TikTok maintained its standing among the most popular social media platforms in 2025, used and loved by many users of all ages. Here’s everything you need to know about TikTok statistics and why regular folks and businesses like it.
目录
什么是 TikTok？TikTok 是一个充满娱乐短视频的社交媒体平台。
@tiktok 欢迎来到 TikTok！🙌⏱ #M MakeEverySecondCount#M MakeEverySecondCount#M MakeEverySecondCount ♬ 原声 - TikTok
年轻人喜欢它。成年人不理解它。然而，它的受欢迎程度是不容否认的。
从这个角度来看，Facebook 和 Instagram 用了近十年的时间才聚集了数亿用户。而 TikTok 仅用了 4 年时间就做到了这一点。
怎么做？TikTok 很聪明，知道如何展示视频。
这个平台现在非常大，而且只会越来越大。
Let’s dive into these fantastic TikTok statistics.
TikTok 快速统计（编辑推荐）
- TikTok 活跃用户: TikTok has a massive 1.99 billion global users in 2025, with 1.37 billion monthly active users.
- 美国用户: There are around 136 million TikTok users in the US.
- 下载次数: TikTok has been downloaded 5.48 billion times as of 2025, marking tremendous growth since 2020, with a notable peak in 2022 when it was the most downloaded app globally).
- 超越竞争: TikTok is currently the 5th most used social media app worldwide, edging out platforms like Snapchat and Twitter (now X), but still chasing leaders like Facebook, YouTube, WhatsApp, and Instagram
- TikTok 收入: TikTok generated around $7 billion USD in Q1 2025, reaching $23 billion USD by the end of 2024.
- 热门类别:TikTok 上最热门的内容类别是娱乐、舞蹈、恶作剧、健身/体育和 DIY，其中娱乐是观看人数最多的类别。
- 用户统计数据: The largest age group in 2025 is 25–34 (millennials), having overtaken the younger Gen Z segment. The platform’s user base has also shifted to a male majority (about 54.5% male vs 45.5% female), reversing its earlier female-leaning split.
- 使用应用程序的平均时间: Users of TikTok now spend an average of about 70 minutes daily on the app – roughly 35 hours per month – highlighting extremely high engagement. (By comparison, YouTube users spend ~27 hours per month on that platform.)
- 嘀嗒与营销: Advertisers on TikTok can potentially reach over 15 亿美元 users globally. In the U.S. alone, more than half of adults under 30 use TikTok, making it a prime platform to target Gen Z and young millennials.
TikTok 何时诞生
在中国，"豆瓣 "一词由 Bytedance 2016 年 9 月。
TikTok 是国际版，制作于 2017 年 9 月。
现在，TikTok 可在 155 个国家使用，通过谷歌支付和应用商店使用 39 种语言。
TikTok 每月活跃用户数量
TikTok 有多少用户？
谁在使用 TikTok？更好的问题是，谁不用？
TikTok currently has over 1.5 billion monthly active users.
自 2017 年推出以来，TikTok 已成为全球增长最快的应用程序之一，其用户数量也在逐年大量增加。
Here’s the number of monthly active TikTok users worldwide from 2017:
| 年 | Monthly Active Users |
|---|---|
| 2017 | 72M |
| 2018 | 127.6M |
| 2019 | 226.1M |
| 2020 | 284.2M |
| 2021 | 408.8M |
| 2022 | 659.2M |
| 2023 | 909.3M |
| 2024 | 1,141.3M |
| 2025 | 1,365.2M |
| 2026* | 1,537.1M |
资料来源： 统计局
TikTok 人口统计
TikTok 用户的人口统计学特征是什么？
In 2025 Indonesia had the highest number of TikTok users, over 180 million, according to Statista TikTok statistics.
The United States is the second country, with over 150 million users, and Brazil rounds out the top three with about 130 million users.
These are the countries with the largest TikTok audience as of 2026:
| 国家 | 用户数量（百万） |
|---|---|
| 印度尼西亚 | 180.11M |
| 美国 | 153.12M |
| 巴西 | 130.84M |
| 墨西哥 | 98.96M |
| 巴基斯坦 | 79.93M |
| 越南 | 76.06M |
| 俄罗斯 | 66.70M |
| 菲律宾 | 64.00M |
| 泰国 | 56.63M |
| 孟加拉国 | 56.22M |
资料来源： 统计局
TikTok users by age and gender:
About 34% of the app’s user base is over 35. Although more and more adults are using it.
媒体与娱乐：释放其全部潜力
Most TikTok users are young, mostly between 18 and 25 years old.
据悉，TikTok 在美国的用户群中有 35% 属于 Z 世代。
Below, we’ve put together a table that shows TikTok users broken down by age and gender:
| 年龄 | 女性 | 男 |
|---|---|---|
| 18-24 | 12.4% | 13.2% |
| 25-34 | 16.7% | 23.6% |
| 35-44 | 7.5% | 9% |
| 45-54 | 4.5% | 4.6% |
| 55+ | 4.3% | 4.2% |
资料来源： 统计局
Approximately 54.6% of TikTok users are male, meaning 45.4% are female.
In 2023 and 2024 the distribution was around 51% female, 49% male.
This is most likely because TikTok started pushing more sports, finance, gaming and tech content, despite originally being a beauty, dance and lifestyle focused app.
Additionally, the decision to allow 10 minute long videos in 2022 led to more informational, educational and analytical content.
Both of these changes contributed heavily to attracting a male audience.
TikTok 下载次数
TikTok 有多少下载量（App Store 和 Google Play）？
TikTok 已成为首个下载量达到 30 亿次的非 Facebook 又称 Meta 应用程序。
2022 年，TikTok 成为全球领先的移动应用程序，在 App Store 和 Google Play 上的下载量约为 6.7 亿次。
It remained the most downloaded app in 2023, but saw a 0.23% decrease in downloads for 2024, pointing to the initial hype dying down and the platform becoming more mature.
As of 2026 TikTok has accumulated over 5.48 billion total downloads 世界范围内。
全球热门 TikTok 下载
2023 年 6 月的最新行业分析展示：
- TikTok 现已进入 155 个国家，39 种语言.
- Markets like Brazil and Indonesia continue to drive huge download numbers, often seeing millions of new TikTok installs each month.
- 紧随其后，印度尼西亚的下载量接近 500 万次
- 美国的 TikTok 下载总量超过了 2.2 亿次，这是一个了不起的里程碑。
- TikTok maintains an amazing daily user base in China too, with over 700 million users.
主要 TikTok 使用统计
人们在 TikTok 上花费多少时间？
人们在 TikTok 上花费大量时间。
Globally, the average time spent on TikTok per day is 70 minutes per day, which amounts to 34-35 hours per month.
For context the average user spends around 17 hours monthly on Facebook and 16 hours monthly on Instagram.
90% 的 TikTok 用户每天都会打开该应用。美国人平均每天打开 TikTok 应用程序 10 次以上。
美国用户在这款社交媒体应用上花费了 26 个小时。英国用户使用 TikTok 的平均时间超过 27 小时。同时，阿根廷用户每月在该应用上花费近 120 个小时。
这款应用程序的流行程度令人难以置信。
每分钟，用户观看 1.67 亿个 TikTok 视频。
加载中 ...TikTok 收入统计
TikTok revenue growth statistics & how much it’s worth?
In Q1 2025 TikTok generated around $7.0 billion in revenue. By Q2 it reached $14.3 billion.
This is a substantial jump compared to 2024 where the full-year figure was $23 billion, which itself was about 42% higher than 2023.
This revenue comes from a combination of sources: primarily advertising (brands paying to reach TikTok’s large audience), as well as in-app purchases, and features like TikTok Shop.
广告商喜欢 TikTok 是因为它有不同的广告类型，能帮助他们与使用该应用的年轻人建立联系。
Below is a table displaying TikTok’s quarterly revenue from in-app purchases worldwide from Q1 2020 to Q2 2025:
| 按季度分列的年份 | 收入（百万） |
|---|---|
| 2020 Q1 | 143.38M |
| 2020 Q2 | 230.34M |
| 2020 Q3 | 274.36M |
| 2020 Q4 | 286.16M |
| 2021 Q1 | 285.98M |
| 2021 Q2 | 382.11M |
| 2021 Q3 | 407.01M |
| 2021 Q4 | 606.34M |
| 2022 Q1 | 603.28M |
| 2022 Q2 | 616.66M |
| 2022 Q3 | 652.66M |
| 2022 Q4 | 671.57M |
| 2023 Q1 | 654.19M |
| 2023 Q2 | 725.12M |
| 2023 Q3 | 765.58M |
| 2023 Q4 | 818.71M |
| 2024 Q1 | 803.15M |
| 2024 Q2 | 843.4M |
| 2024 Q3 | 932.31M |
| 2024 Q4 | 1,123.34M |
| 2025 Q1 | 983.84M |
| 2025 Q2 | 1,068.44M |
资料来源： 统计局
使用最多的社交媒体网站
全球最受欢迎的社交媒体平台是什么？
Global social media statistics show that Facebook is still the most popular social media.
However, TikTok has a massive user base of 1.58 billion active users, ranking it 5th among social networks.
Here are the actual numbers for better comparison:
| 社交媒体坐席e | 月活跃用户（百万） |
|---|---|
| 脸书 | 3,070M |
| 淘宝网 | 3,000 |
| 3,000M | |
| 淘宝网 | 2,580M |
| TikTok | 1,990M |
| 微信 | 1,410M |
| 电报 | 1,000M |
| Messenger | 942M |
| Snapchat | 932M |
| 765M | |
| 豆瓣 | 728M |
| 瓜州 | 715M |
| 微博 | 588M |
| 品趣网 | 578M |
| X | 557M |
| 532M |
资料来源： 统计局
热门 TikTok 用户
The most-followed TikTok user is Khaby Lame, known for his humorous and silent video reactions. He gained around 162.4 million followers.
@khaby.lame Cm on bro 🤲🏾🤲🏾🤲🏾🤲🏾🤲🏾! #learnfromkhaby #learnwithtiktok #imparacontiktok #khabylame ♬ suono originale - Khabane lame
前十名：受欢迎的 TikTokers / 创作者
以下是 TikTok 有影响力人物的粉丝数量：
| TikToker | 关注者数量（单位：百万） |
|---|---|
| 卡比-拉梅 | 162.4M |
| Charli D'Amelio | 155.8M |
| MrBeast | 107.8M |
| 贝拉-波阿奇 | 94.2M |
| 艾迪生-雷 | 88.5M |
| TikTok | 85M |
| 金伯利-洛艾萨 | 83.1M |
| 扎克-金 | 82.1M |
| domelipa | 76.8M |
| The Rock | 76M |
现在，告诉我们你的想法！
加载中 ...TikTok的发展令人印象深刻！我们打赌，它以后会越来越大，越来越好。
另外，如果您喜欢这篇文章，我们还为您准备了更多内容。
另请参见：
- Social Media Statistics – Users & Revenue (2026)
- 2023 年特斯拉的销售额、收入和产量：完整统计数据
- Netflix的用户增长：数字、收入、统计（2023年）
- 2023年的苹果销售统计：收入增长前景
- Twitter用户统计 - 2023年有多少人在使用Twitter？
还有什么要说的吗？请在下方留言！
