\u0644\u0645\u062a\u0643\u0631\u0631\u0629 \u0644\u0644\u0634\u0631\u0643\u0629 \u0648\u0646\u062c\u0627\u062d \u0646\u0645\u0648\u0630\u062c \u0623\u0639\u0645\u0627\u0644\u0647\u0627.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-free-trial-abuse\">\u0625\u0633\u0627\u0621\u0629 \u0627\u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u062a\u062c\u0631\u064a\u0628\u064a \u0627\u0644\u0645\u062c\u0627\u0646\u064a<\/h2>\n\n\n\n<p>\u0643\u0645\u0627 \u0630\u0643\u0631\u0646\u0627\u060c \u062a\u0639\u062f \u0627\u0644\u0646\u0633\u062e\u0629 \u0627\u0644\u062a\u062c\u0631\u064a\u0628\u064a\u0629 \u0627\u0644\u0645\u062c\u0627\u0646\u064a\u0629 \u062e\u064a\u0627\u0631\u0627\u064b \u0645\u0645\u062a\u0627\u0632\u0627\u064b \u0644\u0644\u0639\u062f\u064a\u062f \u0645\u0646 \u0627\u0644\u0634\u0631\u0643\u0627\u062a\u060c \u0648\u0644\u0643\u0646\u0647\u0627 \u062a\u0623\u062a\u064a \u0645\u0639 \u0628\u0639\u0636 \u0627\u0644\u062a\u062d\u062f\u064a\u0627\u062a.<\/p>\n\n\n\n<p>\u0623\u062d\u062f\u0647\u0627 \u0645\u0646\u0639 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0645\u0646 \u0625\u0633\u0627\u0621\u0629 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0645\u064a\u0632\u0629 \u0627\u0644\u0625\u0635\u062f\u0627\u0631 \u0627\u0644\u062a\u062c\u0631\u064a\u0628\u064a \u0627\u0644\u0645\u062c\u0627\u0646\u064a.<\/p>\n\n\n\n<p>\u0628\u0645\u062c\u0631\u062f \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u062e\u062f\u0645\u0629 \u0627\u0644\u0645\u062c\u0627\u0646\u064a\u0629\u060c \u0642\u062f \u064a\u0634\u0639\u0631 \u0627\u0644\u0639\u062f\u064a\u062f \u0645\u0646 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0628\u0627\u0644\u0631\u063a\u0628\u0629 \u0641\u064a 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\u0627\u0644\u0639\u0645\u064a\u0644\u060c \u0641\u0647\u0648 \u0623\u0641\u0636\u0644 \u0628\u0643\u062b\u064a\u0631 \u0645\u0646 \u0627\u0644\u0639\u0631\u0636 \u0627\u0644\u062a\u062c\u0631\u064a\u0628\u064a \u0623\u0648 \u0627\u0644\u0645\u062c\u0627\u0646\u064a.<\/p>\n\n\n\n<p>\u0642\u062f \u064a\u0643\u0648\u0646 \u0627\u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0645\u062c\u0627\u0646\u064a \u0627\u0644\u0645\u062d\u062f\u0648\u062f \u0644\u0644\u063a\u0627\u064a\u0629 \u0645\u062d\u0628\u0637\u064b\u0627 \u062e\u0627\u0635\u0629\u064b \u0625\u0630\u0627 \u062a\u0644\u0642\u064a\u062a \u0641\u064a \u0645\u0639\u0638\u0645 \u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a \u0631\u0633\u0627\u0644\u0629 \"\u0645\u062a\u0627\u062d \u0641\u0642\u0637 \u0641\u064a \u0627\u0644\u0625\u0635\u062f\u0627\u0631 \u0627\u0644\u0645\u062f\u0641\u0648\u0639\".<\/p>\n\n\n\n<p>\u0648\u0644\u0623\u0646\u0647 \u064a\u0645\u0643\u0646 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\u0627\u0644\u0645\u062f\u0641\u0648\u0639\u0629.<\/p>\n\n\n\n<p>\u0648\u0647\u0648 \u064a\u0648\u0641\u0631 \u0646\u0633\u062e\u0629 \u062a\u062c\u0631\u064a\u0628\u064a\u0629 \u0645\u062c\u0627\u0646\u064a\u0629 \u0644\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0648\u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0631\u063a\u0628 \u0641\u064a \u0627\u062e\u062a\u0628\u0627\u0631 \u0647\u0630\u0647 \u0627\u0644\u062e\u064a\u0627\u0631\u0627\u062a.<\/p>\n\n\n\n<p><em>\u062a\u064f\u0639\u062f \u0627\u0644\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u062c\u0627\u0646\u064a\u0629 \u0646\u0645\u0648\u0630\u062c\u0627\u064b \u0642\u0648\u064a\u0627\u064b \u0644\u0627\u0643\u062a\u0633\u0627\u0628 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0625\u0630\u0627 \u062a\u0645 \u062a\u0646\u0641\u064a\u0630\u0647\u0627 \u0628\u0634\u0643\u0644 \u0635\u062d\u064a\u062d. \u0648\u0645\u0639 \u0630\u0644\u0643\u060c \u0631\u0628\u0645\u0627 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